Managerial Public Relations

The London School of Public Relations – Jakarta

Vocational Programme

Diploma In

“Public Relations is about Reputation-

The Result of What You Do, What You Say, and What Others

Say About You”

“Public Relations concerns the total communication of the

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because of a lack of Public Relations”.

���<HDUV�RI�3URYLGLQJ�(GXFDWLRQ�LQ�&RPPXQLFDWLRQSTIKOM The London School of Public Relations Jakarta

STIKOM The London School of Public Relations Jakarta is recognized as the best communication school in Indonesia, a fact that has been con!rmed by TEMPO Magazine Survey in 2010. Founded 20 years ago, The London School of Public Relations is known as an elite school with an international quality standard of services. Throughout the years it has gained an excellent reputation in producing competent graduates in communications, speci!cally in Public Relations, Marketing, Mass Communication, Advertising, Performing Arts Communication and International Relations.

The school emphasizes the importance of creative thought and its practical applications across its academic programmes. Students are encouraged to explore multiple areas of academic and applicative experiences, by combining its approved international curriculum with local content. Signi!cantly, industry acknowledgement of graduate competence and skills proves the relevance of its curriculum which is tailored to industry needs.

Being internationally recognized for the quality of the learning experience o"ered to students; creating an environment that truly values and is enriched by multi-culture and diversity is given high importance. The London School of Public Relations Jakarta is dedicated to international collaboration with prestigious international institutions and organisations. International links, bilateral agreements, and partnerships with foreign universities are constantly maintained.

Today, STIKOM The London School of Public Relations Jakarta remains devoted to !nding solutions to the many challenges facing the modern world and to preparing its students to become global professionals within corporations as well as in the !eld of entrepreneurship and to eventually become the next generation of leaders.

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Diploma in Managerial Public Relations

Background

Public Relations is considered as proactive, dynamic and as having strategic functions to connect with the interests of an organisation and its publics.

It is now recognised that the needs and values of Public Relations are widely practiced as a vital function of management and it is seen as the overarching communication factor that enables organisations to achieve corporate objectives. It is widely recognised that PR operates in a very challenging environment, which is why many professionals from various !elds are shifting to practicing PR although not having received an appropriate background in PR or in communications as a whole.

This executive programme is designed, created and prepared by the London School of Public Relations Jakarta. It is designed for professionals who need suitable PR programmes in order to enhance their competencies in practicing Public Relations. It is an intensive course which focuses on building experience and giving an understanding of PR applications, with complete theoretical support.

The course programme consists of three levels: Introductory Course, Intermediate Course, and Advanced Course.

We hope this course will bene!t many PR professionals. Good luck…!

Prita Kemal Gani, MBA, MCIPR, APR Founder & Director The London School of Public Relations – Jakarta

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The Programme Structure

LEVEL I Introductory CourseCerti!cate in Public Relations

Introduction to PR & The Role of PR PR ProgrammeMedia Relations Public Speaking & Presentation Skills

LEVEL II Intermediate CourseHigher Certi!cate in Public Relations

PR Strategies & Tactics PR Publicity and PR Writing Professional Ethics for PR Event Management

LEVEL III Advanced CourseDiploma in Managerial Public Relations

Strategic Issues Management Crisis Communication International PR Integrated PR

Note:

At the end of the course, each participant is required to submit a paper as given by the programme moderator for overall evaluation. The paper is prerequisite for the awarding of a certi!cate.

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The Programme Details

Duration per session : 3 hours (one Level is 15 hours )Course Total : 45 hours Number of Certi!cates : 3

Course Schedule Monday to Saturday : 18.00 - 21.00

Venue : STIKOM LSPR Sudirman Park Campus C Jl. KH Mas Mansyur Kav. 35 Jakarta Pusat 10220

Contact : STIKOM LSPR The London School of Public Relations Jakarta Department of Vocational Courses Sudirman Park Campus C Jl. KH Mas Mansyur kav. 35 – Jakarta Pusat 10220 Telp: 021 – 57942471 / Fax: 021 – 57942639 Email: vocational@lspr.edu Website: www.lspr.edu/vocational

Administrative Details

444

Course of Fee (2012) Special Arrangement for LSPR Alumni

For all three courses Rp. 9.000.000 Rp. 8.800.000

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Certificate in Public Relations

This course is an introductory programme designed for persons who are starting out in a PR Career or for those aspiring to become PR Professionals. This course will be taught by experienced communications professionals who can expertly impart their knowledge and experience.

General Objectives:

An intensive programme that will provide the basic foundation of all aspects of Public Relations, speci!cally:

a. To equip participants with a correct understanding of the theories and techniques of Public Relations.

b. To equip participants with an adequate ability to apply the theories of Public Relations to various real life situations in business and government.

c. To instill in participants a sense of professionalism and ethics in their roles as a communicators.

Who would bene!t from the course:

1. PR sta", PR Assistants2. Newly promoted PR O#cers or Account Executives3. Graduates with a general Degree 4. Non-practitioners5. Persons starting out in a PR Career, and those aspiring to become PR

Professionals.

Total Course and Training : 15 hours

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Higher Certificate in Public Relations

This programme focuses on PR designed for participants who have been in the PR !eld for three years and who have been working as a PR Executive /Account Executive or for those who have been newly promoted as a PR Manager or Account Manager. It is also suitable for those who have attended the Introductory Course: the Training and Development Programme Leading to the PR Profession.

This course equips participants with an in-depth understanding of the functions of Public Relations, with an emphasis on the strategies and analytical thinking required for achieving an organisation’s goals.

General Objectives:

a. To be able to gain an in-depth insight into PR functions and responsibilities that will address clients’ expectations and relationships.

b. To equip students with techniques on how to formulate strategies which are e"ective and relevant to the objectives and goals of the organisation.

c. To give students the necessary skills to be constantly aware of the ever shifting values of the public as a result of modern communications.

Who would bene!t from the course:

1. PR O#cers2. Account Executives3. Newly promoted PR Managers / Account Managers (Junior Managerial

Level). 4. Those with 3 cumulative years of experience in PR practice.

Total Course and Training : 15 hours

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Diploma in Managerial Public Relations

This course is designed for those who need to acquire advanced PR skills. It is a class for enhancing understanding of industry issues. The sessions will help participants to think globally in terms of business development, whilst also reviewing the skills needed to handle crisis situations. Topics include Strategic Issues Management, Crisis Communication, International Public Relations and Integrated PR.

General Objectives

a. To be able to identify corporate issues that would impact the organisation, in areas pertaining to economic, social and public spheres as a whole.

b. To gain insight into the latest strategic thinking in addressing global issues.

c. To enhance the ability to prepare strategic crisis planning and to learn from the experience of others.

Who would bene!t from the course:

1. PR Managers (Senior Managerial Level) 2. Account Managers 3. Directors / Head of Corporate Communications.

Total Course and Training : 15 hours

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Public Relations,What Does it Involve?

Public Relations activities involve some or all of the following:

- Programme Planning Analysing problems and opportunities, de!ning goals, recommending

and planning activities, and measuring results.

- Writing and Editing Since Public Relations tasks often consists of trying to reach large

groups of people, it relies mostly on printed materials – shareholders’ reports, annual reports, news releases, feature articles, !lm scripts, speeches, booklets, newsletters, etc.

- Media Relations Developing and maintaining a good working relationship with the

media, which includes applying knowledge of how local and national newspapers, magazines, radio, and television function.

- Corporate Identity Developing and maintaining an organisation’s identity via corporate

advertising, presenting the company’s name and reputation rather than its products.

- Speaking Communicating e"ectively with individuals and groups in meetings,

presentations, and platform participation.

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Why you have to join this programme?

1. You will learn from Top PR Practitioners 2. You will be introduced to new methods in PR and recent case studies 3. Extending your network of PR practitioners

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- Production Brochures, reports, !lms and multimedia programmes are important

means of communication. A sound knowledge of techniques for its supervision is necessary.

- Research and Evaluation The !rst activities undertaken by a Public Relations practitioner

is usually to gather facts and to analyse them. A PR programme is usually evaluated with a continuous process, and commensurate measurement is used to decide future strategy.

- Organising Events News conferences, exhibitions, celebrations, competitions and award programmes are used to gain the attention of speci!c groups.

About STIKOM The London School of Public Relations Jakarta

(LSPR Jakarta)

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Sekolah Tinggi Ilmu Komunikasi

The London School of Public Relations - Jakarta

Sudirman Park Campus Jl. KH Mas Mansyur Kav. 35 Jakarta Pusat 10220

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