Mohammed SalimMobile: 050-6886550; Email: mhd_salimkhan@yahoo.com

Executive Summary

A motivated, talented and result-oriented professional with over 28 years’ of progressive experience in strategic planning, improving operational efficiency, team building and branch management. Able to quickly understand complex concepts, identify and solve problems, turn ideas into logical strategies, and implement systems that optimize productivity, decrease cost and increase bottom line. In-depth knowledge of all sales processes demonstrating solid negotiation and analytical skills. Track record includes leading strategic initiatives to catapult per annum revenue by millions of dollars, penetrate new markets, and capture opportunities to accelerate expansion, increase revenues and improve profit contributions. Highly respected builder and leader of winning sales/marketing teams; able to assemble, motivate, and retain a high quality workforce of talent.

Areas of Expertise

Strategic & Tactical Market Planning Operations Management Business Management Resource Management Profit Building & Sales Growth Distribution Channel Management Vendor Management Budgetary Controls & Cost Containment

Career Progression

Al Kabeer Grp; UAE Jan: 2001 to November 2016

Branch Head- Sales & Marketing UAE & (Mena Region)

Profile revolves around overseeing all aspects of field sales (UAE & Export) and operations for FMCG. Responsible for the performance, profit & loss, compliance, people management and Inventory management.

Key Accomplishment Successfully improved branch profits; transformed the branch from nil performance to

a rustic growth of 100% ++ during a span of 4 years of time Set challenging cross-functional goals that support the organizational goals &

strategies. Effectively maintained warehouse operations while growing business Created and nurtured a well-balanced, diverse, focused team through motivation,

leadership, training, and establishment of sales process as the foundation for business success

Integrated functional strategies, utilizing business expertise to reach financial and operational objectives.

Researched and developed new strategies to achieve company goals and objectives – Deployed resources to reach financial forecast and business objectives.

Developed plans for managing/retaining talent inside organization and for improving leadership strength.

Developed operational functions essential for increasing branch’s productivity such as product promotion and placement with key channels on competitive pricing

Monitored company policies and developed new operational procedures for branch in order to increase efficiency.

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Sales Manager-Dubai

Responsibilities: Responsibilities revolved around handling all MAJOR Key accounts like Carrefour/ LULU

Group/ Spinney’s/ Hyper panda and all Co-operatives. HORECA management included all 4 & 5 Star Hotel properties Active member of senior management to negotiate Contracts and manage Exhibitions. Responsible for procuring Indian meat & frozen vegetables on best price to achieve

growth margins.

Key Accomplishment Contributed more than 100% sales per annum Business developed and set cold storage facilities in northern emirates and Abu Dhabi

& RAK.

Armada Distribution LLC; Dubai, UAE: Dec 1994 to Dec 2000

Brand & Key Account Manager (Evian Mineral Water)

Responsibilities:Charged with delivering revenue growth, market-share expansion of brands assigned.Responsible for brand awareness and sales in Supermarkets & Institutions.

Instrumental in negotiations and finalization of short & long term contracts in UAE & Muscat with 5 Star Premium Properties.

Evaluated effectiveness of brand management strategies in order to focus on most rewarding and profitable approaches.

Planned and implemented cost effective media & advertising plans, promotional campaigns involving a myriad of media, merchandising, and collateral methods / tactics.

Maintained periodic reviews of marketing activities, customer feedbacks to identify market opportunities for new and existing products.

Key AccomplishmentContributed sales growth from 24-container load to 70 containers per annum.

National Trading & Development Est.; Dubai, UAE: Mar-1988 – Nov 1994

Sales Executive

Responsible for marketing consumer and household products in Dubai, Sharjah & Ajman. Also implemented sales promotional schemes and evaluated market responses in co-ordination with Branch Manager

Academic Achievements & Professional Training

Sales Training Programme London Management Consultants Ltd

Bachelor of Commerce-1987Bhavans college andheri, Mumbai, India

***************************************************************************************Personal Details

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Nationality: Indian Languages: English / Hindi / Marathi /Arabic Date of birth: 24/05/1967Marital Status: Married Driving License: Valid UAE License Visa Status: Residence

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