Kuala Lumpur Convention Centre, Malaysia Lumpur Convention Centre, Malaysia Show REPoRT ... India, Indonesia, Italy, Japan, Malaysia ... FHM 2013 is definitely an arena where you will

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  • 17 - 20 September 2013Kuala Lumpur Convention Centre, Malaysia

    Show REPoRT

    Supporting Medias :

    Official Media Partner :

    Incorporating : Held In Conjunction With :

    Organised By :

    Malaysia External Trade Development


    Endorsed By :Supported By :

    MalaysianAssociationof Hotels

    Chefs Associationof Malaysia

    Official Hotel :Culinaire Malaysia 2013Host Venue :

    A magnificent and spectacular

    Hot and Spicy show at FHM 2013

    Food and Hotel Malaysia 2013 showed why it is still the number one trade food fair to be reckoned with in the country. In its 12th showcase, Food & Hotel Malaysia exhibition played host to some 18,865 trade visitors from 57 nations at Kuala Lumpur Convention Centre (KLCC), Malaysia, which saw an increase of approximately 5.5% from the previous show. 1,160 participating companies from 47 nations and 6 international pavilions namely Japan, Republic of Korea, Singapore, Taiwan ROC, Turkey and USA made the Kuala Lumpur Convention Centre their home away from home at FHM 2013 occupying 13,000 sqms of space spanning across seven exhibition halls making it the biggest series by far since its inception in 1993.

    Top industry players that were present at FHM 2013 included names such as CB Frozen, Delvedere Pasta, English Hotbreads,Eurochef, Global Pacific Victory, Kian Contract, Illy, Lucky Frozen, NKR, Pastry Pro, SCC Corporation, Sinmag Bakery Equipment, Wong Brothers, Vitamix just to name a few!

    FHM2013 recognised the need to have a dedicated conference and seminar that would benefit exhibitors and visitors on the whole and one such offering was a seminar and workshop on Malaysian Halal Certification, Standard & Auditing. This seminar was specially designed for those who were interested in applying for Malaysias halal certification, namely for their products, premises and services.

    A dedicated conference by Asean Hotel and Restaurant Association (AHRA) themed The New age hospitality solutions for the next generation of hoteliers organised by MAHTEC Sdn Bhd saw experts from various fields share their expertise in the ever bourgeoning hospitality industry.

    A first time feature in the FHM series of exhibition was the Business-to-Business (B2B) platform which generated more than 2,000 matches and 457 on-the-spot matches between trade visitors and exhibitors. Group pavilions that were seen actively using this B2B platform included exhibitors from Japan, Korea, Singapore and Taiwan ROC. Surveys indicated that trade visitors found this medium very effective as it helped them secure face-to-face meetings with suppliers and distributors without much hassle or interference.

    Synonymous with the FHM series of exhibitions, is the Culinaire Malaysia, an event which has brought about many spicy moments to the exhibition. This years competition saw more than 1,300 participants vying for victory in some 34 categories. To demonstrate the high-standards set by the competition, 86 renowned judges from the culinary and beverage fraternity were brought in to judge the competition which saw many participants bringing their A-game to the battlefield.


    After showcasing a relatively Hot and Spicy show this year, the FHM series will greet you again from 29 September - 2 October 2015 presenting you with

    A Perfect Setting For Your Business ...See you again and dont forget to mark your calendar!

  • Truly InTernaTIonal PavIlIonS were aT FHM 2013

    TAIWAN ROC BiggeST TAiwAN PAvilioN ever AT FHM 2013

    Taiwan Trade Development Council had some 46 exhibitors under their Pavilion umbrella. Taiwan, infamous for its sweet and savoury delicacies this time around brought

    flavourful and exotic Taiwanese food to Malaysia with halal compliance in mind.

    Taiwanese food preserves not only traditional taste but also create new flavour with todays growing awareness and demand for healthier foods. The Taiwanese delegations

    were glad to present their delicacies at FHM 2013.

    The USA ____________________THe oNe ANd oNlY!The USA Pavilion rocked the show! Comprising of 3 prominent companies, the USA pavilion offered various appealing products to the visitors. FHM is a pivotal exhibition to showcase innovative, versatile and unique products. Visitors discovered more of what the Pavilion had to offer.

    _________________ TURkeyTurkiSH deligHTS

    This is our first time at FHM. Given the opportunity, we would love to return to FHM again, said

    Tolga Saltik, Chairman of Trakyaglobal.

    SINgApORe _____________________diverSiFied Mix FlAvourS AT SiNgAPore PAvilioNWe are honored and pleased to participate in Malaysias Official Food and Hotel Show. This is by far the most diverse and complete exhibition with participations from major players of the F&B and Hospitality Industries, quipped Jason Chong, Head of Corporate Communications, Indoguna Singapore Pte Ltd.

    ____________ RepUblIC Of kOReAPreMiuM ProducTS were SHowcASed

    FHM is very good place to meet excellent customers in the Malaysian market. Our Korean companies are exhibiting this year to expand into the market, said Jackson Lee, Korean Pavilion Coordinator.

    JApAN ___________________________QuAliTY geNuiNe JAPANeSe duriNg FHM 2013We are surprised by the crowd that came to our Pavilion. It is more than we expected. The exhibitors are very glad to meet their potential buyers. We hope that many people will enjoy encountering these new authentic Japanese products and we will find ways to introduce them to consumers, commented Katsushi Takehiro, Senior Director, JETRO.

  • exHIbITorS FeeDbaCK

    FHM is the gateway to a greater culinary experience.en Abu bakar Ibrahim, CeOblue Archipelago berhad

    We believe that every event has a purpose. An exhibition like FHM2013 is a great way to meet thousands of new buyers in a short period of time. It also enables you to collect data of said buyers in order to develop quality database. We think that this is the perfect platform to launch our new products and to network with potential buyers and client, thus, giving us the opportunity not only to develop connections but also personal relationship with said buyers and clients.Mr Ron Tan, Sales Managerle bourne Sdn bhd

    To survey the market situation

    To penetrate new markets

    To promote presence in the region

    To launch new products / services

    To generate new leads

    To contact trade buyer / customer

    To seek joint venture partners

    To seek agents / distributors

    To support local agents

    To service existing clients / market







    13% 35%



    0 10 20 30 40 50

    0 10 20 30 40 50 60

    Bakery / Confectionery Retailer


    Food Manufacturing / Processing

    Hotel / Resort Management

    Restaurant / Caf Management / Bar / Club

    Retail Equipment & Suppliers Manufacturer

    Supermarket/ Food Retailer Convenience Store













    I think for our industry, the bakery equipment segment, FHM is probably the most relevant exhibition for us to take the opportunity to expose ourselves. Besides that, the sales leads we managed to get from our previous participation were very impressive and we are hoping for a repeat this year.Mr Alvin Tan, business Operations executive Murni Machinery.

    We want to show our amazing products to the Malaysian and ASEAN market and find distributors and importers so the public can enjoy these high quality products from Ecuador. We found FHM to be a great platform to showcase our products not only in Malaysia but in the whole region.Mr Manuela fernndez de Crdova, Trade Officer embassy of ecuador

    MaIn obJeCTIve

    area oF vISITor/DeleGaTe aCTIvITy

    How THey raTeD FHM 2013?




    MeT THeIr obJeCTIveS

  • vISITorS FeeDbaCK

    Size of Exhibition : 13,000 sq metres No. of Participating Companies : 1,160 from 47 countries (local & international) No. of Countries / Regions Represented : Argentina, Australia, Austria, belgium, brazil, brunei, bulgaria, Canada, Chile, China,

    Colombo, Czech Republic, Denmark, ecuador, france, germany, greece, holland, hong kong SAR, India, Indonesia, Italy, Japan, Malaysia, Mauritius, Mexico, Monaco, New Zealand, paraguay, philippines, poland, Republic of korea, Saudi Arabia, Singapore, South Africa, Spain, Sri lanka, Sweden, Switzerland, Taiwan ROC, Thailand, The Netherlands, Turkey, United Arab emirates, United kingdom, United States of America and Vietnam No. of National Pavilions : 6 including; Japan, Republic of korea, Singapore, Taiwan ROC, Turkey and USA No. of Trade Visitors : 18,865 from 57 countries Future Show : fhM2015 (The 13th Malaysian International exhibition of food, Drinks, hotel, Restaurant & foodservice equipment, Supplies, Services & Related Technology)


    To purchase equipment

    To finalise an on-going purchase/procure