WEL COME TO OUR

PRESENTATION

ASSESSING THE CUSTOMER MINDEDNESS

OFRAHIMAFROOZ SUPERSTORES LTD.

INTRODUCTION

maintaining

existing customers

and extending

business with them

is less expensive

than obtaining new

customers.

Large numbers of firms

these days have

already discovered the

need to create a loyal

customer base and

acknowledge that

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To present the aspects of this customer mindedness we have

analyzed some of Agora's current initiatives that show their

level of customer mindedness.

The starting point of customer

mindedness is to know the

influence of factorstrustworthiness

product image

customer relationship

customer satisfaction

In emerging markets like Bangladesh it is more important

to determine factors affecting the firms customer mindedness due to the continuous influx of new players.

Before our analysis on whats actually customer mindedness (CM) lets have a look

COMPANY PROFILE

Brief Company info >>

Rahimafrooz Superstores Ltd. (RSL) launched

Agora the first ever retail chain in Bangladesh in

2001. It aims to consistently provide a remarkably

satisfying and valuable shopping experience

through a business that improves the quality of life

for customers and team members.

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WHATSCUSTOMER MINDEDNESS ?

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Customer mindedness (CM) is a core value, a mindset that

enables the implementation of a customer strategy. It is the

process of implementing:

competitive customer strategy

design to attract

keep and grow more customers

more profitability

A customer strategy sets out to create unique value,

using customer intelligence to tailor memorable

brand experiences for specific groups of customers.

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CM can influence the company and its

performance with many impacts.

On an individual level, the CM teaches us to:

learn how to gain deep customer insight and implement resulting

ideas successfully

demonstrate marketing returns beyond the customer

benefit from the latest thinking on strategic marketing concepts

create and assess effective marketing strategies

manage customers for long-term profitability

contributes more effectively to market success and business

planning.

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How will this program benefit the organization?

Product Development - A customer-centric focus helps

throughout the marketing process, which includes product

research and development as well as promotional

communication.

Promotions - Strong familiarity with the needs and desires of

our customers helps us better promote our brand's value

proposition.

It enhances:

>>> understanding of what product features and benefits are

most valued

>>> messaging strategies

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What are the necessary steps needed to obtain CM in a firm?

It requires a multi-dimensional approach, including:

Values-based leadership*

Brand-aligned service standards*

Employee engagement

Customer communication

Complaint management and recovery

*Values-based leadership (VBL) is the exercise of influence in relationships, teams, organizations and communities through choices and decisions guided by explicit and consistently practiced values that balance healthy self-interest and the common good.

*Bring your brand values to life in all customer experiences

CUSTOMER MINDEDNESS OFAGORA

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The crucial thing of our study interviewing Agora with our questionnaire, got usthe information on how they practicing and show their work concerns regardingtheir targeted customers from each departments of the company.

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Most responses here shows positivity and it also shows their few lacking

that they have and needs to overcome.

NOW LETS SEE AGORAS own practice

of CM as the part of their organizational

structure and policies in order to be a

customer minded company.

The figure shows how Agora wants to develop and pursue their customer centric operation.

To achieve that, some of the recent customer focused

steps and policies that have been taken by them are:

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Moreover, Agora as an organization to be structurally

customer minded follows these three important factors.

Understanding the customer

Engaging the Community

Motivating Employee Base

OUR FINAL THOUGHTS5

We think that customers dont view the retail world throughthe same lens as firms.

A customer minded perspective is required for retailers to

better deliver on the experiences desired by their customers.

And as a pioneer of the industry, Agora meeting up with

almost appropriate mix of customer mindedness.

However, from our research we can suggest Agora to introduce

the use of technology to give their customers proper shopping

experience.

Which we believe can boost the customer mindedness more and

take it to a next level.

..Thanks a LOT

for BEING with US