Midterm Strategy

7/27/2019 Midterm Strategy

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STRATEGY FORMULATION ANDIMPLEMENTATION

MIDTERM REPORT

Group MembersPHAN NH THNG

BAIU08032TRN QUANG NGN

BAIU08057PHM TH HUYN TRM BAIU08074

L TH ! BAUN0800"#$ %& 'UYBAIU08045

INTERNATIONAL UNIVERSITY

FORMULATE THE STRATEGY FOR YOUR OWN BUSINESS

Lecturer:N+,-./ 1 T/


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STRATEGY FORMULATION AND IMPLEMENTATION

TABLE OF CONTENTSMIDTERM REPORT..............................................................................................................1TABLE OF CONTENTS.........................................................................................................2

I.COMPANY VISION, MISSION AND OBJECTIVE........................................................3

1.Vision..................................................................................................................................3

2.Mission................................................................................................................................3

3.The Objective......................................................................................................................3

III.SWOT ANALYSIS.............................................................................................................5

1.The Strengths:.....................................................................................................................5

2.The Weaknesses:.................................................................................................................6

3.The Opportunities:...............................................................................................................6

.The Threats:.........................................................................................................................6

FINE FRENCH INE COMPANY !


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I" COMPANY #ISION$ MISSION ANDOB%ECTI#E

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3.The Objective'9>169 9>:@=1> 5 :1/ @,>1/9>> 1;9> ?1 ?1/9 >96E1;9

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II" BRIEF ANALYSIS OF THE INDUSTRY AND

COMPETI#E

1.Wine industry and external environment

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FINE FRENCH INE COMPANY &


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2.Competitive nvironment

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FINE FRENCH INE COMPANY '


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III" SOT ANALYSIS

1.The !tren"ths# C9 ;69:9 :/ :@>=,9 :9

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FINE FRENCH INE COMPANY (


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I#" PROPOSED STRATEGY

1.Type o& Company

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2.Culture o& Company

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3. Mar$et se"mentation:

FINE FRENCH INE COMPANY *


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FINE FRENCH INE COMPANY +


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#" THE DETAIL STRATEGY

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For customer ser,-ce

1.xtend 'rench (ine into many various types

and ch)teau

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FINE FRENCH INE COMPANY .


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2.Wine preservation and delivery

FINE FRENCH INE COMPANY/0


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FINE FRENCH INE COMPANY/'
http://en.wikipedia.org/wiki/Wine_glasshttp://en.wikipedia.org/wiki/Corkscrew_(tool)http://en.wikipedia.org/wiki/Winehttp://en.wikipedia.org/wiki/Wine_glasshttp://en.wikipedia.org/wiki/Corkscrew_(tool)http://en.wikipedia.org/wiki/Wine


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B619 69E19? ;:6 9 99;> ,6 >6:9+-+.'or customer service

,.'or relationship plan

FINE FRENCH INE COMPANY/(

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Customerser,-ces

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-.'or extendin" product plans

FINE FRENCH INE COMPANY/)

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Midterm Strategy