Madison Rahul

8/14/2019 Madison Rahul

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Presented By:- Rahul C.

Presentation on


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Madison World is 22 - year - old diversified

communication group, with 20 units across 10

specialized functions in Advertising, Media,

Outdoor, PR, Rural, Retail, Entertainment, BTL,

Mobile, Events and Sports; employing over 700

communication professional across 9 cities in

India, Sri Lanka and Thailand. The gross billing of

Madison World is Rs. 25 billion.


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UNITS

MEDIA

PR

OUTDOOR

RURAL

MOBILE

RETAIL ENTERTAINMENT


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MEDIAMADISON ADVERTISEMENTS

Created the first afternoon time slot on Doordarshan with 'Shanti' to

counter HLL prime time dominance.

First to 'launch' a brand on prime time TV on India 's leading channel

Star Plus for Maruti

First time a joint promo with Doordarshan / press for Coca-Cola on

cricket

First to start an in-serial contest on Sony TV for the Godrej - Spot

Cinthol Contest


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Print

First to start a colour island amidst the editorial on the front

page of the Times of India for Coca-Cola First to give an innovatively shaped ad in The Hindu and

Eenadu for Coca-Cola

First time a page was completely branded in the Times of Indiafor P&G


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:-(OUTDOOR)

Tarzan Swinging in Town

MOMS got Tarzan swinging on

a hoarding to promote Zee

Studio's Bumper Prizer where

contestants had a chance to win

a trip to HongKong.


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For the first time, a cutout with a backlit glow sign box and a

neon outline was used at the busy Mahim causeway in Mumbai

for Godrej Agrovet.


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Cont

First time an entire train was branded in

Mumbai for Godrej Fairglow


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PR

THE PERFECT IMAGE:-

We have a robust team of over 50people, working from offices in Mumbai,Pune, Delhi and Bangalore. Our network ofoffices in Ahmedabad, Chandigarh,

Chennai, Hyderabad, Indore, Jaipur, Kochi,Kolkata, Lucknow adds further strength toour efforts.


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Services offered Strategic advice on corporate image management Annual PR plan to meet the stated objectives A dedicated professional and talented team backed by

relevant industry experience Exposure in key media vehicles, to suggest the best options Information on important media opportunities, and innovating

new ones. A PR plan that works in synergy with advertising for best

results Fresh & creative approach to every PR initiative.


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MOBILE

In early 2007 Madison tied up with Xurpas, a Philippines

based global leader in generating revenue from non

voice services to create mobile marketing campaigns for

leading brands and providing them with end to endmobile marketing solutions.


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MOILE SERVICES

Dial a Song

Gift a song

Brand sms push campaigns Mobile chat zones to create brand communities

on the mobile network

Reward based marketing plans using the mobile

Integration of Voice, SMS, WAP, JAVA, Brew and

Web applications for mobile marketing plans


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RURAL Anugrah Madison is an independent and fully staffed

operating rural unit with 25 years of practical experience.Anugrah Madison is a complete solutions provider for acomprehensive strategy to reach out to the rural consumer.

Headquartered in Chennai, the unit is headed by advertisingveteran, Mr. R.V. Rajan with over 35 years of experience inadvertising.

Anugrah Madison is a part of The Rural Network for all-Indiacoverage and provides specialist services in research,

strategy, creative and local implementation.


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Madison + rkd retail/iQ

Madison + rkd retail/iQ:- is a joint venture started in early 2007 withMadison and rkd retail/iQ, an international design firm based in

Thailand.

Their scope of work includes audit positioning, strategy development,

concept development, design refinement and documentation.

They have worked across categories including specialty stores, category

killers, departmental stores, super markets and hyper markets.


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MATES- Madison Teamworks FilmPromotions & Enertainment

MATES OFFERS 4 BROAD SERVICES:

Integrated Entertainment Solutions

Celebrity Management

Film Marketing

Event Solution


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Integrated Entertainment Solutions

Movies

Kambakht Ishq

Chandani Chowk To China

Dostana

Golmaal Returns

Heroes

Bhoothnath

BrandsAsian PaintsAvon CycleBajajBharat MatrimonyBisleriCeat

LenovoPantaloonsPuma


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Recent Work

Akshay Kumar - Grasim Suitings & Levis Jeans

Bipasha Basu - Reebok

Juhi Chawla - Wipro Consumer Care, Northwest Switches, Roohafza,

Dabur Aayurveda

Sharmila Tagore - Rajesh Exports (Laabh Jewellery)

Sonali Kulkarni - Sapat Tea

Isha Koppikar - Police


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Major Clients of

Asian Paints

Blue Star

Britannia

Cadbury

Caf Coffee Day

Coca Cola

Essel Group (Zee, Playwin) General Motors


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Leela Hotels Marico

McDonalds Mother Dairy Procter & Gamble Tata Tea TATA AIG Airtel

The Godrej Group TVS


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MANAGEMENT

SAM BALSARAChairman and Managing Director, Madison World

PRABHA PRABHU

Partner and Executive Director, mc2 PUNITHA ARUMUGAM

Madison Media - Group CEO

VEENA GIDWANI

Chief Executive Officer, Madison Public Relations


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Cont. R SESHADRI

Managing Director, Anugrah Madison

DARSHANA BHALLA

CEO, MATES ARMINIO RIBEIRO

Chief Executive Officer, Platinum Outdoor

LARA BALSARABusiness Development and Diversification Manager, Madison

World


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AWARDS

Madison media wins 8 awards at ad club bombay,emvies 2009 1 gold, 5 silvers and 2 bronze

Mates wins 1 bronze at emvies 2009 for best

media innovation - cinema for asian paints, kidsworld - chalk board and glow wall paints inbhoothnath

Mediacom wins 2 silvers at emvies 2009 for best

media innovation tv and best media strategy -consumer products for gillette mach 3 indiavotes: to shave or not to shave


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Madison world wins 3 awards at cannes

Madison media wins cannes media lions bronze

award for best use of mixed media for bbc world

service trust

Mediacom wins people choice award for gillete

mach 3 at festival of media awards in valencia

1.madison media wins 2 gold and 2 silver awardsat goa fest.


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Documents

Madison Rahul