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HyperActive TechnologiesHyperActive Technologies
Trade Show Product DemonstrationsTrade Show Product Demonstrations
By John BugayBy John BugayOctober 22, 2008October 22, 2008
© 2008 HyperActive Technologies Page 2
Shows in 2008:
– 14 shows in all
– Three types of shows:
– “Major” Corporate Shows (FS/TEC, DineAmerica, MURTEC)
– “Franchisee” Shows (KFC, LJS, Arby’s, others)
– “Reseller” events
– Multiple Configurations
– FS/TEC “HyperDrive Café,” 20x30 ft, all products
– “Reduced format
– The booth “out there”
– Tabletop Display
Trade Show Environment
© 2008 HyperActive Technologies Page 3
The HyperDrive Café
© 2008 HyperActive Technologies Page 4
HyperDrive Flexibility
© 2008 HyperActive Technologies Page 5
Other Setups
© 2008 HyperActive Technologies Page 6
The Changing Environment:
– Joe’s philosophy: “If you look like a big company, you’ll become a big company. (That’s the rationale behind FS/TEC)
– Down Side: Major shipping/set-up costs with the “HyperDrive Café” booth
– My presence needed “on site” for this setup.
– Evolving Needs and Preferences:
– Heavy pre-show marketing
– Tabletop Display saves costs
Trade Show Environment
© 2008 HyperActive Technologies Page 7
Current “Inventory”:
– Fitz Conference Room:
– Dell 620, 3 ELO monitors (Ajay has rigged to show QTimer).
– Cublicle Next to Rod
– Web Demo – All Products (incl. Flytech Card for HyperView)
– Xpient POS System
– Currently “Out”
– QTimer (4.0, using “Event Playback”)
– HyperView (with Flytech Card – Arby’s Images)
– HP Laptop driving HyperView XT (Arby’s images)
Trade Show Environment
© 2008 HyperActive Technologies Page 8
Near Term
– Jennifer @ Cousins Subs
– Will be arriving from Arby’s today (?)
– Needed in Chicago by Friday
– Jack, Ajay, Dan @ Wendy’s, October 30
– Xpient POS?
– Wendy’s Data?
– Hardee’s Franchisee’s, November 17-20
Trade Show Environment
© 2008 HyperActive Technologies Page 9
Tentative 2009:
Trade Show Environment
Show Date Estimated Show Fee
Location Committed?
DQOA-DQOC Jan 3-10 Hyatt Cancun DQ-Great Plains Jan TBD Northeast DQ Jan TBD Michigan DQOA Jan TBD Heartland DQOA Jan TBD FS/TEC
Feb 4-6, 2009 $45,000 Orlando
Convention Ctr in some form or fashionAKFCF (All KFC)
Feb 23-26 Gaylord, Wash
DC Southeast DQSE XPIENT Resellers MURTEC
March 9-11, 2009 $18,500 Rio, Las Vegas Yes Northwest KFC April 13-17 Las Vegas Northeast KFC Aruba Aruba Southeast KFC April 26-29 Atlanta, GA DineAmerica Houston, TX? NoRestaurant Leadership Conference April 20,22, 2009
$35,000 + sponsorship Scottsdale, AZ No
Great Lakes KFC May 4-7 Columbus, OH NoNRA May 16-19 $28.50/sf Chicago Long John Silver's June 2-8 Orlando Orlando, FL No
© 2008 HyperActive Technologies Page 10
Considerations Going Forward:
– Show the Latest systems (ease of upgrading)
– “Customer-specific” images (and POS)
– Or, Generic HyperActive Burger, Chicken, Fish data
– Internet Access to demonstrate live reports?
– “No chance at errors” by creating “loops”
– “Event Playback”
– Powerpoints showing HyperView orders, QTimer Loop, Reports, etc.
– “Remote Support”
– Documentation for on-site setup
– Familiarity for Client Services
Trade Show Environment
© 2008 HyperActive Technologies Page 11
Questions? Discussion?