1. NAP – 2018. OK TÓBER 18.Házigazda: MÁRTON SZABOLCS (Republic Group, Creative Director)

FŐ ELŐADÓ-TEREM

08.00-09.00 Érkezés, regisztráció

09.00-09.10 A rendezvény megnyitása

BR ANDED ENTERTAINMENT - LE AVING MONE Y ON THE TABLE V=E/P

myths and facts, experience, interactive content, creative engagement

09.10-09.15BARNA TAMÁS Republic Group reklámügynökségi csoport, Managing Director; a BrandFestival elnöke

AUSTRIA & HUNGARYeconomic forecast, factors that influence the economic development

09.15-09.30 MAG. IUR. EL ISABE TH ELL ISON-KR AMER Ambassador of the Republic of Austria to Hungary

GLOBAL C EO OUTLOOK - DISRUP TIVE INNOVATION economic forecast, factors that influence the economic development

09.30-10.00 SÁGODI AT TIL AKPMG Magyarország, Partner & Head of Sectors

BR AND INNOVATION IN SERVIC E DESIGNcreative, design, brand strategy, business transformation

10.00-10.30 A SHLE Y BENIGNO Fjord, Group Director

DIGITAL DISRUPTION - THE JOURNEY TO AI, AR, VR the future of consumer experience

10.30-11.00 RIC HARD NOC KLES Surround Vision, Creative Director

FRESH, HYDRAULIC PRESSED, RAW JUICES from a certified, independent natural juice therapist

11.00-11.03 MÁRIA MAT THEISEN Santé Juice, Founder-Owner

11.00-11.20 SZÜNET

DISRUP TION BY VIRTUAL RE ALIT Y & MULTI-SENSORY E XPERIENC E DESIGN

branded entertainment, emotionally compelling experiences

11.20-11.50 CORTNE Y HARDING Friends With Holograms, Co-Founder

THE FUTURE OF ADVERTIS ING - THE AGE OF INTER AC TIVE C RE ATIVIT Y

digital innovation, creative engagement

11.50-12.20 ROS S MAWDSLE Y Bartle Bogle Hegarty (BBH) London, Head of Interactive Design

INFLUENC ER BR ANDING, CONTENT C RE ATION & BR AND CUR ATOR S

digital influencer marketing, efficient strategies for building a personal brand

12.20-12.50 FEL IC E VAN DER SANDT Influencer Marketing Agency (IMA), Sr. Brand Partnership Manager

12.50-14.00 EBÉD

SHAME & SURVIVAL how public shaming, media and advertising are connected

14.00-14.30 MONIC A LE WINSK YSocial activist & Vanity Fair contributing editor

C YBERBULLYING: L AWS & POLIC IESlegal perspective and in the context of criminal law

14.30-14.45

THE FUTURE OF BR ANDING - DISRUP TION BY C RE ATIVIT Y & STORY TELL ING

digital innovation, creative engagement

14.45-15.15 SAMUEL AKES SON Forsman & Bodenfors, Creative Director

SKILL S AND CONTE X T how tools and awareness foster digital innovation,

lifting brands to the next level

15.15-15.45 EDMUND DUEC K Liferay, Marketing Manager Europe

BORN TO SKI - BUILD AN AWESOME PER SONAL BR AND creative & effective sports sponsorship strategy

15.45-16.15 EGYE Z TE TÉS AL AT T

THE AGENC Y OF THINGS - C RE ATING THE NE X T AGENC Y MODELconnecting brands and consumers via the internet of things

16.15-16.45 C AMERON WORTH SharpEnd Agency, Founder

A NE W ER A OF C RE ATIVIT Y creativity, transmedia storytelling & business transformation

16.45-17.15 ROBIN SMITH Geometry/Ogilvy, Creative Director

MADE IN ITALYcountry of origin, made-in effect

17.45-18:00 GR A ZIANO GIAC ANI Brand Festival, Creative Director

KEREKASZTAL ELŐADÁS ANGOL

2018: HEROES & STORIES

PROGRAM 1. NAP / OKTÓBER 18.

WORK SHOP #1. HELYSZÍN: 2. EMELE T, SAROK TEREM

SUPERNOW GEN, ADBLOC KING, MEDIAC RE ATIVIT Y & BR ANDED CONTENT

youtube, virtual reality, augmented reality, 360 video, rich media, snapchat, instagram, implementation experience

16.00-17.30

Moderátor: K AL MÁR PÉ T ER

Webtown, CEO & Co-Founder

L Á Z ÁR GÁBOR Webtown, CMO

BUZDER-L ANTOS NIKOLE T TA FÁÜ Zrt. (PepsiCo.), Marketing Director

BENDL MÁT YÁ S POME, CEO

GRÓSZ JUDIT RTL Magyarország, Director of Digital and

Business Development

BAC HER JÁNOS Gfk Hungária, Industry Lead Financial Services and

Technology, Product Head MOI

WORK SHOP #2. HELYSZÍN: 1. EMELE T, KÖNY V TÁR TEREM

THE FUTURE OF PEOPLE REL ATIONSthe future of pr, creating a winning pr strategy,

implementation experience

16.00-17.30

Moderátor: Z ÁMBÓ ANNA

Republic Group, Head of PR BAL ATON ANITA

Café PR, CEOBAL ATONI Z SÓFIA

Uniomedia Communications, CEOPERL AK Y-PAPP JÓZ SEF

Metropolitan University, címzetes docensÓSZ ABÓ AT TIL A

LA Communications, General DirectorBÁNHEGYI Z SÓFIA

ex. Magyar Turisztikai Ügynökség, marketingkommunikációért felelős

vezérigazgató-helyettesKOLMA KORNÉL

Sakkom Interaktív, Managing Director

WORK SHOP #3. HELYSZÍN: TE TŐTEREM

PROTEC TING C HILDREN FROM C YBERBULLYING - POWERED BY UNIC EF

for a safer internet, #youarenotalone

16.00-17.30

Moderátor: EGYEZTETÉS ALATT

UNIC EF

A PROGR AM VÁLTOZ TATÁ SÁNAK JOGÁT FENNTAR TJUK .

BRANDFESTIVAL

EGYEZTETÉS ALATT

2. NAP – 2018. OK TÓBER 19.Házigazda: MÁRTON SZABOLCS (Republic Group, Creative Director)

FŐ ELŐADÓ TEREM

08.00-09.00 Érkezés, regisztráció

09.00-09.05 A rendezvény megnyitása

E THIC S IN ADVERTIS INGethical standards for advertising

09.05-09.10 FA ZEK A S ILDIKÓ Önszabályozó Reklám Testület (ÖRT), Secretary General

DATA-TELL ING & DATA-DRIVEN BR AND BUILDIN how to leverage data

09.10-09.25 VAR JU L ILL ASchibsted Classified Media Hungary (Jófogás), CMO

SUPERNOW GENER ATION & VAMPIRES E XPERIENC Edigital creativity, engagement, visually-rich and interactive content

09.25-09.50

Moderátor: Simon Krisztián Marketing & Media, Editor-in-Chief

BANOVIC ALEK SANDR A Telenor Magyarország, beszerzési és logisztikai igazgatóSZ ABÓ BÉL A Magyar Telekom, Brand and Communications DirectorTÓTH VALENTIN Coca-Cola HBC, Public Affairs & Communications Director

FOLLOW THE MONEY - ADVERTISING INDUSTRY local trends in the advertising industry

09.50-09.55 URBÁN Z SOLT Magyar Reklámszövetség, President

MAD MEN 2019 - THE FUTURE OF AD AGENCY the new era of advertising agency structure & agency workflow for advertising

and digital marketing companies

09.55-10.25

Moderátor: ROMÁN DÁVID Republic Group, Head of CopyÁGOSTON L Á SZLÓ DDB, Digital & Business Transformation Director SÁ SDI HELGA Saatchi & Saatchi, Managing DirectorFALUDI PÉ TER Havas Media Group, CEOFARK A S Z SOLT 7Digits Growth Agency, CEO & Social Media SpecialistKUN MIKLÓS MediaCom, Chief Strategic OfficerVÁGVÖLGYI MIHÁLY DeepInsight, CEO

T VS = TOTAL VIDEO STR ATEGY tv industry, online video, content creation, effective ads

10:25-10:45 VIDUS GABRIELL ARTL Magyarország, CEO

DIVERSITY IN THE WORKPLACE - EMPLOYER BRANDING & GENDER QUOTES

successful leaders create a successful workplace diversity

10:45-11:15

Moderátor: Heal Edina Republic Group, Operative DirectorDR. FÁBIÁN ÁGNES Henkel Magyarország, President & Managing DirectorDR. ZOLNAY JUDIT MetLife, General Manager FRIEDL Z SUZ SANNA Magyar Telekom, Chief HR OfficerPÁLFALVI MÁRTA Heineken, Human Resources and Corporate Affairs DirectorMÁRTON K ATALIN Praktiker, Head of HRPALOC SAY GÉ Z A Schibsted Classified Media Hungary Kft. (Jófogás), CEO & General Manager

INFLUENCER BRANDING IN ACTION #1creative engagement, brand collaboration, effectiveness

10.50-11.05 SZ ABÓ GERGŐ Special Effects Media, CEO

INFLUENCER BRANDING IN ACTION #2creative engagement, brand collaboration, effectiveness

11.05-11.20 HERNÁDI GÁBOR Star Network, CEO

INFLUENCER BRANDING IN ACTION #3creative engagement, brand collaboration, effectiveness

11.45-12.00 DELY ÁBRIS Creatinsta Influencer Ügynökség, CEO

INFLUENCER BRANDING, YOUTUBERS & BRAND CURATORScreative engagement, visually-rich and interactive content management

12:00-12:30

Moderátor: S Z ÁNTÓ PÉ T ER SpringTab, Founder & Owner

VISZKOK FRUZ SI YouTuber, Beauty InfluencerB. NAGY RÉK A YouTuber, Beauty InfluencerSOUL SHINE ANDI YouTuber, InfluencerMOLNAR NINI Nini Molnar Bags, Founder & OwnerVERES GYURI YouTuber, ‘The Nosika Show’EMC I BE AUT Y YouTuber, Beauty InfluencerPAMKUT YA YouTuber, InfluencerSZIRMAI GERGELY Hollywood HírügynökségFLUOR TOMI Wellhello, rapperK A SZ A T IBOR TV2, előadóművészDANC SÓ PÉ TER Videómánia, InfluencerTHE VR InfluencerUNFIELD Influencer MAGYARÓSI C SABA InfluencerRTL KLUB ARC A(I)

AWARD: BRAND EXCELLENCE the impact of advertising on building brand equity, methods & strategies

12.30-12:40

DÍ JÁTADÓA díjat átadja:BARNA TAMÁS (Republic Group, Managing Director) & Dr. László Géza (Brand Content Kft., CEO)

12.40-13.40 EBÉD

SPORTMARKE TING IN DIGITAL AGE – HUNGARIAN SOUTH POLE E XPEDIT ION

emotional moments, creative & effective sports marketing strategy

13.40-14.00

SZ AL AY BAL Á Z S expedíciós menedzser NÉME TH OT TÓ MMSZ Sportmarketing tagozat, szakmai védnök

MEDIA IS THE MES SAGE 2.0 & BR AND SAFE T Y content is king & distribution is queen, new models of content production,

experience enhancement

14.00-14.30

Moderátor: HANKÓ VIK TOR PR Consultant & JournalistRUSVAI RIC HÁRD CM Sales, Director Digital SalesGYÖRKE ZOLTÁN Lapcom, Chief Operating Officer & Deputy CEO ÓHIDI Z SUZ SANNA Marquard Media, Managing DirectorOROSZ MÁRTON Portfolio Csoport, Director of Content DevelopmentD. TÓTH KRISZ TA WMN.hu, Founder & Editor-in-Chief

KEREKASZTAL ELŐADÁS ANGOL

2018: HEROES & STORIESBRANDFESTIVAL PROGRAM

2. NAP / OKTÓBER 19.

Foly tatás

DIGITAL STR ATEGY DRIVING FMCG GROW TH innovative product management, creative brand building, digitalisation

14.30-15.00 JOHAN R ADOJE WSKIAbsolut Vodka, Global Brand Director

DIGITALIZ ATION, INNOVATIVE BR AND BUILDING & CUSTOMER ENGAGEMENT

from customer education to digital solutions

15.00-15.20 HEISZLER GABRIELL A SPAR Magyarország, CEO

INNOVATIVE BR AND BUILDING AND CUSTOMER ENGAGEMENT secrects of a winning product launch

15.20-15.40 NÉME TH OT TÓ Henkel Magyarország, General Manager (Henkel Beauty Care)

2. NAP – 2018. OK TÓBER 19.Házigazda: MÁRTON SZABOLCS (Republic Group, Creative Director)

FŐ ELŐADÓ-TEREM

KEREKASZTAL ELŐADÁS ANGOL

2018: HEROES & STORIESBRANDFESTIVAL

PURPOSEFUL BR ANDING & GRE AT MOMENT S IN SPORT S emotional moments, creative & effective sports marketing strategy

15.40-16.10

Moderátor: MIHÓK IL DIKÓ Myron: The Art of Sponsorship, Managing Director

KONJA BOLDIZ SÁR MOL Magyarország, Marketing Communications LeadSÁNTHA TAMÁ S Magyar Telekom, Head of Brand, Sponsorship & Event ManagementPANTL PÉ TER Hell Energy Magyarország, Marketing Director MARKOVIT S L Á SZLÓ Vasas SC, PresidentHODOZ SÁN “HODI” DÁNIEL esport1.hu, Head of Content

WORK SHOP #2. HELYSZÍN: 2. EMELE T, SAROK TEREM

INFLUENC ER MARKE TING creative engagement, visualization, wom, brand advocates

14.40-16.10

Moderátor: FARK A S DÁNIEL Star Network, Technical Manager

WORK SHOP #1. HELYSZÍN: 1. EMELE T, KÖNY V TÁR TEREM

EMPLOYER BRANDING - HOW TO ATTRACT GEN Z

ai, robotics & data-driven recruitment machine learning

14.40-16.10

Moderátor: HORVÁT H ÁDÁM Brandfizz, Chief Sparkle Officer

SZOKODY ÁGNES Randstad Hungary and Romania, Marketing Manage

I LLÉS K ATA Indivizio, Co-Founder & CEO

SZIL ÁGYI DÁVID Benchmarked.games, Founder & CEOs

HORVÁTH ÁDÁM Brandfizz, Chief Sparkle Officer

ÁRR MARIANN Generali, Head of Marketing and Customer Experience

FA ZEK A S MÁTÉ British Telecommunications, Head of Employer Branding

VERŐ BARBAR A Nestlé, Head of HR

WORK SHOP #4.

BOOST SELLING - CUSTOMER LOYALTY & LEAD GENERATION

digital disruption, lead generation, automatization

16.10-17.30

Moderátor: Magyarfalvi Éva Schibsted Classif ied Media Hungary (Jófogás),

Commercial Director

KOSZ TOL ÁNC Z Y GYÖRGY Otthon Centrum Holding, CEO

SZIL I T ÍME A Cordia, Head of Marketing

SZIRTES BERNADE T T Duna House Csoport, Marketing Director

BALL A ÁKOS Balla Ingatlaniroda, Director

WORK SHOP #3. HELYSZÍN: TE TŐTEREM

INFLUENC ER MARKE TINGcreative engagement, visualization, wom, brand advocates

14.40-16.10

Moderátor: S Z ABÓ GERGŐ Special Effects Media, CEO & Co-Founder

PROGRAM 2. NAP / OKTÓBER 19.

A PROGR AM VÁLTOZ TATÁ SÁNAK JOGÁT FENNTAR TJUK .

KIEMELT TÁMOGATÓK:

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