IB Ppt Vineeta

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CH Institute of Management & CommunicationCH Institute of Management & Communication

International Business



History

Nike means Greek goddess of victory.

Nike was founded in 1968 by Phil Knight & Bill Bowerman

It began in 1964 with a casual agreement and a handshake

In 1967, Knight and Bowerman made the handshake dealformal and incorporated as BRS Inc.

The Swoosh trademark was created by a graphic-design student named Carolyn Davidson

By 1979 Nike became the most well known shoe company in theworld



Continue

In 1988, Nike's "Just Do It" slogan was introduced

Today, Nike is a four billion dollar company

World campus located in Beaverton, Ore

Nike's entry into India was through a seven-year licenseagreement with Sierra Industrial Enterprises

In 2004, instead of renewing the franchise, Nike India became a

subsidiary.



Nike Business

Nike offers a range of shoes for sports like, Tennis, golf, soccer,baseball, football, bicycling, volleyball, cheerleading, hiking etc.

They manufacture casual clothes, running clothes, yoga clothes,tennis clothes (dresses and skirts), socks, caps, duffel bags,sunglasses, skates, bats, gloves, ice skates, roller blades, rollerskates, protective gear, hockey sticks, hockey jerseys and manymore small accessories.



Nike Products



Customers



Competitors

Adidas

Reebok

Converse New balance

Fila

Comparison of Annual Revenue

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Nike Fila Reebok New Balance Adidas

Corporation

2 0 0 1 A n n u a l S a l e s ( I n

B i l l i o n s )



Nikes Financial Report

Nike's revenue totaled $19176 millions in the financial year of 2009 & it is Rapidly increasing from the previous 4 years

Its Total Net Income is $1486 millions for the year 2009 whichis less in comparison of previous year (2008- 1883 millions)



Marketing Strategy of Nike

Nike, one of most respect brand in footwear industry throughthe world. It reaches to maximum no. of people through strongbrand endorsement.Lets check 4p's of marketing:

product Price

Promotion

place



Strategy Increase communication of positive steps Nike is taking

concerning labor practice.

Make changes to improve Nikes current labor conditions.

Establish a better presence in the affordable shoe market.

Establish a competitive presence among female consumers.



Tactics

Circulate Letters to the Editor highlighting positive aspects of Nikes labor practices

Bring a visible Nike representative to college campuses

Create focus groups to assess Nikes labor practices

Distribute a video news release promoting Nikes efforts in theglobal community

Revisit with focus groups to record their opinions of improvements



Thank You«Thank You«

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WELCOMEWELCOME



Latest news

The Nike Mercurial Vapors are establishing a niche within themarket as they have become one of the elite boots in thefootball retail industry. When these boots come out of the boxthey are a site to truly behold.

The violet and orange combination is a striking color scheme,but it still does have a subtle quality to it. These Nike bootshave been at the vanguard of technology since they first cameout a few years back. Compared to the Vapor IV FG, the Vapor

VI do not disappoint at all in their performance.



Nike logo The Nike "Swoosh" is a design created in 1971 by Carolyn

Davidson, a graphic design student at Portland State University.She met Phil Knight while he was teaching accounting classesand she started doing some freelance work for his company,Blue Ribbon Sports (BRS).

BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approachedDavidson for design ideas.

In June 1971, Davidson presented a number of design optionsto Knight and other BRS executives, and they ultimatelyselected the mark now known globally as the Swoosh. Davidsonsubmitted a bill for $35 for her work. (In 1983, Knight gave

Davidson a gold Swoosh ring and an envelope filled with Nikestock to express his gratitude.)

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IB Ppt Vineeta