iSHOP Visual Identity Manual 視覺識別系統

Happiness Delivered!

iSHOPVisual

Identity

Manual

Designed by : http://www.newyorkdesign.com.tw

The purposed of this visual identity system is to unify the

“look” of all our offices regardless of the name and services

which they operate. At the same time, is flexible enough to

accommodate a variety of administration and operation

needs. Key to projecting this new look and establishing a

close link between the company, offices and our customers

are the corporate signature, stationery, signage and support-

ing elements such as color and typography.

Our new brand/logo provides all the tools necessary to

establish a strong, immediately recognizable visual image for

iSHOP. It is the ultimate responsibility of every business head

and our Brand Administration Team (BAT) to ensure these

standard guidelines are followed. We urge all of you to

adhere closely to the Visual Identity System. Through proper

implementation and maintenance, we will present a unified

image national and international - one that will clearly

distinguish us from our competitors.

This manual takes the form of an Adobe Acrobat PDF file

for viewing on Windows PC or Macintosh platforms. The

file can be printed on standard A-4 paper (actual book size

21cm x 21cm), preferably with a color printer.

VISUAL IDENTITY POLICY

Use of iSHOP logo on Commercial Goods

The iSHOP name and logo are registered marks owned by the

iSHOP. These marks may not be used in any medium, other

than approved iSHOP programs, without the approval

of the iSHOP management, or his or her designees. The use

of our iSHOP logo in conjunction with that of an outside

vendor or firm must be reviewed by the iSHOP management.

Vender wishing to use the iSHOP logo on commercial goods

(i.e., T-shirts, bumper stickers, bag, etc.) also must secure

such approval.

All requests for use of these logo must be submitted to the

appropriate party listed above. All manufacturers who

produce goods bearing any of the iSHOP logo/ trademarks

must either be licensed or have received special permission to

produce such products without a formal license agreement.

Any questions regarding the use of the iSHOP name, or logo

should be referred to the iSHOP management or iSHOP

Brand Administration Team (BAT).

This manual provides specific guidelines and standards for

the new visual identity system in all forms of iSHOP

communication. Adherence to these guidelines is vital to

ensure that the of iSHOP is represented in a uniform and

consistent fashion.

To maximize the benefits of the new visual identity, it must be

used in a consistent fashion over time. It is the of iSHOP’s

policy that the logo, type fonts, and endorsement item

described in this manual are the only authorized logo to be

used in all of iSHOP communications. Within the framework

of the new system there is flexibility to accommodate the

needs of units throughout the of iSHOP operation.

The iSHOP Brand Administration Team (BAT), a unit in iSHOP

Communications, is responsible for the new system and for

ensuring that the visual identity of the iSHOP is preserved and

enhanced through effective, well-designed communications.

It manages and monitors the use of the system and makes

system graphics available to the iSHOP community and other

authorized parties. If you have questions concerning the

system or need to obtain graphic signatures, send your query

to the iSHOP Brand Administration Team (BAT).

iSHOP Visual Identity 1013 Page 1

PRIMARY LOGO

The primary iSHOP logo is the most basic and commonly used

element of the iSHOP identity. The signature is made up of

three components: The hand written type of iSHOP, the

black-color tag and yellow rectangle background. Careful

consideration should be given to the logo’s suitabilityfor each

intended use.

INFORMAL LOGO

The informal signature is for use on casual applications, such

as name tag, product ID, merchandise... The informal logo

may not be modified in any way.

When reproducing the logo, alway use the authorized

artwork provides and resize proportionality.


ACCEPTABLE LOGOS

The “ iSHOP Vertical Logo“ is the official iSHOP logo and is

recommended over all others.

Depending upon the design layout, the following logos are

also acceptable; the “Informal Logo”, the “Rotate Left Logo”

and the “Rotate Right Logo”.

Noted: Do not attempted changes the approved logo colors,

distorted in any way and add any elements to the logo.

“ iSHOP Vertical Logo“

“ iSHOP Rotate Left Logo”

“ iSHOP Rotate Right Logo”.


The “ iSHOP Typographic” is an endorsement for use on

T-shirt and merchandise items.

iSHOP Monochrome

PRIMARY COLOR PALETTE

iSHOP Yellow (Y-100 R-15)

iSHOP Black(K-100)

Frutiger LT Standard

ABCDEFGHIJKLMNOabcdefghijklmnopqrstuvwxyz 123456 Happiness Delivered!ABCDEFGHIJKLMNOabcdefghijklmnopqrstuvwxyz Happiness Delivered!ABCDEFGHIJKLMNOabcdefghijklmnopqrstuvwxyz Happiness Delivered!

華康黑體

線上購物方便多多優惠多多選擇多多



STANDARD TYPE FONT

The preferred font to use for all marketing communication copy when creating iSHOP marketing materials in English is the

Fruitiger LT Standard and in Chinese is the 華康黑體 and 華康明體 .

華康明體





This secondary color palette is provided as an aid to designing print and Web communications that reflect the iSHOP brand in

tone and style through consistent use of color. Although the iSHOP identity colors are iSHOP Yellow (Y-100 R-15) and iSHOP

Black (K-100), designing effective marketing communications benefits from a more flexible and sophisticated use of color

harmony and contrast.

The 8-color palette configuration below further simplifies color choices by selecting a 2-color combination. Experienced designers

may extend this palette further with the application of good judgment and skill.

SECONDARY COLOR PALETTE

C 100M 50

M 100Y 50

C 50Y 100

C 50M 100

M 50Y 100

C 50Y 50

M 50Y 50

C 50Y 50


NameTitleCompany NameAddressAddressAddress Day Month Year

Salutation,

This letter demonstrates the format for all correspondence for Toa Optronics Corporation, a company comitted photoelectrics. Frugiter is the recommended typeface for all correspondence. Name and title are in Bold. All type is set at 11pt. with 14pt. leading.

The top margin is set at 75mm from the top of the paper, left margin is 35mm and the right margin is 35 mm. Follow this format for a consistent and professional look to all correspondence produced by the company.

If the font Frugiter is not available, you may substitute it with Arial.

Yours Sincerely,

Name

iSHOPAlley 22, Lane 513, 9 Ruiguang Rd.Neihu Dist., Taipei114, Taiwan114 台北市瑞光路 513巷 22弄 9號

T. 886-2-2627-1199F. 886-2-2658-5151http://www.ishop.ebiz.tw


BASIC STATIONERY - Letterhead, Enevlope & Name Card

The stationery standards provided in the following pages are an essential part of the ISHOP visual identity system and are to be used

by all units within the ISHOP operation.

Specifications :Standard Letterhead / A-4 21cm x 29.7cmwhite, 80 lb. stock (uncoated)Standard Envelope / 22cm x 11cmwhite, 80 lb. stock (uncoated)Name Card / 8.5cm x 5.4cmwhite, 200 lb. stock (uncoated)

George ChouChief Executive OfficerBoard of Director

iSHOP114 台北市瑞光路 513巷 22弄 9號T. 02-2627-1199 Ext.1688F. 02-2658-5151M. 0987-261-587

統一編號: 27945749

周植基董事執行長期iSHOP

Alley 22, Lane 513, 9 Ruiguang Rd.Neihu Dist., Taipei 114, TaiwanT. 886-2-2627-1199 Ext.1688F. 886-2-2658-5151M. 886-987-261-587Email: [email protected]://www.ishop.ebiz.tw

Happiness Delivered! Happiness Delivered!




Reduced Size 80%

1.5cm

3.5cm

1cm

2cm

Add/Tel block text:English Frutiger Light 7 pt.Name: Frutiger Roman 9 pt.Chinese Ming 6 pt.Set flush left.Black

2cm

1cm

Address block text:English Frutiger Light 7 pt.Name: Frutiger Roman 9 pt.Chinese Ming 6 pt.Set flush left.Black

iSHOP114 台北市瑞光路 513巷 22弄 9號T. 02-2627-1199 Ext.1688F. 02-2658-5151M. 0987-261-587

統一編號: 27945749

周植基董事執行長期

Happness Delivered!

0.5cm

0.5cm

0.7cm

0.7cmAdd/Tel block text:English Frutiger Light 7 pt.Name: Frutiger Roman 9 pt.Tag Line Frutiger Light 6 pt.Chinese Ming 6 pt.Set flush left.Black/Reverse



http://www.ishop.ebiz.tw









1 cm

1 cm

Specifications :Mailing Label 12cm x 10cm (Four-up on A-4)

Add/Tel block text:English Frutiger Light 7 pt.Name: Frutiger Roman 9 pt.Tag Line Frutiger Light 6 pt.Chinese Ming 6 pt.Set flush left.Black

STATIONERY RELATED - Mailing Label

Labels are to be printed on self-adhesive label stock.

Any questions regarding stationery should be directed to

the Brand Administration Team (BAT).





STATIONERY RELATED - Baronial Note Card & Envelope

Specifications :Note Card Size: 12cm x 9.5cm Note Card Envelope 13cm X 10.5 Size: 12cm x 9.5cm

Add/Tel block text:English Frutiger Light 7 pt.Name: Frutiger Roman 9 pt.Tag Line Frutiger Light 6 pt.Chinese Ming 6 pt.Set flush left.Black

Suggested Stock: Cougar opaque white

1 cm

1 cm

Reduced Size 50%



iSHOP Visual Identity 1013iSHOP Visual Identity 1013 Page 10

STATIONERY RELATED - Staff Identification

Name:

Office:

This is your offical Identification and it is non-transferable. Staff are strongly urged to carry their identification cards at all times when on duty.

iSHOP

Issue Date :

Card Holder Signature :

Authorized By :

Alley 22, Lane 513, 9 Ruiguang Rd.Neihu Dist., Taipei114, Taiwan114 台北市瑞光路 513巷 22弄 9號

When reproducing the logo, please use the authorized artwork provides and resize proportionality.



Name:

Office:

iSH

OP

Issue Date :

Card Holder Signature :

Authorized By :

Alley 22, Lane 513, 9 Ruiguang Rd.Neihu Dist., Taipei114, Taiwan

114 台北市瑞光路 513巷 22弄 9號

Hap

pin

ess

Del

iver

ed!

iSHOP Visual Identity 1013iSHOP Visual Identity 1013 Page 12

STATIONERY RELATED - Quotation and Invoice

CUSTOMER

ACCESSORIES

REMARKS:

ITEM DESCRIPTION PRICE



QIOTATION

appiness Delivered

INVOICE

BILL TO: SHIP TO:

OTHER DOCEMENTS Subtotal $Other $VAT $

Total Due $

Note:


DateInvoiceCustomer ID



ITEM DESCRIPTION UNIT PRICE AMOUNT


When reproducing the logo, please use the authorized

artwork provides and resize proportionality. Always request

authorization to use the logo, Logotype of iSHOP. If you have

a question in regard of iSHOP visual identity, please contact

the iSHOP Brand Administration Team (BAT).

PLASTIC CARD - MEMBERSHIP

iSHOP DISCOUNT CARD Use This VIP Discount Card To Receive

Premium Offers

HappIness Delivered!http://www.ishop.ebiz.tw

HappIness Delivered!

Premium Membership

Membership No. :

Member since :

iSHOP PREMIUM MEMBERSHIPUse This Membership Card To Receive

Premium Offers

HappIness Delivered!http://www.ishop.ebiz.tw



Customer Win-Point Card

Membership No. : Member since :


VIP Discount Card



PACKAGING AND LABELING

Do not attempt to duplicate the logo form stock typefaces or to modify the logo in any way. When reproducing the logo, please use

the authorized artwork provides and resize proportionality.

iSHOPMail To 收件人 :

Description 說明 :

Reamarks 附註 :

Happiness Delivered!Happiness Delivered!

Self-adhesive label




Reamarks 附註 :



Reamarks 附註 :





Reamarks 附註 :




Reamarks 附註 :


MERCHANDISE / PR ITEMS


iSHOP

iSHOP



BROCHURE COVERS

Promotional publications should be tailored to accommodate a wide variety of marketing needs. Well-conceived, well executed

brochures can help us project a strong image in the marketplace.


iSHOPBook Title

Align

Centered


iSHOPBook Title

Align

Centered

Size: 21cm x 21cm


Title May Align With Left Edge


HappinessDelivered!

A-4 ( 21cm x 29cm )

Size: 10.5cm x 21cm

Size: 21cm x 21cm

HappinessDelivered!


Sub Title Align Left




Paper Bag Size Suggestion :a. Bag Size 18cm (W) x 18cm (H) x 7cm (D)b. Bag Size 51cm (W) x 41cm (H) x 14cm (D)c. Bag Size 33cm (W) x 45cm (H) x 4cm (D)d. Bag Size 60cm (W) x 40cm (H) x 20cm (D)

PAPER BAGS

Promotional paper bags now a part of branding campaign. Using paper bags with logo identity have distinct advantages.

Please do not attempt to duplicate the logo form stock typefaces or to modify the logo in any way. When reproducing the logo,

please use the authorized artwork provides and resize proportionality.

Designed by : http://www.newyorkdesign.com.tw

NEED HELP? Just ask!

For assistance and approvals regarding the use of iSHOP

Visual Identity matters, and obtain reproduction art of the

iSHOP logo, contact the iSHOP Brand Administration

Team (BAT).

Scan QR Code for Online viewing

and Internet Download

iSHOP

Alley 22, Lane 513, 9 Ruiguang Rd.

Neihu Dist., Taipei 114, Taiwan

T. 886-2-2627-1199

F. 886-2-2658-5151

M. 886-987-261-587


iSHOP Visual Identity 1013iSHOP Visual Identity 1013

Documents

iSHOP Visual Identity Manual 視覺識別系統