L E G I S L A T I V E A N D C O M M U N I C A T ... - Granicus

S E P T E M B E R 1 1 , 2 0 0 9

P L A N N I N G & D E V E L O P M E N T

C O M M I T T E E

L E G I S L A T I V E A N D

C O M M U N I C A T I O N S

C O M M I T T E E M E E T I N G

A u g u s t 1 0 , 2 0 1 2

One Gateway Plaza, 12th Floor, Los Angeles, CA 90012

SOUTHERN CALIFORNIA REGIONAL RAIL AUTHORITY

ROSTER

LEGISLATIVE & COMMUNICATIONS COMMITTEE COUNTY MEMBER

Orange: Paul Glaab (Chair) 1 Vote Mayor City of Laguna Niguel

Los Angeles: Don Knabe (Vice-Chair) 1 Vote Supervisor, 4th District County of Los Angeles

Jaime de la Vega General Manager Los Angeles Department of Transportation (LADOT)

San Bernardino: Patrick Morris 1 Vote Mayor City of San Bernardino Alan Wapner Council Member City of Ontario

Riverside: Daryl Busch 1 Vote Mayor City of Perris

Greg Pettis Council Member Cathedral City

Ventura: Keith Millhouse 1 Vote Council Member City of Moorpark

One Gateway Plaza, 12th

Floor, Los Angeles, CA 90012


LEGISLATIVE AND COMMUNICATIONS COMMITTEE

FRIDAY, August 10, 2012, 9:00 A.M. LOS ANGELES COUNTY METROPOLITAN TRANSPORTATION AUTHORITY UNION STATION CONFERENCE ROOM ONE GATEWAY PLAZA, 3rd FLOOR LOS ANGELES, CALIFORNIA 90012

AGENDA DESCRIPTIONS The agenda descriptions are intended to give notice to members of the public of a brief general description of items of business to be transacted or discussed. The posting of the recommended actions does not indicate what action will be taken. The Committee may take any action that it deems to be appropriate on the agenda item and is not limited in any way by the notice of the recommended action. The Chair reserves the right to discuss the items listed on the agenda in any order.

A person with a disability may contact the Committee Secretary's office at (213) 452-0224 or via e-mail [email protected] at least 72-hours before the scheduled meeting to request receipt of an agenda in an alternative format or to request disability-related accommodations, including auxiliary aids or services, in order to participate in the public meeting. Later requests will be accommodated to the extent feasible. SUPPORTING DOCUMENTATION The agenda, staff reports and supporting documentation are available from the Committee Secretary, located at One Gateway Plaza, 12th Floor, Los Angeles, CA 90012 and on the Metrolink website at www.metrolinktrains.com under the Committee Agenda link. PUBLIC COMMENTS ON AGENDA ITEMS Members of the public wishing to address the Committee members regarding any item appearing on the agenda, may do so by completing a Speaker’s Form and submitting it to the Committee Secretary. Speakers will be recognized by the Chair at the time the agenda item is to be considered. When addressing the Committee, please state your name for the record. Please address the Committee as a whole through the Chair. Please note comments to individual Committee members or staff are not permitted when addressing the Committee. A speaker’s comments shall be limited to three (3) minutes. PUBLIC COMMENTS ON ITEMS NOT ON THE AGENDA Members of the public wishing to address the Committee members regarding any item not on the agenda, but within the subject matter jurisdiction of the Committee, will be taken under Item 9 (Public Comment), and will be subject to the same guidelines as noted above.

Legislative and Communications Committee Agenda Transmittal Date: August 3, 2012 Meeting Date: August 10, 2012 Page 2 1. Call to Order

2. Pledge of Allegiance REGULAR CALENDAR 3. Approval of Minutes – July 13, 2012 Legislative and Communications Committee

Meeting Staff recommends the Legislative and Communications Committee approve the minutes

of the July 13, 2012 meeting. Page 1

4. Approval of Evaluation Criteria – Request for Proposal

No. SP367-13 – On-Call Marketing Research Services Bench Proposed evaluation criteria were developed to initiate a competitive procurement process to retain one or more technically qualified firms to provide on-call marketing research services. The on-call marketing services bench will allow SCRRA to effectively conduct a wide variety of research ranging from origin-destination surveys to time sensitive studies in the following areas: telephone interviews, focus group studies, intercept studies, and statistical consulting. Staff recommends that the Legislative and Communications Committee approve and recommend that the Board approve the proposed evaluation criteria detailed in Attachment 1, specifying a weighting of eighty percent (80%) for technical qualifications and twenty percent (20%) for cost, to retain one or more firms to provide on-call marketing research services. The proposed criteria are consistent with the Evaluation Criteria Policy adopted by the Board. The process of adopting evaluation criteria has no budget impact.

Page 9 5. Marketing and Sales Update

Staff will provide a summary of the Marketing Plan for the first two quarters of Fiscal Year 2012-13. This overview will include efforts to grow the corporate market, destination marketing, the I5 partnership with Caltrans and other initiatives to grow ridership and revenue. There is no written document. The Legislative and Communications Committee may receive and file this report.

6. Communications Update

Staff will present a comprehensive Communication update report highlighting key communications initiatives. There is no written document. The Legislative and Communications Committee may receive and file this report.

Legislative and Communications Committee Agenda Transmittal Date: August 3, 2012 Meeting Date: August 10, 2012 Page 3 7. Legislative Update

Staff will provide an update on Metrolink’s legislative efforts. There is no written document. The Legislative and Communications Committee may receive and file this report.

8. Chief Administrative Officer’s Report

• Division Update

9. Public Comment 10. Chair’s Comments

11. Committee Member Comments 12. Adjournment



LEGISLATIVE AND COMMUNICATIONS COMMITTEE

MEETING MINUTES July 13, 2012 ITEM 3

COMMITTEE MEMBERS IN ATTENDANCE: VOTES SANBAG: Alan Wapner 1 RCTC: DARYL BUSCH 1 VCTC: KEITH MILLHOUSE 1 Metro: Beatrice Proo 1 OCTA: -- STAFF: PATRICIA BRUNO, Government and Regulatory Affairs Manager GEOFFREY FORGIONE, Assistant General Counsel MARY SACCOCCIO, Committee Secretary Meeting minutes are presented in a format that corresponds with the Legislative and Communications Committee Agenda, which is incorporated herein by reference. Southern California Regional Rail Authority (SCRRA) Legislative and communications Committee Agendas are available from the Metrolink website www.metrolinktrains.com or by contacting the Committee Secretary at 213-452-0224. 1. Call to Order

The SCRRA Legislative and Communications Committee Meeting was called to order by Director Busch, on Friday, July 13, 2012, at 9:00 a.m. in the Los Angeles County Metropolitan Transportation Authority Union Station Conference Room, One Gateway Plaza, 3rd Floor, Los Angeles, California 90012. Director Busch presided over the meeting in the absence of the Committee Chair, Director Glaab.

2. Pledge of Allegiance Director Millhouse led the group in the Pledge of Allegiance.

Legislative and Communications Committee Meeting Minutes – July 13, 2012 Transmittal Date: August 3, 2012 Page 2

REGULAR CALENDAR 3. Approval of Minutes – June 8, 2012 March 9, 2012 Legislative and Communications

Committee Meeting

ACTION: Upon a motion by Director Wapner and seconded by Director Millhouse, the Minutes of the June 8, 2012 Legislative and Communications Committee meeting were unanimously approved.

4. Communications Update – January through June 2012 Sherita Coffelt, Media and Public Relations Officer, updated the Committee on the activities of the Communications Department over the last six months. She detailed several new changes in the department which included the addition of the new Assistant Public Relations Officer, Scott Johnson, who will be responsible for reestablishing the community relations program and communicating on Metrolink projects and various media efforts, and a realignment of the social media division, which will now fall under customer engagement to better support the department’s strategic values. Sherita also reported on the department’s priority projects which included updating the Incident Response Plan and Crisis Communications Plan, staff’s efforts to reestablish the community relations program and conducting community outreach meetings for community members residing near Metrolink’s CMF facility, as well as planning for Metrolink’s Anniversary event in October 2012. She further commented on the joint efforts with Metro on the Anti-Human Trafficking Outreach Campaign, noting that this was a joint effort between Metro and Metrolink’s Communications and Marketing departments who coordinated the distribution of collateral materials aboard Metrolink trains aimed toward raising awareness of human trafficking in Southern California. Director Busch inquired as to the magnitude of the community concerns surrounding Metrolink’s Central Maintenance Facility, and Sherita explained that there were over one hundred (100) attendees at the last meeting and the tone of the community meetings has improved greatly from when they were first initiated, crediting the cooperation of staff, community members, and elected officials working together. Regarding the Anti-Human Trafficking Outreach campaign, Director Millhouse asked for some background on this campaign and Sherita explained that this campaign was introduced by Supervisor Knabe and Director Spiegel in order to raise awareness of the level of human trafficking that occurs within California. She noted as part of this campaign, Metrolink partnered with Metro to assist in distributing flyers aboard Metrolink trains, and Metro absorbed all costs. She indicated she would provide copies of the flyer to the Committee. Director Millhouse then asked if there was a policy and approval process in place for distributing or posting printed materials aboard Metrolink trains, and stressed that he was not questioning this specific campaign, but rather trying to ascertain if there is a policy that governs posting of collateral on the trains. He noted his concern was, without a policy in place, there’s possibility that collateral which did not support

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Metrolink’s mission statement could be distributed on trains without the Board’s knowledge or CEO approval. Concurring with Director Millhouse’s comments, Director Busch stated that if a policy was not already in place, he recommended looking into developing a policy and having this issue brought back to the Committee for further discussion. Sherita Coffelt stated staff will report back to the Committee with an update. Continuing with the presentation, Sherita also provided an update on day-to-events including press releases, news clips, presentations, and passenger communications. She identified several upcoming positive media opportunities. Director Millhouse commended staff in the Communications Department for a job well done in keeping the Committee informed. He noted that, relating to the PTC project, the delayed implementation date, as noted on today’s Board agenda, could attract media coverage and staff should be prepared to comment. Lastly, Sherita provided an overview on the distribution of Metrolink videos. She indicated that Chair Glaab wanted to ensure that videos were distributed to individual cities on their local cable access network and thanked Metrolink’s Communications Representative Delana Gbenekama who has been producing monthly videos to supplement marketing efforts. She highlighted a recent video promoting Metrolink’s train to the LA Kings Parade which had already received 900 views on You Tube and also was distributed to cities for use on their local channels. Director Wapner noted that he had observed posters onboard Metrolink’s trains which reference apps that customers could download to obtain more information. Director Wapner suggested a QR code could be added to the poster for customers to scan using their mobile phones. Mark Waier, Marketing and Sales Manager, acknowledged the benefits of this idea and noted staff has scheduled this feature to be added in the upcoming fiscal year. A copy of the PowerPoint presentation is available upon request from the Committee Secretary. ACTION: The Legislative and Communications Committee received and filed this report.

5. Quarterly Customer Satisfaction Survey – Summary of Findings Third Quarter

FY12

Henning Eichler, Manager of Research and Planning, provided a comprehensive update on the FY 12 third quarter customer satisfaction survey, launched last year. The survey was distributed to a representative sample of passengers on both weekday and weekend trains throughout the quarter, with seven hundred fifteen (715) completed surveys received. Henning summarized some of the key findings from the survey and reported that seventy-seven percent (77%) of the respondents rated Metrolink as either good or excellent. The strongest positive ratings were given to the value of Metrolink compared to driving, availability of parking at stations and the helpfulness and courtesy of

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conductors. Declines in satisfaction were reported for the ability to obtain real time information from the call center and the availability of connecting buses. He also noted that monthly pass usage has increased and accounts for the most trips with one-way and roundtrip tickets being the second most popular. Henning Eichler also provided comparison survey results from Q2 and Q3 on customer feedback regarding tenure and awareness, and customer satisfaction ratings regarding operations, facilities and equipment, customer service, and communications. . A copy of the PowerPoint presentation is available upon request from the Committee Secretary. ACTION: The Legislative and Communications Committee received and filed this report.

6. Legislative Update

Patricia Torres Bruno, Government & Regulatory Affairs Manager, provided an update on Federal and State legislative activities. Reporting on the Federal side, Patricia reported that the House and Senate had reached an agreement on a two (2) year, $105 billion surface transportation reauthorization legislation just prior to the current extension on June 30, 2012. The bill was signed into law on July 6, 2012. She outlined the highlights of the agreement as follows: • One hundred and five billion dollars ($105 billion) have been authorized for the

remaining months of 2012 (July/August/September) FY 2013 and 2014.

• The bill does not address the issue of the Highway Trust Fund insolvency. Approximately $85 billion is funded by trust fund receipts and the balance is funded by a combination of general fund transfers and revenues generated from tax code changes and gimmicks to offset the transfers.

• The funding is split about eighty percent (80%) highway and (20%) transit. Transit experienced a slight increase compared to SAFETEALU existing levels.

• MAP-21 keeps program authorizations at current levels, for the most part. There is a slight increase for inflation in 2014. About a 1.4 % increase.

• There was consolidation of funding programs. For federal highway programs, the bill consolidates 60 programs to 4 core programs. It also similarly consolidates and restructures some of the transit programs. For example, the bus and bus facilities program was changed from a discretionary to formula program. Sixty-five million ($65 million) is evenly split among the states and the balance is done by population. ($422 million in 2013 and 427 million in 2014.)

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• For transit - total transit funding the bill authorizes for FY 2013 $10.6 billion and $10.7 billion in 2014 for a total of $21 billion.

• State of Good Repair – In the bill, this rail modernization program has been replaced with the “State of Good Repair” program. The previous formula program was structured to benefit older transit agencies. This resulted in a greater share of the funding (2/3) to be directed to NYC/Jersey, Chicago, Philadelphia, Boston and DC. The new formula program removes the funding tiers and earmarks and instead focuses on the age of the system, revenue vehicle miles and directional miles. With this new structure, Metrolink will benefit from greater funds coming to the region. (The program was authorized $2.1 in 2013 and $2.1 in 2014 for a total of $4.3 billion.)

• America Fast Forward - The legislation authorizes $750 million in FY 2013 in TIFIA loans and $1 billion in FY 2014. Currently the funding levels are at $122 million. This is part of LA Metro’s efforts to implement 30 years’ worth of projects in 10 years by leveraging federal loans with local dollars.

• Environmental streamlining provisions - This was a centerpiece of the Chairman Mica’s legislative proposals. The bill makes the NEPA delegation pilot program permanent and also broadens it to includes, rail, public transit and multi-modal projects. The legislation also relieves California of the Burden of performing a full NEPA if a CEQA has already been completed. Also establishes time frames for approvals and fines up to 7% on federal agencies.

In an effort to focus negotiations, Conference Committee leaders narrowed the scope of the discussions to limited policy issues and removed more controversial issues such as the Keystone pipeline. Of significance is that the Rail title that is under the jurisdiction of the Senate Commerce, Science and Technology Committee was not part of the final legislation. The Rail title included the following legislation that is of interest to Metrolink: Positive Train Control (PTC) – The Senate bill proposed to authorize the FRA to provide up to three one year extensions on PTC implementation. This provision was not included in the final bill. The PTC federal mandate will remain 2015. Passenger Rail Certification Process - The Senate rail title included a proposal that would require passenger rail providers to submit to a new certification process under the jurisdiction of the Surface Transportation Board. This new process gives the perception that passenger rail agencies would be under the jurisdiction of the STB triggering new requirements. This provision was dropped along with the rail title. This is good news for Metrolink and other passenger rail agencies. Railroad Rehabilitation & Improvement Financing (RRIF) Program - the Senate bills included provisions that would reform the program. These provisions were part of the Rail title that did not make the final bill. If the agency applies for a RRIF loan, Metrolink will have to work with USDOT do deal with collateral rights conflicts administratively.

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Program FY13 FY14 Urbanized Area Grants (5307 & 5336) $4.398b $4.459b Bus and Bus Facilities (changes) $422m $427.8m State of Good Repair (changes) $2.1b $2.1b Fixed Guideway Investment Grants (New Starts) $1.907b $1.907b Surface Transportation Program $10.2b $10.3b CMAQ $2.26b $2.28b

The new funding levels and program changes will start on October 1, 2012, however the funding apportionments are still subject to appropriations obligation limits. The House of Representatives recently approved the FY 2013 Transportation, Housing and Urban Development (THUD) bill. It is possible that the funding will begin to flow in the first quarter of 2013 if Congress delays adoption of a FY 2013 appropriations bill until after the election. Any continuing resolution would likely continue the current FY12 funding levels; the new spending levels will go into effect upon passage of the FY13 THUD appropriations bill. Patricia Bruno stated that Staff will continue to review the legislation for potential impacts to Metrolink. On the State side, Ms. Bruno reported on the State budget and noted the State Legislature approved budget appropriations for the high speed rail project. The vote on the high speed rail budget had been delayed due to Senate Leadership’s struggle to garner the necessary support from its Democratic caucus to adopt the budget appropriation for the project. The Assembly approved the budget on Thursday in a 51-27 vote. The Senate debated the item for much of Friday afternoon before it was approved 21-16. Specifically, the Legislature approved:

$5.8 billion for Initial Operating Segment Construction -This number includes $3.2

billion in federal funds and $2.6 billion in Proposition 1A funds for the initial operating segment construction

$1.1 billion for Bookend Projects - Caltrain will receive $600 million for electrification

and Southern California will receive $500 million to fund “blended projects” from the MOU. These funds come from the base $9 billion.

$819 million for Connectivity Projects - Metrolink is positioned to receive $88 million for upgrades to our locomotives and passenger fleet. These funds come from the $950 million set aside for connectivity projects.

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Patricia Bruno stated this was the final budget item that the Legislature addressed before going on recess and added the bill will now go to the Governor for his signature. Staff will continue to monitor and keep the Committee updated on its progress. Director Millhouse had a question regarding the high speed rail program in connection with the authorization of the Prop 1A bonds which will bring $1 billion to Southern California. He inquired if it was known when the bonds would be issued and funding would be available. Patricia responded that she had been informed by lobbyists that it would be in the Spring of 2013. Director Millhouse requested that this issue be tracked as they had projects that rely on these funds. Director Millhouse further inquired about the funding source for the $88 million fleet upgrades that Patricia mentioned earlier, and she explained that the funding was coming from the connectivity funds which consisted of a total of $9.95 billion in the high speed rail bond. This is in addition to the $35 million already used towards PTC. Gray Crary, Chief Strategic Officer, added that the funding is programed for locomotive renovations and renovation of approximately forty-four body cars, to ensure a reliable fleet for the connectivity portion of the high speed rail program. Lastly, Director Millhouse asked for clarification on the top speed for Metrolink’s locomotives, with the assumption that a grade-separated operating segment was in place, noting this had been raised in a recent conversation in Sacramento. Gray stated the top speed for the locomotives is classified as 110 mph, based on a locomotive pulling a given number of cars. He further added that the infrastructure itself is maxed out at 90 mph currently, stating they do have some 90 mph territory that is in San Diego county. Orange County used to have 90 mph territory but it was rated down to 79 mph in connection with the new kiosk installations. All other areas are maxed out at 79 mph.

ACTION: The Committee received and filed this report. 8. Chief Administrative Officer’s Report

• Agency Update None

9. Public Comment

At this time Director Busch inquired if any members of the public wished to address the Committee regarding any items not listed on the agenda, within the subject matter jurisdiction of the Committee. There being no requests to speak, the Public Comment period was formally closed.

10. Chair’s Comments None 11. Committee Member Comments None

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12. Adjournment

There being no further business to come before the Committee, the meeting was adjourned at 9:45 a.m.

Respectfully submitted, Mary Saccoccio Committee Secretary

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TRANSMITTAL DATE: August 3, 2012

MEETING DATE: August 10, 2012 ITEM 4

TO: Legislative & Communications Committee

FROM: Bryan Payne, Assistant Director of Contracts SUBJECT: Approval of Evaluation Criteria – Request for Proposal

No. SP367-13 – On-Call Marketing Research Services Bench

Issue Proposed evaluation criteria were developed to initiate a competitive procurement process to retain one or more technically qualified firms to provide on-call marketing research services. Recommendation Staff recommends that the Legislative and Communications Committee approve and recommend that the Board approve the proposed evaluation criteria detailed in Attachment 1, specifying a weighting of eighty percent (80%) for technical qualifications and twenty percent (20%) for cost, to retain one or more firms to provide on-call marketing research services. The proposed criteria are consistent with the Evaluation Criteria Policy adopted by the Board. Alternatives The Committee may: 1) Request modifications to the proposed evaluation criteria; and/or 2) Request a delay in the procurement of On-Call Marketing Research Services.

Background In December 2007, the Board awarded contracts for on-call marketing research services to seven firms for three years with a single two-year option. The two-year option for these contracts expires February 3, 2013. SCRRA has in the past, relied on the services of the firms under the bench to provide marketing research services via Contract Task Orders (CTO), which also direct and control the funding for the services performed. The CTO process has allowed SCRRA to effectively conduct a wide variety of research ranging from origin-destination surveys to

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Approval of Evaluation Criteria – Request for Proposal No. SP367-13 – On-Call Marketing Research Services Bench Transmittal Date: August 3, 2012 Meeting Date: August 10, 2012 Page 2 time sensitive studies in the following areas: telephone interviews, focus group studies, intercept studies, and statistical consulting. The period of performance of the resulting contract is proposed to be three years with one two-year option. Staff developed the evaluation criteria summarized below and detailed in Attachment 1. The proposed evaluation criteria are consistent with the format and guidelines in CA&P CON-7, Technical Criteria and Weights. The proposed criteria were developed to secure a qualified and experienced team whose proposal is the most advantageous to SCRRA. Evaluation Criteria:

Qualifications of Firm/Subcontractors 35% Qualifications of Assigned Project Team Members 30% Interview 15% Pricing 20%

Budget Impact The process of adopting evaluation criteria has no budget impact. Prepared by: Jon Bischetsrieder, Senior Contract and Compliance Administrator

Bryan Payne, Assistant Director, Contracts Henning Eichler, Manager, Research & Planning

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Approval of Evaluation Criteria – Request for Proposal No. SP367-13 – On-Call Marketing Research Services Bench Transmittal Date: August 3, 2012 Meeting Date: August 10, 2012 Page 3

ATTACHMENT 1

Request for Proposal No. SP367-13 On-Call Marketing Research Services

Proposed Evaluation Criteria EVALUATION CRITERIA Proposals will be evaluated based on the following: Qualifications of Firm/Subcontractors: 35%

• Skill, knowledge, and expertise in one or more of the research areas listed in the scope of work

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• Expertise in analysis, design, and insight as demonstrated by sample deliverables such as reports, presentations, survey instruments, etc.

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• Southern California presence 5 Qualifications of Assigned Project Team Members 30%

• Qualifications of proposed project manager and key staff 20 • Quality and availability of staffing and technical resources 5 • Previous experience on similar and related assignments; key

personnel’s level of involvement in performing related work 5

Interview 15%

• Presentation of sample projects/methodologies 10 • Responsiveness to questions 5

Pricing 20% • Reasonableness and competitiveness of costs for prime

consultants and sub-consultants 20

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