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Arielle Moncure's Professional Portfolio
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professional portfolio
ariellemoncure
Education
An Advertising/Public Relations & Psychology double major and collegiate student-athlete with creativity, skills, work ethic and a passion for work in the
field of advertising.
Abilene Christian University (2009-12)• GPA: 3.8/4.0• Honors College Student• Advertising & Psychology Double Major• Support field in Business
• Adobe InDesign, Illustrator, Photoshop & Dreamweaver• Microsoft Word, Publisher, Excel & Powerpoint• Final Cut Pro & Express• SPSS Statistical Analysis
• HTML & CSS Coding• Multimedia production• Web Usability Optimization• Intermediate Spanish • Conversational French & German (self-taught)
• Event Planning Experience• Experience with Media Planning & Web Analytics• Extensive Travel Experience (Domestic & Abroad)
Group Account Director, Morris & Mitchell Student-run Ad/PR Agency (2012-2013)Departmental agency that gives students professional experience with actual clients on and off campus. The variety of work includes event planning. press releases, copywriting, branding, market research, web development, social media, creative work and more. The group account director is the highest student position in the agency.• Manages all of the projects and accounts, agency finances and billing, weekly agency meetings, a six-person leadership team, and the 30+ person staff
Project Manager, Coleman EDC 4A Website Redesign Team (2012)Created a website for the Coleman, TX Economic Development Council, a municipal group• Taught myself WordPress and PHP coding to create 2 websites for the client• Handled all of the coding, design implementation, SEO• Created a website user’s guide for the client to update the site themselves• Contributed to the photography, design, and copywriting• Received a departmental award for going “Above and Beyond the Call”Team Member, AYSA Rebranding Project (2012)Devised a new brand identity and brand language for the Abilene Youth Sports Authority, a local non profit organization• Also moved the client’s website and web mail to a new server for themTeam Member, ACU Journalism Department Senior Send-Off (2012)Annual event to celebrate the graduating seniors• Promotional implementation contributed to a 95% turnout amongst students.
ariellemoncure
913.461.8860
ariellemoncure.com
12603 Granada Rd
Leawood, KS 66209
@ArielleMoncure
Skills & Knowledge
Experience
• Morris & Mitchell Student-run Agency• Study abroad Summer 2011 • Communication Law in Oxford, England • Psychology in Leipzig, Germany
Secretary & Historian, GATA Women’s Social Club (2010-2012)GATA is a Non-Greek Women’s sorority on campus that was started in 1920. Secretary/Historian is an elected officer position that is in charge of all of the internal and external media and promotion for the group. I was also an integral part of an officer team who worked together to achieve the organizational goals.• Created media and promotion led to a 150% increase in club membership• Managed over $8,000 in merchandise orders, yielded more than $1,000 in profit• Designed and produced over 35 different merchandise items for members• Wrote and designed over 40 weekly member newsletters• Managed all documentation, created 2 year-end videos, edited and printed over 400 photosVideo Production Manager, In The Red Fashion Show (2010-2012)An independent fashion event to benefit The Red Thread Movement, a student-run charity that works to end sex-trafficking in Nepal. • Created promotional videos that contributed to over $5,000 in revenue for the charity• Managed a three-person team to cover video for all of the aspects of the event
Abilene Christian University Full Presidential Scholar (2009-Present)The highest academic scholarship awarded to incoming FreshmenUniversity Scholar Award (2012)Award presented to the 50 most outstanding students in the ACU graduating classMember of the Phi Eta Sigma and Alpha Chi National Honors SocietiesAbilene Christian University Dean’s List (2009-Present)
Spring Break Service Campaigns to Costa Rica (2010), and New Orleans (2009)Lunch Buddy Mentor, Big Brothers Big Sisters, (2010-Present)Volunteer, In The Red Charity Fashion Show (2010-2012)Volunteer Coach, Local U9 Girl’s Soccer Team (2011)Weekly Volunteer at Local Retirement Home (2010-2011)
• Advertising • Creative • Innovative • InDesign • Illustrator • Photoshop • Final Cut • HTML • CSS • SEO • Dreamweaver • Public Relations • Marketing • Honors • Volunteer
• Manager • Web Design • Spanish • Travel • Word • Excel • Powerpoint •
Scholarship Athlete, ACU NCAA Women’s Soccer Team (2009-Present)Secretary/Historian, GATA Women’s Social Club (2010-2012)Member, ACU Ad/PR Club Chapter (2010-Present)
Freelance Website Design and Hosting (2012-Present)Designing websites for various businesses and individuals to increase effectiveness
Experience (continued)
Achievements
Activities
Volunteer Work
Keywords
ariellemoncure CONTINUED - PAGE 2
Organizational ChartSpring 2012
Christine PainterGroup Account Director
Amanda Best
Account Director
Staff Staff Staff Staff Staff Staff
Staff Staff Staff Staff Staff Staff
Staff Staff Staff Staff Staff Staff
Joyce HaleyFaculty Advisor
Katie Beth Ware
Account Director
Andrew CramerAccount Director
Clayton Smith
Multimedia Director
Michael McCartyCreative Director
JulieNeill
Art Director
Victoria CostaProject
Manager
Eyrah Quashie
Social Media Manager
Shea RattanProject
Manager
Preston Watkins
Project Manager
Hayley Reppart
Project Manager
Taylor Edwards
Project Manager
Arielle Moncure
Project Manager
MichaelMcKissick
Project Manager
JillDougher
Project Manager
Julie Coppedge
Project Manager
Sarah KellyProject
Manager
Corri Anne WesleyProject
Manager
chartsorganizational
Organizational ChartSummer 2012 - Spring 2013
Arielle MoncureGroup Account Director
Taylor Edwards
Account Director
Staff Staff Staff Staff Staff Staff
Staff Staff Staff Staff Staff Staff
Staff Staff Staff Staff Staff Staff
Joyce HaleyFaculty Advisor
Haley Thompson
Account Director
Allison GilbertAccount Director
David SingerCreative Director
Emily Pybus
Art Director
Project Manager
Project Manager
Project Manager
Project Manager
Project Manager
Project Manager
Project Manager
Project Manager
Project Manager
Project Manager
Project Manager
Project Manager
Amber PeckSponsor
President
Member
VicePresident
PledgeMom
Treasurer Secretary/Historian
Social/Rush
DirectorChaplain
Intra-mural
Director
Member Member Member Member Member Member Member
Member Member Member Member Member Member Member Member
Member Member Member Member Member Member Member Member
Member Member Member Member Member Member Member Member
Member Member Member Member Member Member Member Member
Member Member Member Member Member Member Member Member
Member Member Member Member Member Member Member Member
Member Member Member Member Member Member Member Member
Member Member Member Member Member Member Member Member
Member Member Member Member Member Member Member Member
Organizational ChartSpring 2011 - Spring 2012
Betsey CraigSponsor
Jennifer Ellison
Sponsor
Wendy Kilmer
Sponsor
Sheila Hilton
Sponsor
Personal References
Joyce Haley, Advertising Professor
Professional References
Faculty Advisor at Morris & Mitchell Student-run Ad/PR Agency and Mentor
Abilene Christian University
phone: 325.674.2026 email: [email protected]
Christine Painter
Group Account Director at Morris & Mitchell Student-run Ad/PR Agency
Abilene Christian University
phone: 817.235.7170 email: [email protected]
Event Director for the In The Red Charity Fashion Show 2011phone: 321.848.1055 email: [email protected] Puckett Abilene Christian University
Dr. Cheryl Bacon, Journalism Dep’t Chair
Morris & Mitchell Client for the Senior Send-Off Event Project
Abilene Youth Sports Authority
phone: 325.674.2296 email: [email protected]
Jon Smith, Managing Director
Client for Morris & Mitchell AYSA Re-branding project
Abilene Christian University
phone: 325.692.2972 email: [email protected]
Dr. Susan Lewis, Journalism Professor
Faculty advisor, former professor and mentor
Abilene Christian University
email: [email protected]
Dr. Jennifer Shewmaker, Psychology Professor
Professor during 2011 study abroad in Germany and family friend
Abilene Christian University
email: [email protected]
Social club sponsor and mentorphone: 325.669.3209 email: [email protected]
Betsey Craig, Sponsor GATA – Abilene Christian University
Jennifer Ellison, Sponsor
Social club sponsor
Fuller Graduate School
phone: 325.674.2632 email: [email protected]
Brooke Haverty
Family friend and mentor of nine years
Director of Events – Abilene Christian University
phone: 913.221.6472 email: [email protected]
ariellemoncure
913.461.8860
ariellemoncure.com
12603 Granada Rd
Leawood, KS 66209
@ArielleMoncure
refrences
Problem: The Senior Send-Off, an annual departmental event for the graduating
seniors, lacks any kind of personality or theme, and is becoming monotonous.
ariellemoncure
913.461.8860
ariellemoncure.com
12603 Granada Rd
Leawood, KS 66209
@ArielleMoncure
Coleman EDC 4A Website Project
JMC Senior Send-Off Project
Morris & Mitchell Agency Website
Problem: Website project with nobody who knew how to code wordpress and a very busy multimedia director who did not have time to work on itSolution: I take over the project, teach myself wordpress and php, and code the site myselfOutcome: The site was completed on time, on budget, and the client asked us to do a second site and desired to work with the agency again the next semester.“I don’t know what we would have done without you this semester. No one else would have had the staying power to finish the site.” -Joyce Haley, M&M Faculty Advisor Before After
www.colemanedc4a.com
Solution: I rebranded the event and gave it the vintage nautical theme “Bon Voyage”
Outcome: The event went smoothly with a 96% turnout of the graduating senior class,
and we came in under budget.
The ACU Department of Journalism and Mass Communication
Cordially invites you to
To celebrate the graduating class of 2012
Join us for a dessert reception
May • August • December
Monday, April 23 • 8 p.m.Shore Art Gallery
Abilene Christian University
Monday, April 23 • 8 p.m.Shore Art Gallery
ACU Department of Journalism and Mass Communication
Department of Journalism & Mass Communication • Abilene Christian UniversityACU Box 27892, Abilene, TX 79699 • www.acu.edu/jmc
invitation flyer
stationary logo
branded bottles containing letters from professorspadfolio gifts
Before Afterwww.morrisandmitchell.com
Problem: The agency website was outdated, not user friendly, lacked features, and was extremely difficult to maintain and update regularlySolution: I designed a new wordpress site for the agency to optimize usability, integrate our blog, give a portfolio space to showcase our work and provide hassle free maintenance, even for those who aren’t familiar with coding.Outcome: Site traffic has increased and potential clients have been able to learn more about us.
Formula for Success
ariellemoncure
ariellemoncure
913.461.8860
ariellemoncure.com
12603 Granada Rd
Leawood, KS 66209
@ArielleMoncure
S = x (2 k • e)p
S = successx = hard work
k = knowledgee = experience
p = passiont = time
1/ t
