Jai Ho - A R Rehman - Hyd '09

8/6/2019 Jai Ho - A R Rehman - Hyd '09

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JAI HO Concert, Hyderabad

October 24, 2009

Sponsorship Proposal


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About Jai Ho


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The Mozart of Madras

Padma Shree A R Rahman, winner of 2 Oscars and15 international awards inclusive of BAFTA &

Golden Globe. Also won 4 National Awards and

more than 35 other Film Awards and 150 million

copies of his work have been estimated to have beensold across the world.

He has produced landmark scores inclusive of those

for Roja, Bombay, Dil Se, Vandemataram, Lagan,

Taal, Jodha Akbar and the recent international super-

hit Slumdog Millionaire and for the theatrical of The

Lord of the Rings


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Jai Ho Concert

- A part of the Jai Ho World Tour, the concert will beheld in Hyderabadon October 24, 2009

- This one of a kind concert will feature over 85 artists

apart from A R Rahman

- International standard production will be a spectacle

well worth watching

- The Rajiv Gandhi International Airport complex will

play host to over 40-50000 music enthusiasts


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Jai Ho Concert

Artists performing alongside A R Rahman include

Hariharan Chitra Sadhna Sargam

Benny Dayal Rashid Ali Javed Ali

Raja Hasan Neeti Mohan Sivamani

Suzanne dMello and many more


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Previous Concerts


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3/26/2011 7

Jai Ho Kozhikode 3rd May 2009


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3/26/2011 8

Jai Ho Pune 31st May 2009


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Sponsorship Template

X X XPRESENTS

JAI HOIN ASSOCIATION WITH

CO-SPONSORED BY

PARTNERS

* proposed, subject to change


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Proposed Benefits Plan for

Title Presenter


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Association Benefits Title Sponsor

- Mention as Title Sponsor in all communication (asper media plan) and collateral

- Product category exclusivity

- On ground visibility

- Commercials & Scrolls on LED Screens- Banner space

- Tickets worth Rs. 5 lacs (could be given away alongwith any promotion that the sponsor wishes to

conduct)- 8 nominees to be part of meet and greet event with

A R Rahman (these could be contest winners of anypromotion conducted by the sponsor)


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Association Benefits Title Sponsor

- Space to set-up exhibition booth- Opportunity to distribute free samples/promotional

material at venue

- Opportunity to address media along with AR Rahman

- Branding opportunity at press conference

- Opportunity to felicitate A R Rahman and other

performers during the show

- Head of the organization to dine with A R Rahman atan exclusive banquet hosted by promoter

- Airport retail space for product visibility at both Delhi

& Hyderabad airports for a duration of 15 days


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Mileage at the Press Conference OCT 12, 09

- Branding on the backdrop and photo-op panel- Managements quote included in official event press

release

- Management Representative to address the media

- Sponsor profile to be included in Press Docket

- Audio visual (60 sec) will be showcased before and

after the press conference.

- Exclusive interview and photo-op with Rahman


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Mileage at Main Event

- CEO to felicitate Rahman on stage- Speak a few words about Rahman and association

(2mins)

- Commercial to be played multiple times before the

event

- Photo-op with players and management with A R

Rahman

- Any other suggestion by sponsor


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Media & Publicity Plan


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Media Plan

Leverage association with the concert & get visibilityacross:

Print

4 full page ads in Deccan Chronicle

5 full pages in Sakhi


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TV promotion

Sakhi TV 9000 secs of tags

15 days unlimited scrolls

Maa TV

6720 secs (promotion of tickets sales & concert)

Maa Music

6720 secs (promotion of tickets sales & concert


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Category Number Of Promos per day Secondage per promo Number Of Days Total Secondage

Promotion Of JAI-HO Show via Drummer Contest 10 30 21 6300

Promotion Of Jai-Ho Show via Love Story 10 30 3 900

Promos promoting Jai ho show and stimulating

listeners to buy tickets10 30 10 3000

Promos promoting Jai Ho show via on air contest 6 30 10 1800

Song Tags 10 5 5 250

Celebrity Bytes 8 30 2 480

Sum Total 12730

Radio Mirchi


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HYDERABAD wd x ht sft

Jubilee Hills at Barista fcg. Hitech city Unipole 40 x 40 1600 F.Lit 21 days

L B Stadium Unipole 50 x 20 1000 F.Lit 21 days

Airport Inside Ashramam fcg. City Unipole 40 x 40 1600 F.Lit 21 days

Airport rd Temple fcg. City Unipole 40 x 40 1600 F.Lit 21 days

Begumpet f/o fcg. Old Airport ( temple) Unipole 40 x 40 1600 F.Lit 21 days

M G Road above Balaji palace Bill board 50 x 25 1250 F.Lit 15 Days

S P road above Alishan building Bill board 40 x 20 800 F.Lit 15 Days

Narayanaguda f/o Bill board 40 x 20 800 F.Lit 15 Days

Basheerbagh f/o fcg. Liberty Bill board 40 x 25 1000 F.Lit 15 Days

Tarnaka f/o fcg. Mettuguda Bill board 50 x 25 1250 F.Lit 15 Days

Secunderabad Station rd Unistr 40 x 40 1600 F.Lit 15 Days

Ameerpet Opp:Mytrivanam fcg. University rd Bill board 50 x 25 1250 F.Lit 15 Days

Chandrayanagutta, Airport rd Bill board 90 x 25 2250 F.Lit 15 Days

Masabtank f/o fcg. Lakdikapool Unipole 40 x 20 800 F.Lit 15 Days

VIJAYAWADA 0

Eluru road Bill board 40 x 20 800 F.Lit 21 days

Siddartha Arts college Bill board 30 x 20 600 N.Lit 21 days

VISAKHAPATNAM 0

NAD Jn Bill board 40 x 20 800 N.Lit 21 days

Pedda waltair Bill board 30 x 15 450 F.Lit 21 days

Outdoor


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Other Branding

Tickets

Side panels

Banners in the venue

Entrance Arch

Led screens (Commercials & Scrolls )


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Other Benefits & Rights


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Consumer/Retailers Connect

All new customers to get a chance to watch the concert

(ticket free), sales promotion to drive product sales

4 nominees to be part of meet and greet event with A R

Rahman (these could be contest winners of any

promotion for consumers or sales force conducted bythe sponsor)

Space to set-up exhibition stalls at venue

Retailers could be rewarded as gratification

Exclusive seating section for retailers and customers tobe planned with purchase of bulk tickets


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Airport Branding & Product Display

We have branding and display space available atboth Delhi & Hyderabad airports

We could provide this space along with sponsorship

association

High visibility platform for frequent travellers


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Media Presence On Ground

ON-GROUND ACTIVATION

- Integration with the Jai Ho Airport Shopping Utsav

- Multiple on-ground promotions will be held in

association with media partners

- Mobile ticket sales vans/team would be set-up


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Benefits as Associate Sponsor

Status of Associate Sponsor across all available media in

the media plan and collaterals

Product category exclusivity

Tickets worth Rs. 2.50 lacs (associate sponsor)

(Could be given away along with any promotion that thesponsor wishes to conduct)


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Sponsorship Value

Title presenter

1 cr. Media visibility value worth 1.5 cr.

Tickets worth 5 lacs

Association value worth 2 cr.

PR worth 50 lac

Special treatment for dealers & management

Total association value worth 4 cr.

Associate Sponsor 40 lacs


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Jai Ho!

Documents

Jai Ho - A R Rehman - Hyd '09