JCDecaux Transport helped create a stunning 15-meter-high ... · Ms. Shirley Chan, JCDecaux Transport ... been managing the advertising sales concessions of the Hong Kong International

JCDecaux Pearl & Dean Ltd 德高貝登

14/F, Oxford House, TaiKoo Place, 979 King’s Road, Quarry Bay, Hong Kong Tel: (852) 2111 0111 - Fax: (852) 2529 5653

PRESS RELEASE

JCDecaux Transport helped create a stunning

15-meter-high first-ever “Swarovski Christmas Tree” at Hong Kong International Airport

(Hong Kong, 28 November 2013) – JCDecaux Transport has successfully

executed another remarkable advertising project which saw through the creation of

a stunning “Swarovski Christmas Tree” decorated with over-a-million pieces of

sparkling Swarovski crystals as the tallest Christmas tree ever erected at the Hong

Kong International Airport (HKIA).

The exceptional creative advertising display also includes the latest digital

interactive touch screen technology which allow holiday travellers to “capture their

happy moment” under the Christmas tree and share their photos on a special

design e-greeting card that can be shared via email and social media.

Positioned at premium location highly visible from both the arrivals and departures

levels, the exquisite advertising display produces incomparable impact as it

reaches 100% of arriving and departing international frequent travellers, greeters

and well-wishers with one hit, effectively generating superb brand awareness and

recall.

Ms. Shirley Chan, JCDecaux Transport’s General Manager said, “JCDecaux

Transport takes pride in having successfully managed this extraordinary project for

Swarovski. We strive to provide our advertisers with an innovative advertising

platform which allows them creative flexibility in executing their advertising ideas

and engaging solutions to help them connect further with target audience. Our

team will continue to work tirelessly in delivering the best and most professional

service to our clients to ensure the achievement of their advertising goals”.

Advertising during the festive season is of perfect timing as the month of

December is amongst the top 3 busiest travel periods of the year at HKIA thus

exposing advertisers to an estimated over-5-million passengers during the

Christmas and New Year travel season, where gift shopping is foremost in the



minds of air travellers and the immediate association of the joys and delights of the

festive Christmas season and holiday travels creates extraordinary value to the

brand.

JCDecaux the number one outdoor advertising company in the world and Hong

Kong’s Number One Out-of-Home Media for 4 consecutive years since 2010*, has

been managing the advertising sales concessions of the Hong Kong International

Airport (HKIA) since its opening in 1998. Advertising at this top-ranked busiest

international airport in Asia, is an unparalleled opportunity to promote advertisers

products and services to an upmarket audience of international passengers. Over

the years, JCDecaux have developed new and impactful “spectacular” advertising

sites and have increased the scope and impact of the digital media, the latest

including a mega-TV network at the baggage reclaim area. Bridging the gap

between advertisers and passengers, the increasing use of passenger

engagement devices in many client campaigns via the use of the latest mobile and

internet technology have been creatively applied.

*Voted for 4 consecutive years from 2010-2013, by client-advertisers and agency professionals. The annual OOH Media Ranking Survey is an online survey conducted by Lighthouse Research for Marketing Magazine

[IMAGES AND CAPTIONS]

SWAROVSKI CHRISTMAS TREE ARRIVALS GREETING HALL, T1 HKIA

VIEW FROM DEPARTURES LEVEL



VIEW FROM ARRIVALS LEVEL

INTERACTIVE PANEL WITH PHOTO KIOSK UNDER THE SWAROVSKI CHRISTMAS TREE

ALLOWS PASSENGERS TO CREATE SPECIAL GREETING CARD TO SHARE VIA EMAIL AND

FACEBOOK



TAWAINESE STAR JOLIN TSAI蔡依林 WAS SPECIAL GUEST AT THE LIGHTING

CEREMONY AT HKIA

[R-L] 1. Ms. Karen Li, Marketing Operations & Communication Manager, Swarovski Hong Kong 2. Ms. Charis Tam, Managing Director, Consumer Goods Business Hong Kong and Macau,

Swarovski Hong Kong 3. Ms. Amy Chan, Managing Director, JCDecaux Transport 4. Mr. Francis Belin, Senior Vice President Sales & Operations, Consumer Goods

Business Greater China, Swarovski Greater China 5. Ms. Shirley Chan, General Manager, JCDecaux Transport 6. Ms. Linda Lam, Sales Director, JCDecaux Transport



[R-L] 1. Ms. Iris Liu, Assistant Communication Manager, Swarovski Hong Kong Ltd. 2. Ms Cecilia Lam, General Manager, Retail & Advertising, Airport Authority Hong Kong 3. Ms. Karen Li, Marketing Operations & Communication Manager, Swarovski Hong Kong 4. Mr. Stanley Hui Hong-chung, Chief Executive Officer, Airport Authority Hong Kong 5. Ms. Cissy Chan Ching-sze, Executive Director, Commercial, Airport Authority Hong

Kong 6. Ms Christina Cheng, Deputy General Manager, Retail & Advertising, Airport Authority

Hong Kong 7. Ms. Amy Chan, Managing Director, JCDecaux Transport 8. Ms. Shirley Chan, General Manager, JCDecaux Transport 9. Ms. Linda Lam, Sales Director, JCDecaux Transport

-END-



Key information about JCDecaux Group - 2012 revenues: €2,623 m - JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100, Dow Jones Sustainability and FTSE4Good indexes - No.1 worldwide in street furniture (434,700 advertising panels) - No.1 worldwide in transport advertising with 152 airports and more than 280 transport contracts in metros, buses, trains and tramways (358,100 advertising panels) - No.1 in Europe for billboards (199,600 advertising panels) - No.1 in outdoor advertising in the Asia-Pacific region - No.1 worldwide for self-service bicycle hire - 1,002,800 advertising panels in 55 countries - Present in 3,700 cities with more than 10,000 inhabitants - 10,484 employees

Key information about JCDecaux in China

- N°1 outdoor advertising company in China with 210,500 advertising panels in 35 cities (include Hong Kong and Macao)

- 195,100 transport panels (13 cities) - 1093 employees - 6,400 advertising panels in Campus (32 cities)

Key information about JCDecaux Pearl & Dean - JCDP&D has been managing the advertising sales concessions for the Hong Kong International Airport since its opening in 1998. The Company currently also operates the advertising concessions for Macau International Airport, the MTR Corporation*, Ngong Ping 360 and the Pacific Place passages. *MTR refers to Kwun Tong Line, Tsuen Wan Line, Island Line, Tung Chung Line, Tseung Kwan O Line, Disneyland Resort Line and Airport Express Line.

Media Enquiry: Michelle Lee Marketing Director JCDecaux Transport (Hong Kong) Tel: (852) 2862 7238 Email: [email protected] Susil Ligutan Marketing Manager JCDecaux Transport (Hong Kong) Tel: (852) 3960 3367 Email: [email protected]

Documents

JCDecaux Transport helped create a stunning 15-meter-high ... · Ms. Shirley Chan, JCDecaux Transport ... been managing the advertising sales concessions of the Hong Kong International