Lead Astray - DMGT 748

8/20/2019 Lead Astray - DMGT 748

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LEAD ASTRABy Joshua Plotkin // DMGT-748-OL // Professor Regina Rowland

Figure 1. A combination image of stray dogs. Author’s image.


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Design Management Definition Design Management is the field and associated processes by which agroup cultivates, evolves, and focuses innovation to produce actionablecontent in the form of products, services, and processes for thebetterment of its users, and the growth of its investors and proponents. Final Project submitted to the faculty of the Design ManagementProgram at the Savannah College of Art and Design on March 11th, 2015,in partial fulfillment of the requirements for the degreeof Master of Arts in Design Management.


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Introduction

Abstract Lead Astray was a study of a city’s stray dog management system, itslocal culture, and the factors that created and sustained the stray dogpopulation. The study’s purpose was to use design management methodsand practices to understand the social problem of stray dogs in order to

co-develop new solutions for an ethical reduction of the stray dogpopulation. The study involved conducting primary research in Jackson-ville, Florida, of the city’s stray dog management organizations and of thelocal citizens. Data was collected through surveys of the local population,interviews with citizens and management organization employees, andfly-on-the wall observations conducted at animal shelters, adoptioncenters, and veterinarian offices served to collect data. This data was thenanalyzed along with secondary research of peer reviewed journal articlesand books relating to the subject.

The data analysis led to the development of insights about stray dogs inJacksonville. Spay and neuter programs were found to be responsible forthe current success of the system, while the local population was foundto be uneducated about both local stray dog management organizationservices and responsible dog ownership practices.

These insights were then translated into design criteria that were used

to define a prototype. The prototype was then tested by a group ofJacksonville citizens through a kinesthetic modeling session. The infor-mation gained from the testing was used to redefine the study’s designcriteria, which were then used to develop the final prototype of HEELJacksonville. As a six-step strategic approach to ethically reducing straydog populations, HEEL Jacksonville demonstrated through a case studyimplemented in Jacksonville how to develop an organization that wouldfacilitate responsible dog hosting, and stray dog population stewardship.

The structure of this book will serve as an example of how a culture that isresponsible for creating its own social problematic effects can beunderstood. With this understanding, a culture of social innovation can befostered. Through co-developed innovation, solutions can be proposed toalleviate unwanted hardships, and produce a positive effect on society.


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Dedication

I dedicate this project to my parents for teaching me to follow my ownlead and to never stop working toward my goals, whatever I decidedthem to be. I also dedicate this project to my wife; she has supportedme through every step of my schooling, and I sincerely do not believe Iwould have succeeded without her. Lastly, I dedicate this to every strayand homeless dog that I encountered during this project. Their sufferinghas been a driving force for me to do my very best, and to provide an

actionable salve for their pain.


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Acknowledgment

I would like to directly express my gratitude at this time to the followingindividuals, without whose help this project could not have been created.First, I wish to thank the presidents, managers, and founders of theJacksonville Animal Care and Protective Services, the JacksonvilleHumane Society, First Coast No More Homeless Pets, Pit Sisters, Friendsof Jacksonville Animals, and Pet Rescue North: You provided me withinformation, insight, and, more importantly, your priceless time that is

normally directed toward helping the homeless animals of Jacksonville.Whereas I am only dipping my toes into the stray dog population pool,whereas you are swimming in it every day to create very real improvements. Next, I am so grateful to the citizen participants of this project.Allowing me into your homes, offering me your space, your time, andgoing through hours of questions facilitated in bringing your insightsto bear on how to form actionable content. I would also thank you forsticking with through the initial confusion as we learned the kinestheticmodeling process together.

To my SCAD colleagues, no other persons could understand what thisfinal project meant unless they, too, were in this class. Thank you forlooking over my work and providing me with insights and different pointsof view that were integral to the development of this project. In addition,I thank you for offering me only support, even as you allowed me to vent

my frustrations and fears into your kind ears.

Finally, and most importantly, to my professor, this has certainly been achallenging process. I would like to thank you for believing in a “me” whowas better than what I was at the time I entered this class. Thank you forcatching all of my errors and then calling me on them. It was definitelydifficult for me at the time, but I believe that both my project and I aremuch the better for your patient and persistent guidance.


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Table of Contents

Project Framing

Subject of Study ...................................... 8

Problem Statement .................................. 8

Target Audience Description ..................... 8

Purpose of Project ................................... 8

Scope of Project ....................................... 8

Significance of study ............................... 8

Project Positioning

Opportunity Statement ............................ 10

Positioning ............................................. 10

ZAG Steps ............................................... 19

Value Proposition ..................................... 20

Onliness Statement .................................. 20

Research Activities and Synthesis

Research Space ........................................ 22

Research Methodology ............................. 23

Research Question Matri x ......................... 24Consent Forms ......................................... 25

Research Protocols ................................... 26

Survey and Interview Questions ................ 30

Research Activiti es .................................. 32

Data Processing and Analysis .................... 33

Data Maps ............................................... 55

Research Insights .................................... 58

Research Findings at-a-Glance .................. 59

Design Opportunities

and Criteria, Reframing

Opportunities for Design Matrix ................ 62

Opportunities for Design Map ................... 67

Design Criteria for Prototype .................... 67

Reframing ............................................... 68

Prototype Development and Testing

Prototype Ideas ....................................... 70

Further Exploration of Diverse Concepts .... 75

Concept Testing with Target Audience ....... 80Concept Testing Findings ......................... 81

Validation ............................................... 84

Final Design to Market

Final Chosen Direction ............................. 86

Fulfilling the Design Criteria .................... 87

Final Prototype ....................................... 88

Business Model Canvas ............................. 90

Business Model Canvas SWOT Analyses ....... 91

Implementation Business Model ................ 100

Conclusions and Recommendations

Conclusions ............................................. 106

Recommendations....................................106

References

Annotated Bi

Additional So

List of Fi gureList of Tables

Appendices

Appendix A:

Appendix B: S

Appendix C:

Appendix D:

Appendix E: W

Appendix F: F

Appendix G: P


7/1787Figure 1. A combination image of stray dogs. Author’s image.

Project Framing


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Subject of Study

In this study, solutions to reduce and manage Jacksonville, Florida’sstray dog population were examined, innovations andenhancements to these current solutions were then proposed.

Problem Statement

Populations of stray domesticated animals exist in major citiesthroughout the world (Carding, 1969). Many negative outcomes arecreated from the existence of these stray animal popul ations.These outcomes include, but are not limi ted to, public and privatefinancial tax strains involved in animal catching, testing, rehabilitat-ing, adopting, spaying and neutering, and euthanizing of these strayanimals (Binelli, 2012). Emotional and health problems in these city’scommunities are additional negative outcomes from a large strayanimal population (Beck, 1973). These problems are clearly visiblein Jacksonville, Florida. Even with the help of many local non-profitsthat assist Jacksonville’s Animal Care and Protective Services tosolve for the issue, a large stray dog population influences andaffects the community. How might the attitude of the communitytowards the stray dog population be understood? How might design

thinking and design management methods create enhancements tothe existing solutions that are currently in place to reduce, manage,and otherwise ameliorate Jacksonville’s stray dog population?

Target Audience Description

The target audience for this project was the city of Jacksonville,the city’s citizens, and local institutions in place to manage the straydog problem. Due to the scope of the project, the audience thattested the prototype was the citi zens of Jacksonville.

Project Framing

Purpose of Project

The purpose of the project was to explore the current practices usedto manage the stray dog popu lation of Jacksonville. Another purposewas to understand the local population’s thoughts and opinions onthe stray dog population. In addition, the project was concerned withthe development of new practices, along with enhancements toexisting practices, to reduce the size of the stray dog population.

Scope of Project

The project and testing of prototype(s) took place over a 10-weekquarter at SCAD. The project took place solely in Jacksonville andincluded the local population and the government-run institution ofthe Animal Care and Protective Services. The study also included theother local non-profits of First Coast No More Homeless Pets, TheJacksonville Humane Society, Friends of Jacksonville Animals, andPit Sisters. All these non-profits deal directly with the stray dogpopulation through capturing, treatment, adoption, andcommunity-wide educational activities.

Significance of the Study

This study was significant to the field of design management andpersonal development because: • It pushed the researcher to contribute and collaborate to solve for

very real and significant issues that have effects on society by usingdesign management methods.

• It displayed that design management’s process of cultivatinginnovation is adaptable to complicated social problems.

• It furthered the researcher’s experience with understandingsystems and their underlying problems. The practices used to

• Gain the understanding can now befuture endeavors.

• It elevated the field of design manadesign thinking from product and bsolutions involving human behavior


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Project Positioning



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Project Positioning

Opportunity Statement

An opportunity existed to conduct research into the current state ofthe stray dog population management ecosystem in Jacksonville.Through this research, the psychological, cultural, and physical factorsthat produce the stray dog population became known. Through thisunderstanding, resolutions were proposed to reduce the stray dogpopulation and alleviate the current negative consequences andcommunity reactions caused by stray dogs.

Collaborator Analysis Charts

The nature of this project was one of social improvement, and so itwas collaboration instead of competition that was the focus for theproject positioning. The charts that follow are of six organizations,both local and national, that i n some way work toward the goal ofstray dog management. By displaying the individual goals of theseorganizations, the practices used to obtain these goals, and howthese practices overlap each other, 2x2 comparison charts couldthen be created to further position the project in theJacksonville stray dog management ecosystem.

Collaborator Name: World Animal Awareness Society

Collaborator Name: Jacksonville Animal Care and Protective Services

Website Ur

Website Ur

Table 1

Collaborator analysis chart of the World Animal Awareness Society.

Table 2

Collaborator analysis chart of J acksonville Animal Care and Protective Services.

Objectives:

To focus on human-animal interactions and pro-duce a filmed archive of theseexperiences in order to observe andreport on human evolution

Who do they serve:

All humans and the animals they interact with(a large focus on stray dogs)

Lessons:

• How to propequality data a

• How to creat• processes th

• stray dog pop

Approach:

• Fact collection and documentation• Program production based off of quality data• Spreading a valuable a socially

provocative message

Public Interaction:

• Produced videos and documentation• educational programs• public facing websites

Collaboratio

• Use of docum• Sharing a me• Sharing a me• Use of develo

Objectives:

To provide animal control to the citizens ofJacksonville

Who do they serve:

• The citizens of Jacksonville• The pets of Jacksonville• The adoptable animals of Jacksonville

Lessons:

• How to mana• Best stray do• Best dog ado• How to handl

Approach:

• By being the responsible party for animal wel-fare issues in the city

• By facilitating the adoption of local stray andunwanted dogs and cats

• By removing problem animals

Public Interaction:

• Pet adoption• Pet confiscation• Pet licensing• Domestic animal ordinance enforcement• Volunteers

Collaboratio

• Controlling st• Knowledge a

Jacksonville• Information f• Experience w


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Collaborator AnCollaborator Name: World Society for the Protection of Animals

Collaborator Name: ASPCA

Website Url: www.worldanimalprotection.us.org

Website Url: www.aspca.org

Table 3

Collaborator analysis char t of the World Society for the Protection of Animals.

Objectives:

To end the needless suffering of animals andincrease human responsibility when dealing withanimals across the globe.

Who do they serve:

• The animals of the world• The humans of the world

Lessons:

• How to consult organizations on humane straydog management

• A whole system understanding of stray• dog populations

Approach:

• Consulting with governments on how to hu-manely control dog populations

• Assisting animals in every walk of life for the• betterment of humans and animals alike• Education and teaching materials focused on

animal welfare

Public Interaction:

• Education• Volunteers• Governmental consultation• Lobbying

Collaboration Opportunities:

• Sharing knowledge on animal welfare• Sharing experience on humane stray

dog reduction• Learning education techniques• Sharing other locational whole system views as

a blueprint for Jacksonville

Objectives:

To provide effective means for the prevention ofcruelty to animals throughout the United States.

Who do they serve:

The domesticated animals of the United States

Lessons:

• How to properly advocate the voice of an• animal population• How to educate communities about• animal cruelty• How to assist existing stray dog management

systems to obtain their goals

Approach:

• Advocating animal rights on local, state, andfederal levels

• Providing large animal welfare grants tononprofit organizations

• Creating policies and procedures for animalmanagement in multiple fields of use

Public Interaction:

• Grants and funding• Research• Education

Collaboration Opportunities:

• Advocating for Jacksonville Stray dogs• Providing support to local agencies in the

form of education• Creating location specific policies for stray

dog management

Table 4

Collaborator analysis chart of the ASPCA.

Pro


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Collaborator Analysis Charts Continued Collaborator Name: Best Friends Animal Society

Collaborator Name: First Coast No More Homeless Pets

Website Ur

Website Ur

Table 5

Collaborator analysis chart of theBest Friends Animal Society.

Objectives:

To bring about a time when there are No MoreHomeless Pets and to stop the killing ofshelter animals.

Who do they serve:

• U.S. Domesticated animals• U.S. animal rescue and animal welfare organiza-

tions• Animal welfare volunteers

• Animal welfare advocates

Lessons:

• How to educa• How to succe

legislation• How to cultiva

• Best practiceanimals

Approach:

• Providing large grants to nonprofit organizationswith similar goals

• Educational and legislative initiatives focusingon saving animal lives

• Producing programs that fight the production ofstray animals

Public Interaction:

• Initiative interactions• Advocating on many subjects• Education programs• Pet adoptions• Volunteers

Collaboratio

• Creating or etices in Jacks

• Working towaform in Jacks

• Educating Jaca danger or a

Objectives:

To end the killing of dogs and cats in shelters inour community, northeast Florida and the nation.

Who do they serve:

• The Jacksonville stray animal community• The Jacksonville pet owner community

Lessons:

• Providing hig• How to marke

Jacksonville• How to gene

organization

Approach:

• Low cost/free veterinary services• Funding for adoption events• Integration into other Jacksonville stray dog• management organizations• Multiple initiatives to help people keep and take

care of their pet• Free pet food for qualifying citizens

Public Interaction:

• Low cost veterinary services• Low cost/ free spay and neuter services• Free travel for veterinary visits• Educational materials• Mega adoption events• Fundraising events• Pet food bank

Collaboratio

• Working withto foster and

• Sharing the sthe communi

• Expanding th• Setting up ad

cost veterina

Table 6

Collaborator analysis chart of First Coast No More Homeless Pets.

Project Positioning


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2x2 Collaborator Comp With the collaborator analysis chawere understood and could be dwith respect to o perational values2x2 collaborator charts were creaorganizations vary in their practice

prototype direction and Zag deve

2x2 #1

The size and reach of an organizatitheir focus, and the scope of their minfluence on their system. Comparion physical or educational value is actually do the work that needs to than stay in a supportive role. This dexists for a local stray dog manageeducational services.

WSPA

Opportunity Space

WAAS

Best

Friends

FCNMHP

ACPS

ASPCA

Focus onphysicalservices

Focus oneducation

International

Local

Figure 2. 2x2 analysis of the research space. Author’s image.

Project Position


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OpportunitySpace

2x2 #2

Organizations in animal welfare have a tendancy to either be fixing theresults of an issue or attempting to change the causes of an issue, suchas rehabilitating a beaten dog v.s. working to make dog beating hold aharsher punishment.. Both approaches appear valid and necessary, butwhen compared to the actual services of the organization, a trend be-

comes apparent as to where successful organizations find their focus.

In this graphic, opportunity spaces are displayed in two opposingquadrants. Potential organizations could find themselves proactivelymanaging stray dogs with hands on services or reactively managingstray dogs with consultation services.

WSPA

WAAS

Best

Friends

FCNMHP

A

ASPCA

Proactivemanagement of

stray dogs

Hands on services

Consultationservices


Project Positioning

OpportunitySpace


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2x2 #3

Funding and its availability drives ththeir work and to obtain their goals.necessarily important, until the areaoversaturated and donors become

Comparing how these collaboratoron enacting stray dog welfare initiaof where a potentially funded orga

Project Position

WSPA WAAS

Best

Friends

FCNMHP

ACPS

ASPCA

Individualprocess focus

Whole systemfocus

Public funded

Donation andgrant funded


Opportunity Space

Opportunity Space


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2x2 #4

Because the dog was domesticated by humans (Morey, 1994), andstray dog populations are created by humans, the logical approachwould be to try and fix the human behaviors that cause stray dogcreation. However, it appears that trying to effect the zeitgeist is moredaunting for the majority of organizations, which instead elect to fix

the human created outcomes and the behavior of the stray dogs. Thisresearcher’s opinion is that by attempting to fix human behavior withoutalso showing a focus and concern for human welfare is the missingpiece to some modicum of potential stray dog reduction success.

WSPA

WAAS

Best

Friends

FCNMHP

ACPS

ASPCA

Focus onanimal behavior

Focus on human welfare

Focus onanimal welfare


Project Positioning

Opportunity Space Opportunity Space


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2x2 #5

All organizations attempt to educatwhy they are worth while. Howeversupport, time, or funding to activelyappears that the larger national andsupport the local smaller organizat

educational initiatives. This capabiliorganizations are doing the physicaorganizations which support them. activity, it leaves an opening for an activities that is supported and fund

Project Position

WSPA

WAAS Best

Friends

FCNMHP

ACPS

ASPCA

Supportedby other

organizations

Supports otherorganizations

Active educational activities

Passive educationalactivities


Opportunity Space


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Gained Insights

Through the collaborator analysis charts and 2x2 collaboratorcomparison diagrams, multiple insights became apparent:

• While all of the organizations have had success eliminating animalabuse and reducing stray dog populations, none of them use theexact same structures.

• Education is a key element for large, proactive and nationalorganizations, while small organizations must focus on beingreactive with physical services.

• The focus of the organizations’ activities are on animal welfare,and logically so. Integrating human welfare is secondary.

• Animal welfare and stray dog management is almost totally fundedby donation. The exceptions to this fact are organizations created to

fulfill government responsibility, which still benefit from donations.

• Larger organization success equates to smaller organization support.

• The majority of organizations are interconnected and supportive.

Project Positioning


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Step 6: What makes you the only?

This project was the only

study focused on understand-

ing how to reduce the stray

dog population of Jacksonville

by educating the community

on responsible dog ownership,

stray dog management

practices, stray dog rehabilita-

tion, and comprehensive

adoption procedures.

ZAG Ste

Zag is a 17-developed By followingbrand that eWhile this pcompete wwas used topotential pr

Step 8: Who loves you?

First Coast No More Homeless

Pets, Animal Care and

Protective Services,

Jacksonville Humane Society,

other local pet shelters and

rescues, concerned and

animal-loving citizens

of Jacksonville.

Step 14: What do they experience?

Enlightenment regarding the

current state of stray dog man-

agement in Jacksonville, and the

understanding of what can be

achieved through responsible

dog ownership and

stray dog stewardship.

Step 12: How do you spread the word?

The word is spread by

organization employees,

volunteers, satisfied adopters

of rescued stray dogs, and the

informed community

Step 9: Who’s the enemy?

Apathy, lack of education on

proper dog ownership, unreg-

istered breeders, dog fighting

rings, and dog owners who

do not care for the health and

safety of their animals.

Step 15: How do you earn their loyalty?

The loyalty of the community

and Jacksonville’s stray dog

management system is earned

through education, mental

investment, finding proper

homes for stray dogs, and

stopping strays from

being created.

Step 10: What do they call you?

HEEL, Jacksonville

Step 16: How do you extendyour success?

Success can be extended

through dedication to core

education initiatives, modifying

communication and marketing

avenues for increased

message saturation, and

spreading our successful

services to other cities.

Step 7: What should you add

or subtract?

Any dog adoption methods

that confuse citizens as to

which organizations currently

rescue, shelter, rehabilitate,

re-home, and care

for Jacksonville’s

stray dog population.

Step 13: How do people engagewith you?

The Jacksonville community

and the subset of citizens who

wish to adopt a dog will

engage with our educational

messages, either through our

marketing initiatives or through

the adoption process

Figure 7. Steps 1-17 of the Zag method. Author’s image.

Step 4: What waves are you riding?Step 1: Who are you?

In an effort to reduce the stray

dog population, this project was

initiated as an educational study

that focused on reversing beliefs

and practices in the population

of Jacksonville regarding what a

dog is and what a dog should be

to its owner and to the city.

This project was riding several

waves: social and ethical

responsibility, public

education, and limiting

environmental impact.

Step 2: What do you do?

This project’s outcomes

displayed how to educate the

population about responsible

dog ownership and the value

of every dog’s health and life.

Step 5: Who shares your brandscape?

• National animal

welfare organizations

• Existing stray dog

reduction practices

• International stray dog

education initiatives

• Small sections of l ocal animal

welfare organizations

Step 3: What is your vision?

This project’s vision was of

a Jacksonville where no stray

dogs are being created, no

dogs are being unnecessarily

euthanized, and every dog is in

a caring and loving home.

Proje


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Value Proposition

The intended value of this project was for the city of Jacksonville’sstray dog management system, which needs to limit and reduce thecurrent production of the stray dog population. This project’s outcomes

display what proactive management and local population focusededucational solutions need to be developed and how they needto be implemented.

This was done by researching Jacksonville’s stray dogmanagement system and the local population for weaknesses andun-managed factors that support stray dog production.By developing a holistic view of the situation, a prototype wasproposed that works within the successful aspects of the system.

Unlike current stray dog population management and reduction solu-tions, this project developed innovations while mitigating the factorsthat create stray dogs. The insights for these innovations were de-veloped by analyzing collected data from the local population andrepresentatives of Jacksonville’s stray dog management system forcommon themes, concepts, and needs. These commonalities were

referenced against collected observations for validity, necessity, andproject direction.

Onliness Statement

This project was the only study focused on understanding how toreduce the stray dog population of Jacksonville by educating thecommunity on responsible dog ownership, stray dog managementpractices, stray dog rehabilitation, and thorough adoption procedures.

Project Positioning


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Research Activities and Synth



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Research Methodology

For this project the following research methodology was used: Case Study with an Ethnographic lens . In an attempt to understandthe current processes used to manage the stray dog population,problems associated with current management practices of the stay

dog population, and the local population’s impact on the stray dogpopulation, ethnographic research strategies were used in a casestudy of the city of Jacksonville. The use of ethnographic methodsallowed for the collection of data from the point of view of peoplethat manage and possibly inadvertently create the stray dogpopulation. The subject of this study was of a social nature, and soan ethnographic lens lead to the discovery of cultural and systemicbeliefs and values which have a great affect on social behavior.The observation of activities and the collection of qualitative dataresulted in a case study that increased the understanding of theecosystem as a whole. Errors in existing practices became visible.Contributing factors that are created by the local population’sopinions toward the stray dog problem were also revealed.

For the research methods of the study, qualitative data was thefocus. Emotional and ethical opinions can enhance or hinder logical

solutions. These logical solutions, when implemented, caneffectively fix the problem, but with a negative effect on theemotions and ethics of the local population. Qualitative datacollection methods assisted to reduce those negative outcomes bycollecting emotional and ethical data which was used to proposeprototypes that took emotions and ethics into consideration.

Research Questions Main Project Question

How might existing management approaches toJacksonville’s stray dog population be enhanced byapplying design management methods to learning about

the interacting system dynamics and by co-developingimprovements?

Secondary Research Questions

1. What current practices exist in Jacksonville to manage the stray

dog population?

2. What is the community’s opinion of the stray dog population?

3. How does Jacksonville’s stray dog managing system fix internal errors

and handle external changes?

4. How do various agencies collaborate to manage the stray

dog population?

5. What techniques and process are in place to cultivate continual

improvements to current managing solutions?

6. How can design management methods be applied to the current

stray dog managing system?

Research Activiand Synthesis


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Research Question Matrix

How might existing management approaches to Jacksonville’s stray dog population be enhanced by applying design management methodinteracting system dynamics and co-developing improvements?

What do I need toknow?

Why do we need to knowthis?

what type of data isneeded?

where can I findthis data?

What type of datacollection methods?

Who do wecontact?

When do weneed to know?

What are we taking awa What are we learning?

What current practices exist

in Jacksonville to manage

the stray dog population?

• Community activities that

create stray dogs

• Motivating factors for

these actions

• To see if existing solutions are solving

for and/or aware of these actions.

• How solutions and motivations interact

Qualitative: Individual opinions,

views, and understanding

of actions

Gatekeepers,

community members

Surveys, interviews,

observationsJacksonville citizens January 25th, 2015

• What the community believes th

causes are

• What the community fails to see

What is the community’s

opinion of the stray dog

population?

How much of an issue that

stray dogs are believed to be

Education of the problem (if there is a

current lack) could be part of a potential

prototype

Qualitative: Individual opinions

and views of current e cosystem

as it relates to Jacksonville

stray dogs

Gatekeepers, community

members


observationsJacksonville citizens January 25th, 2015

• An understanding of the commu

current emotional and mental sta

related to the study.

• If the community views the stray

population as a legitimate proble

How does Jacksonville’s

stray dog managing system

fix internal errors and handle

external changes?

How the various managing

institutions interact and work

with each other.

This information will display potential

errors in the system that can be used to

develop a ZAG.

Qualitative: Individual and

institutional responses, views of

current ecosystem as it relates

to Jacksonville stray dogs,

Gatekeepers, institution

members, community

members


observations

Stray dog managing

institutions,

Jacksonville citizens

January 25th, 2015

How the institutions that manage th

dog population work with each oth

where their interactive processes ca

enhanced

How do the system’sorganizations work together

to manage the stray dog

population?

Current system dynamics as

they relate to the managing

institutions

To understand if these institutions can

interact and manage in different ways for

superior outcomes

Qualitative, institutionalresponses, individual responses

and understanding of

institutional interactions

Gatekeepers, institutional

members

Interviews,

observations

Stray dog managing

institutionsJanuary 25th, 2015

• How the managing institutionsnormally interact.

• Areas in which the institutions co

interact, and which they aren’t no

What techniques and

process are in place to

cultivate continual

improvements to current

managing solutions?

What the current managing

institutions do to improve their

practices.

Understanding development practices

could give insight into current system

weaknesses and strengths

Qualitative, institutional

responses, and understanding of

current practices.

Gatekeepers, institutional

membersInterviews, observations

Stray dog managing

institutionsJanuary 25th, 2015

• How the current practices use des

management methods

• How the current practices have

improved in the past

• How the institutions have or have n

worked together to improve

current solutions

How can design manage-

ment methods be applied to

the current stray dog manag-

ing system?

Where design management

methods fit within the system

So that the methods of this study can be

applied properly

Qualitative, institutional

responses, individual responses,

understanding of institutional

interactions and pitfalls

Secondary research,

institutional members,

community members

Secondary research, surveys,

interviews, observations

Stray dog managing

institutionsJanuary 25th, 2015 Where and how to apply this projec

methods for a successful outcome

Table 7

Research question matrix

Research Activitiesand Synthesis


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Consent Forms

In order for the study to beinterviewee must have giv

Lead Astray

The following information provides an introduction to field research that will be conducted in Jacksonville, FL,between January 5th 2015 and January 25th 2015 by Joshua Plotkin, Design Management graduate student at theSavannah College of Art and Design.

PURPOSE OF THE STUDY

The purpose of this study is to research the current state of the stray dog population in Jacksonville in order to knowand understand the psychological, cultural, and physical factors that produce the stray dog population. Through t his

understanding, resolutions may be proposed to reduce the stray dog population and alleviate the current negativeconsequences and community reactions caused by stray dogs.

Our research will be guided by the following questions:

∙ What current practices exist in Jacksonville to manage the stray dog population?

∙ What is the community’s opinion of the stray dog population?

∙ How does Jacksonville’s stray dog managing system fix internal errors and handle external changes?

∙ How do various agencies collaborate to manage the stray dog population?

∙ What techniques and process are in place to cultivate continual improvements to current managing solutions?

∙ How can design managment methods be applied to the current stray dog managing system?

RESEARCH QUESTIONS

METHODOLOGYDATA COLLECTION Data will be collected through:∙ Surveys

∙ Interviews∙ Observations

DATA MANAGEMENT

CONTACT INFORMATION

Data will be anonymized at participants’ request.

Data will be stored via:∙ Digital Recorder ∙ Written Notes

∙ Scanned documents on interviewer’s computer hard drive

Data will be kept until It is no longer needed for study completion. Data will permanently stay in use, in the form of a study

process book.

This project is being conducted through the Design Management department at the Savannah College of Art and Design.For additional i nformation please contact Professor Regina Rowland, [email protected], (415) 513-0673.

Interviewer:Joshua Plotkin, [email protected], (561) 632-4544.

Informed Consent Form

Informed Consent Form

I voluntarily agree to participate in an interview/inquiry performed by students at the

Savannah College of Art and Design. I understand that this interview/inquiry is being

conducted by Joshua Plotkin, in order to identify the following opportunities for design:

1. Possible improvements to existing processes involved with managing Jacksonville's

stray dog population.

2. Improved communication between individuals and groups that contribute to and/or

manage Jacksonville's stray dog population.

I understand that the evaluation methods may include:

1. recorded (audio, video and/or photography) observations and documentations

2. my completion of an evaluation questionnaire(s) and/or survey

3. my participation in a 30 minute interview

I grant permission for the interview/inquiry to be recorded and transcribed, and to be used

only by Joshua Plotkin for analysis of interview data. I grant permission for this data—

generated

from the above methods—to be used in an educational setting.

I understand that any identifiable information in regard to my name and/or company name

will be removed from any material that is made available to those not directly involved in

this study.

_________________________________ _________________________________

Printed Name Signature

_______________________________________Date

Figure 9. Page 1 of the project’s informed consent form. Author’s image. Figure 10. Page 2 of the project’s informed consent form. Author’s image.

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Research Protocols,observation form

Figure 11. Page 1 of the project’s observation collection form. Author’s image. Figure 12. Page 2 of the project’s observation co

Lead Astray – Contextual Research Collection

Observation Form

Location:______________________________________ Time:_____________ Date:__________

Sketch of the location layout

Observations:



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Research Protoccitizen interview

Figure 13. Page 1 of the project’s citizen interview form. Author’s image. Figure 14. Page 2 of the project’s citizen interview form. Author’s image.


Jacksonville Citizen Interview Form

Interviewee Name: _________________________________________ Interviewee Age: _______ Sex: ______

Occupation: __________________________________________________ Date: ______________ Time: _________

Can you describe the last time you encountered a stray dog?

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

Thinking back to a recent time when you encountered a stray dog, what did you think to yourself?

What emotions did you feel?

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

Thinking back to a recent time when you encountered an owned dog, what did you think to

yourself? What emotions did you feel?

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________________________________________________________________________________________________________________________

If there’s a difference: Why do you think you felt differently?

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

How do you feel about Jacksonville’s stray dog population?

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

Does the large stray dog population indicate or lead to anything?

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

Are you aware of how the city handles stray dogs? If yes, how?

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

Can you name some local non-profit shelters and animal rescue agencies? What are the ways in

which these agencies interact with each other?

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

Can you think of any incentives that would make you or other people want to help with reducing

the stray dog population?

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

What would be your reasoning for having a stray dog euthanized?

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

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Research Protocols,management organization employeeand volunteer interview form

Figure 15. Page 1 of the management organization employee and volunteer interviw

form. Author’s image.Figure 16. Page 2 of the management organizat

form. Author’s image.


Volunteer/Employee Interview Form

Interviewee Name: _________________________________________ Interviewee Age: _____ Sex: ______

Organization: ________________________________________________ Date: ______________ Time: _________

How large of a size and a problem do you believe Jacksonville’s stray dog population to be?

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

How do you feel about the level of control that Jacksonville’s stray dog population is under?

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

What are some practices currently in use to reduce the stray dog population? How is your

organization involved in those practices, and what are some errors or shortcomings or unintended

consequences of these practices?

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

What do you or this institution want to be doing to reduce the stray dog population that it is not

currently doing? Specifically, what would you do if you had to control the stray dog population?

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

Do you believe the community is aware of the stray d

efforts to make the citizens of Jacksonville aware of the

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

Can you think of any i ncentives that would make a pe

dog population?

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

What hurdles, either legal or community opinion, ma

difficult?

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

Does the current size of the stray dog population indi

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

________________________________________________________________

How does this organization interact with other organi

population? Has there ever been any issues that you’ve

________________________________________________________________

________________________________________________________________

________________________________________________________________


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Figure 17. Page 3 of the management organization employee and volunteer interview

form. Author’s image.Figure 18. Page 4 of the management organization employee and volunteer interview

form. Author’s image.

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

How does this organization interact with the general public?

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

Does this organization measure success? If so what actions are taken if you do not meet your

expectations?

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

Are any of your organization’s regular activities reliant upon or heavily influenced by another

organization? If so, how?

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

How has this organization developed and grown over the last 5 years? What were the main

contributing factors to this growth?

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

Has there been any practices or processes that this organization used in the past that it currently

does not use? If so, why do you no longer use that/those practice(s).

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

If you could have your organization partner up with another organization in Jacksonville in order

for you to fulfill your mission more effectively, what would the organization be and why?

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

________________________________________________________________________________________________________________

Research Aand Synthe

Research Protocmanagement organd volunteer int

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Survey and Interview Questions

For this study, citizens of Jacksonville and employees/volunteers ofstray dog managing institutions were questioned. Fifty citizens weresurveyed digitally and then 5 i ndividuals from each group wereinterviewed separately. Below and on the following page are thesurvey and interview questions that were used for this project’sdata collection. Each question is detailed in parentheses with itsconnection to one of the project’s secondary or sub-questions.

Fully filled out responses and forms can be found in the appendix.

Local Citizen Survey Questions

1. Have you ever encountered a stray dog? (from sub-question 2)

Yes.No.

2. Have you ever released a dog into the city?

(from sub-question 1, 2)

Yes.No.

3. What would you do if you encountered a friendly stray dog?(from sub-question 1, 2)

Nothing.Collect it and keep it.Collect it and call the city authorities.Leave it where it is and call the city authorities.Collect it and call an animal rescue organization.Leave it where it is and call an animal rescue organization.Post about the lost animal to social media.Other((please Specify).

4. Do you believe it is ok to capture, spay/neuter dogs, and then

release them? (from sub-question 1, 2)

Yes.No.

5. Are you aware of any current practices in use to reduce Jack-sonville’s stray dog population? If yes, please describe them.(from sub-question 1)

6. Have you alerted the city to handissue before? (from sub-question

Yes.No.

7. Have you alerted a pet rescue orfree-roaming dog issue before? (f

Yes.No.

8. Do you believe that Jacksonville hpopulation? How do you feel abo(from sub-question 2)

No, and the existing population is No, but whatever population that Yes, but the existing population isYes, and the population is currentOther(please specify).

9. Is Jacksonville’s stray dog popula

(from sub-question 2)

Yes.No.

10. What other issues, besides medicstray dog population indicate to y

Emotional.Ethical.Civil.Legal.Other(please specify).


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Local Citizen Interview Questions

1. Can you describe the last time you encountered a stray dog?(from sub-question 2)

2. Thinking back to a recent time when you encountered a straydog, What did you think to yourself? What emotions did youfeel? (from sub-question 2)

3. Thinking back to a recent time when you encountered anowned dog, what did you think to yourself? What emotions didyou feel? (from sub-question 2)

4. If there’s a difference: Why do you think you felt differently?(from sub-question 2)

5. How do you feel about Jacksonville’s stray dog population?(from sub-question 2)

6. Does the large stray dog population indicate or lead to any-thing? (from sub-question 1, 2, 4)

7. Are you aware of how the city handles stray dogs? If yes, how?(from sub-question 1)

8. Can you name some local non-profit shelters and animal rescue

agencies? What are the ways in which these agencies interactwith each other? (from sub-question 3,4)

9. Can you think of any incentives that would make you or otherpeople want to help with reducing the stray dog population?(from sub-question 1, 2, 4, 5)

10. What would be your reasoning for having a stray dogeuthanized? (from sub-question 2)

Managing Institution Worker Interview Questions

1. How large of a size and a problem do you believe Jacksonville’sstray dog population to be? (from sub-question 2)

2. How do you feel about the level of control that Jacksonville’sstray dog population is under? (from sub-question 1)

3. What are some practices currently in use to reduce the straydog population that you know of? How is your organizationinvolved in those practices, and what are so me errors , short-comings or unintended consequences of these practices? (fromsub-question 1, 4, 5)

4. What do you or this institution want to be doing to reduce thestray dog population that it is not currently doing? Specifically,what would you do if you had to control the stray dog popula-tion?” (from sub-question 4, 5, 6)

5. Do you believe the community is aware of the stray dog popula-tion as an issue? Are there any efforts to make the citizens ofJacksonville aware of the stray dog problem? (from sub-ques-tion 2, 4, 5)

6. Can you think of any incentives that would make a person wantto help with reducing the stray dog population? (from sub-ques-

tion 1, 2, 4, 5)

7. What hurdles, either legal or community opinion, make reduc-tion of the stray dog population difficult? (from sub-question 3, 5)

8. Does the current size of the stray dog population indicate orlead to anything about Jacksonville? (1, 2, 4)

9. How does this organization interact with other organizations thathelp to manage the stray dog population? Has there ever beenany issues that you’ve had to work through with this organiza-tion? (from sub-question 4, 5, 6)

10. How does this organization int(from sub-question 2, 4, 5)

11. Does this organization measure staken if you do not meet your ex

12. Are any of your organization’s heavily influenced by another o(from sub-question 4, 5)

13. How has this organization deveyears? What were the main co(from sub-question 3, 5)

14. Has there been any practices oused in the past that it currentno longer use that/those pract

15. If you could have your organizaorganization in Jacksonville in omore effectively, what would thsub-question 4, 5, 6)

Research Activitand Synthesis

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Research Activities

1. Secondary research was conducted drawing from 26 academicpeer reviewed research journal articles, news articles, and booksources.

2. Digital surveys were distributed to 50 anonymous Jacksonvillecitizens between January 5th and January 25th.

3. Structured interviews were conducted with 5 ordinary citizens ofJacksonville.

4. Structured interviews were conducted with 5 Jacksonville straydog management organization employees and volunteers.

5. Fly-on-the-wall observations took place at 3 different

Jacksonville stray dog management organization facilitiesbetween January 10th and January 18th.


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Data Processing and An

After this study’s primary researchanalyzed through visual methodsSWOT charts, and personas wereinto useful insights.

Survey Introduction

A 10-question survey was develoJacksonville’s knowledge and opipopulation. Special consideration respondents understood the issuethe issue, and the respondents’ ropopulation. The survey had a tota

Survey Synthesis Proce

Due to the simplicity and directneresults were analyzed and displaygraphs that corresponded to the Facts about the indigenous populto the stray dog population were ttheir behaviors were made, and in

were developed.

Survey Results

Each survey question was analyzeanswers. In some cases, a questiothose responses were displayed a

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Q1: Have you encountered a stray dogin Jacksonville?

Q2: Have you ever released a dog intothe city?

Q3: What would you do if you encountereda friendly stray dog?

Yes

Yes

Nothing. Collect it and call the city authorities.

Collect it and call an animal rescue organization.

No

No

Collect it and keep it.

Leave it where it is and call the city authorities.

Leave it where it is and call an animal rescue organization.Post about the lost animal to social media. Other (specified).

• Take it to a vet to check for a microchip.

• If pit will call rescue before city.

• Collect dog and try to find the owner, contact a rescue and/or findnew home.

• Lost and found pets of Northeast Florida.

• Take it and look for owner.

• Collect it check for tags or micro chip look for owners if none take toshelter or rescue group.

• Collect, Check for chip, keep a few days while posting signs in the area,checking nearby vets and social media and local pet stores.

• Try to collect and take to be scanned for chip. Next steps woulddepend on chip results. If no one claims it would take it to city or rescue.

Figure 19. Question 1 graphical results. Author’s image.



Other, specified responses


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Q4: Do you believe it is OK to spay and neuterstray dogs, and then release them again?

Q5: Are you aware of any current practicesin use to reduce Jacksonville’s stray dog

population? If yes, please describe them.

Q6: Have you alerted the city to handle astray or free-roaming dog issue before?

0% 10% 20% 30% 40% 50%

0% 10% 20% 30% 40% 50%

Yes (specified)

• First coast no more homeless pets. (5 responses)

• Spay and neuter. (3 responses)

• Microchip and pet adoption events.

• Fosters/rescues.

0% 10% 20% 30% 40% 50%

Yes, specified responses

Yes No

Yes No

No

Figure 22. Question 4 graphical

Figure 23. Questi

Figure 24. Question 6 graphical

Survey Results Continued

• Rescue, vaccinate and adopt out.

• Pet safety net.

• Mega adoption events.


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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Q7: Have you alerted a pet rescueorganization to handle a stray orfree-roaming dog issue before?

Q8: Do you believe that Jacksonville has a

large stray dog population? How do youfeel about the issue?

No, and the existing population is under control.

No, but whatever population that does exist, is “out of control”.

Yes, and the population is currently “out of control”.

Other (specified).

Yes, but the existing population is under control.

• No, i don’t see them so I didn’t know it was an issue.

• Not large per say, but any amount is too much. The city is doing what itcan, the population needs to help more.

• No, but I inhabit a small part of Jacksonville. There are dogs.They are strays.

• No, I am not aware of and haven’t noticed a large stray dog populationin Jacksonville.

Yes, specified responses

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Yes No Figure 25. Question 7 graphical results. Author’s image.


• I really don’t know I don’t think a lot of people release their pets onpurpose. I just think that their pets get loose on accident.

• Some problem, Issue is getting assistance on a timely basis.

• Yes but its because animals are going to people who don’t knowhow to care for them.


Survey Results Continu

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0% 10% 20% 30% 40% 50%

0% 10% 20% 30% 40% 50%

Q9: Is Jacksonville’s stray dog population aproblem to you?

Q10: What other issues, besides medical andmonetary, does a large stray dog populationindicate to you?

Yes

Emotional

No

Ethical

Other (specified)

Civil Legal

• Somewhat, I hate that people make rash decisions on getting a pet then just give it up. Either to be killed, or thrown on the sides of roads todie “naturally”.

• Other than it makes me sad that I can’t do more to help.

• Sociability of the dogs...how they act around people and other animals.

• I feel like naturally, dogs exist in the wild, but the ones that are clearlycases of pet abandonment or neglect are part of a carelessthrowaway culture.

• Irresponsible dog owners

• Nobody is ever held accountable.

• Stupid people that need to be taught a



Figure 27. Question 9 graphical results. Author’s

Figure 28. Question 10 graphical results. Author’s

• Yea since we had 3 in 1 week alone at a safe place.


Survey Results Continued

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Survey Analysis and Ins

Through the visual display of survwere gained:

• The stray dog population is visibthe community.

• The releasing of dogs is not belfactor to the stray dog populatio

• Jacksonville civilians could be mpopulation and current stray do

• The civilians that are aware of thand will take action if necessary

• Three factors help to explain whmore motivated to help with strainvestment in the stray dog popconsiderations in this problem.

Q1: Have you encountered a stray dog in Jacksonville? 92% of respondents stated that they have encountered a stray dog.

Q2: Have you ever released a dog into the city? 98% of respondents stated that they have not released a dog.

Q3: What would you do if you encountered a friendly stray dog?94% of respondents stated that they would take some kind action

to help a friendly stray dog

Q4: Do you believe it is OK to spay and neuter stray dogs, and thenrelease them again?

78% of respondents do not think it is acceptable to alter (spay orneuter) a stray dog and then release it again.

Q5: Are you aware of any current practices in u se to reduce Jack-sonville’s stray dog population? If yes, please describe them.

76% of respondents are not aware of any practices to reduce the straydog population. 10% are aware of FCNMHP role is stray deduction.

Q6: Have you alerted the city to handle a stray or free-roaming dogissue before?

36% of respondents have alerted the city to handle a stray or freeroaming dog.

Q7: Have you alerted a pet rescue organization to handle a stray orfree-roaming dog issue before?

38% of respondents have alerted a rescue to handle a stray or freeroaming dog.

Q8: Do you believe that Jacksonville has a large straydog population? How do you feel about the issue?

Respondents are divided on whether or not Jacksonville has a largestray dog population.

Q9: Is Jacksonville’s stray dog population a problem to you?.64% of respondents don’t consider the stray dog population to be a

personal problem

Q10: What other issues, besides medical and monetary, does alarge stray dog population indicate to you?

52% of respondents consider a large stray dog population to beindicative of ethical issues.

Table 8

Survey questions with statistical based answers


Research Activities


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Interview Introduction

Two sets of interviews were created for this study, one for the civil-ians, and one for the representatives of Jacksonville’s stray dogmanagement organizations. The purpose of conducting civilianinterviews was to fill in knowledge gaps left over from the surveyresults while gaining a personal perspective on the practices thatcould exist in the city both against and for stray dogs.

The purpose of conducting organizational representative interviewswas to gain exposure to each organization’s stray dog managementapproach, how each organization interacts with each other, and anexperienced first person perspective on the stray dog population. Interview Synthesis Process

The interview responses were collected and then transcribed frommemory and an audio recording. Commonly o ccurring thoughts andpractices by both the civilians and the organization representativescould be seen. These common thoughts were developed into sixstatements. Responses that highlighted these statements were thendisplayed.

Plots were then developed to display the differences and

similarities between the beliefs and assumptions of civilians andthe management organization representatives. Insights were thendeveloped from the common statements and the plots.

Developed Common Statements

The commonly occurring thoughts were developed into thefollowing statements:

• The current stray dog population is under control, is being reduced,but is still an issue.

• The majority of the stray dog management techniques and prac-tices are reactive.

• Education is the key to stray dog reduction, but it is not a currentfocus of the system.

• The management ecosystem is highly interconnected.

• The civilians want to help, but sometimes don’t know what to do, orare incapable of helping.

• Responsible dog ownership and an invested community is theagreed upon goal for the local population of Jacksonville regardingstray dog management.


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The current stray dogpopulation is undercontrol, is beingreduced, but is stillan issue.

“So Jacksonville is averaging about a 93-94% ratio on live release rate. Which is considered literally thebest in the country.”

“You know, sometimes I think because we keep saying we’re no-kill, I think the message might be to thecommunity members that we’re good, we got there, now no one has to donate or adopt because we’reno-kill. No-kill is kind of misleading because some animals still do die in Jacksonville. So I think thecommunity needs to understand that if they’re thinking about it, and they care about pets, they need to,they need to do something about it.”

The majority of thestray dog managementtechniques andpractices are reactivein nature.

“So spay and neuter, spay and neuter, spay and neuter, making sure the population knows that, or thatyeah the population of Jacksonville and surrounding communities know that we’re here to do that. Adopt,adopt, adopt. Don’t buy your pets at pet stores or breeders when we have every variety, shape, size underthe moon right here in our own city and surrounding areas.”

Education is the key tostray dog reduction, butit is not a current focusof the system.

“Learn, I think first people need to learn what the issues are. And then I think second, they need toaccess their own situation, meaning can they volunteer, can they donate, can they just attend an event.We have many events, all of our organizations, that are fun and we raise money. So I think thecommunity, I think awareness is not just thinking they now what’s really going on, researching, doingyour homework.”

“So I think a lot of the animals that are available for adoption are the pitty mixes, and I feel like somehow

some way if the public can just get more educated on breeds, and why those breeds, you know don’thave to be so scary.”

Responsible dogownership and aninvested community isthe agreed upon goalfor the local populationof Jacksonville regardingstray dog management.

“We have a Pets For Life program where our Outreach Coordinator goes into neighborhoods, knocks ondoors and lets people know of services that are provided in the community to help their pets.”

The management ecosystemis highly interconnected.

“We’re a team. There’s not a day that goes by that we’renot in touch with the Jacksonville Humane Society or Animal Careand Protective Services. We partner closely with both groups”

Interview Synthesis

Interviewee: Nicole Brose, Develo

Organization: First Coast No More

Interview Date: 1/19/15

Interview Time: 1:30 P.M.

Figure 29. Image of Nicole Brose and he

and SynthesisTable 9

Relating Nicole Brose’s interview responses to developed common statements

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Interview Synthesis Continued

Interviewee: Dianne Wiles, Director of Operations

Organization: Jacksonville Humane Society



Figure 30. Image of Dianne Wiles. Author’s image.


“And of course a lot of people here in Jacksonville, we are no-kill as of thhard we try to find homes for animals and all healthy animals are making

“Well I think fully under control would be that there aren’t any, but we cestrays. I was just going over stats this morning, between JHS and ACPS wcats and dogs included.”


“Oh, our Pet Safety Net program which is our animal missions for if you foyou’d go to that office. We do everything we can to keep that animal out oa stray we’d be like, hey can you keep it. We’d put it on the community paup signs everywhere. ”


“With pet owners, lack of education on the importance of spay and neutin our town are very passionate about..”

“We don’t really have an education program but we do do o utreach. Weknow which takes it out to a community, of course on social media..”

The civilians want tohelp, but sometimesdon’t know what to do, or

are incapable of helping.

“So some people still have that stigma that shelters kill animals and you die, it’s better and I’m desperate and I can’t take care of it. I’ll just dump itgood Samaritan finds it.”

Responsible dogownership and aninvested community isthe agreed upon goalfor the local populationof Jacksonvilleregarding stray dogmanagement.

“So adoption is number one, spay and neuter is number one. Yeah it woulschools. And it makes a better community whether you love animals or nmals running around your yard, marking and scratching and pooing and pbetter safer community to have less animals.”

The management ecosystemis highly interconnected.

“Right now we currently are funAnimal Care and Protective Serand training and play group, anduring that Pet Safety Net.”


Relating Dianne Wiles’s responses to developed common statements

Research Activi


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“It’s under control, but there’s always room for improvement. I mean, there really is no way to be 100%under control, but we’re doing a great job. Of course we won’t be happy until there are zero strays.”

“Well we are a model of success and unique because live-release rate we have is greater than 90%,making us a no-kill city.”


“Well we have spay and neuter programs, low cost veterinary care, city ordinances that all adoptions arealready spayed or neutered. There’s a six day hold on owned pets that are collected by us until they areput up for adoption.”


“Well all city ordinances are public record, so anyone could look those up. We don’t have any full-timestaff members allocated to public education, but we do have a lot of volunteers that will go to schoolsand public places.”

The civilians want tohelp, but sometimesdon’t know what to do, or

are incapable of helping.

“But people criticize the low-cost veterinary options because they say it supports people that can’t af-ford their pet, but it’s not true. Just because someone can’t afford a $700 surgery doesn’t mean that theycan’t provide a loving home. Not everyone can own a Mercedes.”

Responsible dogownership and aninvested community isthe agreed upon goalfor the local populationof Jacksonvilleregarding stray dogmanagement.

“Well it’s not just Jacksonville, it’s the whole country that has the problem. Due to a lack of ownerresponsibility, or them not spaying and neutering their pets, financial complications, and a lack ofeducation. A lot of people don’t know that they should spay or neuter their pets or that they needto be vaccinated.”

The managementecosystemis highlyinterconnected.

“We work through our partnerships to the Humane Society and First CoastNo More Homeless Pets. The Humane Society takes adoptable animals fromus weekly, and FCNHP, which is short term for First Coast No MoreHomeless Pets, provides medical help when we don’t have the ability.”

Interview Synthesis Con

Interviewee: Jen Walter, Shelter

Organization: Animal Care and Pr



Figure 31. Image of Jen Walter and her


Relating Jen Walter’s responses to developed common statements

Research Activities


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Interview Synthesis Continued

Interviewee: Jill Mero, President and Founder

Organization: Friends of Jacksonville Animals



Figure 32. Image ofJill Mero. Reprinted with permission.


“I know First Coast encourages spay and neuter, which is a very good th

“We fund the entire heartworm program at the shelter (ACPS) we pay focats hit by cars.”


“Maybe help educate on how we can help out in the field to keep the peOur organization actually has an education committee, and the volunteeschools and talking to the young children to kind of teach them humaneeducational booths at like the Riverside Arts Market; we have like the kidtargeting the young generation.”

The civilians want tohelp, but sometimesdon’t know what to do, orare incapable of helping.

“Because people don’t want to take responsibility for their pets or they’recare of their pets. So if an owner surrender will be willing to keep

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Lead Astray - DMGT 748