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EIN VERSLUN FYRIR HVERN VIÐSKIPTAVINSérsniðin upplifun með gögnum og gervigreind
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10-30% auknar tekjur
15% meiri hagnaður
10-30% af tekjum í vefverslun
Ávinningur af sérsaumaðri upplifun í vefverslun
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-heartbeat-of-modern-marketingGartner: https://www.instagram.com/p/BJlFMxMBjSR/https://www.shopify.com/blog/17579484-how-to-increase-revenue-and-improve-the-customer-experience-with-upselling-and-cross-selling
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DON’T BE CREEPY
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https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/what-shoppers-really-want-from-personalized-marketing
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Personalized product recommendation
150% fleiri sölur/opnaður póstur
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Source: Warby Parker
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http://www.ueo-workshop.com/wp-content/uploads/2014/04/noulasKDD2014.pdf
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http://www.ueo-workshop.com/wp-content/uploads/2014/04/noulasKDD2014.pdf
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http://www.ueo-workshop.com/wp-content/uploads/2014/04/noulasKDD2014.pdf
