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Japan’s Best-Read Newspaper
MEDIA DATA 2016-2017
The fi rst issue November 2, 1874November 2, 1874
INTRODUCTION INDEX
The Yomiuri Shimbun celebrated its 140th anniversary in 2014, and its title
“The Yomiuri” boasts the longest history among Japan’s existing newspaper
titles. The fi rst issue of The Yomiuri Shimbun appeared on November 2, 1874
and the newspaper published its 50,000th issue on April 9, 2015.
With its comprehensive, accurate and timely journalism, The Yomiuri
Shimbun has gained the trust of its audience. It is dedicated to upholding
readers’ right to know through fair and thoughtful editorial coverage while
continuing to take advantage of new communication technologies and the
most advanced printing capabilities.
Newspapers in Japan Japan is the country where newspapers are read the most 2 ◆ Japan is the world’s leading country in terms of daily newspaper sales ◆ Japan has the highest percentage of newspapers readers ◆ Door-to-door delivery system supports the high subscription rate
Media that is recognized for its credibility and infl uence on society 4 ◆ Newspapers are accessed by over 80% of people ◆ In contrast to the entertainment value of TV, newspapers are recognized for their social value ◆ In addition to news articles, newspaper advertisements are highly recognized for their credibility and fairness ◆ Newspapers are the fi rst source of information in the morning
The Power of Yomiuri The largest circulation 6 ◆ The Yomiuri Shimbun has the largest circulation in Japan ◆ The Yomiuri Shimbun is a national newspaper maintaining the largest circulation both nationally and in the three major metropolitan areas
Providing information to a diverse range of people 8 ◆ Penetration among all individuals ◆ Penetration among business people ◆ Penetration among people with high purchasing power ◆ Age and gender composition ◆ Occupation composition
The Yomiuri Shimbun Pages Covering everything from the latest news to lifestyle information 10 ◆ Morning edition
Packed with highly topical articles and advertisements 12 ◆ Evening edition ◆ Advertising supplement ◆ Advertising space ◆ Annual advertising volume
The Yomiuri Shimbun’s Online Media Delivering domestic and international news 24 hours a day 14 ◆ YOMIURI ONLINE (YOL) ◆ Ote Komachi ◆ YOMIURI PREMIUM
English-language and Young People's Newspapers Delivering information globally and nurturing a print-publishing culture 16 ◆ The Japan News ◆ The Yomiuri KODOMO Shimbun ◆ The Yomiuri Chukosei Shimbun
Group Capabilities of Yomiuri Shimbun Diverse business areas 17 ◆ Professional baseball team ◆ Art exhibitions ◆ Professional orchestra ◆ Japan's leading publishing house
10,000 th issueApril 8, 1905
20,000 th issueOctober 22, 1932
30,000 th issueMay 10, 1960
40,000 th issueOctober 25, 1987
50,000 th issueApril 9, 201550,000
[ J-READ 2014 ] Survey period: October 19 to 25, 2014 Survey Region: Nationwide Sampling method: RDD Survey method: Mail surveyNo. of sample collected: 28,819 Respondents: M&F 15-69 years old Letterhead and Fieldwork: Video Research Ltd.
[ 2013 National Media Access and Evaluation Survey ] Survey period: November 20 to December 15, 2013 Survey Region: Nationwide Survey method: Placement method No. of sample collected: 3,801 Respondents: M&F 15-79 years old Letterhead and Fieldwork: CENTRAL RESEARCH SERVICES, INC.
Outline ofthe surveys
425.0
312.9
245.8 229.1
170.1 168.6
127.0 121.7121.7 107.9 92.9
9,124
3,322 3,279 3,113 3,073 2,736 2,658 2,603 2,507
Japan
UnitedKingdom
Singapore GermanyU.S.A France
IndiaAustralia
ChinaItaly
The Yomiuri
Shimbun(Japan)
Mainichi
Shimbun(Japan)
The Asahi
Shimbun(Japan)
The Times
of India(India)
DainikJagran(India)
CankaoXiaoxi(China)
The Nikkei
(Japan)
BILD-
Zeitung/BZ
(Germany)
People'sDaily(China)
DainikBhaskar
(India)
6,798
425.0
312.9
245.8 229.1
170.1 168.6
127.0 121.7121.7 107.9 92.9
9,017
3,322 3,113 3,0933,073 2,731 2,658 2,603 2,507
Japan
UnitedKingdom
Singapore GermanyU.S.A France
IndiaAustralia
ChinaItaly
The Yomiuri
Shimbun(Japan)
DainikJagran(India)
The Asahi
Shimbun(Japan)
The Times
of India(India)
Mainichi
Shimbun(Japan)
CankaoXiaoxi(China)
The Nikkei
(Japan)
BILD-
Zeitung/BZ
(Germany)
People'sDaily(China)
DainikBhaskar
(India)
6,583
83.2JapanSwitzerland
AustriaChile
GermanyMalaysia
United KingdomEgypt
FranceAustralia
U.S.AChina
South AfricaRussian Federation
64.7
68.371.8
75.1
56.251.6
49.949.1
43.441.6
39.8
29.8
10.4
2 3
Newspaper reach (Unit: %) Type of newspaper sales (all dailies, 2014) (Unit: %)
Japan is the world’s leading country in terms of daily newspaper sales
Japan is the country where newspapers are read the most
Japan has the highest percentage of newspapers readers Door-to-door delivery system supports the high subscription rate
The reason newspapers are read by so many people in Japan is the highly established door-to-door delivery system. The rate of home delivery in Japan is 95.2%. The Yomiuri Shimbun is delivered every day by around 79,000 staff members working at approximately 7,300 newspaper dealers throughout Japan.One of the characteristics of Japanese newspapers is the existence of a large number
of long-term subscribers. Nearly 60 percent of our subscribers have been getting The Yomiuri Shimbun delivered to their home for over 10 years.
Source: The Japan Newspaper Publishers & Editors Association (2014)
Source: World Press Trends 2014 (WAN)
Source: Japanese newspapers = Japan ABC (average Jan.-Jun. 2016, Morning edition)Others = World Press Trends 2014 (WAN)Source: World Press Trends 2014 (WAN)
Circulation per 1,000 adults in major countries
(Unit: copy)
Circulation of newspapers worldwide
(Unit: thousand copies)
Single copy sales
Other 0.54.3
Home delivery95.2
Under 6 months3-5 years
Unknown1.9
1-3years
5-10years
8.411.5
10-20 years19.6
20+ years38.3
5.7 9.25.4
6-12 months
Source: J-READ 2015
Newspapers in Japan
Length of Yomiuri Shimbun subscription (n=18,416) (Unit: %)
4 5
Having infl uence on society
Evaluation of each advertising source/medium (n=3,801)
Important to have access to this media as a member of society
Access rate by media (n=3,801) (Unit: %)
Covering global trends in various areas
The time of day when people read newspapers (n=74,683)
Newspapers are accessed by over 80% of people
Newspapers are the fi rst source of information in the morning
Media that is recognized for its credibility and infl uence on society
In contrast to the entertainment value of TV, newspapers are recognized for their social value (n=3,801)
In addition to news articles, newspaper advertisements are highly recognized for their credibility and fairness
Source: J-READ 2015
Newspapers
Having infl uence on society 45.4
Intelligent 42.9
Dependable 36.1
Helps broaden perspectives 35.8
Indispensable source of information 35.4
TV (Commercial stations)
User-friendly 52.1
Fun 48.3
Provides good topics of conversation 47.2
Easily accessible 41.1
Having infl uence on society 36.4
Search sites
Timely information 26.2
High volume of information 25.9
Easily accessible 23.8
Offering a wide variety of information 23.7
Useful for daily life 19.6
(Unit: %)
(Unit: %)
(Unit: %)
(Unit: %)
Source: 2013 National Media Access and Evaluation Survey Report (The Japan Newspaper Publishers & Editors Association)
83.2
TV
NewspapersMagazines
Internet
Radio
98.0
68.2
66.8
52.4
45.4 28.730.9Newspapers
TV (NHK)
TV (Commercial stations)
Radio
Magazines
Search sites
43.9
36.4
10.6
10.0
10.9
23.6
17.7
7.1
4.1
7.6
23.5
18.2
6.0
4.3
7.7
Sorce: 2013 National Media Access and Evaluation Survey Report (The Japan Newspaper Publishers & Editors Association)
Source: 2013 National Media Access and Evaluation Survey Report (The Japan Newspaper Publishers & Editors Association)
40.2 25.329.2Newspaper ad
TV CM
Radio CM
Magazine ad
Internet ad (PC)
Internet ad (Mobile)
31.2
9.0
5.4
4.9
3.4
24.2
3.6
6.0
12.5
4.9
16.5
2.9
2.9
6.9
3.2
Information is reliable Communicates corporate attitude and policies
Content is fair and accurate
Source: 2013 National Media Access and Evaluation Survey Report (The Japan Newspaper Publishers & Editors Association)
Morning editon is delivered early in the morning
5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:0019:00
20:0021:00
22:0023:00 0:00 1:00 2:00 3:00 4:00
Reading ofmorning edition
Use of the Internetby PC and tablet
Reading ofevening edition
Provides the first source of information in the morning
Morning edition isread again at night
0
5
10
15
20
25
Newspapers are convenient because information can be obtained first thing in the morning
Take the time to read or see interesting information in the papers later
Agree
49.3%(Morning edition subscribers, n=74,683)
Agree
57.5%(Morning edition subscribers, n=74,683)
Use of the Internet by mobile phone
Newspapers in Japan
Characteristics of various media sources (Top 5) (n=3,801)
Hokurikubranch office
Hokkaidobranch office
Chubu (Nagoya)branch office
Tokyo head office
Osakahead office
Seibu (Fukuoka)head office
15.47%
Household
diffusion rate
11.49%
4.62%
YOMIURIASAHI
NIKKEI
Morning edition Evening editionMorning edition Evening edition
Morning edition Evening edition
9,017,238
2,752,981
6,583,790
2,730,594
2,127,759 1,383,932
Circulation (Unit: copy)
6 7
The Yomiuri Shimbun is a national newspaper maintaining the largest circulation both nationally and in the three major metropolitan areas
The largest circulation
Fukuoka metropolitan area
Tokyo metropolitan area
Penetration
Penetration
(n=33,742) (Unit: %)
PopulationGDP in Singapore
Population
GDP
YOMIURIASAHI
NIKKEI
32.4
23.1
8.0
YOMIURIASAHI
NIKKEI
23.9
22.7
6.2
YOMIURIASAHI
NIKKEI
19.9
17.9
3.5
YOMIURIASAHI
NIKKEI
32.4
23.1
8.0
YOMIURIASAHI
NIKKEI
23.9
22.7
6.2
YOMIURIASAHI
NIKKEI
19.9
17.9
3.5
¥ ¥ ¥
Approx. 48million
Approx. 6.6million
Approx. $298billion
Source: Japan ABC (average Jan.-Jun., 2016) and The Yomiuri ShimbunCirculation of Morning Edition (Metropolitan Area) is based on Japan ABC (average Jan.-Jun., 2016) and The Yomiuri's company data.
Tokyo edition
Morning edition 5,979,723
Morning edition (Tokyo metropolitan area) 4,898,833
Evening edition 1,649,728
Evening edition (Tokyo metropolitan area) 1,603,544
Osaka edition
Morning edition 2,250,835
Morning edition (Osaka metropolitan area) 1,645,512
Evening edition 1,028,632
Seibu edition
Morning edition 786,680
Morning edition (Fukuoka metropolitan area) 444,679
Evening edition 74,621
Circulation
(Unit: copy)
Source: Population = Basic Resident Register as of January 1, 2015 GDP = UN, National Accounts Main Aggregates Database, 2012 Cabinet Offi ce, Annual Report of Prefectural Accounts 2012, $1 = ¥79 (Basic foreign exchange rate as of December 2012) Penetration = J-READ 2015
Tokyo, Kanagawa, Chiba, Saitama, Gunma, Tochigi, Ibaraki, Yamanashi and Shizuoka prefecture
Osaka, Kyoto, Nara, Hyogo, Wakayama and Shiga prefectures
Fukuoka and Yamaguchi prefectures
(n=4,485) (Unit: %)
National edition
Seibuedition
Osaka edition
Tokyoedition
The Power of Yomiuri
The Yomiuri Shimbun has the largest circulation in Japan
GDP in UK
GDP ¥ ¥ ¥¥
¥¥
¥¥
¥¥
Approx. $2,623billion
Osaka metropolitan area
GDP in Netherlands
Population
GDP ¥ ¥ ¥ ¥ ¥ ¥
Approx. 21million
Approx. $985billion
¥ ¥ ¥ ¥
Penetration (n=14,483) (Unit: %)
YOMIURIASAHI
NIKKEI
32.4
23.1
8.0
YOMIURIASAHI
NIKKEI
23.9
22.7
6.2
YOMIURIASAHI
NIKKEI
19.9
17.9
3.5
Penetration among business people (Unit: %)
Executives, board members, C-level offi cers (n=3,520)
Employees of listed company (n=12,166)
21.0
16.3
11.0
YOMIURI
ASAHI
NIKKEI
20.1
18.9
7.3
YOMIURI
ASAHI
NIKKEI
8 9
Providing information to a diverse range of peopleThe Power of Yomiuri
Penetration among all individuals (n=88,774) (Unit: %)
Age and gender composition (Unit: %)
Occupation composition (Unit: %)
Penetration among people with high purchasing power (Unit: %)
YOMIURI
ASAHI
NIKKEI
16.9
5.4
20.7
Source: J-READ 2015
Those with annual household income of 15 million JPY or more (n=3,131)
Penetration (Unit: %)
Penetration (Unit: %)
Those with household fi nancial assets of 100 million JPY or more (n=1,223)
n YOMIURI ASAHI NIKKEI
Salaried administrativeor research 12,247 18.7 19.7 7.5
Salaried manualworker or laborer 9,883 21.0 10.9 2.3
Sales or service 11,152 20.4 17.5 5.3
Management 3,307 23.0 18.5 13.3
n YOMIURI ASAHI NIKKEI
Specialist or freelance 6,517 19.7 17.6 4.5
Student 9,835 19.9 17.8 6.5
Homemaker 19,052 22.6 18.5 5.1
Other 4,555 20.0 15.4 4.1
Retired / Not working 8,047 22.1 17.6 4.9
Salariedadministrativeor research
Sales orservice
Salariedmanual workeror laborer Management
Specialist orfreelance Student Homemaker Other
Retired / Not working
13.8 11.1 12.6 7.3 11.1 21.5 9.8 9.13.7
12.4 11.2 12.3 7.0 10.6 23.3 9.5 9.64.1YOMIURI
readers(n=18,416)
All individualsin Japan
(n=88,774)
YOMIURIreaders
(n=18,416)
All individualsin Japan
(n=88,774)
60s50s40s30s20s60s50s40s30s20s
15-1915-19
10.68.810.39.47.4
3.4
10.08.710.59.87.7
3.5
50.2 49.8
12.78.810.48.47.23.111.38.510.58.47.83.0
49.4 50.6
22.3
20.5
18.2
YOMIURI
ASAHI
NIKKEI
27.5
25.4
18.0
YOMIURI
ASAHI
NIKKEI
Male Female
MaleAge n YOMIURI ASAHI NIKKEI
Total 44,588 20.4 15.9 5.8
15-19 3,102 17.7 12.9 4.0
20s 6,843 21.0 17.4 7.5
30s 8,682 17.8 14.9 5.0
40s 9,306 20.7 14.5 5.5
50s 7,757 20.2 15.5 5.9
60s 8,897 23.3 18.6 6.0
FemaleAge n YOMIURI ASAHI NIKKEI
Total 44,187 21.1 18.0 5.0
15-19 3,004 18.8 19.0 5.3
20s 6,535 20.3 18.8 6.9
30s 8,388 18.5 13.4 4.7
40s 9,114 21.1 16.6 4.1
50s 7,777 20.8 19.3 5.4
60s 9,368 24.9 21.4 4.4
FrontPage
GeneralGeneralPoliticsInternationalA
Economy& Business
BEconomy
& BusinessA
123456789101112131415161718192021222324252627282930313233343536
InternationalB
Posting byreadersCommentary
HouseholdFinances
Middleage
SportsB
SportsAMarkets
ALocal Local Markets
B
Citynews Advertising
spaceAdvertising
spaceAdvertising
spaceAdvertising
spaceAdvertising
spaceAdvertising
spaceAdvertising
spaceAdvertising
spaceAdvertising
space
Citynews
Citynews
TVListings BS & Radio
Listings
Culture& Art
Lifestyle –Home
Lifestyle –Home
Lifestyle –Education
FrontPage
GeneralGeneralPoliticsInternationalA
Economy& Business
BEconomy
& BusinessA
123456789101112131415161718192021222324252627282930313233343536
InternationalB
Posting byreadersCommentary
HouseholdFinances
Middleage
SportsB
SportsAMarkets
ALocal Local Markets
B
Citynews Advertising
spaceAdvertising
spaceAdvertising
spaceAdvertising
spaceAdvertising
spaceAdvertising
spaceAdvertising
spaceAdvertising
spaceAdvertising
space
Citynews
Citynews
TVListings BS & Radio
Listings
Culture& Art
Lifestyle –Home
Lifestyle –Home
Lifestyle –Education
FrontGeneralGeneralPoliticsInternationalEconomy
& BusinessEconomy& Business
123456789101112131415161718192021222324252627282930313233343536
InternationalPosting byreadersCommentary
HouseholdFinances
Middleage
SportsSportsMarketsLocal Local
MarketsCity
News Advertisingspace
Advertisingspace
Advertisingspace
Advertisingspace
Advertisingspace
Advertisingspace
Advertisingspace
Advertisingspace
Advertisingspace
CityNews
CityNews
TVListings BS & Radio
Listings
Culture& Art
LifestyleLifestyleLifestyle –Education
10 11
Morning edition
Covering everything from the latest news to lifestyle information
The morning edition covers a wide range of topics in a maximum of 40 pages. While page layout is fixed depending on the day of the week, the order, total number of pages, and number of columns of advertisements will vary according to the volume of news.
The Yomiuri Shimbun Pages
Example ofpage allocation
TV Listings International
Economy & Business
Sports
City News
Front page ▼
▼
Last page
General
Politics
Household Finances
Lifestyle Front
In today’s world where electronic program guides dominate, many people continue to use the page due to its readability. Being located on the last page, it tends to catch readers’ eyes.
Covers the political situation in countries all over the world, as well as incidents, accidents, and issues of the moment.
Covering domestic and international economic trends, with a focus on Japan’s economic policy and information relating to business.
Covers a variety of international topics, such as Major League Baseball, European soccer, tennis, and golf in addition to sports that are popular in Japan, such as professional baseball, J-League professional soccer, and Grand Sumo tournaments.
Reporting news on incidents, accidents and court cases from each region across Japan. The cartoon, which has run for over 30 years, is also popular.
Includes the Editorial, as well as articles linked to reporting on the top page.
Covering Japan's political trends including domestic politics, foreign affairs, security issues, elections, etc.
Covers useful economic and consumption related information from the consumer’s perspective. The latest trends and popular products attract readers’ attention.
Providing information on life’s essentials – housing, food and clothes- as well as family life. This page is particularly popular with female readers.
Reporting exclusive news stories over a long history, the Front page is the face of The Yomiuri Shimbun. The “Henshu Techo” (Editor’s Notes) column has many fans.
In today’s world where electronic program Covers the political situation in countries
Covering domestic and international
Covers a variety of international topics, such
Reporting news on incidents, accidents
Includes the Editorial, as well as articles
Covering Japan's political trends including
Covers useful economic and consumption
Providing information on life’s essentials Reporting exclusive news stories over a
Advertising space
Advertising space
Advertising space
Advertising space Advertising space
Advertising space
Advertising space Advertising space
Advertising space
Advertising space
12 13
Packed with highly topical articles and advertisements The Yomiuri Shimbun
pages
8,676pages
Eveningedition
Advertising space
Front Sports
Tabloid 2PYONEX
PANORAMA 8PCanon
CENTER SPREAD TOYOTA
7 FULL COLUMNS USMEF
1/3P (5 FULL COLUMNS)SEIKO
1/5P (3 FULL COLUMNS)GINZA TANAKA
FULL PAGE (15 FULL COLUMNS)AIRFRANCE
Fashion
The evening edition is issued every day except Sunday. In addition to news, it is full of highly topical articles that vary depending on the day of the week, such as fashion and entertainment.
Advertising space varies in size, allowing you to choose the optimal space for your purpose and budget.
Covers the latest national and international news.
Covers sports news that could not be included in the morning edition due to the time difference because the match was held overseas, etc.
Focuses on the latest fashions, such as trends of popular designers and brands.
Covers the latest national and international Covers sports news that could not be Focuses on the latest fashions, such as
Advertising supplement
Annual advertising volume
Advertising supplements enable advertisers to select paper size and quality as well as target areas.
The annual volume of advertisements posted on The Yomiuri Shimbun reaches the equivalent of 8,676 newspaper pages (fi scal year 2014, Tokyo edition), accounting for 45% of the overall pages.The high volume is the result of The Yomiuri Shimbun being consistently chosen by many advertisers.
380 mm(15.0 inches)
510 mm(20.1 inches)
510 mm(20.1 inches)
168 mm(6.6 inches) 100 mm
(3.9 inches)
237 mm(9.3 inches)
510 mm(20.1 inches)
240 mm(9.4 inches)
1,597 mm (62.9 inches)
786 mm (30.9 inches) 379 mm (14.9 inches)
379 mm (14.9 inches)379 mm (14.9 inches)379 mm (14.9 inches)
The Yomiuri Shimbun Pages
Advertising space
Advertising space
Advertising space
Ad
14 15
Gender (n=1,612)
(Unit: %)
Age (n=1,612)
(Unit: %)
Delivering domestic and international news 24 hours a dayThe Yomiuri Shimbun’s Online Media
YOMIURI ONLINE (YOL)Ote Komachihttp://www.yomiuri.co.jp/ http://www.yomiuri.co.jp/komachi/
YOMIURI PREMIUM
With over 250 million monthly page views, YOMIURI ONLINE is one of Japan’s largest news sites. It delivers domestic and international news 24 hours a day in real time and uses social media including Twitter, as well as providing video streaming services.Nearly 60% of YOMIURI ONLINE users are employed and over 80% of users view YOMIURI ONLINE from their PC.
An online magazine targeting female readers with nearly 143 million monthly page views. It allows advertisers to invite users’ opinions on the popular “Hatsugen Komachi” bulletin board and put the results in the newspaper advertising.Nearly 60% of Ote Komachi users are 30-40s.
YOMIURI PREMIUM is a paid site only for The Yomiuri Shimbun newspaper subscribers. Its layout provides smartphone and tablet users with high visibility and operability.In addition to the latest news, the site offers feature and commentary articles as well as columns.Another popular function is the “Page Viewer,” enabling users to read the morning edition of the Yomiuri Shimbun in its original image format.
User profi le
Advertising space
Billboard Displays a large banner under the title. Rich media advertisement with high visibility.
Monthly PV
Approx. 278million(278,000,000)
Monthly Unique Browsers
Nearly 34 million(33,580,000)
(as of July 2016, Source: YOMIURI)
Monthly PV
Nearly 143million(142,770,000)
(as of July 2016, Source: YOMIURI)
19.7
12.8
Salaried administrativeor reserch
Management
Specialist orfreelance
Salaried manualworker or laborer
Sales or service
Agricultural, forestryindustries and fisheries
Self-employed
Retired orunemployed
Other
9.39.4
7.4
7.9
23.7
3.1
4.5
1.1
Student 1.1Homemaker
Total62.8
11.1
5.321.7
Homemaker
8.411.0
30.8
Salaried administrativeor reserch
Management
Specialist orfreelance
Salaried manualworker or laborer
Sales or service
Retired orunemployed
Student 1.3
2.7
Other 6.0
Self-employed 1.7
Male80.8
Female19.2 18.1
40s
33.450s
41.5Over 60
30s 5.320s 1.2
15-19 0.4 18.7
9.030s
39.840s
28.250s
Over 60 20s 4.1
15-19 0.1
Total58.5
43.0
At leastseveral
times a day
31.7
12.6
Aboutonce a day
At least several times a week
About once a week
About several times a monthLess than several times a month
3.84.1
4.8
84.1PC
15.9
Mobile (Smart phone)
YOMIURI ONLINE access device (n=1,612) (Unit: %)
yomipre.jp
Occupation (n=1,612) (Unit: %)
Access frequency (n=1,612) (Unit: %)
Gender (n=701)
(Unit: %)
Age (n=701)
(Unit: %)
Occupation (n=701) (Unit: %)
Male
13.0
Female87.0
Billboard(250×960pix)
Rectangle
Rectangle
Leaderboard
Rectangle(250×300pix)
For teens
For children
English language
Diverse business areas
16 17
Delivering information globally and nurturing a print-publishing culture
English-language and Young People's
Newspapers
The Japan News
The Yomiuri KODOMO Shimbun
The Yomiuri Chukosei Shimbun
Professional baseball team
Professional orchestra
Art exhibitions
Japan's leading publishing house
The Yomiuri Shimbun is the only major Japanese newspaper company that publishes an English-language daily.The Japan News carries a wide variety of articles translated from The Yomiuri Shimbun. By offering English-language coverage of Japan in areas ranging from politics to sports, The Japan News is helping spread information about Japan to a global audience.
The Yomiuri KODOMO Shimbun is a weekly newspaper with “fun and useful” as its motto. It encourages children to be interested in news through the use of many full-color photos, illustrations, and graphics. Its reader range from kindergarteners to junior high school students, with elementary school students as its main target. In many families, parents and children read the paper together.
The Yomiuri Chukosei Shimbun is a weekly newspaper launched in November 2014 for junior high and high school students. It is a comprenhensive newspaper for teens, consisting of the main news section, which can be read as a study guide, and pages featuring club activities, learning, and fashion.It won the top prize in the editorial category of the World Association of Newspaper and News Publishers (WAN-IFRA) World Young Reader Prize in July 2015.
The Yomiuri Giants is the most popular team in the history of Japanese baseball.As parent company of the Giants, The Yomiuri Shimbun holds many events to give fans moments of excitement, emotion and inspiration.
The Yomiuri Shimbun is the only newspaper company in the world to have its own professional orchestra. Since being established in 1962, the Yomiuri Nippon Symphony Orchestra has invited top-class conductors from around the world to its rostrum, and has enthralled audiences with many memorable performances.
The Yomiuri Shimbun has organized many signifi cant exhibitions and introduced art from around the world to the public.In 2014, the Yomiuri Shimbun organized the Orsay Museum exhibition. The exhibition attracted around 700,000 people.
Chuokoron-Shinsha publishes literary works, paper- back books and series. As well as its monthly literary magazine launched in 1887 and a magazine for women, it also issues Marie Claire Style every month in a unique way, folded inside The Yomiuri Shimbun.
Source: Japan ABC (average Jan.-Jun. 2015)
Source: Japan ABC (average Jan.-Jun. 2015)
Source: Japan ABC (Aug. 2015)
Group Capabilities of Yomiuri Shimbun
Circulation 22,395
Circulation 192,468
Circulation 73,276
Major English-language
Newspaper
No.1 Newspaper for Children
World YoungReader Prize
Japan’s Best-Read Newspaper
MEDIA DATA 2016-2017
Jakarta
Jerusalem
Brussels
Cairo
New DelhiIslamabad
TehranRome
Paris
Geneva
Moscow
Taipei
Shanghai
Seoul
Shenyang
Hong Kong
Guangzhou
JohannesburgRio de Janeiro
General bureauRegional bureauAdvertising Office
Havana
Los Angeles
New YorkGeneral Bureau ofthe Americas(Washington D.C.)
ParisAdvertising Office
General Bureau of Asia(Bangkok)
General Bureau of China(Beijing)
General Bureau of Europe(London)
Berlin
BangkokRepresentative Office
Overseas news coverage networkThe Yomiuri Shimbun boasts 27 bureaus in major cities abroad. Utilizing our connections, we deliver timely and accurate news, with comprehensive coverage of politics, business, society and culture.
The Yomiuri Shimbun Office
THE YOMIURI SHIMBUN TOKYO ADVERTISING OFFICE1-7-1 Otemachi, Chiyoda-ku, Tokyo 100-8055, JapanE-mail: [email protected]
PARIS ADVERTISING OFFICE32 Avenue de l'Opera, 75002 Paris, FranceTel: +33-1-42-33-13-39 Fax: +33-1-42-33-07-40 E-mail: [email protected]
BANGKOK REPRESENTATIVE OFFICE18th Fl., The Regent House, 183 Ratchdamri Rd., Lumpini, Pathumwan, Bangkok 10330, Thailand Tel: +66-2-254-3924 Fax: +66-2-254-3925 E-mail: [email protected]
http://adv.yomiuri.co.jp/m-data/english/index.htmlYOMIURI MEDIA KIT
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(As of October 2015)
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