MY RLA Pitch Deck_Dec.16

Software with Service

YOUR TOTAL

DIGITAL

MARKETING

SOLUTION Presented by Steve Atwill

Client Success is at the Core of our Success

16+ DIGITAL PRODUCTS

Our Australian & New Zealand – Growth & Activity 2008 - 2016

What makes ReachLocal different from other Digital Marketing suppliers?

• Measurable results so you can see the value of each dollar spent.

• Tools to give you a great understanding of performance and your ROI.

• We tailor each marketing solution to your precise needs and online marketing

requirements.

• Award winning technology platform.

• Real-time optimisation of search terms that yield contacts rather than just clicks.

• Award winning attribution and lead nurture and conversion (ReachEdge)

WE OFFER A FULL DIGITAL SERVICES SOLUTION

Buyer Funnel The Marketing Opportunity - Your Digital Landscape

Search Engine Ads

Top 5 Marketing Challenges

73% of business owners work with multiple marketing partners1 using over 10 different media types 2

1 ReachLocal client survey (June 2014) 2 BIA Kelsey research 2014

What should I

focus on?

What’s working?

I’m time poor.

What are my competitors

doing?

I’m being “sold” all the time.

Software With Service

TotalLiveChat

ReachSearch

ReachRetargeting

ReachDisplay

TotalBannerNow

SEOLocal

ReachEngage ReachSocial Ads

ReachSEO Local

Total Live Chat

ReachSearch

ReachSEO Plus

ReachRetargeting

ReachDisplay

Total Banner Now

ReachSocial Ads

ReachEdge – Source & Lead Tracking

SOFTWARE WITH SERVICE

WHERE DO YOU WANT TO BE? Compare your Web Presence and Performance to the industry top performers within your market. Agree

on benchmark and goals for your business from Web Presence and Performance.

HOW ARE WE GOING TO GET THERE? Build a plan to reach your goals. Monitor, track and provide you with regular updates on progress.

WHERE ARE YOU NOW? Web Presence: measure your online reach. Web Performance: how many leads are you getting?

Client Success through Software

with Service



We Help Build

and Maintain a

STRONG

Web Presence

We Track &

Measure

your Web

Performance

Software with Service

MEASURE

Your Web

Presence


How do you

compare with

competitors in

your industry?

WHAT THIS MEANS FOR YOUR HELP BUILD THEIR COMPLETE WEB PRESENCE, MAKING SURE THEY SHOW UP AND LOOK GREAT ON ALL THE PLACES THAT CONSUMERS SEARCH, SURF, AND SOCIALISE ONLINE.

Website: WPS

Industry

Average60

Industry

Average52%

Industry

Leaders83

Industry

Leaders100%

SEO

Analysis:

Domain

Redirection

Flash

ExcludedSEF URL

Industry

Average57% 90% 41%

Industry

Leaders100% 90% 60%

58%

80%

40% 82%

Frames

Excluded

90%

90% 60% 100% 20% 100% 60% 60% 60%

Headings

Included

Image

Optimization

43% 67%

Meta

Description

Compliance

78% 48% 90% 3% 76%

Robots.txt Sitemap.xmlTitle Tag

ComplianceLocation In Title Unique Title

Industry

Leaders90% 90% 60% 100%

Industry

Average58% 55% 37% 61%

Computers, Telephony & Internet

Social

Media:

Facebook

PageTwitter profile

YouTube

ChannelLinkedIn Profile

Google +

ProfileResponsive Design:

ReachScore This is page 1 of a 3 page

Web Presence Audit

Report - Example shown

is from our website

We use accurate auditing software to

understand what your current strengths and

weaknesses are in your web presence.

We help build your complete Web Presence,

making sure you show up and look great when

found in all the places that your potential

customers Search, Surf and Socialise online.

WHAT THIS MEANS FOR YOUBUSINESS

TRACK your

digital

marketing

success


Know what is working

And what’s not!

WHAT THIS MEANS FOR YOUR OUR AWARD-WINNING REACHEDGE SOFTWARE MAKES IT EASIER FOR YOUR CLIENTS TO TRACK WHICH SOURCES

DRIVE THE MOST LEADS AND MEASURE THEIR ROI.

COUPLED WITH OUR DEDICATED SERVICE TEAM, WE’LL ENSURE THEY GET THE BEST SUPPORT AND RESULTS.

Our Award Winning ReachEdge marketing insights software makes it easier for you to track sales leads, form

submits & emails and from which online sources they originated from, all designed to provide valuable

insights around which source is the most effective with providing better opportunities and ROI!

This software also comes with our “Service” our Marketing Analysts support you all the way, these dedicated

team members will ensure you get the best web presence and direct results.

Smart Source Tracking

Paid Ads Organic Search Directory Listings Social Pages Direct to Site Other Source

1300 000 421 1300 000 876 1300 000 850 1300 000 948 1300 000 395 1300 000 473 1300 000 123 ReachEdge

automatically displays a

unique phone number for

each marketing source,

so you know exactly

which web presence

sources are bringing you

new contacts and better

prospects / customers.

All contacts available via

a Smartphone App if

required!


Your Web

Presence

Your Web

Performance Your

Benchmarking

Your Success

Roadmap

Get a centralised view

on what works & what

doesn’t, so you can be

more efficient.

Track your progress

against industry

standards and goals.

Grow your web

presence to broaden

your discoverability and

online reach.

We’ll outline a

detailed plan of

attack and work with

you to get there.


We’ll work

with you to

MEASURE

progress

and PLAN

for success

Provides quarterly

review for industry

benchmarking and

strategic planning

Digital

Marketing

Consultant

Provides monthly

review for insights on

performance and

growth

Marketing

Analyst

YEARLY CYCLE

CLIENT

Informed decision making and a digital marketing plan that grows your business

BEGIN Digital Marketing

Consultant Strategic planning with

introducing Initial product

solutions and then quarterly

review towards goals &

industry

Benchmark.

Marketing Expert Provides monthly review for

insights on growth and

Performance along with

quality campaign assurance

SEO Project Manager Project manage the SEO

plan engage with clients to

work on website and provide

regular updates

ReachEdge

Marketing Insights with Lead tracking,

Capture & Nurturing.

• Respond quickly to leads with lead

management and real-time

notifications

• Stay in front of new leads over time

with marketing automation

• Understand what marketing drives

leads with easy-to-read analytics

ReachEdge

DIGITAL ADVERTISING

ReachEdge Maximise the opportunities to grow your business

DIGITAL ADVERTISING ReachEdge

What Makes ReachEdge Different?

As soon as ReachEdge is

activated, it can start

capturing new leads. Plus,

we’ll walk you through your

new software to ensure

you’re set up for success.

ReachEdge is the one

tool you need to improve

lead response, stay in

front of your leads, and

understand what

marketing works best.

ReachEdge is one of

the most affordable

ways to track your

leads and get more

ROI from your

marketing efforts.

Unlike more complex

solutions, ReachEdge is

a snap to add to your

website and works with

existing business

systems and processes.

Grow ROI Cost

Effectively

Single Software

Solution

Simplify Setup

& Integration

Deliver Results

on Day 1

$ p/cycle REACHEDGE

$99 excludes

gst standard telco set up

ReachLocal App

ReachLocal Mobile App ReachLocal Mobile App

DIGITAL ADVERTISING

See results and leads on the go.

• Access reports for ReachLocal Media campaigns on Android or iOS devices

• See campaign metrics like clicks, calls, web events and more

• Filter reports by date range or lead type, such as calls, emails, forms and chats

• Play back calls, review form fills and charts, and add notes to new leads

• Get notifications of new leads and respond via phone or email right from the app

The mobile app works with ReachSearch, ReachDisplay, ReachRetargeting and TotalLiveChat

Software With Service

TotalLiveChat

ReachSearch

ReachRetargeting

ReachDisplay

TotalBannerNow

SEOLocal

ReachEngage ReachSocial Ads

SEOLocal

Total Live Chat

ReachSearch

Reach SEO Plus

ReachRetargeting

ReachDisplay

Total Banner Now

ReachSocial Ads

SEOLocal

24 Copyright 2015 ReachLocal, Inc.

91% of Mobile Search is for Local

Businesses & 18% result in same day

transaction


• Boost visibility in web and mobile

search results

• Get more visits from maps, local

directories, and social media

• Turn more visitors into leads and

customers with our integrated

software

• Know how many leads and calls

you’re getting from SEO

SEOLocal

WEB PRESENCE

SEOLocal Optimise your website for local searches

Keyword

Research

Search-Optimised

Content

Blog Posts &

Infographics

Location Page &

Local Tagging

Existing website

content updated to

engage visitors with

your core products

and services

Regular posts on your

blog so your site

remains relevant to

people and search

engines

Best SEO keywords

based on your top

products or services so

your site shows up for

relevant searches

Locally-optimised

metadata and mark-

up to help your site

show up for location

based searches

WEB PRESENCE SEOLocal

What you get: on your website

Skilled

Support

Publish Fresh

Content

Optimised Local

Listings

Access to an experienced

SEO Consultant, who

manages all of the changes

and updates you need

Engaging blog and premium

content which focuses on core

product or service topics and

shared across the web

Listings in 100+ directories get

you found in more places

and improve your site’s

search performance


What you get: across the web

• Integrated with ReachEdge lead tracking

and conversion software

and reporting

• Breaks down results by visits, contacts,

leads, and customers

• Easily measure performance over time

• Shows how many calls, emails and forms

you receive from your SEO efforts

• Utilises ReachEdge to track and report


SEOLocal: metrics that matter


What we do for you

Directory Check Directory Placements (i.e. True Local; yellow

pages)

fresh Page Content

Technical Audit

Blogs articles (1 per cycle)

Competitors Search Behaviour Strategic Opportunities

Implement Changes To Your Website & Technical Quick Fixes

Ongoing Reporting (after each cycle)

Research &

Client Behaviour

Content

Web Visibility

| |

|

|

Meta Data |

$1,399

+ gst

Up to 2 locations

10 keywords

5 focus pages

1 blog pieces per cycle

Reach SEOPLUS

Marketing Opportunity - Your Digital Landscape Buyer Funnel


What is SEO – Important Factors [a holistic approach to your web presence/performance]


CONTENT EXPLAINED


CONTENT – SOCIAL SHARING


INDUSTRY UPDATES

Site Wide Audit

Project Inclusions &

What you can expect from us


PROJECT INCLUSIONS

SERVICE Fully managed service (technical support, marketing analyst, development team – in house) Responsive technology and best practice – dynamic & bespoke monthly activity specific to each client & industry. Full website audit (content, links, on site, technical etc.) National Focus

Baseline development for monthly benchmarking Keyword research Bespoke strategy planning (month 1 and monthly reviews) Monthly Marketing Analyst reviews, reporting and support Competitor analysis Monthly customized project and activity plan (full transparency)

ON-SITE Creation & Optimisation of blog page Optimisation of location page (local SEO & Google best practice of any SEO strategy)

Creation & optimisation of existing and new service & product pages (in line with focus) Development & optimisation of content – fresh website copy in line with focus Technical recommendations & optimisation (from audit and more) Full onsite implementation (fully managed service) Crawl error checks and fixes - ongoing


PROJECT INCLUSIONS

OFF-SITE Backlink review, clean-up and optimisation

Directory audit and clean up (optimisation) Citation development and optimisation Social media channel bookmarking & development – as required Google + / Google Maps optimisation YouTube optimisation – as required

Content syndication – as required

REPORTING Google Analytics set up and installation Custom goal creation for monthly reporting

Custom GA dashboard creation for monthly reporting GA goal and conversion tracking and reporting Google webmaster set-up for monthly reporting ReachEdge reporting – personal login (ADDITIONAL SERVICE) Full Transparency and support (skilled team specific to your business)

CONTENT Monthly blog creation – multiple monthly as required Premium content creation – Every 3 Months On site copy development & optimisation – Focus Specific Location pages optimised – as required

Additional pages created – as required


BUDGET RECOMMENDATIONS

• SEOPLUS: $3000-4500+GST p/month*

• Edge Tracking: $99 p/month**

*This is based on the range of focuses to be optimised, website size, the

initial website audit, and competitiveness of your industry.

**ReachEdge: Pending compatibility check

TotalLiveChat

WEB PRESENCE

How many people leave your site

without contacting you?

TotalLiveChat

Advertising brings lots of consumers to your site • Many leave without contacting you • Many want an alternate way to get information

EX

IT

LEA

DS A

DV

ER

TISIN

G

TotalLiveChat increases leads by up to 30%!

• Get more sales leads from interested site visitors

• Provide a great customer experience that keeps

people on your website

• Track and report on leads so you can see what's

working

• Increase return on investment from your

advertising efforts

• Get a competitive advantage, reducing the

need for potential customers to shop around on

competitor websites

TotalLiveChat

WEB PRESENCE

TotalLiveChat How many people leave your site without contacting you?

WEB PRESENCE TotalLiveChat

Allows you to connect directly

with your customer. • Enhance the visitor experience

• Reduce website bounce rates

• Increase calls from marketing efforts

Trained Chat

Agents

Lead

Reports

24/7 Site

Monitoring

Easy

Setup

Have total transparency on how many new leads live

chat is getting you. Reporting includes chat leads and call

recordings.*

Get leads from prospects no matter when they visit your site. You’ll receive an

instant email summary of each new chat lead.*

Engage real-time with site visitors and

collect their contact

information.

Starts as soon as your unique code has

been added to your

site. (Required for Non-ReachEdge

clients only)

What do you get?

WEB PRESENCE TotalLiveChat

Call Connect

Feature

Enhance the visitor experience by allowing your customer to

connect directly with you.

WEBSITES UP TO

1,000 VISITORS

$159 or

$199 for Health & Legal

Professional

WEBSITES UP TO

2,000 VISITORS

$309 or


Professional

WEBSITES UP TO

5,000 VISITORS

$769 or


Professional

*

*Cost per lead model available for websites with 5,000+ visitors

*

ReachSearch

• Drive leads from local searchers on

web and mobile

• Expand your reach across all major

search engines and directories

• Lower your cost per contact and

increase your ROI with Conversion

Based Optimisation

ReachSearch

WEB PERFORMANCE

ReachSearch Reach more consumers who are ready to buy

Performance

Keywords

Google Premier

SME Partner

Mobile Ads &

Landing Pages

We choose the right

keywords based on

data from 300K+ search campaigns so

your text ads show up

for relevant local

searches

If your website is not mobile

friendly we setup a mobile

landing page* to help you drive more contacts from

mobile visitors

98% of Places

People Search

Our extensive network

gets you covered on all the major search engines

and directories

Recipient in 2014 for highest

performance and customer

satisfaction

ReachSearch

WEB PERFORMANCE

*Disclaimer: for eligible industries

What You Get: setup

Call Tracking &

Recording

Transparent

Reports

WATCH VIDEO

See all contacts and leads from your campaign via

ReachEdge lead tracking and conversion software

Access your campaign reports 24/7 through the web

or on your mobile through our dedicated app

Daily Conversion

Optimisation

Designed to deliver a lower cost per contact so you get greater ROI

for your budget

A collective team of search advertising specialists, setup

and manage your campaign to ensure optimal results

Skilled Setup and

Management

ReachSearch

WEB PERFORMANCE

What You Get: ongoing

https://www.youtube.com/watch?v=CL1ok5PX6rc


R.O.I. Reporting & Technology (Automated Conversion Based Optimisation)

Automated Keyword Conversion Based Optimisation & Performance Management Platform


Performance: Reports Prove Results

$ p/cycle REACHEDGE

199

$499

$ p/cycle REACHSEARCH

From $1,000 Min per budget cycle, Custom budgets prepared for each advertiser Plus Once only Set up charge

ReachRetargeting

ReachRetargeting

WEB PERFORMANCE

• Put Banner ads in front of

people most likely to engage

with you

• Bring previous website visitors back to your business

• Target new audiences based

on interests, characteristics,

and recent online behaviours

ReachRetargeting Stay top of mind with interested consumers

Site

Retargeting

Expanded

Audiences

Continuous

Targeting

Reach new audiences

based on their online

behaviours, interests or

characteristics.

Reach consumers

repeatedly over time,

so they remember

you when they are

ready to buy.

Detailed

Reports

See how many

impressions, site visits,

and contacts you

get from your

retargeting ads.

Show your ads to

people who have

previously visited

your website.

ReachRetargeting

WEB PERFORMANCE

What You Get

• Build brand awareness with

recent site visitors

• Bring prospects back to your

website so they contact you

• Lift the return on your

advertising investment

Site Retargeting Stay top of mind with recent site visitors

ReachRetargeting

WEB PERFORMANCE

Consumer Your Website

Consumer Leaves

your website

Popular Websites

• Reach people who have

recently searched for

keywords relevant to your

business, products or services

• Expand your reach to new

consumers who have shown

high purchase intent

Search Retargeting Market to people searching for your business type

ReachRetargeting

WEB PERFORMANCE

YOUR BUSINESS DISPLAY AD HERE CLICK

HERE

• Generate more awareness

and engagement from your

retargeting by reaching a

new, targeted audience

• Optionally enable your ads to

reach consumers who have similar traits and behaviours to

your recent site visitors

Lookalike Audiences Reach more people like your site visitors

ReachRetargeting

WEB PERFORMANCE

*Only available as a bundle with Site Retargeting

Site Retargeting

with Lookalikes

Search + Site

Retargeting

Site retargeting with ads also

shown to lookalike audiences with

traits similar to your site visitors.

National, DMA, or multi-city targeting included

Shows ads to recent site visitors

and those who have searched for

keywords related to your business.

National, DMA, or multi-city targeting included

ReachRetargeting

WEB PERFORMANCE

Program Options

$ p/cycle REACHRETARGETING

$399Min budget

ReachDisplay

WEB PERFORMANCE ReachDisplay

ReachDisplay Target consumers by building your brand across the web

• Build brand awareness with your

target audience

• Reach more consumers through

an extensive network of sites

• Lift the results of your other

advertising efforts

Access to Some Popular Inventory on Sites Such As:

…and many more!

Engagement

Optimisation

Location

Targeting

Network of

Premium Sites

Optimise your budget

across the networks

and sites that drive the

best performance

Reach the right

audiences in one or

more states, on the

websites they spend

most of their time

Get more awareness

on top news,

entertainment, and

lifestyle sites that

cover 89% of where

Australians go online

Detailed

Reports

See how many

impressions, site visits, and

contacts you get from

your display ads

ReachDisplay

WEB PERFORMANCE

What You Get

$ p/cycle REACHDISPLAY

$1,200 Min Budget

TotalBannerNow

• Generate interest and brand

awareness with eye-catching ads

• Get more clicks and website visits

• Customise your package based on

your goals and budget

TotalBannerNow

WEB PERFORMANCE

TotalBannerNow Get better results from ReachDisplay & ReachRetargeting

$ TOTALBANNERNOW

259

ReachSocial Ads


Why Social Ads?

Local Awareness

Mobile News Feed

Website Clicks

Mobile & Desktop News Feed, Right Rail

Retargeting

Mobile & Desktop News Feed, Right Rail

Bring more consumers to

your business website with custom CTAs to increase online engagement and

conversions

Generate awareness,

user engagement, and leads like phone calls

and in-person visits from local consumers

Increase brand

awareness and drive previous site visitors and

new, lookalike audiences to your website

Programmatic Options ReachSocial Ads

WEB PERFORMANCE

• Cost effectively reach very targeted audiences

• Build brand awareness

• Generate engagement

• Drive direct response through Facebook

Introducing ReachSocial Ads ReachSocial Ads

WEB PERFORMANCE

Local Awareness ReachSocial Ads

WEB PERFORMANCE

Grow awareness and offline conversions.

• Show your ads to users on the mobile site or smartphone app

• Encourage viewers to call you or get directions to your location through CTA buttons

• Increase page likes and engagements like comments and shares

Website Clicks ReachSocial Ads

WEB PERFORMANCE

Get more site visits.

• Drive brand awareness and clicks to your website

• Show your ads to Facebook users on desktop and mobile

• Customised CTA button with options including: Apply Now, Book Now, Contact Us, Learn More, Shop Now, Sign Up

• Website activity tracking so you can see what

actions Facebook users are taking

Retargeting ReachSocial Ads

WEB PERFORMANCE

Bring back site visitors.

• Drive brand awareness and ad clicks with our most cost-effective option

• Show your ads to people who have visited

your site

• Expand reach to new audiences who “look like” your target consumers

• Stay in front of interested consumers during their decision making process

Setup & Ad

Creative Measurable

Calls & Traffic

Optimisation &

Reports

Audience

Targeting Track your phone calls, foot

traffic and website activity via your campaigns, and increase your reach on

Facebook.

We use a combination of

technology & tools to measure and optimise

performance. You can view your results via our online

reports on demand.

Create interest for your

products and services with professionally

designed Facebook ads for mobile and / or

desktop.

Reach more consumers through a range of demographic and

geographic targeting

options which include age, gender and

location.

What You Get ReachSocial Ads

WEB PERFORMANCE


Face Book Campaign Type Comparisons

Program FB Awareness FB Clicks FB Retargeting

Purpose Target Mobile Users near the advertiser’s to encourage click to call or get directions

Drive Targeted user to visit the advertiser’s website

Retarget consumers on FB whom have already visited the advertiser’s website

Inventory News Feed News Feed & Right Rail News Feed & Right Rail

Devices Mobile (All hand held)

Mobile & Desktop Mobile & Desktop

Targeting GEO - Targeting (Address & Radial) Age & Gender Targeting

GEO – Targeting (Radius, City, DMA & National

• Retargeting • Lookalike Targeting • GEO Targeting - National

Creatives 1 – Image ads (min 4) CTA – Call Now / Get Directions

1 – Image ads (min 4) CTA’s – Apply Now , Book Now, Contact Us, Learn More, Shop Now, Sign UP

1 – Image ads (min 4) CTA’s – Apply Now , Book Now, Contact Us, Learn More, Shop Now, Sign UP

Min Budgets /

Cycles $500 / Min Cycles 4

$500 / Min Cycles 4

$300 / Min Cycles 4


Indicative Monthly Budgets

Campaign Type Representative Competitive Strong

Local Awareness

(Call ) or (Get Directions)

$500-$900 (1-15km radius)

Suitable for smaller

businesses

$1000-$2000 (10-50km

radius)

Suited to medium sized

businesses

$2100-$5000 (max)

Suited to medium & larger

businesses

FB Ads – Clicks to Website

(State / Suburb based

targeting)

$500-$1000 (suburb based)

$1100-$1300 (city based)


$1500-2500 (city based)


$3500-$5000 (city based)

FB Ads - Clicks to Website

(National targeting)

$2000-$2500 $2600-$3500 $3600-$5000

Website Retargeting

(Budget is based on Site visitors) < 1000 $300 : 1000 to 2000 $500 - $800 : 2000 to 3000 $800 - $1200 : >5000 $1500 - $2000

ReachSocial Ads

WEB PERFORMANCE

$ p/cycle REACHSOCIAL ADS

300 Budgets from


Steve Atwill DMC Queensland

0401 090 639

Documents

MY RLA Pitch Deck_Dec.16