Some might say those of us in Ireland have lived through a great moment in history over the last couple of weekshellip the first Royal visit in 100 years

and arguably the most anticipated Presidential visit sinceClinton rsquo95 This was all preceded by a certain wedding that every female

in Ireland seems to have watchedDespite the road closures and transport disruption the much bemoaned cost to the exchequer and the never ending lines of Gardai we just

couldnrsquot get enough of The Queen and Obama (and Kate) We had a solid week of wall to wall media

coverage in every medium but itrsquos the online statistics that stood out across these three particular eventsFirstly the Royal Weddinghellip the anticipation of that dress saw 100000 streams

of the wedding coverage This is equivalent to the normal level of streams RTE would see in a single day So to see a dayrsquos worth of traffic focused on one story

was amazingThen the Queen came to visit She proved seemingly a bit more popular than Kate Over four days we watched 23 million streams ndash nearly 6 times as many

per day as the wedding The majority of these were views on the player with the visit to the Garden of Remembrance and the speech in Dublin Castle drawing the

most interestAnd the culmination began with Air Force One touching down on Monday The RTEie home page saw 930000 page impressions on Monday 23rd ndash this is four

times its normal traffic The lsquotrackerrsquo delivered 451000 page impressions as people followed Barackrsquos movements from Air Force One to the Aacuteras to

Moneygall back to College Green Irsquom assuming it was him and not Jedward that was driving the interesthellipor maybe it was the 60000 people in the queue on Dame Street checking to see if they were going to get in to College Green

Read the rest of this article here

This weekThe latest insights and analysis of searchA few words from Stanislava Zeitoun

twittercomMindshareIRL

blogmindshareie

27th May 2011

youtubecomMindshareIRL

Is Feacuteidir Linn - The Barack Effect

by Kate Schiko

The blog Whatrsquos the Craic with Barack

Irish Media Agency 2011

from the blogHappy and Unhappy Social Network

Users Stick Together

By Hilary Tracey

Read it here

Contextual Targeting and the Volcano

Flight Disruption

by Ollie Smith

Read it here

The True Music Influencers

by Ciaran Norris

Read it here

Can We Sell Good News in Ireland lsquoIs

Feacuteidir Linnrsquo

by Rachel Ray

Read it here

sunday herald

rapture

ryan giggs

barack obama

obama

heineken cup

imogen thomas

leinster

twitter

bbc weather 40

50

80

250

350

500

550

650

4200

5000

INSIGHTS amp ANALYSISGOOGLE TRENDS

25TH MAY 2011

Rising Searches (last 7 days)

18th May - 25th May 2011

Search Trends13 Between the perfectly pronouncedA Uacuteachtaacuterain agus a chairde and ldquoIs Feacuteidir Linnrdquo havenrsquot the last few days been rather nice news wise Wersquove had the Queenrsquos visit the epic Leinster victory Orsquo Bama (alright Obama)

13 In the meantime it appears that some of us are still contentedly searching the Royal Wedding and Osama Bin Ladenrsquos demise In other lsquostories wersquore tired of nowrsquo news the worst kept secret in the world is now out in the open Truth half truths or total lies itrsquos all out in the open for Ryan Giggs and Imogen Thomas At least hersquos probably not in as much trouble as Arnold Schwartzenegger - whorsquos marriage to a Kennedy appears to have neatly ended at the same time as his political career What a coincidence

13 In entertainment lsquoclochersquo broke out the UKrsquos Apprentice Apparently they were talking about the ones that go with your dining room and not the kind that go on your head Beyonce and Lady Gaga also trended because it was announced Beyonce would preform at Oxegen and Lady Gagarsquos new album lsquoBorn this Wayrsquo was released

RTE live and Twitter saw a rise in search too this week - evidence of how important real-time info has become

Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods

Rising Food Related Searches

(last 90 days)

smoothie maker

Sunday HeraldObama

bbqice cream machine

Rising searches are based on the increase in volume from a base volume seven days ago When lsquoBreakoutrsquo is recorded the base figure was too low to record them

chocolate truffles

Breakout

Leinster victory

atkins bar

barbeque

balsamic vinegar

Breakout

Breakout

Rising News Searches (last 30 days)

25th April - 25th May 2011

royal wedding

obamaqueenosama jedward

eurovision 2011eurovision wedding

kate middleton

Stanislava Zeitoun Search Account ManagerWhat is your role in Mindshare

Irsquom a search account manager

Whatrsquos your favourite campaign recently

I loved the lsquoSkittlesrsquo Touchrsquo viral videos This viral

campaign that has delivered more than 5 million

views in a couple of months on YouTube The

combination of fun videos and interaction managed to

catch my interest I certainly contributed to a lot of

those views by sharing the videos with my friends My

absolute favourite is lsquoCatrsquo which had more than 35

million page views so far on YouTube

Twitter or Facebook

I prefer Facebook as I can stay in contact with my friends and family from back

home check the newest pictures videos and news everyone has Facebook gives

you so much more possibilities than 140 charachters do I even organised my 10

year high school reunion by using Facebook and connecting with my classmates in

over 6 countries

Any changes in Media you are keeping an eye on

Changes in digital media are happening so fast that you have to keep an eye on

them if you want to remain in the loop One of the more interesting things that is

happening right now is lsquoremarketingrsquo - which helps you target specific users who

have already been exposed to your web site but didnrsquot take action like shop or

download This is important because it gives you a chance to target those people

on the net that expressed interest in your product or service

lottery1

donedeal2

rte player3

bbc

4 tesco

5

argos

6 translate

7 apple

8 twitter

9

bbc sport10

Top Rising Searches in the last 12 Months

Rising Entertainment

last 7 days vs previous 7 days

The Google Trends report is published weekly by Mindshare Dublin based on search volumes according

to Google Insights The data is owned and curated by Google but available for public access

For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300

ryan giggs

+450

cloche

Breakout

barack obama

randy savage

ryan giggs

sunday herald

obama

imogen

imogen thomas

lady gaga

horse

love

imogen thomas

+500

lady gaga

+50

twitter

+60

+130

+50

+100

+70

+50

+60

+70

+60

+140

+190

arnold schwarzenegger

+250

rte news live

+140

rte live

+90beyonce

+80

Top Image Searches this Week

rapture

Breakout

Stanislava Zeitoun Search Account ManagerWhat is your role in Mindshare

Irsquom a search account manager

Whatrsquos your favourite campaign recently

I loved the lsquoSkittlesrsquo Touchrsquo viral videos This viral

campaign that has delivered more than 5 million

views in a couple of months on YouTube The

combination of fun videos and interaction managed to

catch my interest I certainly contributed to a lot of

those views by sharing the videos with my friends My

absolute favourite is lsquoCatrsquo which had more than 35

million page views so far on YouTube

Twitter or Facebook

I prefer Facebook as I can stay in contact with my friends and family from back

home check the newest pictures videos and news everyone has Facebook gives

you so much more possibilities than 140 charachters do I even organised my 10

year high school reunion by using Facebook and connecting with my classmates in

over 6 countries

Any changes in Media you are keeping an eye on

Changes in digital media are happening so fast that you have to keep an eye on

them if you want to remain in the loop One of the more interesting things that is

happening right now is lsquoremarketingrsquo - which helps you target specific users who

have already been exposed to your web site but didnrsquot take action like shop or

download This is important because it gives you a chance to target those people

on the net that expressed interest in your product or service

lottery1

donedeal2

rte player3

bbc

4 tesco

5

argos

6 translate

7 apple

8 twitter

9

bbc sport10

Top Rising Searches in the last 12 Months

Rising Entertainment

last 7 days vs previous 7 days

The Google Trends report is published weekly by Mindshare Dublin based on search volumes according

to Google Insights The data is owned and curated by Google but available for public access

For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300

ryan giggs

+450

cloche

Breakout

barack obama

randy savage

ryan giggs

sunday herald

obama

imogen

imogen thomas

lady gaga

horse

love

imogen thomas

+500

lady gaga

+50

twitter

+60

+130

+50

+100

+70

+50

+60

+70

+60

+140

+190

arnold schwarzenegger

+250

rte news live

+140

rte live

+90beyonce

+80

Top Image Searches this Week

rapture

Breakout

Unilever Pamp

GLrsquoO

real

Reckitt B

enckise

rEirco

mTes

co

Masterfo

ods

McdonaldsDiageo UPC

373391395401438653709

837946

1431

HW + CH (Multichannel TVRs)

Top Rated Programmes

Adults 15-34 (Multichannel TVRs)

Top TV Advertisers 9th - 15th May

Eircom

Tesco

McdonaldsUPC

Sky brand

Dixons

PC W

orld

Bord Gais Ener

gy Supply

123ie

Budweiser Vhi

211215218235242250373395438

653

The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data

For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300

The Eurovision

Desperate Housewives

The Late Late

Dont tell the Bride

RTE News

iWitness

Eastenders

Des Bishop

Fair city

Emmerdale 6165707579828596

120242

Master Chef and Off the Rails are

still available

The Eurovision

The Late Late

Desperate Housewives

Dont tell the Bride

RTE News

Roomers

Eastenders

Coronation Street

Fair City

RTE Midweek Movie 113126130134141

163167

198238

332

Whorsquos Art is it Anyway The Walking Dead

Sponsorship Availability

Leinster verses Munster in the Magners League Final on

Saturday 430PM on RTE2

The final of Head Chef will be on TV3 on Friday at

9PM

The UEFA Champions League final is on Saturday at

7PM when Barcelona V Manchester United

13 Joe Duffy is presenting a documentary on public art

(eg the lsquoHags with Bagsrsquo and the lsquoFloozie in the

Jacuzzirsquo) in Whose Art is it Anyway on Tuesday at

1015PM on RTE1

13 The latest offering from AMC The Walking Dead

starts Monday on RTE2 at 10PM Epic zombie drama

from the guys who brought us Mad Men and other

talents from the likes of Shawshank Redemption Aliens

Love Actually The Green Mile and Stephen Kingrsquos The

Mist under their belts Find out more here

Top TV Brands 9th - 15th May

TV News