Homework #1

Homework #1

Due October 21

Advertising with English & Korean

Why is English sometimes used with advertising

in Korea?

Romanized Korean 청 주 = Cheongju Hangulized English Audio = 오 디 오

Other Examples:Lotteria, Let’s Be (coffee)

Choose one sign and discuss!

Stores/Shops

• Home Plus• E-Mart• Dream Plus• HomeEver• GS Mart• Family Mart

• Angel In Us Coffee• Rosebud• New Yorker• Tom and Tom’s• By the Way• Hi-Mart

Brand names

• Pro Specs• Beanpole• Treksta• Black Yak• The Red Face• Bang Bang• Vintage Brothers• PAT

• Skinfood• Innisfree• Misha• Land Rover

http://images.google.com/imgres?imgurl=http://farm2.staticflickr.com/1411/1223503382_9201f27263_z.jpg&imgrefurl=http://www.flickr.com/photos/mckln/1223503382/&usg=__34L8hJkMu5FZHkfMgwee0W4r9rE=&h=480&w=640&sz=105&hl=en&start=66&zoom=1&tbnid=9U0b_4178DeS_M:&tbnh=103&tbnw=137&ei=jC96T--tN-bLmAXRrt3oDw&prev=/images%3Fq%3DKorean%2Bbrands%26start%3D60%26hl%3Den%26sa%3DN%26gl%3Dkr%26tbm%3Disch&itbs=1

Music Groups

• Epik High• Girl’s Generation• Wonder Girls• Super Junior• Big Bang• 2NE1• After School• 2PM

• Brown Eyed Girls• Crying Nut• C.N. Blue• DJ DOC• Drunken Tiger• g.o.d.• HOT• G-Dragon

TV Shows & Dramas

• K-pop Star• Star King• Number 1• Sponge• Running Man• Golden Bell• Happy Together

• Secret Garden• Full House• Coffee Prince• IRIS• Royal Family• High Kick

City Nicknames

Hi SeoulFly IncheonDynamic BusanColorful DaeguYour Partner GwangjuUlsan for YouAmazing IksanHappy SuwonPowerful PohangFantasia BucheonIt’s Daejeon

http://images.google.com/imgres?imgurl=http://metropolitician.blogs.com/scribblings_of_the_metrop/Korea,%2520Sparkling%2520Official%2520Logo-2.jpg&imgrefurl=http://metropolitician.blogs.com/scribblings_of_the_metrop/2007/04/korea_sparkling.html&usg=__4eD5ryI6amgVAV1vc0RIZlizSuE=&h=375&w=500&sz=57&hl=en&start=73&zoom=1&tbnid=fEnozBCfOUy8VM:&tbnh=98&tbnw=130&ei=UjB6T_b0NZDImQXr5sTpDw&prev=/images%3Fq%3DKorean%26start%3D60%26hl%3Den%26sa%3DN%26gl%3Dkr%26tbm%3Disch&itbs=1

http://jasoninkorea.files.wordpress.com/2010/05/dreamhub.jpg

Example

• Samsung is actually a Korean name written in English (Romanized).

Because Samsung exports products worldwide, they chose English in order to communicate with the most people.

Generally, English is the standard for international business and communication.

Example

The Korean search engine ‘Naver” is written in English because English is the language used for internet addresses. www.naver.com

Korean users need to know how to spell the name in English, so that may be the reason it is not expressed in Korean.

http://www.naver.com/

http://www.google.com/imgres?imgurl=http://i104.photobucket.com/albums/m166/matthew254/apm.jpg&imgrefurl=http://howkoreansdoit.blogspot.com/2009/12/engrish-ohter-comon-bad-moments-times.html&usg=__yQ-7IzFpulqgJCyVaUBLa9TlZQA=&h=302&w=336&sz=24&hl=en&start=34&zoom=1&tbnid=lkJDVhqt4mws1M:&tbnh=107&tbnw=119&ei=RDJ6T5vlHOT9mAWqv_npDw&prev=/images%3Fq%3DKorea%2Bsigns%26start%3D20%26um%3D1%26hl%3Den%26sa%3DN%26gl%3Dkr%26tbm%3Disch&um=1&itbs=1

http://www.google.com/imgres?imgurl=http://www.mstrum.com/onmywaytokorea/wp-content/uploads/2009/08/funny-korean-signs-10-hotel-luxuly.jpg&imgrefurl=http://shuyut.blogspot.com/2011/02/babo-thats-what-they-call-it-in-korea.html&usg=__Chez4pAjvc2nymLqtSjbmvS2FKU=&h=435&w=475&sz=22&hl=en&start=26&zoom=1&tbnid=_u3naSwFqtOeUM:&tbnh=118&tbnw=129&ei=RDJ6T5vlHOT9mAWqv_npDw&prev=/images%3Fq%3DKorea%2Bsigns%26start%3D20%26um%3D1%26hl%3Den%26sa%3DN%26gl%3Dkr%26tbm%3Disch&um=1&itbs=1

http://www.travelblog.org/Photos/1418325

http://4.bp.blogspot.com/_izm-DUrWJFw/TBeHyz0LvCI/AAAAAAAAAM4/O1V52BDk8TA/s1600/Korea+cute+T-shirt+4.jpg

http://www.google.com/imgres?imgurl=http://img.alibaba.com/wsphoto/v0/361828646/Korean-stationery-cute-cartoon-smile-Leather-happy-Pencil-Case-Free-Shipping-B321-C.jpg&imgrefurl=http://www.aliexpress.com/product-fm/363640180-Multi-function-stationery-Auto-button-4-color-multi-function-pencil-case-pencil-case-novelty-stationery-Free-wholesalers.html&usg=__HxnhrUPbE9_1bKacEQMQ7TpKLTY=&h=591&w=598&sz=78&hl=en&start=6&zoom=1&tbnid=1rco_fU98Y_7-M:&tbnh=133&tbnw=135&ei=zDd6T5y9CM_nmAXbotzpDw&prev=/images%3Fq%3DKorean%2Bpencil%2Bcase%26um%3D1%26hl%3Den%26sa%3DN%26gl%3Dkr%26tbm%3Disch&um=1&itbs=1

http://www.google.com/imgres?imgurl=http://3.bp.blogspot.com/_gpytvSkbPmo/TRwKQghupQI/AAAAAAAACME/5G79vYwYfX0/s1600/IMG_9137.JPG&imgrefurl=http://gavin-not-gabin.blogspot.com/2010/12/korean-notebook-riddle.html&usg=__rhFWdY9pQvohRC_jEIEAblMtlrE=&h=1200&w=1600&sz=118&hl=en&start=8&zoom=1&tbnid=mDIpzDIHzlZMrM:&tbnh=113&tbnw=150&ei=DTh6T6WwIsfOmAXxyb3pDw&prev=/images%3Fq%3DKorean%2Bnotebook%26um%3D1%26hl%3Den%26sa%3DN%26gl%3Dkr%26tbm%3Disch&um=1&itbs=1

http://www.google.com/imgres?imgurl=http://static.flickr.com/54/120308424_025fef7822.jpg&imgrefurl=http://comatosed-frame.blogspot.com/2006_03_01_archive.html&usg=__WOnqTOqDBpnVUFNTrtFrLGwG1p0=&h=500&w=353&sz=173&hl=en&start=6&zoom=1&tbnid=OsWOjt7tsBvbvM:&tbnh=130&tbnw=92&ei=DTh6T6WwIsfOmAXxyb3pDw&prev=/images%3Fq%3DKorean%2Bnotebook%26um%3D1%26hl%3Den%26sa%3DN%26gl%3Dkr%26tbm%3Disch&um=1&itbs=1

Talk about it!

• Find a sign that uses English.• Copy the picture/take a photo• Discuss why you think English was

used.• Write 2-5 sentences.

Documents

Homework #1