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MEDIA KIT 2014 INTERNATIONAL l The Fastest Growing Women’s Magazine in the WORLD

INTERNATIONAL 2014 MEDIA KITimages.rodale.com/acc/rodaleinc/Intl-WH-2014-Media-Kit.pdf · PSYCHOGRAPHICS Women’s Health Readers are: Fashion Forward and Style Conscious ... Porsche

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MEDIAKIT

2014I NTERNAT IONAL

l

The Fastest

Growing Women’s Magazine

in the WORLD

overviewI N T E R N AT I O N A L

27 / INTERNATIONAL EDITIONS

52 /COUNTRIES

21+ /

mILLION READERS

3.5+/ mILLION CIRCULATION

19 /

WEBSITES

6.5 / mILLION UNIQUES

With 27 editions and a socially engaged digital platform Women’s Health is the world’s fastest growing women’s lifestyle magazine. From the first international launch in 2007, Women’s Health has established itself as a true global brand and must-have action plan for today’s modern woman.

From beauty to style to fitness, Women’s Health propels readers to action while giving them the tools they need to make instant, positive changes in their lives. Providing the motivation and the inspiration, Women’s Health drives consumers to take action. It’s this approach that makes us different than any other brand.

Lively, fun and provocative, the Women’s Health brand

addresses 360 degrees of life for the new

generation of contemporary, confident,

ambitious women. The clever, service-driven

content transcends the title, making the brand

a true one-stop lifestyle resource for millions

of women who are making their mark.

I N T E R N AT I O N A L

editorial sections

Core TopicsFitness & Health

Beauty & Fashion

Nutrition & Food

Relationships & Lifeskills

HEALTH20%

FITNESS20%

NUTRITION & WEIGHT LOSS20%

SEX & LOVE15%

LIFE SKILLS5%

BEAUTY & FASHION

20%

RELATIONSHIPS LIFESKILLSFASHION

BEAUTY

FOOD NUTRITION

FITNESS HEALTH

I N T E R N AT I O N A L

editorial specials

FASHION/BEAUTY FLIpSOur annual flip cover specials demonstrate our continued dedication to providing comprehensive coverage of the latest and greatest beauty and fashion looks for the season. With entire flips dedicated to each fashion and beauty, we cover the how-to’s, what-to’s and when-to’s of looking your very best, inside and out.

BEAUTY AWARDSEvery magazine runs beauty awards. And every magazine organizes them the Exact. Same. Way. Women’s Health has revolutionized its Beauty Awards, by making them more “social” and intuitive than ever before. Women need, want, and use different beauty products throughout the day. This is why our panel of experts recommends the products that get us through every “social moment” in life: at the gym, at work, on vacation and on a night out. The “social” theme runs beyond the pages of the magazine into our web and social channels, helping our readers stay beautiful on the go 24/7/365.

SUpERmARKET STARSTo help women find the best choices in every aisle of the supermarket, Women’s Health presents Supermarket Stars. This editorial rounds up the tastiest, healthiest and most convenient foods that fulfill their nutritional needs. It also features a new and noteworthy column that showcases our esteemed contributors and celebrity friends as they “dish” on their own favorite picks.

INTERNATIONAL HIGHLIGHTS

FITNESS AWARDSOur Fitness Awards offer readers a guide to the very best in all-things fitness in a way that’s never been done by any other women’s publication.

These are the most comprehensive and authoritative fitness awards in the market, and are divided into three main categories: Best Apparel and Gear, Best Home Gym, and Best Gyms.

I N T E R N AT I O N A L

reader profile

30AVERAGE AGE

The average WH reader is University educated

Women’s Health magazine is the ultimate guide to looking and feeling great. We’ll bring women the latest in health, fitness, sex, beauty, and more!

PSYCHOGRAPHICS Women’s Health Readers are:

Fashion Forward and Style Conscious

Driven and Ambitious Natural Leaders

Tech Savvy

I N T E R N AT I O N A L

global advertisers

Beauty

Banana Boat

Beiersdorf

Bosch & Lomb

Clinique

Estee Lauder

Gillete

Herbalife

Johnson&Johnson

La Mer

Loreal

Nivea

Procter&Gamble

Unilever

Watch & Accessories

Breitling

Coach

Quiksilver

Ray-Ban

Tag Heuer

Timex

Health & Fitness

Bayer

Deligios

Gnc

Pfizer

Planet Fitness

Auto

BMW

Bridgestone

Chevrolet

Fiat

Ford

Honda

Hyundai

Kia

Land Rover

Lexus

Mazda

Mercedes Benz

Mitsubishi

Nissan

Porsche

Toyota

Volkswagen

Yamaha

Tech & Gear

Canon

Garmin

Gopro

Lg

Nikon

Nokia

Olympus

Open

Panasonic

Samsung

Visa

Food & Beverage

Amstel

Bertolli

Coca Cola

Danone

Evian

Fishermans Friend

Heineken Beer

Nescafe

Nestle

Powerade

Red Bull

Fashion

Adidas

Bally

Brooks Brothers

Calvin Klein

Carolina Herrera

Chanel

Club 21

Diesel

Emporio Armani

Etienne Aigner

Giogrio Armani

Gucci

Guess

H&M

Hugo Boss

Jockey

Kenneth Cole

Kswiss

Lacoste

Mango

Mizuno

New Balance

Nike

Puma

Reebok

Replay

Skechers

Superdry

Timberland

Tommy Hilfiger

Under Armour

Versace

I N T E R N AT I O N A L

brand extensions

What if all you had to do to make a change in the lives of the people living in your city was RUN? This fall, that’s exactly what we’re asking you to do.

Run a 10K with Women’s Health and you will instantly provide 10 meals for those going hungry in your local and surrounding neighborhoods. You can join us in New York City or take part in our 10 City Challenge. If you don’t live in one of those cities - you can still participate! Sign up to run your own 10K. The money from your registration and fundraising efforts will go to those in the metropolitan areas nearest to you. Keep an eye out for the international expansion of R10F10 in 2014!

BOOKS/BOOKAZINESWomen’s Health publishes in-depth, single-topic newsstand specials, such as our annual Training Guides, and Weight Loss Guides. Women’s Health also publishes branded books in markets around the world, on topics ranging from training, to yoga, to beauty and weight loss.

EVENTS

DIGITALWomen’s Health’s digital platforms deliver content through multiple distribution points, enabling our audience to access our content anytime and anywhere. From mobile and desktop sites, to social feeds and tablet editions, Women’s Health provides advertisers with new platforms to connect with our readers.

I N T E R N AT I O N A L

global editions

AustrAliAISSUES PER YEAR CIRCULATION READERSHIP12 92,596 446,000URLWOmENSHEALTHmAG.COm.AU

brAzilISSUES PER YEAR CIRCULATION READERSHIP

12 71,000 457,810URLREvISTAWOmENSHEALTH.ABRIL.COm.BR

ChinAISSUES PER YEAR CIRCULATION READERSHIP

12 649,600 4,188,637URLN/A

GermAnyISSUES PER YEAR CIRCULATION READERSHIP10 174,371 1,124,348URLWOmENSHEALTH.DE

GreeCeISSUES PER YEAR CIRCULATION READERSHIP12 *Launching 2014

indiAISSUES PER YEAR CIRCULATION READERSHIP

10 55,000 354,641URLN/A

indOnesiAISSUES PER YEAR CIRCULATION READERSHIP12 80,000 597,061URLWOmENSHEALTH.CO.ID

lAtin AmeriCA*ISSUES PER YEAR CIRCULATION READERSHIP

12 117,700 340,000URLWOmENSHEALTH.TACONERAS.NET

middle eAst**ISSUES PER YEAR CIRCULATION READERSHIP12 *Launching 2014

netherlAndsISSUES PER YEAR CIRCULATION READERSHIP6 45,000 290,161 URLWOmENSHEALTHmAG.NL

PhiliPPinesISSUES PER YEAR CIRCULATION READERSHIP11 30,000 193,441URLN/A

POlAndISSUES PER YEAR CIRCULATION READERSHIP

10 100,000 322,401URLWOmENSHEALTH.pL

CIRCULATION & READERSHIp

*Latin America-Argentina, Chile, Colombia, Dominican Republic, Ecuador, Mexico, Peru, Puerto Rico, Venezuela**Middle East-Bahrain, Jordan, KSA, Lebanon, Oman, Qatar Kuwait, UAE

I N T E R N AT I O N A L

global editions

POrtuGAlISSUES PER YEAR CIRCULATION READERSHIP

*Launching 2014

russiAISSUES PER YEAR CIRCULATION READERSHIP

12 120,000 158,700URLWHRUSSIA.RU

sOuth AFriCAISSUES PER YEAR CIRCULATION READERSHIP

10 62,933 330,000URLWOmENSHEALTHSA.CO.zA

sPAinISSUES PER YEAR CIRCULATION READERSHIP4 58,000 373,985URLWOmENSHEALTH.ES

sWedenISSUES PER YEAR CIRCULATION READERSHIP12 URLWOmENSHEALTH.SE

thAilAndISSUES PER YEAR CIRCULATION READERSHIP12 180,000 1,160,644URLWOmENSHEALTHTHAILAND.COm/mAIN.pHp

turKeyISSUES PER YEAR CIRCULATION READERSHIP

12 15,000 119,000URLWOmENSHEALTH.COm.TR

united KinGdOmISSUES PER YEAR CIRCULATION READERSHIP

10 112,512 499,000URLWOmENSHEALTHmAG.CO.UK

united stAtesISSUES PER YEAR CIRCULATION READERSHIP12 1,589,324 10,133,000URLWOmENSHEALTHmAG.COm

VietnAmISSUES PER YEAR CIRCULATION READERSHIP12 20,000 478,000URLWOmENSHEALTHvN.COm

CIRCULATION & READERSHIp

*LaunchED 2014

I N T E R N AT I O N A L

advertising info

editiOn editiOnFP4C OPen rAte FP4C OPen rAte

2014 pRINT RATES

AUSTRALIA

BRAzIL

ChInA

GeRMAny

IndIA

IndoneSIA

LATIn AMeRICA

neTheRLAndS

PhILIPPIneS

AUS$ 13,020

R$ 51,400

RMB 172,500

€ €20,900

Rs 195,000

$3,240 USd

MeX$ 166,817

€5,360

119,000 Php

PoLAnd

RUSSIA

SoUTh AFRICA

SPAIn

ThAILAnd

TURkey

VIeTnAM

Uk

US

-

465,000 RUB

51,300 R (eX VAT)

€ €11,320

60,000 ThB

2,000 yTL

$2,000 USd

£ 6,771

$177,605 USd

For global opportunities and additional information, please contact :Maria Urso

Assitant Director, Global Marketing & [email protected]

733 Third Avenue, New York, NY 10017+1.212.808.1705