MODUL MARKETING PLAN

(nama pembuat) /(NPM/NIM)Alamat.Jln.Telp. ..PT ..MARKETING PLAN

Disajikan tanggal :.Table of Contents

Marketing Plan Summary01

Your Business02

Market Overview02

Marketing Objectives03

Marketing Strategy04

Action Steps05

Background Analysis06

Business Overview07

Vision Statement01

Mission Statement09

Business Objectives10

Products/Services11

Financial Analysis12

S.W.O.T Analysis13

S.W.O.T activity sheet14

Market Overview 15

Your market16

Your Customer/clients 17

Your Competitors18

Your Marketing19

Marketing Objectives20

Marketing Strategy21

1. Product/Service22

2. Pricing23

3. Positioning (Place) 24

4. Promotion 25

5. People26

6. Process27

7. Physical Environment28

8. Productivity29

Marketing & Sales activity30

Your Finances31

Marketing Budget 201432

Organizational Implications33

Contingencies34

Monitoring/measurement activities35

Supporting documentation36

Glossary37

Marketing Plan Summary

Business name

Business structure

Business location

Date established

Business Owner :

Owner/s experience :

Vision statement:

Mission statement:

Business objectives :

Short Term:

Goal/ObjectiveDescriptionBy when

Long Term: Goal/ObjectiveDescriptionBy when

Products and Services :

Product/ServiceDescription

Financial Analysis:

Part 1 Sales Analysis

NoPendapatanJumlah

1

2

3

Part 2 Profitability Analysis

Profitability setiap SBU (satuan Bisnis Unit)Besarnya profit untuk setiap tahun pada masing satuan bisnis unit yang ada ada dilingkungan .. adalah sebagai berikut :UraianPendapatanBebanLaba

S.W.O.T. analysisStrengths:

1

2

3

4

5

6

7

8

9

10

Weaknesses:

1

2

3

4

5

6

7

8

9

Opportunities:

1

2

3

4

5

6

7

8

Threats:

1

2

3

4

S.W.O.T. activity sheet

S.W.O.T. weakness/threatActivity to address weakness/threatCompletion date

Market Overview

Market research and environmental/industry analysis.

Potensi pasar :

Target market:

Customer profile:

Competitor analysis :

Competitor profile:

Marketing Objectives :ObjectiveSpecificMeasurableAchievableRealisticTimely

Marketing Strategy:

No8 PSSTRATEGI

1Product

2Pricing

3Position/Place

4Promotion

5People

6Process

7Physical Evidence

8Productivity

MarketingObjectives

Goals/objectives:

Marketing StrategyMonitoring/measurement activities

Organizational Implications

Contingencies

Monitoring/measurement activitiesSupporting documentationGlossary

LOGO PERUSAHAAN

PT Astra

2015

MODUL MARKETING PLAN

Disajikan tanggal .

Alamat Perusahaan..

DOSEN :

RAHMAT HIDAYAT SE., MM

BOBY H. S SE., MM

LENI Cahyani S.sos.i. MM

LOGO PERUSAHAAN

Marketing Plan PT. Tanggal . Bulan..20.Page 10