策略發展與管理實務~Jager 20131127-1

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    2013.11.28

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    (2012.07-present)

    (2008-2010) //():

    (1995-1999) -- --()

    (1992-1994)

    () Deputy GM

    ()()

    ()

    ()()---8136---800398

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    Chapter 1

    Chapter 2 ()

    Chapter 3

    Chapter 4

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    VS

    Chapter 1 -(1)

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    Chapter 1 -(2)

    : Listening, Seeing, Doing and Thinking

    :Forget, Know, Understand and Remember

    Let you listening (tell you), you will forget

    Let you seeing, you will know

    Let you doing, you will understand

    Let you thinking, you will remember

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    B

    10-30%

    50-60%

    10-40%

    A

    70%

    20%

    10%

    Chapter 1 -(3)

    A orB?

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    Chapter 1 -

    ,

    12

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    Chapter 2 -#1

    50

    (RAND)

    http://wiki.mbalib.com/zh-tw/%E8%AF%84%E4%BB%B7%E6%8C%87%E6%A0%87http://wiki.mbalib.com/zh-tw/%E6%8C%87%E6%A0%87http://wiki.mbalib.com/zh-tw/%E5%B8%82%E5%9C%BA%E8%A7%84%E6%A8%A1http://wiki.mbalib.com/zh-tw/%E5%B8%82%E5%9C%BA%E5%A2%9E%E9%95%BF%E7%8E%87http://wiki.mbalib.com/zh-tw/%E6%AF%9B%E5%88%A9%E7%8E%87http://wiki.mbalib.com/zh-tw/%E7%AB%9E%E4%BA%89%E5%BC%BA%E5%BA%A6http://wiki.mbalib.com/zh-tw/%E7%AB%9E%E4%BA%89%E5%BC%BA%E5%BA%A6http://wiki.mbalib.com/zh-tw/%E6%AF%9B%E5%88%A9%E7%8E%87http://wiki.mbalib.com/zh-tw/%E5%B8%82%E5%9C%BA%E5%A2%9E%E9%95%BF%E7%8E%87http://wiki.mbalib.com/zh-tw/%E5%B8%82%E5%9C%BA%E8%A7%84%E6%A8%A1http://wiki.mbalib.com/zh-tw/%E6%8C%87%E6%A0%87http://wiki.mbalib.com/zh-tw/%E8%AF%84%E4%BB%B7%E6%8C%87%E6%A0%87
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    ()

    Ishikawa(1993)

    Chapter 2 -#2

    http://wiki.mbalib.com/zh-tw/%E4%B8%93%E5%AE%B6%E4%BC%9A%E8%AE%AE%E6%B3%95http://wiki.mbalib.com/zh-tw/%E4%B8%93%E5%AE%B6%E4%BC%9A%E8%AE%AE%E6%B3%95http://wiki.mbalib.com/zh-tw/%E4%B8%93%E5%AE%B6%E4%BC%9A%E8%AE%AE%E6%B3%95http://wiki.mbalib.com/zh-tw/%E4%B8%93%E5%AE%B6%E4%BC%9A%E8%AE%AE%E6%B3%95
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    Chapter 2 -#3

    ()()

    (10)

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    Chapter 2 -#4()

    11~56~910

    (300EPS 2.5)()

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    Chapter 2 -#4-1

    3

    1616

    13

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    Chapter 2 -#5

    :20%

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    Chapter 2 -#6

    :20% (Mi-Zi) (Gi)

    2.87 8.05 2.56 7.93

    3.02 7.20 2.01 7.96

    3.33 7.55 2.81 7.81 2.75 7.33

    -0.65 5.35

    3.28 7.33 2.86 8.31 2.78 8.35 -0.35 6.18

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    Chapter 2 -#1

    (DEMATEL)Battelle Institute1972-

    1976

    Ou Yang et al. (2008)DEMATELANPDEMATELANP-DANP(2010)

    (2010)(Kuan et al., 2011)

    :(1)(2)(3)

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    Chapter 2 -#2

    (0.1.2.3.4.)

    () ()

    () ()

    () ()

    :20%

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    Chapter 2 -#3

    44%

    18%

    30%

    15%

    12%

    10% 6%

    5% 8%

    26%

    4%

    10%

    12%

    :20%

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    Chapter 2 -#3

    :20%

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    Performance Management, PMSMART

    S=M=A=R=T=

    Performance EvaluationPerformance Develop

    Chapter 2 -#1()

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    Robert KaplanDavid Norton2002

    Chapter 2 -#2

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    http://www.bain.com/management_tools/BainTopTenTools/default.asp

    Chapter 2 -#3

    http://www.bain.com/management_tools/BainTopTenTools/default.asphttp://www.bain.com/management_tools/BainTopTenTools/default.asp
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    i-Bench2009

    21768731TOP10

    2009ISO5S(10)

    2008ISO5S(8)

    Chapter 2 -#4

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    Chapter 2 -#5

    :

    20%

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    1,(

    )

    2,: (1)(2)(3)(4)(,)

    3,()

    4,(,)

    5,(,

    )

    Chapter 2 -#6()

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    6,(

    or)

    7,

    ()

    8,!!!!!

    9,()

    10,(

    )

    Chapter 2 -#7()

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    Chapter 2 -#8

    ()

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    Chapter 3

    :20%

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    Chapter 4 -1

    Chapter 4 -2

    Chapter 4 -3