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Message Design and Content Creation
9 January 2007
Kathy E. Gill
Agenda
Introductions Syllabus, assignment review WWW History/Culture Teams Team exercise UWICK
Introductions
Pair up“Interview” each other
Something you’re interested in learning this quarter A skill/area you have that you’re willing to try as a
“stretch” to help your team this quarter A skill/area you have that you feel is a strength
(less of a stretch)
Introduce the other person
Syllabus review (1/2)
Proposed scheduleWorkshops - ?
Assignments Individual and Team WorkReadings
Blogs Discussion Leaders
Syllabus review (2/2)
Submittal procedure Anonymous e-mail Structured feedback (online surveys)
Thinking about this course …
Please complete the following sentence: “In my opinion, message design means …”
You have one minute to “think and write” Share in groups of 2-3 Share with large group
Course Introduction (1/2)
Message design is the art of creating verbal and visual messages Both the words and how the words are
presented and perceived (connotation) affect the message
See The Elements of Text and Message Design and Their Impact on Message Legibility: A Literature Review
Course Introduction (2/2)
Premises:Our medium is “digital”Content creation rests on sound designSound design rests on planning and
articulated assumptions
Design
The use of higher thought and systematic process to achieve objectives
Seeks a balance between science and art, clarity and expression, truth and beauty, aesthetics and function, emotion and rationality …
Quote: designer
A designer is a visually literate person, just as an editor is expected by training and inclination to be versed in language and literature, but to call the former an artist by occupation is as absurd as to refer to the latter as a poet.
Douglas Martin, Book Design,
quoted in Designing Visual Interfaces (8)
WWW history and culture (1/2)
Hypertext Platform, software independent Increasingly “social” (web 2.0)
Watch YouTube clips
WWW history and culture (2/2)
Standards How relate to diffusion?
Quote: culture
“Anyone who slaps a ‘This page is best viewed with browser X’ label on a web page appears to be yearning for the bad old days, before the web, when you had very little chance of reading a document written on another computer, another word processor, or another network.”
Tim Berners-Lee in Technology Review, July 1996
Digital Storytelling
History of the Tube Map USA Today Mars Landing Journey To Paris
Implications for design
No control!BrowserPlatformOutput device
Cross-functional teams
Team-building
Definition Characteristics Skills Resources
Definition
A group of people working together to achieve a common purpose that cannot be achieved as effectively by individuals working alone
Characteristics (1/3)
How does a “group” become a “team”? IOW, what are the characteristics of an effective team?Small groups : characterize an ideal team
member
Characteristics (2/3)
Focus on developing and accomplishing common goals and purposes
Expect and exact participation of all: consciously inclusive
Focus on impact of behavior rather than intent
Allow and expect members to discuss differences that impede full participation
Characteristics (3/3)
Do not shoot messengers Establish agreed-upon boundaries Recognize that conflict which has been
suppressed, concealed, or avoided is likely to be destructive
Team Building Skills
Personal team player style:Collaborator, Communicator, Contributor,
Challenger Assessment tool:
http://www.onlinewbc.gov/docs/manage/team.html
See also http://www.mgmt.utoronto.ca/~baum/mgt2005/valuable.html
Resources
Seven keys to building great workteams, http://www.teambuildinginc.com/article_7keys_zoglio.htm
Planning a project, http://www.see.ed.ac.uk/~gerard/Management/art8.html
Groups that work, http://www.see.ed.ac.uk/~gerard/Management/art0.html
Teams as Networks:Using Network Analysis forTeam Development, http://www.humax.net/teams.html
Next Week:
Digital Design Team MembersRoles
UWICK Why Project Management?