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FOUNDER//RED FISH MEDIAPROFESSIONAL SPEAKER I N D U S T R Y T H O U G H T L E A D E R
“The whole world right now is about instant gratification,” said Matt McKenna, the founder and
president of Red Fish Media.
When it comes to consumer engagement strategy and execution,
Matt McKenna, Red Fish Media’s founder and president, continues to
establish himself as a thought leader in the industry. He has propelled
Red Fish Media to help clientele like Ralph Lauren establish themselves
as Mobile Marketer of the year. His goal of dominating the mobile
marketing an social media application space is not just a lofty ambition,
it’s a part of McKenna’s daily strategy.
From politics to natural disaster relief, McKenna has overseen Red Fish
Media’s diverse clientele through a multitude of successful campaigns.
Since the inception of Red Fish, McKenna has partnered with leading
businesses, like Google, who turned to Red Fish Media’s services
for its Zeitgeist conference. McKenna also helmed Red Fish Media’s
involvement with Starbucks text-to-win trivia games. He is responsible
for creating and powering programming that allowed the general
public to text questions to Secretary of State Hillary Clinton. And when
disaster stuck, McKenna and Red Fish Media helped raise millions of
dollars through mobile donations benefiting the Haitian relief effort, as
well as helping educate the world on how to give via text.
McKenna has helped grow the initial grass roots company into a well-
established mobile marketing agencyresponsible for executing successful national mobile marketing and social media campaigns for brands like Microsoft, Nike,
MGM Resorts International, DNKY, Wonderbag, BBC America, Saks Fifth Avenue, Coach, Subaru, Perry Ellis, Mars, Kellogg’s, HP, Anheuser-Busch, Fox News,
American Apparel, Mazda, Guitar Center, Heineken, Wrigley, Family Dollar, P&G, Tory Burch, Puma, Citgo, Estee’ Lauder and many more.
With the increasing popularity of mobile and social marketing, McKenna’s roles have expanded to include published author and speaker at conferences and industry
shows around the world. He has become a go-to expert for the media when it comes to explaining cutting-edge effective and engaging mobile strategies. He is
featured in The New York Times best-selling book “Get Rich Click!” and has appeared in a multitude of major publications and several national and international
television programs. In addition to Red Fish Media, the Miami resident, by way of Boston, has a passion for and a background in music. After a successful stint
running his own record label and record store, McKenna pursued a DJ career that took him around the world and garnered him spots on top 10 lists for three records
he produced and released. McKenna not only credits his musical background for kick-starting his fascination with and forays into technology, but also his undying
entrepreneurial spirit.
The Mobile Show: Dubai, UAE
Matt delivered the opening keynote address at the Middle East’s first mobile trade show. The Mobile Show which had over 3,000 people in
attendance is the region’s largest expo for mobile technology, applications and solutions. It was a two day event which brought Telco’s, brands and
agencies together to explore new opportunities in the mobile arena. Matt’s keynote address titled “It’s intimate, immediate and imitable” focused
on mobile’s ability to bring real-time benefits to consumers and brands, leverage location awareness to turn campaigns into cash, and exploit the
unique and personal nature of marketing via a mobile device.
FEATURED SPEAKING ENGAGEMENTS
SXSW: Austin, Texas
Matt lead the panel at the Tweet House 2012 held during SXSW. The Tweet House is where Silicon Valley and Hollywood meet to celebrate
Twitter and the Real-Time Web. Hundreds of innovators in the entertainment and tech industries gather at SXSW in Austin, TX to showcase
creativity and emerging technology. Matt’s panel titled “Developing for the Millennial Market: What Drives Downloads” showcased mobile’s
ability to engage consumers, increase interaction with brands and drive downloads.
FEATURED SPEAKING ENGAGEMENTS
The Globe Forum: Stockholm, Sweden
Joined by his peers of innovative thinkers, Matt McKenna, lead the panel at the Globe Forum in Stockholm. The panel discussed how interactive the
world has become through social media, online services and mobile applications. The Globe Forum reviewed many of the existing and upcoming
business opportunities in creating sustainable cities. The Forum took a bold step forward to envision new technologies and their impact on business
in the far but not too distant future.
“I’m very excited to join such an illustrious group of big thinkers and game changers. I’ve been following the Globe Forum
for some time and I’m looking forward to bringing my thoughts to this already acclaimed program.” - Matt McKenna,
Founder and President, Red Fish Media
FEATURED SPEAKING ENGAGEMENTS
MEF Americas - Mobile Content and Commerce Conference: Miami, Florida
As a leader in the mobile industry, Matt McKenna joined the prestigious panel “The Path to Purchase – How Brands and Retailers can Influence
Shopping Behavior” at the 2011 MEF Americas: Mobile Content and Commerce Conference. The event focused on issues, strategies and case
studies from the content, finance, retail and brand verticals. Discussions included global opportunities, barriers to entry, in-market insight and
business development. Matt was joined by key players in the retail and the mobile industries, including long time Red Fish client Michelle Magallon
VP of digital Commerce, Perry Ellis; Tom Daly Group Manager, Strategy & Planning of Global Interactive Marketing, The Coca Cola Company; Jeff
Sawyer VP of Mobile & Connected Device Solutions, Turner Broadcasting System and many more.
FEATURED SPEAKING ENGAGEMENTS
Sundance Film Festival: Park City, Utah
Matt McKenna and longtime friend Wyclef Jean were invited to speak at The Tweet House during the 2010 Sundance Film Festival. Being one of
the first responders to the earthquake that rocked Haiti, Matt discussed how the combination of Twitter and mobile technology revolutionized how
non-profits and businesses drive engagement and conversion. Matt outlined development and execution of the Yéle Haiti mobile campaign and
demonstrated how a single tweet from @Wyclef was able to generate a million dollars in donations.
FEATURED SPEAKING ENGAGEMENTS
BizBash - Event Innovation Forum: Fort Lauderdale, Florida
The leading edge of innovation is a familiar place for Red Fish Media’s president and founder, Matt McKenna. At the 2014 BizBash Innovation Forum
Matt was given the opportunity to share his ideas and insights during a keynote titled “How Mobile Is Changing the Future of Events.” With so much
technology offered on mobile devices now, event organizers have more options than ever to engage and understand their attendees. However,
the industry is only just beginning to understand how to optimize the data gleaned from platforms like social media. During this keynote, Matt
explored social engagement strategies as well as outlined major pitfalls that every professional should avoid. Attendees deemed this informative
and forward-thinking session as the highlight of this year’s Innovation Forum.
FEATURED SPEAKING ENGAGEMENTS
FEATURED SPEAKING ENGAGEMENTS
Mobile Marketing Association - Mobile CEO/CMO Summit: Hilton Head, South Carolina
At the 2014 MMA Mobile CEO/CMO Summit, Red Fish Media’s President and Founder, Matt McKenna, sat down with longtime client Justin Roisman,
Perry Ellis, to discuss consumer acquisition in the digital age. Selecting the perfect marketing mix to attract consumers is an art form that both
men have mastered. In the session, Matt and Justin put a new spin on the age-old adage marketers live by: “Attract- Engage- Convert- Retain”. They
identified key elements to a successful consumer acquisition strategy and touched upon topics such as mobile & digital marketing, social media,
creative campaigns, relevant content, market segmentation and brand equity.
The full session, “The Future of Consumer Acquisition- How Technology and Instant Gratification Redefined Retail Marketing”, can be viewed on
Red Fish Media’s vimeo channel at http://vimeo.com/redfishvideos/mmasummit.
Money20/20: Las Vegas Nevada
Matt McKenna, led the Money20/20 panel- “CX: What Financial Services Companies Can Learn from Other Industries”. Matt provided expert
insights regarding digital marketing and the consumer experience to top influencers in the financial industry. The panel focused on creativity and
case studies of other markets to help bring a fresh new look to financial services. Money20/20 is the largest global event focused on payments and
financial services innovation for connected commerce at the intersection of mobile, retail, marketing services, data and technology. With 10,000+
attendees, including more than 1,000+ CEOs, from 3,000+ companies and 75 countries. Money20/20 is critical to realizing the vision of disruptive
ways in which consumers and businesses manage, spend and borrow money.
FEATURED SPEAKING ENGAGEMENTS
SHOPTALK: Las Vegas Nevada
With 3,000 attendees, 300+ speakers and 350+ CEOs, Shoptalk is an unprecedented gathering of individuals and companies reshaping how
consumers discover, shop and buy any product, service or experience. Shoptalk provides a platform for large retailers and brands, startups, tech
companies and investors to come together in an open and friendly environment. At ShopTalk 2016 Red Fish Media’s Founder and President, Matt
McKenna, led the discussion on “Innovations in Mobile, Social and Next Generation Marketing Tactics”. He was joined by industry leaders: Prama
Bhatt- VP, Digital & eCommerce, Ulta Beauty; Bryon Colby- SVP, Digital Commerce, Cornerstone Brands; David Heath- Founder & CEO, Bombas;
and Shan-Lyn Ma- CEO & Co-Founder, Zola Registry.
FEATURED SPEAKING ENGAGEMENTS
MATT HAS BEEN A FEATURED SPEAKER AT THESE EVENTS
PRESS COVERAGE - MATT NAMED ONE OF THE 66 MOST INNOVATIVE PEOPLE
ADDITIONAL PRESS COVERAGE
CRM Magazine - “Marketing and Advertising Agencies Blur the Lines” by Judith Aquino
Women’s Wear Daily - “Digital Tools Boost In-Store Service” by Rachel Strugatz
The New York Times- “Scan-to-Buy Gets a Trial on Television” by Stephanie Clifford
CNN Money- “23 of the Coolest QR Codes” by Alex Kantrowitz
Luxury Daily- “Location-based SMS Key to Driving Affluent Holiday Shoppers In-Store” by Kayla Hutzler
Shopper Marketing Magazine- “Dynamic Mobile” by Dawn Klingensmith
New York Times Best Seller- “Get Rich Click” by Marc Ostrofsky, with contribution by Matt McKenna
The Miami Herald Business Monday- “Five Tips for Strong Mobile Marketing Programs” by Tasha Cunningham
INTERVIEWS & APPEARANCES
Wyclef Jean: @wyclef 3,960,082 followers
Shoutout 2 my man @redfishmedia it’s looking great for #tweethouse party/
sessions on 3/10 at #sxsw. http://bit.ly/xlFe6b
LeVar Burton: @levarburton 1,931,898 followers
My Brother, @redfishmedia is crushing the the intersection of QR Codes and
mobile ads. Check him out. #gamechanger
The New York Times: @nytimes 24,811,656 followers
QR Codes to Encourage Sales #redfishmedia http://nyti.ms/nOalp2
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