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**FOR IMMEDIATE RELEASE**
MOMENT FACTORY AWARDED $1 MILLION IN FUNDING BY CANADIAN MEDIA FUND TO DEVELOP INNOVATIVE X‐AGORA SOFTWARE FOR VISUAL ARTS APPLICATIONS
MONTREAL (November 10, 2010) – Montreal‐based Moment Factory was recently awarded $1 million in funding for ‘Experiential Media’ from the Canadian Media Fund (CMF) to complete development of its cutting edge X‐AGORA software. X‐AGORA allows for the convergence of multiple sources of content for different delivery modes such as interactive videos and light shows controlled by audience reactions. X‐Agora offers compatibility with an array of mediums including the World Wide Web, mobile technologies, video games, movies and the stage. The power of the X‐Agora platform comes from its ability to remove the traditional boundaries and constraints that exist when engaging with and transforming a space. Moment Factory was invited by Montreal’s Quartier Des Spectacles to create a permanent interactive installation using components of its X‐AGORA software. An interactive screen, which currently lights up ‘La Vitrine Culturelle’, is now equipped with a high‐tech system, enabling passers‐by to interact with shapes generated by 35,000 LED light bulbs. Components of the X‐Agora software are currently being used in museums, entertainment destinations and live shows. Moment Factory is renowned for creating extraordinary, immersive and interactive visual installations and shows ranging from: Mosaika, which illuminated the Federal Parliament Buildings in Ottawa with a light and sound panorama, to the energy efficient Sails of Light Show which enraptured visitors to Vancouver during the Winter of 2010 with a dynamic canvas of colours and themes projected onto five giant sails at Canada Place. These and other intuitive installations such as Elixir, the multimedia animation of the largest outdoor fountain in Canada, projects for Cirque du Soleil’s Aquamagika in the Canada Pavilion at the Universal Exposition in Shanghai and as a component of the luxurious Burj Khalifa Tower in Dubai. “With the financial participation of the Canadian Media Fund, Moment Factory will continue to work towards the development of X‐AGORA for commercial use,” said Eric Fournier, Executive Producer at Moment Factory. “X‐AGORA was created in response to a growing demand for immersive interactive spaces and facilities. This investment will allow Moment Factory to remain
on the cutting edge and continue to position Canada as an innovative leader in technology, the arts and culture.” The CMF’s Experimental Media investment supports the creation of digital content and interactive application software and is awarded to Canadian companies who are at the forefront of innovation ABOUT MOMENT FACTORY Founded in 2001, Moment Factory has over 50 employees at its headquarters in Montreal. The company has completed over 300 projects in the field of creative multimedia environments for clients such as Cirque du Soleil, Bell and The Walt Disney Company. Moment Factory has completed permanent interactive installations in Dubai, Montreal, Calgary, Las Vegas, Vancouver and Atlanta. Moment Factory has also created the show Mosaika, a projection on the federal parliament in Ottawa.
‐30‐ For more information about Moment Factory and to view a portfolio of their work, please visit
www.momentfactory.com and http://www.vimeo.com/momentfactory
Press Contacts: Aerial Communications Group Jesse J. Bernstein Tel: 416.787.6577 e. [email protected] Naomi Strasser Tel: 416.787.6577 e: [email protected]
