Greeks and the

Internet

A birds eye viewA birds eye view

Yiannis Giannarakis, Lambrakis Press, jgiannarakis@in.gr

Power Corrupts...Power Corrupts...

Powerpoint Corrupts too!Powerpoint Corrupts too!

98%

36%

86%

10%

50%

6%

33%

0%12%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

TV Mobile Phone PC Internet Sat TV

1999

2007

The Greeks: TV, mobile phones and Internet

% population

Πηγές: IDC/ *Focus WebID A’ 2007

Still lagging behind…

58%

51%46%

42%

34% 33%

53%

0,00%

20,00%

40,00%

60,00%

80,00%

U.K.

Germany

France

Italy

Spain

Portugal

Greec

e*

Users

Buyers

Πηγές: IDC/ *Focus WebID

(% p

opula

tion [

13-7

5]

)

10,1 9,9 10,6 9,5 7,9 6,5 9,311,8 17,6 21,7 33,3 33,5

-60

-0,1

32,226,9

59,3586164,267,770

8,24,8 3,5 2,6 1,9 0,9

2000 2001 2002 2003 2004 2005 2006

Evolution of Reach and Prospect Use

Not InterestedProspect Users**Active Users* Unaware

%

Internet users increased 182% in the last 5 years

Source: Focus WEB ID, Ages: 13-70, Nationwide

* Currently active

**Possible users in the next 6 months

40,1

27,2

15,3

8,2

2000 2001 2002 2003 2004 2005 2006

Men Women

Not a men’s world anymore…

Women’s rate of increase 240%

Source: Focus WEB ID, Ages: 13-70, Nationwide

%

60,3

43,6

31,7

70,5

18,524,1

17,710,2

2000 2001 2002 2003 2004 2005

13-17 18-24 25-34 35-44

Oh very young!

Source: Focus WEB ID, Ages: 13-70, Nationwide

%

The rate of increase in the age group 13-17 is 281% !!!

Greece 200715% of Internet users replace 15% of Internet users replace

Newspaper reading with Internet Newspaper reading with Internet NewsReading.NewsReading.

(They watch less TV too...)(They watch less TV too...)

ButBut

Online advertising is still under 1% Online advertising is still under 1% of the total advertising of the total advertising

expenditureexpenditure

8180807977

69697066

57

1

545451

20

413838

3336

12131216

21

888685

77 79

1995 2000 2005 A' 2006 B́ 2006

TV (5+ minutes) Radio (2-3 minutes) Internet Sunday Newspapers Daily Newspapers Magazines

Media Readership EvolutionMedia Readership Evolution: : 13-13-3434

%

*

Source: Focus-Bari, Ages: 13-70, Nationwide

8487848278

59565750

45

1

201917

6

454543

3637

212119

2625

716868

52 53

1995 2000 2005 A' 2006 B́ 2006

TV (5+ minutes) Radio (2-3 minutes) Internet Sunday Newspapers Daily Newspapers Magazines

Media Readership EvolutionMedia Readership Evolution : : 35-7035-70

%

*

Source: Focus-Bari, Ages: 13-70, Nationwide

Greek Internet Users Profile

SexSex MenMen 59,8%59,8%WomenWomen 40,2%40,2%

AreaArea AthensAthens 50,3%50,3%SalonicaSalonica 10,6%10,6%UrbanUrban 10+ 10+ 25,8%25,8%RuralRural 13,3%13,3%

EducationEducation HighHigh 50,5%50,5%MedMed 39,4%39,4%LowerLower 10,0%10,0%

OccupationOccupation EmployedEmployed 58,4%58,4%UnemployedUnemployed 7,9%7,9%StudentsStudents 33,6%33,6%

IncomeIncome HighHigh 40,0%40,0%MidMid 46,0%46,0%Mid-LowMid-Low 14,0%14,0%

Usage Profile changes Fast

1994-19991994-1999 Exploration Exploration

(surfing)(surfing)

20020066 InformationInformation EntertainmentEntertainment TransactionsTransactions EducationEducation Special InterestsSpecial Interests

The Greeks use the Internet for:

10,0

16,0

21,0

23,0

35,0

60,0

96,0

0 10 20 30 40 50 60 70 80 90 100

Information Retrieval

e-mail

Music Downloads

Chatting

Games

Software Download

e-Shopping

Information they seek…

42,0

20,0

26,0

14,0

22,0

30,0

8,0

24,0

44,0

54,0

0 10 20 30 40 50 60

Entertainment

News

National News

International News

Financial News

Sports

Producs & Services

from Greece

from Abroad

Travel

-

Education

Professional Info

Source: Focus WebID

Greek Websites

Top 20(Daily Users 2007)

Οι 15 πιο δημοφιλείς Ελληνικοί Δικτυακοί τόποι(ημερήσια επισκεψιμότητα 2007)

0 50 100 150 200 250 300 350 400

in.gr (ΔΟΛ)

naftemporiki.gr

flash.gr

pathfinder.gr (ΔΟΛ)

ert.gr

enet.gr

cnn.com

bbc.co.uk

e-go.gr

tanea.gr* (ΔΟΛ)

ethnos.gr

megatv.gr

kathimerini.gr

tovima.gr* (ΔΟΛ)

imerrisia.gr

Most Popular Services Websites(daily users)

Source: Focus WebID

Οι πιο δημοφιλείς Δικτυακοί Τόποι ΥπηρεσιώνSearch Engines - Mail

(ημερήσια επισκεψιμότητα 2007)

0 100 200 300 400 500 600 700 800 900

google.com

yahoo.com

Yahoo mail

msn.com

hotmail.com

gmail

in.gr mail

Pathfinder mail

Lambrakis Press Brands

From Simple Connections

                          

                             

To Multi-channel Publishing

AρχείοAρχείο

Lambrakis Press in the digital domain

19651965 Organizes the first Congress on IT in Organizes the first Congress on IT in GreeceGreece

19961996 TO BHMA on line TO BHMA on line19919977 TA TA ΝΕΑ ΝΕΑ on line on line19991999 IndroducesIndroduces in.gr in.gr20032003 in.gr visitors hit 1.000in.gr visitors hit 1.000..000000 20052005 LP internet audience reachesLP internet audience reaches

2.000.0002.000.000 Launching of Newspaper Launching of Newspaper electronic editions.electronic editions.

20062006 Prelude into the next phasePrelude into the next phase

Internet Audience Evolution 2003-2007

Source: Nielsen//Netratings SiteCensus

in.grΕξέλιξη Επισκεψιμότητας

2003-2007

0,0

0,5

1,0

1,5

2,0

2,5

3,0

Ιαν-

05

Φεβ

-05

Μαρ

-05

Απ

ρ-0

5

Μαϊ

-05

Ιουν

-05

Ιουλ

-05

Αυγ

-05

Σεπ

-05

Οκτ

-05

Νο

ε-05

Δεκ

-05

Ιαν-

06

Φεβ

-06

Μαρ

-06

Απ

ρ-0

6

Μαϊ

-06

Ιουν

-06

Ιουλ

-06

Αυγ

-06

Σεπ

-06

Οκτ

-06

Νο

ε-06

Δεκ

-06

Ιαν-

07

0,0

0,5

1,0

1,5

2,0

2,5

3,0

Εκα

τομ

μύ

ρια

Επ

ισκέ

πτε

ς

in.gr

dolnet.gr

Συστηματικοί

Κοινό Διμήνου

Internet usage in newspaper audience

Γ2004-Α2005Interner

Users %

ΤΟ ΒΗΜΑ 50%

ΚΑΘΗΜΕΡΙΝΗ 58%

Total Morning 49%

ΤΑ ΝΕΑ 45%

ΕΛΕΥΘΕΡΟΤΥΠΙΑ 53%

ΕΘΝΟΣ 33%

Total Evening 37%

 

ΤΟ ΒΗΜΑ της ΚΥΡΙΑΚΗΣ 46%

ΕΛΕΥΘΕΡΟΤΥΠΙΑ 47%

ΚΑΘΗΜΕΡΙΝΗ 54%

Total Sunday 40%

 

Internet usage in magazines

RAM 85%

NATIONAL GEOGRAPHIC 77%

HiTECH 74%

FREE 68%

MEN 61%

ΓΑΙΟΡΑΜΑ 56%

BHMAgazino 53%

TV Guide 48%

ΤΑΧΥΔΡΟΜΟΣ 47%

BHMAdonna 46%

Vita 44%

ΔΙΑΚΟΠΕΣ 44%

Cosmopolitan 42%

Marie Claire 33%

Το ΠΑΙΔΙ ΜΟΥ και ΕΓΩ 31%