Rubbuild | Habitat+�Sergio Escudero�

Vaishu Ilankamban�

Katherine Liu�Misha Muqaddam�

Meet the Matha Family�

•� Joan and Emmanuel Matha�

•� 3 Children, $2 a day�

•� Port-au-Prince�

Situation�

•� Live in tarp transitional shelter�

•� Lack of Resources�

•� Neighborhood Slumification�

Problem Statement�

Habitat+ wants to design a product to assist aid organizations in optimizing the permanency and local ownership of their post-disaster housing solutions for displaced Haitians in order to prevent slumification.�

Design Gap�

- Short term�+ Low Cost�+ Maximum Quantity�

+ Long term�- High cost�- Minimum Quantity�

+ Community benefits�+ Local materials�+ Manufacturing Ease�

+ +

+

Product positioning chart�

Design Attributes & Characteristics�

Design Characteristics

Graphic Bulding

Instructions

Non-Technical

Readily Accessible Materials

Readily Accesible

Tools

Readily Accesible

Transportation

Incorporation of Haitian

IDPs

Structural Stability

Robust Materials

Design Attributes

Ease of Manufacturing

2

Labor Time 6

Local Materials 4

Costs 1

Permanency 5

Maintenance 7

Ownership 3

Permanency

Ease of Manufacturing

Ownership

Concept Generation�

COMMUNAL HOUSING�

TARP TO BLOCK MACHINE�

TARP CURTAIN�

THE RUBBLE BRICK�

UNFOLDABLE EMERGENCY �SHELTER KIT�

Concept Selection�

Design Attributes

Weight Communal housing

Rubble Wall/ Block

Tarp Curtain Emergency Shelter Box

Tarp to aggregate Machine

Ease of manufacturing

2 - + + + -

Labor time 1 - + + 0 +

Local materials 2 + ++ + 0 +

Costs 2 - + 0 - -

Permanency 3 ++ + 0 ++ +

Ease of maintenance

2 ++ + 0 + 0

Ownership 3 ++ + ++ 0 ++

Weight sum 13 17 11 6 8

Rubble Wall/ Block

+

+

++

+

+

+

+

17

Rubbuild �

•� `�

Engineering Optimization�

•�Variable: Brick thickness�

•�Objective: Minimize f(thickness)�

= 0.7*(Normalized total area of mesh) + 0.3*(Normalized safety factor)^-1�

•�Constraints:�

•� (Safety factor) - 4 >= 0�

•� (Weight of a brick) - 30lbs =< 0�

Product Implementation�

•�Habitat employees (accountability)�

•�Provide guidance, management and quality control�

•�Haitians (labor and leadership)�

•� Leadership role and community agents�

•�Construction skills�

Capital & Personnel Resources�

Implementation Timeframe�

Post-Disaster Response�

Business Objective�

•�Habitat+ will utilize its Rubbuild design in collaboration with Habitat for Humanity's resources and sponsored funding to construct Rubbuild homes in Haiti to provide sustainable housing solutions for displaced Haitians in the wake of the 2010 earthquake.�

•�Donation Equivalencies�

•� $500 Purchase raw materials�

•� $1000 Compensate for Habitat Labor�

•� $2000 Completes one full Rubbuild Home�

Problems of Slumification�

•�Port-au-Prince homicide rate�

•� 72 per 100,000 (global average is 7 per 100,000)�

•�Extortionate Funeral Costs�

•�Prevalence of sexual violence�

•�Property Crime�

Rubbuild’s Community Benefits�

•�Home Security�

•�Protection against violence and crime�

•� Increased Productivity�

•�Rubble Removal�

•�Community Ownership and Investment�

•�Market Opportunity: Safe housing and communities reflect a basic human need, not just a market preference.�

Market Analysis�

•� 4,000 Families having received HFHI aid�

•� 2,000 Shelters�

•� 700 of which are currently degrading�

•�No shelter is intended to last more than 2-3 years�

•�Unique Challenges�

•�Corruption�

•�Market Isolation�

Investment Analysis�

Investment Analysis�

Investment Analysis�

Investment Analysis�

Investment Analysis�

Investment Analysis�

Universal Applicability�

•�Open ended architecture�

•�Not Haiti specific�

•�Demand driven by natural or humanitarian disaster�

•�China - April 2010�

•� Iran - December 2003�

Customers & Stakeholders�

•�Habitat for Humanity Values�

“While we measure our progress by the number of families and individuals served, the impact of our work can be seen in the transformation not only of lives but entire communities. We call it our urban development approach, which is based on empowering and strengthening communities in defined geographic areas”�

•� Join as Sponsors�

Design Process Model�