What is SWOT analysis?

Represented by:Snehal JoshiRinki ChauhanBhakti SorathiaNikita GorasiaUpasana TrivediPriyanka VaghasiyaHimalay Pandya

SWOT ANALYSIS

SWOT analysis is an analytical method which is used to identify and categorize significant internal(strength and weakness) and external (opportunities and threats) factors faced either in a particular area, such as organization, or a territory, such as a region nation or a city.

SWOT analysis can be carried out for a product, place, industry or a person.

It provides information that is helpful in matching firms resources and capabilities to the competitive environment in which it operates and is therefore important contribution to the strategic planning process.WHAT IS SWOT ANALYSIS?

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STRENGTHStrength determines organizations strong points. This are tangible and intangible attributes. This should be from both: an internal perspective and external customers. It is a distinctive competence when it gives the firm a comparative advantage in the market place.

Strengths can be:Competitive advantages, USPs (Unique selling points), Resources, assets, people?Price, value, quality?Accreditations, qualifications, certifications?Marketing Reach, distribution, awareness?Location and Geographical?Financial reserves , likely returns? Etc..

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WEAKNESSESIn which areas might the organization improve? It is important to look at this from internal and external perspective. You should include customers opinion and opinion from other clue market players. You should not forget what competitors are doing better than we do?

Weaknesses such as:Lack of competitive strength?Financials?Timescales, deadlines and pressures?Cash flow, start-up cash-drain?Continuity, supply chain robustness?Effects on core activities, distraction?Reliability of data, plan predictability? Etc.

OPPORTUNITIESAn opportunity is a major situation in a companys environment and represents the reason for firm to exist and develop. Useful opportunities can come from: changes in competitive or regulatory circumstances, changes in government policies related to your field, technological changes etc. when you look at opportunities it is also good to look at your strengths and weaknesses and try to find relation between them.

Opportunities can be:Market developments?Competitors vulnerabilities?Technology development and innovation?Tactics: eg, surprise, major contracts?Business and product development?Information and research?Seasonal , weather and fashion influences? Etc.

THREATSThreats are external factors on which the company doesnt have control. No one likes to think about threats , but we still have to face them: the entrance of new competitors, slow market growth, increased bargaining power of key buyers or suppliers, technological changes etc.

Threats can be:Political effects?Environmental effects?Market demands?Loss of key staff?Vital contracts and partners?Economy- home, abroad?Seasonality, weather effects? Etc.

MARUTI SUZUKIMaruti Suzuki India Limited commonly referred to as Maruti and formerly known as Maruti Udyog Limited, is an automobile manufacturer in India.It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki.The company is engaged in business of manufacturing, purchase and sales of motor vehicles and spare parts (automobiles).Tag line/ Slogan : Way of life; Count on usUSPs : Maruti has car models in every segment with a wide price range choose from, apart from being most reliable name in Indian automobile market.

The other activities of company includes:Maruti FinanceMaruti InsuranceMaruti Genuine AccessoriesMaruti Genuine PartsMaruti Auto Card Maruti Driving school

STP:Segment: Complete automobile segment including sedans and SUVs.Target Group: Indian urban and semi- urban, middle class and upper middle class. Positioning: Indias No.1 automobile brand with strong legacy.

MARUTI PRODUCT PORTFOLIOMaruti 800Maruti A StarMaruti AltoMaruti EecoMaruti Grand VitaraMaruti Gypsy KingMaruti OmniMaruti SwiftMaruti Swift DzireMaruti SX4Maruti WagonMaruti Zen Estilo

COMPETITORSHondaToyotaNissanHyundaiFiatChevroletTata MotorsSkodaVolkswagenFord

SWOT ANALYSIS (MARUTI SUZUKI)Strengths:Maruti Udyog Limited is in a leadership position in the market with a market share of 48%.Good advertising , product portfolio, self-competing brands and loyal customer base.Largest networks of dealers and after sales service centers in the country.First automobile company to start second hand vehicle sales through its true value entity.Highest number of domestic salesIt has good market shares and hence its after sales service is a major revenue contributor.

WEAKNESSESStill depends on SUZUKI CORPORATION , Japan for technology and support. 10% components are manufactured outside India. Inability to penetrate into international market.Employee management, strikes and worker wage problems.Low interior quality inside the cars when compared to quality players like Hyundai and other new foreign players like Volkswagen, Nissan etc.Government intervention due to having share in MUL.Though MUL has launched luxury cars still it is considered as poor mans brand.Lack of diversification.

OPPORTUNITIESMUL has launched its LPG version of wagon R and it was good move simultaneously.MUL can start R&D on electric cars for much better substitute of the fuel.Marutis cervo 600 has a huge potential in tapping the middle class segment and act as a strong threat to Nano.Dzire from Maruti will capture the market share and expected to create the same magic as Maruti Esteem.Fast growing automobile market and increased purchasing power. Developing hybrid and fuel efficient cars for future.

THREATSMUL faced a decline in market share.Number of new technology driven players and manufacturersare in market .Government reducing support and reducing down the gas supply quota.China may give good competition as they are entering into Indian car segment.

CONCLUSIONMUL had a prime objective to meet growing demand of a personal mode of transport, which is caused due to lack of efficient public transport system.

It changed the 4Ps of marketing mix into 4Cs.

Product to customers solution, Price to customers cost, Place to customers convenience and Promotion to customers communication. This enabled MUL to become a market leader.

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