grp 11 maruti

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CASE STUDY ON

MARUTISUZUKI

PRESENTED BY

PRAVEEN

UMESH SHANKAR

CHANDRA SEKARAN

KITHIR SAHUL HAMEED


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Threat of intense segment rivalry

Threat of new entrants

Threats of substitute products

Threats of buyers growing bargaining power

Threats of suppliers growing bargaining power


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Expanding the Total Market

Defending Market share

Expanding Market Share


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` Strategies

` Objectives

` Strength and weakness

` Selecting Competitors

` Selecting Customers


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Maruti Udyog Limited (MUL) was established in

February 1981, though the actual production

commenced in 1983 with the Maruti 800, based on

the Suzuki Alto kei car.Its only competitors- the Hindustan Ambassador

and Premier Padmini were both around 25 years

out of date at that point.

Maruti Suzuki's are sold in India and variousseveral other countries, depending upon export

orders.


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` Models similar to Maruti Suzuki (but notmanufactured by Maruti Udyog) are sold bySuzuki Motor Corporation and manufactured inPakistan and otherSouth Asian countries

` This MUL is started by Governmental initiatives ittends to be more consumer oriented and hencecost effective, but on the other hand Suzukis

participation ensures not only need of the profit,but of the need of maximum profit.


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` Due to the large number of Maruti 800s sold in the

Indian market, the term "Maruti" is commonly used

to refer to this compact car model ("Maruti" is

another name of the Hindu god, Hanuman).


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` Missions of MUL are:- Modernization of the Indian Automobile Industry.- Developing cars faster and selling them for less.- Production of fuel-efficient vehicles to conserve

scarce resources.- Market Penetration, Market DevelopmentSimilarly Product Development and Diversification.- Partner relationship management, Value chain,Value delivery network .


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The Leader in the Indian Automobile Industry,

Creating Customer Delight and Shareholder's

Wealth; eventually become a pride of India

Customer Delight is making sure that

performance, after sales service and customer

support are best and beyond expectation.

Shareholders wealth is the prime concern forrunning business smoothly


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` Maruti Suzuki offers 14 models, Maruti 800,Alto,

WagonR, Estilo,A-star, Ritz, Swift, Swift DZire,

SX4, Omni, Eeco, Gypsy, Grand Vitara,Kizashi.

Swift, Swift DZire, A-star and SX4 aremanufactured in Manesar, Grand Vitara Kizashi is

imported from Japan as a completely built unit

(CBU), remaining all models are manufactured in

Maruti Suzuki's Gurgaon Plant.


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` 800 (Launched 1983)` Omni (Launched 1984)` Gypsy (Launched 1985)` WagonR (Launched 2002)`

Alto (Launched 2000)` Swift (Launched 2005)` Estilo (Launched 2009)` SX4 (Launched 2007)` Swift DZire (Launched 2008)` A-star(Launched 2008)` Ritz (Launched 2009)` Eeco (Launched 2010)` Alto K10(Launched 2010)


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` Grand Vitara (Launched 2007)

` Kizashi (Launched 2011)


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` Maruti Suzuki has two state-of-the-art

manufacturing facilities in India. Both

manufacturing facilities have a combinedproduction capacity of 1,250,000 vehicles

annually.


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Major players in the Indian market (2004)

Installed Capacities Utilization %

MUL 350000* 102%Telco 160000 58%

Hyundai 120000 78%

Daewoo 110000 -

Ford 100000 10%

HM 64000 36%

Fiat 50000 -

Honda 30000 34%

GM 25000 33%

Daimler C 10000 14%

* MUL can manufacture 500,000 vehicles at existing facilities


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Answer:

` Due to globalization in 1991 it

resulted in the entry of many globally

reputed companies into Indian market.

` This resulted in improving the qualityof the product.

` Sudden shift in the pricing.


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` The Company is More hurt by EmergingCompetitors than Current Competitors.

` Declining Profits and Market Share.

` They Developed New Strategies as Marketleaders.

` Expanding the total Market.

` Defending Market Share.

` Expanding Market Share.


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` Turn Over Strategy or Grand Strategy is Cost

Reduction or Asset Reduction to Sustain in the

Market.


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Answer :

` Maruti was the market leader by

controlling over 84% of market share till

1998.

` But due to increase in competition fromlocal players like

1) Telco

2) Hindustan motors3) Mahindra&mahindra


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` It looked out for turn around strategy

` Globalization also played its role in marutithinking about turn around strategy

` Because it resulted in threat of new

entrance

` It made maruti to shift their strategies fromsell what we produce to marketing andcustomer focus.


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` Focus on Customer Care has become

a key element for Maruti.


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Maruti Suzuki SX4

new diesel version

Maruti Suzuki Kizashi


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` Maruti suzuki -wikipedia

` www.Marutisuzuki.com


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Documents

grp 11 maruti