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VISITMUSICCITY.COM MUSIC CITY NASHVILLE CONVENTION & VISTORS CORP LOGO USAGE STANDARDS

LOGO USAGE STANDARDS - Nashville · The Nashville Music City logo may be used at a 13-degree angle when no other . ... NASHVILLE CONVENTION & VISITORS CORP LOGO USAGE STANDARDS TYPOGRAPHY

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V I S I T M U S I C C I T Y. C O M

MUSIC CITYN A S H V I L L E C O N V E N T IO N & V I S T O R S C O R P

LO G O US AGE S TANDARD S

TABLE OF CONTENTS

About ��������������������������������������������������������������������������������������������������������������������� 2

Logo Size & Alignment ����������������������������������������������������������������������������������������� 3

Logo Clear Space ��������������������������������������������������������������������������������������������������� 4

Typography Standards & Logo Components ��������������������������������������������������������������������������������������������� 5

One-Color Usage ��������������������������������������������������������������������������������������������������� 6

Two-Color Usage ��������������������������������������������������������������������������������������������������� 7

Unacceptable Usage ���������������������������������������������������������������������������������������������� 8

Thanks For Your Support ��������������������������������������������������������������������������������������� 9

N A S H V I L L E C O N V E N T I O N & V I S I T O R S C O R P L O G O U S A G E S T A N D A R D S

ABOUT

Logo consistency and quality is essential in the development and growth of

a strong brand� The Nashville Convention & Visitors Corp has created this

guide to ensure our logo is used consistently and of the highest quality available

to all markets we serve, both externally and internally� Digital versions of the

logo are available here or by contacting the Nashville Convention & Visitors

Corp� To maintain the highest possible definition, color fidelity, and legibility

reproducing the Nashville logo from a previously-printed or photocopied version

is prohibited�

2N A S H V I L L E C O N V E N T I O N & V I S I T O R S C O R P L O G O U S A G E S T A N D A R D S

LOGO SIZE

The Nashville Music City logo is designed to retain its characteristics in a

variety of applications and sizes� To ensure readability, the logo may be used no

smaller than 1-inch wide� Certain applications, such as signage, may require

enlargements of the logo� Logo reproductions should be made from approved

electronic files� The Nashville Music City logo or its individual elements may

not be redrawn, reproportioned, distorted or altered in any way� Please preserve a

reasonable space on all sides of the logo for legibility�

ALIGNMENT

Align text, such as address, with the top letters in the logo� Text for an address

may hang below the bottom of the logo� Please preserve a reasonable space

between the right edge of the logo and text� (See logo clear space in next

section�)

3N A S H V I L L E C O N V E N T I O N & V I S I T O R S C O R P L O G O U S A G E S T A N D A R D S

LOGO CLEAR SPACE

In order to maintain the distinctiveness of the Nashville Convention & Visitors

Corp logo, it is important that no other graphic symbols, or trademarks be

associated with it�

To that end, an area around the logo should be left clear of text or images� It

can be described as the cap height of the words ‘Music City’ found on the text

portion of the logo� This clear space is very important� It allows the identity to

stand out, making a distinct impression� Without this clear space, the logo would

appear crowded and potentially confusing to the viewer�

4N A S H V I L L E C O N V E N T I O N & V I S I T O R S C O R P L O G O U S A G E S T A N D A R D S

LOGO COMPONENTS

The Nashville logo is comprised of three components - the word “Nashville,”

the words “Music City” underneath, and the eighth note in the approved color�

• Hand drawn “Nashville” may not be altered in any way�

• “Music City” in Helvetica Neue 83 Heavy Extended Oblique may not be

altered or changed�

• Music note in designated PANTONE® 187 Red�

The Nashville Music City logo may be used at a 13-degree angle when no other

sponsor logos are present�

5N A S H V I L L E C O N V E N T I O N & V I S I T O R S C O R P L O G O U S A G E S T A N D A R D S

TYPOGRAPHY STANDARDS

The letters in the word “Nashville” were hand drawn and should always appear

exactly as furnished and may not be altered in any way� The typeface used to

form the words “Music City” is Helvetica Neue 83 Heavy Extended Oblique and

should never be replaced with a different or similar font� For text accompanying

the logo, it is recommended that fonts in the Helvetica family be used�

ONE-COLOR USAGE

The official ink color of the one-color NCVC logo is PANTONE® Process

Black� Use the official color whenever possible� In instances where only one ink

color is to be used, the logo must be printed in PANTONE® Process Black or

reversed to white when printing on a dark background� In printed materials that

do not use PANTONE® Process Black, the logo should print using the darkest

ink color in the project�

NOTE: DO NOT print logo in a box� This example shows reversed logo in a dark background�

6N A S H V I L L E C O N V E N T I O N & V I S I T O R S C O R P L O G O U S A G E S T A N D A R D S

TWO-COLOR USAGE

The preferred NCVC logo is the two-color version using PANTONE® 187 Red

and PANTONE® Process Black� No other colors may be used for the two-color

logo� For commercial printing projects, use the designated PANTONE® colors�

For CMYK four-color materials, use the process color equivalents specified

below� For the internet and other electronic media, use the RGB equivalents

specified below�

PANTONE® Process BlackCMYK - C= 0 M= 0 Y= 0 K= 88RGB - R= 11.8 G= 11.8 B= 11.8

PANTONE® 187 RedCMYK - C= 0 M= 85 Y= 71 K= 35RGB - R= 65.5 G= 9.8 B= 18.8

Note: The illustrations above are intended to display proper logo usage on various backgrounds� The Nashville Music City logo should never be isolated in a box or frame�

7N A S H V I L L E C O N V E N T I O N & V I S I T O R S C O R P L O G O U S A G E S T A N D A R D S

UNACCEPTABLE USAGE

The stylized elements of the logo and the typography are integral to the logo�

These elements may not be modified� Do not alter the logo in any form,

including the following:

Non-Approved Color Distorted Logo

Flipped Color Scheme Wrong Subordinate Typography

Bounding Box Incomplete Logo

Low Resolution

8N A S H V I L L E C O N V E N T I O N & V I S I T O R S C O R P L O G O U S A G E S T A N D A R D S

9V I S I T M U S I C C I T Y. C O M

THANKS FOR YOUR SUPPORT

Thank you for being a member of the “Brand” and for helping us present a

high-quality, consistent logo that continues to position Nashville as a unique

destination and quality experience for all that visit�

BRAND PROMISEThe Promise of Nashville - where music is

inspired, created, recorded and performed -

is to provide the ultimate musical entertainment

experience, celebrated throughout our diverse

cultural and entertainment offerings, and

presented in an authentic, unique, friendly

and unpretentious atmosphere�

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