Marketing Plan for Aesthetic Clinic - Case of MIRACLE

7/25/2019 Marketing Plan for Aesthetic Clinic - Case of MIRACLE

http://slidepdf.com/reader/full/marketing-plan-for-aesthetic-clinic-case-of-miracle 1/11

ILO-Lirocjb C`lpbtiti`d | Lornbtida ]jod f r̀ Obsthbtic Cjidic ?

Lornbtida ]jod f`r Obsthbtic Cjidic

Lirocjb

?.

Bxbcutivb SulloryLirocjb Obsthbtic Cjidic gbdaod toajidb ‚]i`dir Njidin Bstbtino/Nbcodtinod gi Idg`dbsio“

lbruponod sojoh sotu njidin nbcodtinod yoda tbjoh ebr`pbrosi sbjolo ?8 tohud god tbrsbeor gi

?8 n`to gi Idg`dbsio. Njidin idi lbdaaoeudanod pbrowotod yoda gijonunod `jbh g`ntbr god

pbrowotod yoda gijonunod `jbh ebouty thbropist gbdaod n`dsbp Eby`dg Ubsujt yoda

lblebrinod pbrowotod tbrpogu udtun nujit god tueuh.

Lirocjb Obsthbtic Cjidic tbrnbdoj sbeoaoi njidin bnsnjusif jodaaodod nojodaod popod otos

yoda lbdaaoeudanod nbohjiod god pbjoyodod ojo h`tbj eidtoda jilo. Wil g`ntbr god ebouty

thbropist yoda ebrpbdaojolod, pr`gun-pr`gun tbrdolo gori juor dbabri yoda tbruki njidis,

sbrto pbrojotod yoda codaaih god l`gbrd lbruponod nuojitos utolo yoda lbdkogi gitowornod

eoai poro pbjodaaod. Sbjoid itu, Lirocjb kuao lbdkoao privosi pbjodaaod gbdaod lbdybgionod

ruoda pbrowotod yoda tbrpisoh god dyolod, lblpri`ritosnod nbsbhotod, lblebrinod

pbrjidgudaod god roso olod sbcoro lbdybjuruh eoai pbjodaaod.

Soot idi, visi Lirocjb Obsthbtic Cjidic ogojoh lbdkogi njidin bstbtino tbrpbrcoyo gi

nowosoddyo. Lisidyo ogojoh lbleodtu pbjodaaod lbdcopoi pbdolpijod tbreoindyo lbjojui

pbrowotod bstbtin yoda gigosornod pogo tbnd`jài tbreoru god prontin yoda ebreosis pbrspbntif

bstbtino yoda sbileoda, pbrowotod prieogi yoda gigunuda `jbh sulebr goyo lodusio yoda

n`lpbtbd, sbrto nbdyolodod pbjodaaod gbdaod lbdblpotnod nbsbjolotod/nbolodod sbeoaoi

pri`ritos utolo. Lirocjb Obsthbtic Cjidic lblbaoda tbauh dijoi-dijoi pbjoyodod, yoitu

bxcbjjbdcb, gydolisl, idtbarity, portdbrship, god s`cioj c`dcbrd.

5. Situoti`d Odojysis

7.?. Lornbt Sullory

Lbdaodojiso posor gbdaod lblebri qubsti`ddoir pogo rbsp`dgbd losyoronot gobroh sodo

yoda gipijih sbcoro ocon. Idginot`r qubsti`ddoir eiso lbdaaudonod snojo jinbrt odtoro; Sodaot

Eutuh, Eutuh, Oaon Eutuh, god Wigon Eutuh. Idginot`r dijoi; Sodaot Eutuh < 7, Eutuh< 3,

Oaon Eutuh<5, Wigon Eutuh<?. Idtbrvoj Nbeutuhod =-7=< ]r`gun Yoda Ogo, 7?-8=<]r`gun

Eoru. Lbdowornod nbpogo posor gbdaod tukuod lbdabtohui posor lbleutuhnod pr`gun eoru



ILO-Lirocjb C`lpbtiti`d | Lornbtida ]jod f r̀ Obsthbtic Cjidic 5

tbrsbeut otou tigon. Gori odojisis tbrsbeut onod ginbtohui oponoh posor lbleutuhnod pr`gun

eoru tbrsbeut opoeijo idtbrvoj nbeutuhod lbjbeihi dijoi 7= nbotos.

Opoeijo tbrdyoto gori hosij qubsti`ddoir yoda gisbeor lbdgopot hosij tbrdyoto posor

lbleutuhnod pr`gun eoru tbrsbeut, lono jodanoh sbjodkutdyo yoda gioleij yoitu

lbdaodojiso posor yoda c`c`n udtun njidin nbcodtinod — sistbr c`lpody’. Idginot`r idf`rlosi

nusi`dbr yoitu; Kbdis Nbjolid, Rsio, Widanot ]bdgopotod, Widanot ]bdgiginod. Sbgodanod

idginot`r dijoi Kbdis Nbjolid; Joni-joni<=, Qodito<?=, Rsio;:?1<=, ?1-53<?=, 57-3=<5=,

43=<3=, Widanot ]bdgopotod; 45.===.===<=, 5.===.===-3.2==.====<?=, 3.2==.===-

7.2==.===<5=, 7.2==.===-2.2==.===<3=, Widanot ]bdgiginod; SG<=, SL]<?=, SLO<5=,

4S?<3=. Idtbrvoj =-8==< ]osor Yoda Ogo, ?===-5===<]osor Eoru.

Gori odojiso posor yoda gituku onod gopot gisilpujnod eohwo pr`gun eoru eiso gi kuoj

otou tigon eiso pogo posor yoda ogo soot idi. Opoeijo tbrdyoto hosijdyo lblebrinod

nbsilpujod posor yoda ogo tigon lbdgunuda pr`gun eoru tbrsbeut lono gipbrjunod posor

eoru. Gi loso posor eoru tbrsbeut sbtbjoh lblpbrtileodanod idginot`r qubsti`ddoir yoda ogo

oponoh yondi pogo wodito ebrusio 5? tohud nbotos gbdaod tidanot pbdgopotod odtoro joid Up.

3.2==.=== nbotos god tidanot pbdgiginod hidaao pbrauruod tidaai.

7.5. Lornbt Dbbgs

]r`gun eoru gori suotu pbrusohood gitowornod nbpogo posor gbdaod lbjonunod survby

posor otou lbdybeor qubsti`ddoir nbpogo posor. Idginot`r. Sbtbjoh survby otou lbdybeor

qubsti`ddoir gijonunod, nblugiod onod gopot gisilpujnod eoaoilodo nbogood posor god opo

yoda giidaidnod `jbh posor. ]osor jbeih lbleutuhnod pr`gun eoru otou losih lbleutuhnod

pr`gun yoda tbjoh tbrsbgio. Gbdaod lbjonunod survby tbrsbeut suotu pbrusohood gopot

lbdabtohui eoaoilodo nbeutuhod posor.

Nbsilpujod joid yoda gigopotnod gori nbeutuhod posor eiso ebrvoriosi odtoro joid pr`gun

otou joyodod yoda gitowornod lblijini ojtbrdotif sbjbcti`d sbsuoi gbdaod nbeutuhod losida-

losida idgiviguoj, voriosi joiddyo sbpbrti nblugohod gojol lbdaoonsbs pr`gun otou joyodod

tbrsbeut, otou ebaitu kuao gbdaod tidanotod joyodod sbrvis gbdaod lblpbrhotinod pbjodaaod.




7.3. Lornbt Wrbdgs

Idf`rlosi lbdabdoi nbcodtinod gori juor dbabri lbdkogi rukunod noul howo. Eiosodyo

trbdg pbrowotod yoda sbgoda lbdkogi trbdg gijuor dbabri posti gicori n`dsulbd. Wrbdg

nbcodtinod N`rbo soot idi sbgoda lbdaidspirosi gudio god dbabri aidsbda-N`rbo lbdkogi

sojoh sotu pusot pbrnbleodaod trbd nbcodtinod gi Osio ebebropo tohud tbronhir idi.

7.7. Lornbt Ar`wth

Lbduruddyo nbogood bn`d`li yoda gihogopi holpir sbeoaoid ebsor dbaoro yoda sbgoda

ebrnbleoda, lbleuot `roda jbeih eikon gojol lblebjodkonod uodadyo. Dolud, tigon

gbliniod udtun urusod nbcodtinod. Njidin nbcodtinod tbtop ebaitu gilidoti. Sbluo itu

gigosori nbidaidod poro wodito yoda idaid tolpij codtin god sblpurdo, god gbli

lbwukugnoddyo lbrbno rbjo udtun lblebjodkonod uoda gbli lblebji pr`gun nbcodtinod

otoupud lbjonunod pbrowotod yoda horaodyo ton luroh. Lonjul, nbidaidod tolpij codtin

god tbrowot lbruponod nbeutuhod yoda johirioh sb`roda wodito.

Eohnod, pbrnbleodaod zolod yoda ogo ton joai ebrnoto gbliniod, norbdo nidi poro prio

kuao sbonod ton lou nbtidaaojod tolpij ropih god lblbs`do. Gbdaod gbliniod, nbpbrcoyood

giri lbrbno turut lbleudcoh norbdodyo. Sblbdtoro itu, trbdg idgustri nbcodtinod ton hodyo

ebrnbleoda pbsot gi Idg`dbsio tbtopi lbdybjuruh nb ebreoaoi ebjohod gudio. Opojoai, gbwoso

idi Idg`dbsio lbruponod sojoh sotu pbdyuleoda nbnuotod pbrbn`d`liod gi Osio. Idgustri

nbcodtinod gi Idg`dbsio sodaotjoh juos god lbdkodkinod, gbdaod pbrtuleuhod podaso posor

yoda kuao ebaitu lbdtbrbda. Nidi, gi Idg`dbsio, kuljoh usoho nbcodtinod sugoh lbdcopoi

rotusod rieu. Kbdis usoho idi pud lonid ebroaol. Eunod hodyo soj`d nbcodtinod god posor

pr`gun pbrowotod nujit, tbtopi kuao spo sbrto pbrowotod tueuh joiddyo. Lonodyo, eodyon

pihon lblprbginsi eisdis nbcodtinod idi onod lbdaojoli pbrtuleuhod yoda stoeij.

7.2. SQ@W Odojysis

o.

Strbdaths

]r`gun god trbotlbdt yoda ebrnuojitos

Wrbotlbdt god pr`gun udtun pbrowotod horiod sodaotjoh pbdtida udtun lbdudkoda

pbrowotod yoda tbjoh god pbrdoh gijonunod. Gbdaod n`dsbp — Eby`dg Ubsujt ‐ sbjoid

lblebrinod hosij pbrowotod yoda prilo, Lirocjb kuao lblebrinod nbdyolodod,




nbolodod gojol sbtiop pbrowotoddyo, nbrolohod, sbrto privosi eoai pbjodaaoddyo

kuao gigunuda `jbh pr`gun-pr`gun tbrdolo gori juor dbabri yoda tigon ebrbgor

ebeos gi posorod god tbjoh tbruki sbcoro njidis.

Voriosi pr`gun god trbotlbdt

Lirocjb sugoh lblijini voriosi koso pbrowotod pr`gun nbcodtinod god trbotlbdt.

Lujoi gori ]iqlbdtoti`d trbotlbdt, snid tiahtbdida trbotlbdt, focioj c`dtùrida

trbotlbdt god joid-joid. Eodyondyo roaol pr`gun god trbotlbdt lbdkogi

nbudaaujod tbrsbdgiri eoai pbrusohood.

Wbdoao ohji yoda pr`fbsi`doj

Gigunuda `jbh til g`ntbr god ebouty thbropist ebrpbdaojolod.

Lirocjb stbrijizoti`d pràrol

]ràrol idi lblebrinod pbrjidgudaod eoai cust`lbr oaor tbrhidgor gori pbdujorod

HIV & Hbpotitis gbdaod coro lbdaaudonod pbrojotod yoda gistbrijnod gbdaod

out`cjovb (sbsuoi stodgor stbrijisosi idtbrdosi`doj) god ojot eodtu sbrto eohod (sp`d,

eoku god ojos tblpot tigur) yoda sbnoji giponoi (gisp`soejb). Sbjoid itu todaod

cust`lbr god ebouty thbropist kuao gisblpr`t gbdaod jorutod odtisbptin nhusus.

]ràrol tbrsbeut ogojoh eunti dyoto Lirocjb lbdoruh pbrhotiod ebsor pogo

hiaibditos god stbrijitos.

e. Qbondbssbs

Idfrostruntur pbrusohood yoda nuroda lblogoi

Njidin Lirocjb gi Eotol sbnoroda idi lbdblpoti run`, ebrsolo gbdaod ebebropo

pbrusohood sbpbrti pbreodnod, pbrusohood bjbntr`din, god `raodisosi ojiodsi

sbhidaao tbreotosdyo johod pornir eoai poro pbjodaaod.

c. @pp`rtuditibs

Nbsogorod losyoronot onod nbsbhotod sbrto pbrowotod nujit god tueuh lbdidanot.

Nbsogorod losyoronot onod nbsbhotod sbrto pbrowotod nujit god tueuh sblonid

lbdidanot. Ginorbdonod guo font`r, yoitu lèijitos losyoronot yoda tidaai god font`r

jidanudaod gopot lblebrinod golpon yoda tigon eoin udtun nbsbhotod nujit. Sbpbrti

n`to Eotol font`r jidanudaod ojol ogodyo n`dton jodasuda gbdaod sidor lotohori




sbcoro ebrjbeihod, lbdaidaot cuoco gi n`to Eotol sodaot podos lbdaonieotnod bfbn

sidor ujtro vi`jbt gori lotohori gopot lbdileujnod ebreoaoi nbrusonod pogo nujit god

struntur pbdudkoda nujit sbhidaao jbeih cbpot tuleuh nbrutod pogo nujit (pbduood gidi)

god lbdileujnod ebrcon/d`go hitol otou putih pogo nujit. Sbrto ontivitos lodusio

yoda tbrjoju jolo gi ruodaod ebr-OC kuao lblebrinod golpon yoda tigon eoin eoai

nbsbhotod nujit, norbdo lblijini nbjbleopod ugoro yoda sodaot rbdgoh. Nujit god

tueuh yoda sbhot onod lbleuot `roda tbrjihot jbeih sbaor god owbt lugo. Wbrutolo

eoai noul wodito pbdolpijod horusjoh gikoao, wodito idaid sbjoju tbrjihot codtin god

owbt lugo. Wigon hodyo wodito, nojodaod prio giloso sbnoroda idi kuao sodaot

lblpbrhotinod nbsbhotod god pbrowotod onod nujit god tueuh sbcoro tbrotur. Eunod

hodyo sbnbgor udtun pbdolpijod nbrbd giloto pbrblpuod, lbjoidnod nbsbhotod nujit

god tueuh sojoh sotu hoj tbrpbdtida yoda horus gipbrhotinod

]brnbleodaod Wbnd`jài Idf`rlosi sblonid tidaai.

]brnbleodaod tbnd`jài idf`rlosi sodaotjoh cbpot gopot gikoginod pbjuoda eoai

Lirocjb udtun lbdableodanod pr`sbs eisdisdyo lbjojui pblodfootod tbnd`jài

idf`rlosi udtun lbdidanotnod nidbrko pbrusohood.Wbnd`jài idf`rlosi giodaaop

lbruponod sojoh sotu font`r tbrpbdtida eoai pbrusohood udtun lbjonunod hueudaod

yoda jbeih eoin gbdaod poro pbjodaaod. Nblokuod tbnd`jài idf`rlosi yoda gopot

tbrjihot god girosonod soot idi ogojoh gbdaod ogodyo pbdaaudood idtbrdbt sbeoaoi suotulbgio pblosorod yoda hodgoj.

Gbdaod ogodyo pbdaaudood idtbrdbt lbruponod sojoh sotu gori b-lornbtida, pr`gun-

pr`gun pbrusohood gopot giposornod jbeih juos joai. B-lornbtida kuao gopot

lblpbrlugoh poro n`dsulbddyo gojol lbdcori idf`rlosi pr`gun otou koso yoda

gitowornod `jbh pbrusohood. B-lornbtida lblpbdaoruhi coro pblosorod trogisi`doj.

B-lornbtida lbrueoh eodyon strotbai pblosorod. Hosij pbrueohod gojol l`gbj eisdis

eoru idi gopot lbdoleoh dijoi (vojub) pbjodaaod god lbdidanotnod nbudtudaod

pbrusohood. Ciri B-lornbtida yoda eoin ogojoh lolpu lblodfootnod wbesitb gbdaod

lbjonunod (?) igbdtifinosi nbeutuhod cust`lbr gbdaod lblodfootnod n`lbdtor,

rbqubst god c`lpjoidt.

gori pbjodaaod yoda gisolpoinod lbjojui b-loij , eujjbtid eòrg , chot r``l. Sbjoid itu

kuao gbdaod lbdaaudonod hosij odojisis gori wbe odojytic god survby `djidb. Sbluo




Idf`rlosi idi gopot lbleodtu pbrusohood udtun lbdidanotnod nuojitos situs, pr`gun

god joyodod, sbrto lbrolojnod nbeutuhod cust`lbr gi loso yoda onod gotoda. (5)

Odtisiposi lbdabdoi ogodyo nbeutuhod joid gori cust`lbr , gbdaod lbdodyonod

pbrtodyood sbcoro `djidb nbpogo cust`lbr , otou lblebrinod rbn`lbdgosi nbpogo

pbjodaaod ebrgosornod pblebjiod tbrgohuju, yoda lbludanidnod pbjoyodod sbcoro

idgiviguoj ebrgosornod p`jo pbrijonu pbjodaaod yoda tbjoh giodojisis. (3) ]bluosod

nbeutuhod cust`lbr sbcoro lugoh, norbdo gbdaod ogodyo wbesitb, pbrusohood gopot

lblebrinod pbjoyodod oftbr sojbs yoda gijbdanopi gbdaod n`ludinosi sbcoro

ebrnbsidoleudaod yoda lbdgunuda tbrciptodyo hueudaod kodano podkoda gbdaod

cust`lbr.

Lbdidanotdyo Suppjibr

Suppjibr lbruponod koridaod yoda pojida owoj, yoda lbruponod sulebr yoda

lbdybgionod eohod pbrtolo. Eohod pbrtolo idi eiso gojol ebdtun eohod eonu, eohod

lbdtoh, eohod pbd`j`da, eohod goaoda, sunu cogoda god sbeoaoidyo.

Lbdidanotdyo pbrtuleuhod pbdgugun n`to Eotol

Kuljoh ]bdgugun N`to Eotol, ]r`vidsi Nbpujouod Uiou ebrtoleoh roto-roto ?==.===

kiwo sbtiop tohud, noto Nbpojo Gidos Nbpbdgugunod god Cototod Sipij N`to Eotol

Sogri Nhoiruggid. ]brtuleuhod pbdgugun pojida eodyon gisuleoda gori pbdgotoda

eoru sbnitor 62 pbrsbd god nbjohirod sbnitor 32 pbrsbd. N`to Eotol lbloda lbdkogitukuod ureodisosi gori gobroh joid. Rluldyo, pbdgotoda hbdgon lbdcori pbnbrkood

god pbdahigupod jbeih eoin gi n`to idgustri tbrsbeut.

]brnbleodaod tbnd`jài nbcodtinod

Sbirida gbdao ebrkojoddyo wontu pbrnbleodaod tbnd`jài nbcodtinod eoin gori pr`gun

loupud ojot-ojot nbcodtinod sodaotjoh pbsot. Sbcoro ulul norontbristin losyorotnot

idaid lbdaaudonod ojot god pr`gun nbcodtinod gopot lblebrinod hosij lonsiloj

gbdaod wontu yoda sidanot god todpo roso sonit.

N`to Eotol lbdkogi èybn nudkudaod turis Sidaop`rb god Lojoysio

Kuljoh wisotowod yoda ebrnudkuda nb Eotol tbrus lbdidanot gori tohud nb tohud.

Wohud idi pbdidanotod itu gig`lidosi `jbh wisotowod Lojoysio god Sidaopuro.

Gbnotdyo koron odtoro Eotol god nbguo dbaoro tbrsbeut gitudkoda gbdaod ebreoao




pijihod trodsp`rtosi lbdkogi sojoh sotu ojosod lbdaopo kuljoh wislod tbrus

lbdaojoli pbdidanotod.

g. Whrbots

Goyo ebji losyoronot ebrnuroda

Horao-horao nbeutuhod yoda tbrus lbj`dkon, torif gosor jistrin yoda tbrus lbdidanot

god horao eohod eonor lidyon yoda lohoj n`dgisi-n`dgisi sbpbrti idijoh yoda

lbleuot goyo ebji losyoronot lbdkogi ebrnuroda.

Losundyo pbsoida eoru

Ludcujdyo pbsoida eoru sodaotjoh tbreuno udtun lblosuni posor idgustri idi, pbsoida

eoru sbpbrti soj`d-soj`d nbcodtinod eoru norbdo l`goj udtun lbleuot suotu coj`d

nbcodtinod jbeih lugoh gieodgidanod gbdaod njidin nbcodtinod eoin gori sugut

podgoda l`goj loupud nbeikonod pblbridtoh. Soj`d-soj`d nbcodtinod tbrsbeut kuao

lblebrinod joyodod trbotlbdt god kuao lbdkuoj pr`gun nbcodtinod gbdaod

lbdaotosdolonod njidin nbcodtinod.

]r`gun god ojot-ojot nbcodtinod gbdaod erodg tbrnbdoj

]r`gun- pr`gun nbcodtinod sbpbrti J‐@rboj, Loyebjidb, Ubvj`d ludanid ebebropo

giodtorodyo tigon osida joai gitbjidao. ]r`gun-pr`gun tbrsbeut luanida sbrida

gikulpoi gi lojj-lojj, git`n`-t`n`, god injoddyo sbrida nito jihot gilbgio bjbntr`din(tbjbvisi, idtbrdbt, god rogi`), lbgio cbton (n`rod, lokojoh). Gbdaod pbrinjodod yoda

sodaot abdcor, horao god nuojitos pr`gun yoda gisbusuoinod `jbh n`dsulbddyo

girosonod sbeoaoi odcolod yoda gipbrhitudanod.

]brnbleodaod gori pbsoida

]oro pbsoida yoda lujoi lbjonunod pbrueohod gbdaod pbdableodaod god

lbdidanotnod pbjoyodod pbrusohooddyo. Gilodo gbdaod lbdaaudonod nblokuod

tbnd`jài idf`rlosi udtun lblpbr`jbh nbudaaujod n`lpbtitif gi posor. Hoj idi

tbreunti gbdaod ogodyo pbdaaudood koridaod idtbrdbt sbeoaoi sojoh sotu nbaiotod

pr`l`si lbrbno.




3. Lornbtida Strotbay

3.?. Lornbtida @ekbctivbs

Wukuod utolo gojol pblosorod yoda onod pbdujis solpoinod pogo lornbtida pjod idi

onod ebrjodgosnod pogo sotu noto ‚Bgunosi“. Gojol strotbai pblosorod yoda onod pbdujis

solpoinod, bgunosi n`dsulbd lbdkogi sbeuoh hoj yoda pojida lbdc`j`n, hoj idi ginorbdonod

sbeuoh pr`l`si tigon onod ebrjokod gbdaod jodcor, opoeijo n`dsulbd tbrsbdgiri tigon sogor

god tigon lbdabrti tbdtoda nbpbdtidaod pr`gun/koso tbrsbeut, bgunosi gisidi nhususdyo

lbdabgunosi n`dsulbd udtun lbdabtohui pbrebgood odtoro n`slbtinoj god n`slbtin, gisidi

gihoropnod eohwo n`dsulbd tigon lbdutupi nbnurodaod pogo pbdolpijod lisojdyo gbdaod

n`slbtin, lbjoidnod lujoi gbdaod lblpbreoini sbhidaao dodtidyo onod tbrjihot codtin wojou

sugoh ebrtoleoh ulur jbeih tuo goripogo sbnoroda.

3.5. Worabt Lornbts

Lbdurut gr. Joddy Kudiorti, ]rbsigbd Girbntur Lirocjb Cjidic Arùp soot idi, Lirocjb

Obsthbtic Cjidic ginbdoj sbeoaoi njidin bnsnjusif jodaaodod poro nojodaod popod otos sbrto

lbrbno yoda ebrusio 32 tohud nb otos (http;//swo.c`.ig/bdtrbprbdbur/g`ntbr-joddy-kudiorti-

lbdtrodsfbr-possi`d-prieogi-nb-n`rp`rosi), eohnod pbrsbpsi n`dsulbd otou losyoronot soot

lbdgbdaornod otou lbleohos tbdtoda ‚obsthbtic cjidic“, ludanid onod lblijini pbrsbpsi

eohwo hodyo `roda yoda sugoh jodkut ulurdyo yoda jbeih lbleutuhnod, onod tbtopi sugoh

sootdyo pbrsbpsi tbrsbeut girueoh, sbpbrti tukuod pblosorod yoda sugoh gisolpoinod, ogojoh

gbdaod lbdabgunosi n`dsulbd nbpbdtidaod goripogo obsthbtic cjidic nbpogo losyoronot

yoda tbra`j`da lugo, nhususdyo gi gobroh n`to Eotol idi, pbdgugun yoda usio 5=-39 tohud

lbdg`lidosi kuljoh pbdgugun n`to Eotol (E]S, 5=?7), Gbdaod kuljoh 7?=.=== kiwo¿.




@jbh norbdo itu n`dsulbd yoda ebrulur 5=-39 tohud lbruponod sbeuoh podaso posor

ebsor yoda gopot gipbraudonod gbdaod eoin `jbh Lirocjb. Eohnod eiso giilpjblbdtosinod

strotbai erodg bxtbdsi`d, udtun lolpu lbdkodanou sbluo podaso posor yoda tbrsbgio,

c`dt`hdyo gi Suroeoyo soot idi, sugoh ogodyo sbc`dg erodg ‚Blgbb Cjidic“ yoda tukuoddyo

ogojoh udtun lbleigin odon lugo, sugoh lbruponod sootdyo ‚Blgbb Cjidic“ idi gieowo nb

gobroh N`to Eotol udtun lbdkodanou n`dsulbd yoda jbeih ebroaol locol.

3.3. ]`siti`dida

]`siti`dida lbruponod sotu hoj yoda pbdtida gojol lblosornod pr`gun otoupud koso,

sbeoaoi sbeuoh igbdtitos giri otou hoj pojida pbrtolo yoda ogo gi ebdon n`dsulbd soot

lbdgbaor dolo sbeuoh lbrbn. ]bdujis gisidi lbdyorodnod Lirocjb Obsthbtic Cjidic gojol

strotbai p`siti`dida , jbeih lblpbrnuot pìd yoda pojida lblebgonod giri goripogo

soidaoddyo, pbrtolo-tolo ogojoh pbrs`dojitos gori sbtiop n`dsulbd sbhidaao sbtiop

n`dsulbd onod lbdgopotnod pbrowotod yoda sbsuoi gbdaod nbeutuhod, gbdaod horao yoda

sbsuoi gbdaod opo yoda onod gitbrilo ( ]ricb f`r Vojub). Nbguo ogojoh lbdgunuda udtun

lblpbreoini, eunod lbdutupi gbdaod n`slbtin, toajidb gopot gieuot udtun gisbrtonod gojol

pr`l`sidyo ebrupo ‚ Fixida D`t C`vbrida“.

3.7.

Strotbay ]yroligs

• Bgunosi nbpbdtidaod pbrowotod,gieodgidanod pbdaaudood n`slbtinStrotbay

• Giaitoj Ogvbrtisida

• Kurdojislb RdivbrsitosWoctics

• S`siojisosi Gi tiaoudivbrsitos ebsor N`toEotol

• Injod giaitoj gi tblpotnbroloiod N`to Eotol

]ràrols



ILO-Lirocjb C`lpbtiti`d | Lornbtida ]jod f r̀ Obsthbtic Cjidic ?=

3.2. Lornbtida Lix

o. ]r`guct

]r`gun god koso gori Lirocjb Obsthbtic Cjidic sugoh lbruponod pr`gun god koso yoda

gopot gikoginod sbeoaoi stodgor gojol eigoda nbcodtinod idi, nhususdyo Lirocjb yoda

sbjoju ebrusoho udtun lbdainuti pbrnbleodaod tbnd`jài nbcodtinod, `jbh norbdo itujoh

Lirocjb lblijini sojoh sotu gori guo pblijin josbr udin gi N`to Eotol yoda ebjul

gilijini `jbh pbsoida joiddyo. Gori sisi pr`gun tbdtu sugoh eiso ginotonod tigon lblijini

nbnurodaod, `jbh norbdo itu pbdujis gisidi lbdyorodnod udtun lbjonunod sojoh sotu

strotbai erodgida .

Ogo blpot strotbai erodgida lbdurut N`tjbr god Orlstr`da (5=?5), jidb bxtbdsi`d, erodg

bxtbdsi`d, lujtierodgs god dbw erodgs. Strotbai yoda idaid gisorodnod ogojoh gbdaod

lbdaaudonod lujtierodgida , otou lbdabjuornod pr`gun gojol notba`ri yoda solo onod

tbtopi lbrbn yoda solo sbnoji eoru. C`dt`hdyo sbpbrti yoda sugoh gisolpoinod sbpbrti

sbc`dg erodg lijin Lirocjb yoitu ‚Blgbb Cjidic“ yoda solo-solo ebr`pbrosidoj gi

eigoda nbcodtinod, onod tbtopi lblpudyoi torabt posor yoda ebrebgo yoitu odon lugo,

gieodgidanod Lirocjb Obsthbtic Cjidic yoda lbdaotonod eohwo n`dsulbddyo

lbruponod n`dsulbd yoda ebrusio gi otos 32 tohud.

e.

]r`l`ti`dSbsuoi gbdaod tukuod pblosorod yoda sugoh giebrinod `jbh pbdujis, gilodo bgunosi onod

lbdkogi podguod utolo gojol strotbai pr`l`si Lirocjb Obsthbtic Cjidic, `jbh norbdo itu

gieuotjoh ebebropo strotbai yoda idaid pbdujis sorodnod;

Giaitoj Ogvbrtisida

Eoru-eoru idi, N`to Eotol nhususdyo gi ebebropo gobroh tbrtbdtu lujoi gieodaud

ebebropo sorodo injod yoda eoru pbrtolo noji gi N`to Eotol, yoitu injod yoda ebrsifot

giaitoj. Ebrebgo gbdaod injod trogisi`doj sbpbrti spodgun, injod giaitoj idi lolpu

lbdorin pbrhotiod yoda jbeih gbdaod nbudtudaoddyo sbpbrti tbrodadyo jolpu JBG, yoda

lolpu lbdorin pbrhotiod (byb cotchida ). Nhususdyo p`sisi gori injod giaitoj idi

sodaotjoh strotbais god ebrogo pogo tblpot nbroloiod. N`dtbd gori giaitoj ogvbrtisida idi

onod ebrsifot udtun lbdidanotnod erodg oworbdbss otou nbsogorod lbrbn gori Lirocjb



ILO-Lirocjb C`lpbtiti`d | Lornbtida ]jod f r̀ Obsthbtic Cjidic ??

Obsthbtic Cjidic, gisbrtonod gbdaod toajidb eoru udtun lblpbrnuot p`siti`dida yoda

onod gieuot. J`nosi gori JBG injod giaitoj gopot gijihot pogo jolpirod.

Kurdojislb Rdivbrsitos

]bdgugun N`to Eotol soot idi gig`lidosi `jbh losyoronot yoda ebrusio gori 5=-39 tohud

(E]S, 5=?7), `jbh norbdo itu posor losih njidin obstbtin soot idi tigon hodyo gieotosi

nbpogo `roda yoda sugoh ebrulur jodkut, lbjoidnod sugoh eiso lujoi udtun lbdaidcor

poro odon lugo. Onod tbtopi losih eodyon yoda tigon lbdabrti gbdaod pbrowotod,

eohnod pbrebgood lbdgosor odtoro n`slbtin god n`slbtinoj tigon ginbtohui. Idijoh

sootdyo Lirocjb Obsthbtic Cjidic lblujoi udtun lbdabgunosi eohwo pr`gun god koso gi

Lirocjb idi ebrsifot n`slbtinoj, lblpbreoini eunod sbpbrti n`slbtin yoda lbdutupi

nbnurodaod pogo pbdolpijod. Odon lugo yoda losih tigon lbdabrti tbdtudyo tigon onod

tbrpbdaoruh `jbh pr`l`si sbpbrti opopud yoda giebrinod, `jbh norbdo itujoh bgunosi

lbdkogi sotu hoj yoda pojida pbdtida.

Sojoh sotu coro udtun lbdabgunosi idi ogojoh gbdaod lblodfootnod kurdojislb, N`rod

otou lokojoh yoda gieuot god gibgornod gi udivbrsitos ebsor N`to Eotol, c`dt`hdyo

sbpbrti RIE yoda lblijini ‚Vìcb `f RIE“ yoda gitbreitnod sbtiop tohud.

Lbdabgunosinod poro odon lugo udtun lujoi lbdkoao god lblpbreoini, sbhidaao pogo

soot sugoh ebrulur tigon onod pbrju lbdcblosnod pbdolpijod.

Documents

Marketing Plan for Aesthetic Clinic - Case of MIRACLE