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4Food:burgers go social
MA190109 浦仲緯MA190111 陳春米MA190110 戚嘉蓁MA190203 蔡邑丞
The business challenge facing 4Food is that it needs a way to stand out amid 20,000 other restaurants in New York City.
A 240-square-foot monitor constantly streams Twitter tweets, restaurant information, and Foursquare check-ins.
4food uses social networking and mobile technology-including Twitter, Foursquare, and Facebook-to attract customers, to process reservations, to promote its brand image, and to solicit customer feedback for improving its menu offerings.
This restaurant has multiple options for placing an order. You can give your order to a restaurant employee using an iPad, or you can place the order online yourself.
4Food has its own Facebook page, which it uses for social marketing.
What makes 4food really stand out is its use of crowdsourcing for both marketing and menu development.
E-commerce and social networking technology introduced new opportunities for linking to customers and for distinguishing products and services.
By taking advantage of social networking tools,4food is able to differentiate itself from other restaurants and promote the business at a very low cost.
Business Challenges
Management
Organization
Technology
Business Solutions
Information System
Opportunities presented by new technology
Large number of competitors
Increase sales
Communicate with customers
Process reservations and orders
Promote brand identity Create new menu items
Design new business model
Use crowdsourcing for marketing & menu development
Utilize FourSquare
Deploy Twitter Deploy ipads Create Facebook page Deploy Wi-Fi
END