AUSTRALIA AUSTRALIA CONTINENTCONTINENT

(FIJI)(FIJI)

By:By:Nurul Iffah Binti Abu Nurul Iffah Binti Abu BakarBakarI USM 1213/1193/1I USM 1213/1193/1

Company :Sixtyninez Integrated (M) pte Sixtyninez Integrated (M) pte

ltdltdZarra ParamedicalZarra Paramedical

COMPANY INTRODUCTION• Name of founder:

– Puan Fatimatul Zaharah binti Abdul Mazlan

• HQ :

– D2-26-1, Jalan Dutamas 2,

Dutamas Commerce Centre,

43200 Cheras Balakong,

Selangor.

• Provide skin care product from natural resources

ZARRA PARAMEDICAL FOUNDER

• Skin Care Product 100% from natural resources.

• Combines elements of:– Ayurvedic medicine– homeopathy– anti-aging treatment

• 100% made in Malaysia– Only its basic material is imported from France

and Switzerland• Suitable for all skin types for MEN &

WOMEN

PRODUCT

PRODUCT

• 858,000++ populations

• Comprise population in 333 islands

• Most people live on the largest island

– Suva (capital city) in Viti Levu

• Indo-Fijians are mostly Hindu

• Native Fijians are mostly Christian

THE COUNTRY: Population

• English

– Hello

• Fijian Language

– Bula

• Fiji Hindi

– Namaste

THE COUNTRY: Language

• Have informal personal relationships– but also follow a tradition of ritual formality in a

hierarchical society• People do not pass others without saying a

word of greeting• Footwear is removed before one enters a

house• system of gift giving and receiving (Give &

Take)• Guests are given kava to drink

– to promote solidarity between relatives, friends, and acquaintances

THE COUNTRY: Culture

• Businesses are generally open from Monday to Saturday

• Recreational activities of locals practised by Fijians

• Family values in Fiji is high

THE COUNTRY: Lifestyle

THE COUNTRY: Economy• 4.6% growth in 2013

• Exporter of water, gold, garments, sugar and fish.

• Fijian Dollar

– 1.00 FJD is equal to 1.72 MYR

• Agriculture industry

– famous within the country which consist of sugarcane,

coconuts, cassava (tapioca), rice, cattle and fish

THE COUNTRY: Climate• Oceanic tropical

• 23°C to 25°C

– During the dry season (May to October)

• 26°C to 27°C

– During the rainy season (November to April)

• Rainfall ranges

– 3,000 mm to 5,000 mm on the windward side

– 2,000 mm to 3,000 mm on the leeward side

The Official Steps To Enter Business

Registrar of Companies Office for Reservation of Company/Business name/s

Investment Fiji for Foreign Investment Registration (FIRC)

Registrar of Companies for Registration of Company/Business Name(s)

Fiji Revenue & Customs Authority for Registration of Tax and VAT

Department of Immigration for Work PermitReserve Bank of Fiji for the Issue of SharesLocal Town /City Councils for Business License to

operate in the respective area.Fiji National Provident Fund for registration of the

workers

Ways To Enter The Market• WHOLLY OWNED

– A spa can be provided to Fiji tourist

The Do's & Don's While Doing Business

• Dress appropriately– Business dress is informal – such as an open-necked, short-sleeve

shirt – except when meeting with Government Ministers and officials,

in which case a tie may be worn.

• Mind our mannerisms– Be aware of your body language. Standing with hands on hips is a

sign of anger or arrogance. Indigenous Fijians don’t like to be touched

on the head. Pointing to a person when talking is deemed rude.

• Use correct titles when addressing people

– Some indigenous Fijians have the title ‘Ratu’ (men) or ‘Adi’

(women) to signify chiefly status. It is important to use these

titles when addressing such people.

• Develop a strong rapport

– Fijians, by their nature, are very polite and respectful. They

will not ask questions in case they are seen to be rude or

offensive. It is important to develop strong business

relationships.

The Do's & Don's While Doing Business

SWOT Analysis : Country• STRENGH

– Become tourists attraction– Low currency– Have hundreds of island in Fiji itself– Rich in natural resources– low cost of living

SWOT Analysis : Country• WEAKNESSES

– Small size of country– Majority people live in moderates

SWOT Analysis : Country• OPPORTUNITIES

– Increasing number of tourism by years

SWOT Analysis : Country• THREATS

– Cyclones are a major weather concern.– Floods. Particularly in Nadi.

SWOT Analysis : The Product• STRENGTH

– Zarraz products was 100% made from natural resources without chemical material.

– Have Great Manufaturing Practices certificate.– A complete skin care set which is suitable for all

skin types.– Zarraz product has combines elements of

ayurvedic medicine, homeopathy and anti-aging treatment.

– Have a high level of competitive advantage than other competitor.

SWOT Analysis : The Product

• WEAKNESSES– The price is expensive as the raw material is

imported from high currency country.– The price of Zarra Paramedical product would

be expensive in Fiji.– Intense rivalry in skin care product industry.

SWOT Analysis : The Product

• OPPORTUNITIES

– Women and men are still finding a skin care

product that is safe to be used.

– Skin care product has become the

communities need regardless of age.

– Development of internet marketing

SWOT Analysis : The Product

• THREAT– Cost of raw material will increase by years.

Marketing Strategy & Promotion• Price:

– If Zarra Paramedical want to penetrate the market in Fiji, Zarra Paramedical need to capture economies of scale to promote cheaper spa services than its future competitive in the Fiji.

• Product:– Use colours more natural to attract foreign tourists

as well as locals in Fiji itself.• Place:

– Yasawa• Promotions

– Internet Marketing, Flyers & Booklets.

CONCLUSION• DO NOT ENTER THE MARKET

– catastrophe– Product price

thank you