Iva ‘Abon’ Chatta

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    CHATTA

    By:

    EIRENE EUNIKE MEIDIANA GAGHAUNA

    &

    RIFA’ATUL MAHMUDAH

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    INTRODUCTION

    •  Abon (meat floss/ the shredded meat) was one of refined

    products that was already known by the public generallymade from shredded beef. In addition to beef, fish can

    also be used as raw material for the manufacture of

     Abon.

     Abon (Shredded fish) is processed fishery productresults that is made from the flesh of the fish, through a

    combination of grinding process, frying, drying by means

    of the FR, as well as the addition of fla!oring

    ingredients and helpers against the flesh of fish.

    •  "s with any product made from cattles meat, mince the

    fish fit also consumed as a complement to eat bread or

    as side dishes. #ne species of that can be used to

    making Abon (Shredded fish) was a Channa Striata or

    more known as snakehead fish

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    • In $an%armasin Snakehead  fish already known by old

    people earlier and used to accelerate wound healingafter childbirth, circumcision wounds, burns, and other

    in%uries, because Snakehead  fish contain lots of nutrition

    and protein albumin, it was one type of protein that

    speeds up the healing of wounds.• also helps the growth of the child and gained weight

    people that infected by &I'/"IS (*#+* +I'I- with

    &I'/"IS +&").

    In addition of nutrients contained in the Snakehead  fishneeded to strengthen immunity (immune system) of the

    body so as not susceptible to the disease.

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    INTRODUCTION

     "lbumin is the large type of rotein in the plasma it wasreached 012. 3he $enefits of albumin is to help regenerate

    of the cell. In medical science, albumin is used to speed up

    the reco!ery of body cell tissue that was torn/damaged. er

    411 grams of protein, at eggs only 45.6 gram of albumin,

    chicken meat 46.5 gram, beef 46.6 grams while snakehead

    fish/ Channa Striata reaches 57.5 grams.

    •  "lbumin may be pro!ided by parenteral with price range

    once the grant of nine hundred thousand Indonesian Rupiah

    (IR) untill up to one million se!en hundred thousandIndonesian Rupaih (IR) per day to impro!e the 572 le!el

    of "lbumin.

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    Snakehead fish or Channa Striata contains

    high protein le!els and is great for8

    • atients less proteins le!el in

    blood or known with the term

    hypo albuminemia

    • &I'/"IS sufferers

    $e consumed to complete thenutrition for growth toddler 

    • ound healing patients

    • atients post operati!e or for

    people who finishes underwent

    surgery• 3he nutrition status of

    tuberculosis sufferers

    • 3he process of healing in a

    stroke

    • 3o maintenance the le!els of

    albumin, hemoglobin and the

    nutritional status of the elderly

    •  "s well as the healing process

    in people with burns, theamino acids and fats that are

    knowns to be able to heal the

    wounds in the abdomen as

    well as treating the gastric

    disease, there are snakehead

    fish. "s for the snakehead fishthe regulation should be li!ing

    in the illegally and not

    snakehead fish in keep them in

    farms or culti!ated

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    Channa Striata orSnakehead  fish

    consumption by as much

    as 5 kg /day within 6 days

    can increase the le!els of

    albumin in order to achie!e

    ideal standards i.e., 9.77

    g/dl.

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    PURPOSE OF ACTIVITIES:

    3he purpose of the establishment of Abon (Fish floss/ the

    shredded fish) effort are8

    4. 3o earn an income that can be used to support the

    needs of daily li!ing.

    5. ro!ide practical and nutritious side dish for the

    consumer.

    9. Foster an entrepreneurship.

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    BENEFITS OF ACTIVITIES:

    $enefits of establishment of Abon (Fish floss/ the shredded

    fish) effort are8

    a. -ain an ad!antage for ourself.

    b. -i!ing moti!ation to other students forentrepreneurship.

    c. ro!ide %obs for people who don:t ha!e %obs.

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    DESCRIPTION OF BUSINESS

    RAW MATERIALS

    3he raw materials

    used are ;hanna

    Striata orSnakehead fish.

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    COMPETITION

    In the middle of the huge !ariety of processed fish

    products, abon (shredded fish/ floss fish) is one

    good product to be de!eloped. 3he competition

    between abon (shredded fish/ floss fish)

    entrepreneurs ha!e yet to be percei!edconstraints.

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    BUSINESS OPPORTUNITIES

    •$ecause there are no ma%or obstacles in this businesscompetition, then mince abon (shredded fish/ floss fish)

    market opportunities could be said still large.

    • 3herefore, this condition is a good chance, added by the

    presence of many consumers liked the abon (shreddedfish/ floss fish) and supported by the locations it was

    support the smooth of this production process.

    •  "side from that an effort it still is relati!ely simple and

    does not re=uire a large capital.

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    BUSINESS RISK

    • 3he change of the income of fishermen against

    snakehead fish/ Channa Striata  that could decline due

    to the change of climate could reduced of the results of

    production abon (shredded fish/ floss fish).

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    EFFORTS TO ADDRESS BUSINESS RISK

    e will always pay attention to the income of the fishermen

    fish against snakehead fish and in collaboration with fish

    entrepreneur around the site to always be able to pro!ide

    or prepare a snakehead fish that fits the amount we re=uire

    in the processing of abon (shredded fish/ floss fish). So thatthere are no obstacles on the way of production.

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    PRODUCTION CAPACITY

    3he a!erage of the

    production capacity is71 kg per day in

    accordance to market

    demand.

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    CAPITAL

    • #n making business abon (shredded fish/ fish floss),

    capital used to buy raw materials, instruments of

    production, machinery manufacturing, financing the

    production process, as well as the payment of labor. $ig

    nothingness of capital that is re=uired depends on theproduction of at least many do.

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    ASPECTS OF MARKETING

    1. The price

     "s a new entrepreneur, e set two prices that

    is there that cost IR 57.111./package with aweight of 411gram (4on>), and

    IR.71.111./package with a weight of

    511gram (5 on>). So, price of 4 ?g is IR

    571.111./kilo (not including postage within the

    booking)

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    5. romotion

    Pr!"i# $%& c%rrie' (" %" "he

    )e*i##i#* + "he )(&i#e&& i.e. "he

    i#&"%,,%"i# pe#e' )%##er&-%'er"& )/i#* "hr(*h "he

    i#"er#e"- 'i&"ri)("e +,0er&-

    )rch(re& %#' pr!"i# 'irec",0

    " "he !erch%#"& &i"e %#' $i"h

    "her !e%#&.

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    2. S0&"e! Serice&

    The p,ic0 $hich $e $i,, $e%r i& % *' &erice &0&"e!

    %#' pr+i"%),e. G' &erice c%# )e ei"her % )/i#*

    c%# )e i% "e,eph#e- i#"er#e" %#' 'irec" 'e,ier0 " "he

    p,%ce 3% &peci%, 'i&"ri)("i# r re"%i, "r%'er&4.

    A'%#"%*e(& i# "he &e#&e %!#* c#&(!er& %#'!%#(+%c"(rer& + !("(%, )e#e+i".

    We hpe $i"h

    "hi& !%r/e"i#*

    p,ic0 c%# !%/e

    (r )(&i#e&&

    'ee,p& +(r"her.

    S "h

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    The M%r/e"i#* Are%&S("h

    K%,i!%#"%#

    pri#ce i#

    p%r"ic(,%r %#'"her& i#

    Ge#er%, %& $e,,

    %& "r0i#* "

    e&"%),i&h i"&$#

    'i&"ri)("i#

    )r%#che& i#

    %ccr'%#ce$i"h "he

    'ee,p!e#"

    %#' pr*re&& +

    "he )(&i#e&&

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    T5E AVERAGE PROFIT FROM SALESFi&h %)# pr'(c" &%,e& i& IDR 67.888.9$i"h % he%0

    188*r%! %#' IDR78.888.9$i"h 688*r%!. S "he

    re&(," + "he $ei*h" + pr'(c"& i# 1 /i, i& 678.888.9$here%& pr'(c"i# per '%0 i& 78 /* r re%che' IDR

    16.788.888.9re'(ce' )0 "he c&" + r%$ !%"eri%,&

    !%chi#er0 c&" %#' "r%#&pr"%"i# %& $e,, %&

    "her&4.

    E!p,0ee &%,%rie& %!(#"i#* " IDR

    ;.8882.888.

    S !%'e %# %er%*e + &%,e& $%& "he re&(," + "he

    pr'(c"i# !i#(& $i"h c&" + r%$ !%"eri%,& %#'

    &(pp,e!e#"%r0 !%"eri%,& IDR 16.788.888 ? IDR

    >2.888 @ IDR 11.=.888.9'%0 3#" i#c,('i#* "he

    'ecre%&e + !%chi#er0 c&" %#' "r%#&pr"%"i# %&

    $e,, %& "her&4.

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    PLAN COSTS

    The #ee'& + Pr'(c"i# e(ip!e#" %#' &(pp,ie&:

    N. De&crip"i#The ""%,

    #(!)er + 

    U#i" Price

    3IDR4T"%, C&" 3IDR4

    1 -as sto!e 4 piece IR 4,911,111 IR 4,911,111

    6  " +arge ot 9 pieces IR 91111 IR @1111

    2 Skillet A pieces IR 51111 IR 61111

    = Refrigerator 4 piece IR 5,A11,111 IR 5,A11,111

    7

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    eBtC.

    N. De&crip"i#The ""%,

    #(!)er + U#i" Price 3IDR4 T"%, C&" 3IDR4

    1Tampah 9 pieces IR 41.111 IR 91.111

    6 ?nife A pieces IR 41.111 IR A1.111

    2 Small lastic $asin A pieces IR 41111 IR A1111

    = lastic $ucket 5 pieces IR 4D111 IR 9A111

    7 3he Scales "re Sitting 4 piece IR 711.111 IR 711.111

     " ashcloth A pieces IR 9111 IR 45111

    lastic ackaging 41 pieces IR 47111 IR 471.111

    > $ig fork 7 pieces IR 7.111 IR 57.111

    ; +arge lastic $asin A pieces IR 47111 IR 01111

    18 ;oconut Sie!e A pieces IR 7.111 IR 51.111

    11 Blong  41 pieces IR 45111 IR 451.111

    16 Sie!e 7 pieces IR 0111 IR 0111

    12 Showcase ;abinet 4 piece IR 4.111.111 IR 4.111.111

    T"%, IDR 1.7>.888

    Li i + P ' "i IR 5 111 111

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     Lice#&i#* + Pr'(c"i# E IR 5.111.111,

    N.The M%i# R%$

    M%"eri%,&

    The T"%, N(!)er

    + U#i" Price 3IDR4 T"%, C&" 3IDR4

    1 Snakehead fish 41 ?g A1,111 IR A11,111

    N. "uBiliary Raw

    +aos 4 ?g 47,111 47,111

    ; -inger 4 ?g 51,111 51,111

    18 #il 5 +t 50,111 75,111

    TOTAL IDR 6;.888

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    t

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    eBtC

    N.

    C,%&&i+ic%"i# +

    I#e&"!e#" %#'

    Wr/i#* C%pi"%,

    The T"%,

    N(!)er + 

    U#i" Price

    3IDR4T"%, C&" 3IDR4

    In!estment

    1 roduction machine 4 0,0@7,111 0,0@7,111

    6 roduction *=uipment 4 5,19D,111 5,19D,111

    2 +icensing *ffort 4 5,111,111 5,111,111TOTAL 18-26-888

    N. orking ;apital3he 3otal

    umber of 

    nit rice

    (IR)

    3otal ;ost (IR)

    1

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    N. Ve#"(re C%pi"%, U#i" Price 3IDR4 T"%, C&" 3IDR4

    1 ri!ate *=uity 41,111,111 41,111,111

    6 ;apital In!estors Family 51,111,111 51,111,111

    TOTAL 28.888.888

    INVESTMENT WORKING CAPITALTOTAL 3VENTURE

    CAPITAL4

    IDR 18.26.888IDR

    18.276.888

    IDR

    61.8>=.888

    O OSS

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    PLAN PROFIT LOSS

    3o know the design of income from sales and profits can be

    seen on the table plan profit loss as follows.

    De&crip"i# Per M#"h

    S%,e& Ree#(e IR 9A@,@51,111G

    Spe#'i#* O# R%$ M%"eri%,& IR 51,661,111

    S%,%r0 E!p,0ee IR A,511,111

    The C&" + P(),ic A'!i#i&"r%"i# IR 7,A70,111

    Pr+i" 3L&&4 IDR 21;.2>=.888

    N"e:

    IDR 11.=.888.9'%0 28 '%0&

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    BENEFITCOST RATIO

    3o know re!enue in compare cost of production, it can be seen

    in the table $enefit/;ost Ratio as follows.

    Be#e+i"C&"@IDRIDR2=;.;68.888

    68.>>8.888

    E 40,D

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    BUSINESS DEVELOPMENT PLAN

    #ur neBt 'enture de!elopment plans are8

    4. Impro!e the =uality of taste and embellish wrap

    packaging.

    5.

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