Info Pack 2016Your partner in global student recruitment

London � Dublin � 2 x UK School Road Shows

Welcome to The Student World

The Student World has established its excellent reputation by being the first in the international recruitment market to offer pure study abroad events. TSW launched in 2011 in response to dramatic changes to the higher-education system in the UK and a rising interest in studying overseas.

In November 2015, FPP EDU Media acquired The Student World, having witnessed the potential of the UK and Ireland student markets, and after identifying TSW's position as the leading source of study abroad information for British and Irish students.

The Student World engages with students and parents through international study fairs, school road shows, and comprehensive website dedicated to study abroad .

MEET PROMOTE RECRUIT

2The Student World Media Pack 2016

3The Student World Media Pack 2016

The Student World Fairs Since their inception, The Student World fairs have endeavoured to be different from other higher-education exhibitions in the market by focusing solely on overseas study. All exhibitors at The Student World fairs are international (no domestic universities are invited to exhibit), are fully accredited and teach in the English language, and are rightly viewed as the first-point of contact for anyone seeking to find out about overseas study.

The Student World fairs present visitors with a unique opportunity to meet international institutions face-to-face and attend seminars on a variety of topics designed to inform and enthuse students and parents alike on the study abroad experience.

The Student World fairs are always held at weekends so that anyone studying or working full-time can attend. We also recognise that parents play a huge role in a student’s decision-making process to study abroad, so our weekend scheduling prohibits any barriers to their attendance.

Exhibition demographics: Top 5 overseas study destinations for UK based students after attending a Student World fair:

• The Netherlands• USA• Denmark• Canada• Germany

Top 5 subject areas of choice for students at the UK fair:

1. Medicine, Dentistry,or Veterinary studies

2.

Law

3.

Business, Economics& Finance

4.

Engineering5.

Social Sciences/Psychology/Engineering

Top 5 overseas study destinations for Ireland based students after attending a Student World fair:

• The Netherlands• UK• USA• Canada• France

Top 5 subject areas of choice for students at the Ireland fair:

1. Business, Economics& Finance

2. Medicine, Dentistry,or Veterinary studies

3. Humanities4. Languages5. Law

Student World Dublin Fair - 24th September 2016

Student World London Fair - 1st October 2016

22%

78%

undergraduate

postgraduate

4The Student World Media Pack 2016

We have designed our exhibitor packages so that there are no extra hidden charges for the things we consider to be essential like Wi-Fi, electricity and basic furniture. Each Student World exhibitor booking will include the following as standard:

• 3m x 2m stand space, including a table, 2 x chairs, Wi-Fi, power supply & lighting

• A pre-event drinks reception the evening before the exhibition

• Mobile App to scan and collect data on interested students

• Student lead management system to communicate and follow-up with scanned students

• A university profile in the event fair guide

• Listing on thestudentworld.com and edufindme.com

• Pre-event promotion via exhibition microsite, registration area, facebook page and e-newsletter

Costs for Exhibiting & Additional Promotional Opportunities

£490

£900

SOLD

£490

£490

Costs for exhibiting at The Student World fairs:*early rate available until 31st December

The cost for exhibiting at London

The cost for exhibiting at Dublin

The cost for exhibiting at London and Dublin

£2,900 (early rate £2,500)*

£2,900 (early rate £2,500)*

£4,500

£590

£390

Full page colour display advert

Half page colour display advert

Featured university (double page colour spread) £900

Fair guide advertising

Additional promotional opportunities (per city):

Sponsorship of the goody bag (logo on front of all goody bags)

Insertion in event goody bag (insert supplied by the university)

Digital advert on display board

Seminar pod sponsorship + 30 minute presentation

Sponsorship of registration confirmation email (logo and link)

Sponsorship of badges (logo on badges worn by all students)

£490

£900

£490

SOLD

£900

£2500

20Fantastic events, well run and organised, good targeting and promotion resulting in good

rates of attendance from students genuinely interested in studying abroad

Rob Munro, Marketing and Recruitment Co-ordinator,INTO University Partnerships

The Student World Fair is quickly becoming THE go to event for out of country post secondary

opportunities. I have been really impressed with the quality of the attendees and I am anticipating a

fantastic ROI. Definitely a can't miss event! Dan Seneker, Director of Enrollment Manager, Bishop’s University Canada

6The Student World Media Pack 2016

The Student World Road Shows

The High School Road Shows are an excellent way to meet students and build relationships with careers advisers in the very best schools across the UK, by way of overseas study fairs and presentations. These schools include public, private, grammar and state-funded schools in targeted regions of the UK, that we feel have the best profile for overseas study.

Developing a presence in UK schools is fundamental to a successful awareness-raising and student recruitment campaign. In the build up to the Road Shows, our qualified Careers Adviser visits the schools to prepare students for the event, often giving an assembly talk to students in years 11, 12 and 13.

Each Road Show lasts 4 to 5 days and typically visits 10 to 15 high schools.

The format for each day is usually to run closed door events at the first few schools, and then an open door evening fair at the day's final school, where parents and students from schools in the local area are also encouraged to attend.

The number of universities from each country is strictly limited to 6 per Road Show, to ensure our events maintain a global feel and aren’t dominated by any one country.

We take care of the planning, organisation and management of all aspects of the Road Shows to ensure your visit is a comfortable one!

South-West UK & Wales Road Show - 4 Day Tour 26th - 29th September 2016

South-East UK & London Road Show - 5 Day Tour 3rd - 7th October 2016

The Student World Media Pack 2016

• A table at each of the school's overseas study exhibitions

• A university profile in the Road Show guide

• Listing on thestudentworld.com and edufindme.com

• Hotel accommodation for the duration of the Road Show (Monday to Thursday inclusive)

• Food (breakfast, lunch, dinner) for the duration of the Road Show

• Coach trip between school visits, returning to and from hotel

• Drop off at large city for onward travel, or trip to London if attending the London fair

• Couriering of your event collateral between school events

Prices & Packages

Each of the Autumn 2016 UK High School Road Shows will visit between 10 and 15 schools.

The first of the two Road Shows will visit schools in Wales and South West England.

The second will visit schools in Greater London and South East England.

Each School Road Show package includes the following:

Prices for exhibiting:

Cost for each Road Show in the UK £2,900

7

Map of visited schoolsCentral England Road Show - March 2016

Attending Exhibitors Since 2014

Aarhus UniversityAberysthwyth UniversityAcadia UniversityAlgonquin CollegeAmerican University in BulgariaAmsterdam University College Arizona State UniversityAvans University of Applied SciencesB.H.M.S. Business Hotel Management School BI Norwegian Business SchoolBishop's UniversityCape Breton UniversityCarleton UniversityCentennial CollegeCentral European UniversityCIS - The College for International Studies Conestoga CollegeDoshisha UniversityDublin University of TechnologyEcole Hoteliere de LausanneEducation Malaysia UK & IrelandESADE Business School Finnish Network for International Programmes Florida State UniversityFontys International Business School Georgian College Greenwich UniversityHAN University of Applied SciencesHanze University of Applied SciencesHAS University of Applied SciencesHigh Commission of CanadaHochschule Rhein-Waal

8The Student World Media Pack 2016

Memorial UniversityMid Uni SwedenMiddelsex UniversityNEOMA Business SchoolNew College of the HumanitiesNHTV University of Applied Sciences OCAD UniversityOtago PolytechnicPalacký University in OlomoucParis College of ArtPearson CollegePleven Medical UniversityQueen's University Radboud UniversityRhine-Waal University of Applied Sciences Riga Stradins UniversityRotterdam University of Applied SciencesRouen Business SchoolRutgers UniversitySAIT PolytechnicSaxion University of Applied SciencesSeneca CollegeSt George's University of LondonStenden University of Applied SciencesStudy in QuebecStudy OptionsSwiss Education GroupThe American University of ParisThe American University of RomeThe Chinese University of Hong KongThe Hong Kong University of Science

The University of British ColumbiaThompson Rivers UniversityTrent UniversityTU DelftTwente UniversityUnited Business InstitutesUniversità BocconiUniversiti Sains MalaysiaUniversity College CorkUniversity of AmsterdamUniversity of DebrecenUniversity of GreenwichUniversity of GroningenUniversity of GuelphUniversity of SaskatchewanUniversity of South WalesUniversity of Southern DenmarkUniversity of Southern New HampshireUniversity of the Fraser ValleyUS - UK Fulbright CommissionVan Hall Larenstein University Vancouver Island UniversityVesalius CollegeVIA University CollegeVU University AmsterdamWaterloo UniversityWebster UniversityWilfrid Laurier UniversityWinnipeg UniversityWindesheim Honours CollegeZuyd University of Applied Sciences

Hong Kong Polytechnic UniversityHotel Management School MaastrichtHotelschool The HagueHult International Business SchoolHU University of Applied SciencesHZ University of Applied SciencesIE UniversityIED - Istituto Europeo di DesignIMI University CentreInHolland University of Applied SciencesInternational College of Management, Sydney INTO USAIpag Business SchoolIstituto Europeo di Design (IED)Istituto Lorenzo de' MediciJacobs University BremenJohn Cabot University KEA Copenhagen School of Design and TechLaureate Hospitality EducationLe Cordon BleuLeiden UniversityLithuanian University of Health Sciences Lorenzo de' MediciLoyalist CollegeLUC The HagueLucerne University of Applied Sciences Maastricht Hotel Management SchoolMacEwan UniversityMaastricht UniversityManitoba UniversityMarbella Design Academy

9Great organisation!! My compliments. It was great to just get in a bus and not think about

logistics and where to go too much. So thanks for organising it the way you did. It was perfect

…a fun and good week!Jessica Winters, Head of Marketing, University of Groningen

The event turned out to be great because of the number of targeted prospective students who

were genuinely interested in the study programs offered. Very good matching as regards student

interest and programs offered.Quynh Luu, International Admission Specialist, Arizona State University

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• 1 x HTML email = £900

• 2 x HTML emails = £1,500

• 3 x HTML emails = £1,900

e-marketingOpportunitiesThe Student World database consists of over 20,000 students who have registered and attended our study abroad fairs over the last couple of years and have opted-in to receive e-marketing messages.

We offer the opportunity to send HTML email messages directly to students on our database and e-marketing email packages work as follows:

11The Student World Media Pack 2016

The Student World For enquiries regarding The Student World Fairs, UK High School Road Shows, or any other items, please contact the following :

John DemerExecutive Director

+44 (0) 755 400 3038 j.demer@fppedu.media

Jack TownsendBusiness Development Manager

+44 (0) 207 096 1462 j.townsend@fppedu.media

Contact us