J232 DesignLecture wNotes 0413 v1

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    j23204.04.13 basic principal highlights and anecdotes

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    DESIGN//as a tool

    Will Heller

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    DESIGN//as a tool

    Will Heller

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    DESIGN//as a tool

    Design = Problem solving

    +Visual communication

    =Graphic design

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    DESIGN//as a tool

    End - useror

    - User centered graphic design -

    Jorge FrascaraUser-Centred Graphic Design:Mass Communication And

    Social Change

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    DESIGN//as a tool

    Design elements

    hierarchy

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    DESIGN//as a tool

    Design elements

    Negative space

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    DESIGN//as a tool

    Design elements

    The GRID

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    DESIGN//as a tool

    Design elements

    TYPE

    "There are twotypes of people in

    the world: thosewho can't tell the

    differencebetween Arial

    and Helvetica;

    and those whodespise Arial.

    - John Gruber

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    DESIGN//as a tool

    Design elements

    COLOR

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    DESIGN//as a tool Get inspired,

    Dont spongeBeHance.net

    SmashingMagazine.comDesignspiration.net

    ffffound.com

    abduzeedo.com

    http://www.mayang.com/textures/

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    DESIGN//as a tool

    THank you