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Kotak Mahindra Group

Kotak Mahindra is one of India's leading financial conglomerates, offering complete

financial solutions that encompass every sphere of life. From commercial banking,

to stock broking, to mutual funds, to life insurance, to investment banking, the group

caters to the diverse financial needs of individuals and corporate. The Kotak

Mahindra Group was born in 1985 as Kotak capital Management Finance Ltd. This

co. was promoted by Uday Kotak.

The group has a net worth of over Rs. 5,824 crore, employs around 20,000 people in

its various businesses and has a distribution network of branches, franchisees,

representative offices and satellite offices across 370 cities and towns in India and

offices in New York, London, San Francisco, Dubai, Mauritius and Singapore. The

Group services around 4.4 million customer accounts.

Their Story

The Kotak Mahindra Group was born in 1985 as Kotak Capital Management

Finance Limited. This company was promoted by Uday Kotak, Sidney A. A. Pinto

and Kotak & Company. Industrialists Harish Mahindra and Anand Mahindra took a

stake in 1986, and that's when the company changed its name to Kotak Mahindra

Finance Limited.

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1985K M founded as atrade finance co.

1986Entered the

Corporate FinanceBusiness

1992

EstablishedBrokerage &Distribution

1990Start Car Finance

1991Started

InvestmentBanking Services

1997Entered

Consumerfinance Business

2000

Joint venture withOld mutual Plc for

Life Insurance

2004Launch of India

Growth Fund

1998Ventured in toMutual Fund

2003Convert into KotakMahindra Bank Ltd.

Indias Leading SecuritiesBrokerage Firm

Best Investment Bankin India-Finance Asia

2006

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2005Established Kotak

Mahindra Realty Fund


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Since then it's been a steady and confident journey to growth and success.

1986 Kotak Mahindra Finance Limited starts the activity of Bill Discounting

1987 Kotak Mahindra Finance Limited enters the Lease and Hire Purchase market1990 The Auto Finance division is started

1991The Investment Banking Division is started. Takes over FICOM, one of India's

largest financial retail marketing networks

1992 Enters the Funds Syndication sector

1995

Brokerage and Distribution businesses incorporated into a separate company -

Kotak Securities. Investment Banking division incorporated into a separate

company - Kotak Mahindra Capital Company

1996

The Auto Finance Business is hived off into a separate company - Kotak

Mahindra Prime Limited (formerly known as Kotak Mahindra Primus Limited).Kotak Mahindra takes a significant stake in Ford Credit Kotak Mahindra

Limited, for financing Ford vehicles. The launch of Matrix Information Services

Limited marks the Group's entry into information distribution.

1998Enters the mutual fund market with the launch of Kotak Mahindra Asset

Management Company.

2000

Kotak Mahindra ties up with Old Mutual plc. for the Life Insurance business.

Kotak Securities launches its on-line broking site (nowwww.kotaksecurities.com). Commencement of private equity activity through

setting up of Kotak Mahindra Venture Capital Fund.

2001 Matrix sold to Friday CorporationLaunches Insurance Services

2003Kotak Mahindra Finance Ltd. converts to a commercial bank - the first Indiancompany to do so.

2004 Launches India Growth Fund, a private equity fund.

2005

Kotak Group realigns joint venture in Ford Credit; Buys Kotak Mahindra Prime

(formerly known as Kotak Mahindra Primus Limited) and sells Ford credit

Kotak Mahindra

Launches a real estate fund

2006Bought the 25% stake held by Goldman Sachs in Kotak Mahindra Capital

Company and Kotak Securities

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The journey so far

In October 2005, Kotak Group acquired the 40% stake in Kotak Prime held by Ford

Credit International (FCI) and FCI acquired the stake in Ford Credit Kotak

Mahindra (FCKM) held by Kotak Group.

In May 2006, Kotak Group bought 25% stake held by Goldman Sachs in KotakCapital and Kotak Securities

Corporate Identity

The symbol of the infinite ka reflects global Indian personality. The ka is uniquely

Indian while its curve forms the infinity sign, which is universal. One of the basic

tenets of the economist is that mans needs are unlimited. The infinite ka symbolizes

that we have infinite number of ways to meet those needs

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Key group companies and their businesses

Kotak Mahindra Bank

The Kotak Mahindra Group's flagship company, Kotak Mahindra Finance Ltd

which was established in 1985, was converted into a bank- Kotak Mahindra Bank

Ltd in March 2003 becoming the first Indian company to convert into a Bank. Its

banking operations offer a central platform for customer relationships across the

group's various businesses. The bank has presence in Commercial Vehicles, Retail

Finance, Corporate Banking, Treasury and Housing Finance.

Kotak Mahindra Capital Company-

Kotak Mahindra Capital Company Limited (KMCC) is India's premier Investment

Bank. KMCC's core business areas include Equity Issuances, Mergers &

Acquisitions, Structured Finance and Advisory Services.

Kotak Securities-

Kotak Securities Ltd. is one of India's largest brokerage and securities distribution

houses. Over the years, Kotak Securities has been one of the leading investment

broking houses catering to the needs of both institutional and non-institutional

investor categories with presence all over the country through franchisees and

coordinators. Kotak Securities Ltd. offers online (through

www.kotaksecurities.com) and offline services based on well-researched expertise

and financial products to non-institutional investors.

Kotak Mahindra Prime-

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Kotak Mahindra Prime Limited (KMP) (formerly known as Kotak Mahindra

Primus Limited) has been formed with the objective of financing the retail and

wholesale trade of passenger and multi utility vehicles in India. KMP offers

customers retail finance for both new as well as used cars and wholesale finance to

dealers in the automobile trade. KMP continues to be among the leading car finance

companies in India.

Kotak Mahindra Asset Management Company-

Kotak Mahindra Asset Management Company Kotak Mahindra Asset Management

Company (KMAMC), a subsidiary of Kotak Mahindra Bank, is the asset manager

for Kotak Mahindra Mutual Fund (KMMF). KMMF manages funds in excess of Rs

16,100 crore and offers schemes catering to investors with varying risk-return

profiles. It was the first fund house in the country to launch a dedicated gilt scheme

investing only in government securities.

Kotak Mahindra Old Mutual Life Insurance Limited-

Kotak Mahindra Old Mutual Life Insurance Limited is a joint venture between

Kotak Mahindra Bank Ltd. and Old Mutual plc. Kotak Life Insurance helps

customers to take important financial decisions at every stage in life by offering

them a wide range of innovative life insurance products, to make them financially

independent.

Kotak Securities Ltd. is India's leading stock broking house with a market share of

close to 9 % as on 31st March 2007. Kotak Securities Ltd. has been the largest in

IPO distribution. Kotak Securities Ltd is also a depository participant with National

Securities Depository Limited (NSDL) and Central Depository Services Limited

(CDSL), providing dual benefit services wherein the investors can use the brokerage

services of the company for executing the transactions and the depository services

for settling them. kotak Securities Ltd.

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Organization Structure

Mr. Uday Kotak

MD,Kotak Group

Mr. Prashant Prabhakaran

Vice-president Kotak Securities

Mr. Sanjay Singh

State Head

Kotak Securities Ltd. Lucknow.

Mr. Nitin Mishra

Cluster Head,

Kotak Securities Ltd. Varanasi

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To become the Global Indian Financial Services Brand,

To be the most preferred Employer in Financial Services,

To be the most trusted Financial Services Company,

Value Creation rather than size alone will be our business driver.

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LOCATION

Registered Office

Kotak Securities Ltd

Bakhtawar, 1st Floor, 229,

Nariman Point, Mumbai - 400021.

Corporate Office

Kotak Securities Ltd

2nd floor, Amandeep Building

14, Kasturba Gandhi marg

New Delhi - 110001.

Branch Office-

Kotak Securities Ltd.

Basement, Arihant Complex

Sigra, Varanasi 221001

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Kotak Securities Ltd.

Kotak Securities Ltd. is India's leading stock broking house with a market share of

close to 9 % as on 31st March 2007. Kotak Securities Ltd. has been the largest in

IPO distribution. Kotak Securities Ltd is also a depository participant with National

Securities Depository Limited (NSDL) and Central Depository Services Limited

(CDSL), providing dual benefit services wherein the investors can use the brokerage

services of the company for executing the transactions and the depository services

for settling them. Kotak Securities Ltd. Is further divided as-

Kotak Securities has 813 outlets servicing more than 3, 15,000 customers and

coverage of 277 Cities. Kotaksecurities.com, the online division of Kotak Securities

Limited offers Internet Broking services and also online IPO and Mutual Fund

Investments. It has 147 Branches all over India.

KotakSecurities Ltd.

KotakOff-line

DivisionOn-line Division

FPG(Financial PlanningGroup) \PMS

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Kotak Securities Limited manages assets around 2300 crores of Assets Under

Management (AUM) .The portfolio Management Services provide top class

service , catering to the high end of the market. Portfolio Management from Kotak

Securities comes as an answer to those who would like to grow exponentially on the

crest of the stock market, with the backing of an expert.

Product and Services

Kotak Gateway Account

As an independent Investor, you will have access to all the research and trading

facilities to execute your trades. You can decide what to buy, when to buy etc. either

based on your own research or use Kotak Securities research.

Kotak Securities Gateway Account opens the gateway to a world of investing

opportunities for you. You may be anywhere, anytime and still manage to place

your trades using the Internet or our Call and Trade Facility. A\c opening amount is

50750.It is a trading cum Demat a\c.

Kotak Value Account

For the investor who wish to make a portfolio of 5 lakh and above. Kotak

provide this account. In this account trader can Trade upto 5 time exposure

(margin) provided by Kotak.

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Kotak Privilege Circle Account

If you are a good trader you can open a account with 10 lakh and more. For the

online trading Kotak securities provide KEAT software. In this account 6 times

exposure is allotted to the customer.

Auto Invest

Auto Invest is a product based on Systematic Investment Planning. It is India's

first SIP in Direct Equity and Mutual Funds together. The product provides a

combination of stocks and Mutual Funds recommended by our Advisors,

depending on an investor's risk appetite and investment view. SIP is an ideal

approach for aggressive as well as risk-averse individuals. Auto Invest is unique

from a general SIP in a way that it assesses the risk profile and investment

objectives of the investor, an important practice that Mutual Funds fail to carry.

This gives it an edge over most of the SIP schemes.

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Kotak Flat

Do varying brokerage rates, volume slabs etc. bother you? Kotak Flat

introduces the international trend of charging brokerages on a per trade basis for

the first time in India. The Kotak Flat product is built to suit the needs of

Independent Investors and offer them a facility to avail of a Fixed Brokerage

rate. Being an Independent investor, your effective Brokerage rate works up to

0.18% on delivery trades and 0.018% for intraday trades.

Kotak Super Saver Flat

Kotak Super Saver Flat is a variant of Kotak Flat. An offering well suited for

Regular traders in the stock market. With this option you have to pay a fixed

brokerage of Rs. 9/- per trade i.e. as low as 0.18% on Delivery trades and only

0.018% on square up. However the Distinct difference in this product vis--vis

Kotak Flat is that you have to pay an upfront fee of Rs2000 valid for 4 months,

which is completely reversible to the extent of brokerage generated during these

4 months. The maximum brokerage available as reversal will be Rs. 2000 and

you have to renew this account after 4 months.

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Kotak High Trader Account

If you are a daily trader, we offer you the Kotak Securities High Trader

Account; an account specially designed for intra-day traders. This is an Auto

Square Off product where you can enjoy the benefits of intra-day trading. All

open orders will be automatically squared off at 3.10 pm.

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Kotak Freeway Account

If you are an independent trader who wants to trade as much as you want by

paying a fixed fee this is a perfect option for you. Intraday Trading unlimited!

Kotak Securities Freeway enables you to trade as many times as you like - at a

fixed brokerage. Just pay a fixed fee of Rs. 999/- a month and trade as many

times as you want.

ASSIST

Kotak Securities brings you ASSIST, a privileged broking service that is

designed to assist you in making the right decisions at the right time.At a time

when the stock markets are volatile, choosing the right stocks and monitoring

them effectively is a question of making the right choice and timely advice. With

this in mind, our expert ASSIST Investment Team constantly evaluates the

market conditions to let you know when and where to invest. We rely on our

solid Fundamental research which takes into consideration the state of Economy

and Company performance. We also have some of India's finest Research

Analysts who would be working towards your objectives.

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Kotak Freedom

Presenting Kotak Freedom - an advisory service that frees you from all these

problems - invest in various mutual funds without the hassles of investing in it.

Brought to you by Kotak Financial Planning Group - the financial planning and

distribution arm of Kotak Securities Ltd., India's leading stock broking house.

Kotak Freedom uses the science of investments for giving advice on investments

in Mutual Funds. The minimum investment required for this product is Rs. 5,

00,000.

Services offered by Kotak Group

Branch Banking

Retail Loans

Corporate Banking

Treasury

Asset Reconstruction

Asset Management

Investment Banking

Broking-Cash and Derivatives-Retail and Institutional

Life Insurance.

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KEAT software

(Kotak Securities E-Trading access Terminal)

It is the software which enables you which enable you to have a touch with thedirect to the market. It shows the live ticker rates, which will help the investor to

track market movement. Orders can be placed along with that the order status can be

checked .It easily provide several other information which can serve you the best.

Kotak Securities Research Centre

It is the special research cell where some of India's finest financial analysts bring

you intensive research reports on how the stock market is faring, when is the right

time to invest, when to execute your order and more.

Depending on what kind of investor you are, we bring you fundamental or basic

research and technical research. As an investor with Kotak Securities, you get access

to these research reports exclusively.

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S-STRENGTH

Innovators in the Industry:

First to provide Margin Financing to the customers.

First to enable investment in IPOs and Mutual Funds on the phone.

Providing SMS alerts before execution of depository transactions.

Launching of Mobile application to track portfolio.

Auto Invest - A systematic investing plan in Equities and Mutual fund.

Provision of margin against securities automatically, against shares in your

Demat account.

Reliability: Their accolades are a testimony to their services and high standards.

They have been awarded as:

Best Performing Equity Broker in India CNBC Financial Advisor Awards

2008

Avaya Customer Responsiveness Awards (2007) in Financial Services

Sector

Best Brokerage Firm in India" by Asiamoney in 2007

The Leading Equity House in India' in Thomson Extel Surveys Awards for

the year 2007

Euromoney Award (2006 & 2007) - Best Provider of Portfolio

Management : Equities

Large Presence:

Present in 321 cities with 877 offices all over the country. Their employee strength

extends beyond 5100.

Exceptional Research:

Unlike most other competitors they have their own in house research team.

KEAT Software

It is the software which enables you which enable you to have a touch with the

direct to the market. It shows the live ticker rates, which will help the investor to

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track market movement. Orders can be placed along with that the order status can be

checked .It easily provide several other information which can serve you the best.

Superior Customer Service

W-WEAKNESS-

High account opening charges

Low Market Penetration.

O - OPPORTUNITY

Opportunity to Tap the Trading in growing Capital Market Segment.

To be best in Providing Diversified Financial Services.

T-THREATS

From its leading competitors.

New growing Brokerage houses create a threat to Maintain its position

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OBJECTIVE-

1. To know about various awards given.

2. To know the parameters on which award is given

3. To know about the data collection method adopted.

4. To check the authenticity of awards given.

5. To know about the stock broking firm that has won awards.

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RESEARCH METHODOLOGY

TYPE OF RESEARCH:

Descriptive Research descriptive research has been conducted as the secondary

data was studied and analyzed according to the need of the study.

TYPE OF DATA:

Secondary Data.

DATA COLLECTION TOOLS:

All the information which has been collected is secondary in nature. Data haveextracted from the various websites.

DATA ANALYSIS TECHNIQUE & TOOLS:

Bar charts and tabulation.

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Kotak Mahindra Grou1