Media structure in PolandMedia structure in Poland

NewspapersNewspapers Internet Internet TVTV

By Jan Kuzmicki, 2005

Newspapers:Newspapers:

Daily newspapersDaily newspapers

Rank of daily newspapers

title %

Dzienniki

Fakt 23.66

Gazeta Wyborcza 18.88

Super Express 11.16

Dziennik Sportowy (Przegl.Sport & Tempo) 4.23

Rzeczpospolita 3.82

Metropol (dziennik bezpłatny) 2.71

Metro (dziennik bezpłatny) 2.01

Gazeta Prawna 1.94

Giełda Samochodowa 1.87

Sport 1.71

Trybuna 0.76

Puls Biznesu 0.29

Parkiet Gazeta Giełdy 0.21

exempexemplili

gratiagratiae.g.:e.g.:

Weekly newspapersWeekly newspapers

Rank of weekly newspapers:

title %Tele Tydzień 22.01

Pani Domu 19.14

Przyjaciółka 17.02

NAJ 15.87

Chwila dla Ciebie 15.51

Życie na Gorąco 15.22

Tina 13.60

Newsweek 8.08

Wprost 7.85

Gala 6.47

Polityka 6.14

Angora 6.08

Auto Świat 5.61

Twoje Imperium 5.08

Tele-Świat 4.60

To i Owo 4.00

Takie jest Życie 3.89

Nie 3.34

exempexemplili

gratiagratia

e.g.:e.g.:

Internet Internet

For what……?For what……?

For what are you using internet?? 2002

Watching websides 90%

Sending and receiving e-mails 60%

“chatting” 46%

Playing games online 27%

Shopping 8%

Phoning (Skype etc.) 8%

Others 5%

Most Most popular popular

websides:websides:

name    

Users(thousands)

Average time of using (min.)

1 Onet.pl 7 052 303

2 google.pl 6 397 130

3 Wirtualna Polska 6 023 215

4 INTERIA.PL 4 774 158

5 Microsoft 4 558 15

6 Allegro.pl 3 992 154

7 o2.pl 3 378 111

8 Gazeta.pl 2 919 80

9 Idea 2 799 65

10 gadu-gadu.pl 2 219 4

11 auto.search.msn.com 2 113 5

12 msn.com 1 942 16

13 Plus GSM 1 948 38

14 PTC Era 1 801 43

15 PKP 1 459 20

16 neostrada.pl 1 397 101

17 wapster.pl 1 348 23

18 Gery.pl 1 280 9

19 idg.pl 1 259 5

20 eBay 1 154 25

Users in the countrysideUsers in the countryside

name    

Users (thousands)

Average time of using (min)

1 Onet.pl 1 717 243

2 google.pl 1 535 119

3 Wirtualna Polska 1 421 188

4 INTERIA.PL 1 201 150

5 Microsoft 1 108 12

6 Allegro.pl 920 144

7 Idea 801 48

8 o2.pl 744 102

9 Gazeta.pl 621 34

10

msn.com 535 8

TVTV

Monthly audience in %:Monthly audience in %:

CHANEL10 / 2005

TVP1 25.21

TVP2 22.09

Polsat 17.48

TVN 14.39

TVN7 1.31

TV4 2.17

Polsat2 0.31

TVPolonia 0.98

Polonia1 0.06

Canal+ 0.19

Tele5 0.38

TVP Regional* 4.63

Composition of programs:Composition of programs:TVP1 TVP2 Polsat TVN7 TVN TV4 Puls

Comercials and tv-shop 11.30 % 9.30 % 17.30 % 27.40 % 17.90 % 17.20 % 22.30 %

THEATRE- FILM 40.90 % 45.80 % 44.70 % 52.70 % 25.80 % 37.80 % 40.40 %

AMUSEMANT (talk shows etc.)

6.90 % 13.00 % 11.20 % 15.50 % 31.70 % 12.80 % 0.30 %

MUSIC PROGRAMS 0.80 % 3.70 % 9.40 % x 0.50 % 10.30 % 1.50 %

SPORT 7.90 % 1.30 % 4.30 % x 3.60 % 4.90 % x

PROGRAMS ABOUT POLICY - ECONOMY - SOCIAL

4.50 % 1.50 % 1.40 % x 7.80 % 1.70 % 16.30 %

NEWS 15.00 % 10.80 % 5.90 % x 2.70 % 3.20 % 1.50 %

CULTURE and ART 2.40 % 8.60 % 0.50 % 0.20 % 0.80 % 4.90 % 6.70 %

PROGRAMS ABOUT SCIENCE

5.50 % 2.70 % 1.40 % 0.50 % 4.80 % 1.90 % 3.70 %

RELIGIOUS PROGRAMS

1.80 % 0.40 % 0.20 % x x x 4.30 %

OTHER 2.90 % 2.80 % 3.70 % 3.70 % 4.50 % 5.20 % 2.90 %

TOTAL EMISSION TIME

140:19:54 136:23:57 162:34:38 150:21:36 167:59:57 158:27:22 133:40:57

TOP 10 TOP 10 of the most popular programsof the most popular programs

TYTUŁ STACJA AMRx1000 AMR%

1 M JAK MIŁOŚĆ /s.o/ TVP2 11 775 32.88 %

2 NA DOBRE I NA ZŁE /s.o/ TVP2 8 466 23.64 %

3 KULISY SERIALU M JAK MIŁOŚĆ TVP2 6 783 18.94 %

4 PROGNOZA POGODY TVP1 6 590 18.40 %

5 SPORT TVP1 6 455 18.03 %

6 WIADOMOŚCI /news/ TVP1 6 264 17.49 %

7 TELEEXPRESS /news/ TVP1 6 102 17.04 %

8 EUROPA DA SIĘ LUBIĆ /TALK SHOW/ TVP2 6 072 16.96 %

9 ZŁOTOPOLSCY /s.o/ TVP2 5 936 16.58 %

10 PLEBANIA /s.o/ TVP1 5 867 16.38 %

THE ENDTHE END

Thank you Thank you