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Nagy Webáruház Felmérést
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www.webshopexperts.hu
Nagy .
Ennek 586
2013-ban.
A alkottunk meg, hogy a
.
www.webshopexperts.hu
0
100
200
300
400
500
600
700
800
900
147
342
449
481
672
798
168
316
410 444
615
879 napi
2013 2012
A
72%-nak napi 200- -uk
-
www.webshopexperts.hu
2013-ban az
amely -
0 Ft
5 000 Ft
10 000 Ft
15 000 Ft
20 000 Ft
25 000 Ft
30 000 Ft
15 039 Ft
20 205 Ft
23 533 Ft
25 523 Ft
23 897 Ft 23 826 Ft
17 201 Ft 17 153 Ft 16 780 Ft 17 727 Ft
20 125 Ft
24 306 Ft
2013 2012
www.webshopexperts.hu
forgalma?
69%-
3% 2% 2%
24% 26%
18%
25%
0%
5%
10%
15%
20%
25%
30%
0-10%-ot
www.webshopexperts.hu
-
0,00
5,00
10,00
15,00
20,00
25,00
5,42
18,75
23,01 22,56
A forgalom -ban
www.webshopexperts.hu
51%-
legfontosabb
0%
5%
10%
15%
20%
25%
30%
35%
0 - 0,5 % 0,5 - 1% 1 - 1,5 % 1,5 - 2 % 2 - 3 % 3 - 5 % 5 % felett
30%
21%
11%
6% 5%
3% 3%
21%
30%
19%
12%
6%
5%
2% 3%
22% 24%
17%
12%
8%
5% 7% 5%
21%
2013 2012 2011
www.webshopexperts.hu
46%
21%
12%
6% 8% 7%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
www.webshopexperts.hu
0,00 %
0,20 %
0,40 %
0,60 %
0,80 %
1,00 %
1,20 %
1,40 %
1,60 %
0,81 %
1,14 % 1,15 %
1,40 % 1,39 %
1,45 %
www.webshopexperts.hu
0
0,2
0,4
0,6
0,8
1
1,2
1,4
1,61,58 1,54
1,45 1,45 1,42 1,33 1,32
1,25 1,24 1,17
1,12 1,12 1,11 1,10 1,04 1,04
0,98 0,97 0,96
-ban.
www.webshopexperts.hu
A 2012-
rendszerek,
fejlesztett is.
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
rendszer (pl.ShopRenter.hu)
22% 19%
11%
47%
26%
20%
13%
41%
2013 2012
www.webshopexperts.hu
Emellett
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
62%
86%
30%
58% 61%
4%
19%
2%
22%
2% 6%
www.webshopexperts.hu
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
80,00%
90,00%
MPL Posta Pont Pick Pack Pont
71,67%
24,57% 19,11%
22,01%
84,64%
14,85%
www.webshopexperts.hu
?
fiatal
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
80,00% 74,74%
17,58%
2,22% 2,73% 1,54% 1,19%
www.webshopexperts.hu
A 91%-a
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
80,00%
90,00%
100,00% 90,78%
1,37% 3,24% 1,37% 0,85% 0,34% 2,05%
www.webshopexperts.hu
0%
10%
20%
30%
40%
50%
60%
70%
80%
Informatika Marketing Webdesignsem
25%
45%
74%
36%
65%
2%
www.webshopexperts.hu
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
80,00%
SEO GoogleAdwords
Banner Social Media Kupon Affiliate Remarketing Facebook Egyiket sem
67,58%
75,77%
54,27%
30,20%
69,97%
41,98%
8,70%
30,72%
21,50%
52,73%
3,24%
ellenben a remarketinggel
www.webshopexperts.hu
28,37%
20,57%
12,67%
6,73%
15,19%
10,40%
10,18%
3,30%
3,56%
1,50%
38,60%
32,57%
29,95%
29,80%
21,54%
24,20%
19,46%
19,05%
12,25%
6,73%
21,86%
28,00%
25,58%
31,43%
25,40%
27,00%
23,05%
25,27%
21,16%
19,25%
9,07%
14,29%
21,89%
19,39%
22,68%
22,00%
29,64%
34,80%
32,29%
28,79%
2,09%
4,57%
9,91%
12,65%
15,19%
16,40%
17,66%
17,58%
30,73%
43,74%
0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 70,00% 80,00% 90,00% 100,00%
Banner
Affiliate
Kupon
Social Media
Remarketing
Google Adwords
SEO
www.webshopexperts.hu
Adwords, Etarget
mindenki remarketinget
0,00
0,50
1,00
1,50
2,00
2,50
3,00
3,50
4,00
4,50
Banner Affiliate Kupon Facebook Social Media Remarketing GoogleAdwords
SEO
2,18
2,50
2,86 3,01 3,01 3,10
3,25 3,44
3,74
4,07
www.webshopexperts.hu
- Iwiw
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
80,00%
90,00%
Facebook Iwiw Twitter Google+ Youtube Pinterest Instagram LinkedIn Nem
84,81%
2,90%
12,46%
29,35%
15,19% 10,07%
2,39% 5,80%
13,99%
87,35%
5,71% 12,45%
18,98%
15,92%
5,10%
18,05%
2013 2012
www.webshopexperts.hu
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
25,09% 24,74%
3,58%
13,99%
0,17%
9,90%
0,68% 2,39%
10,58% 8,02%
60,75%
www.webshopexperts.hu
-a vallja
41%-
0,00%
5,00%
10,00%
15,00%
20,00%
25,00%
30,00%
0 - 100embernek
100 - 500embernek
500 - 1000embernek
1000 - 2000embernek
2000 - 5000embernek
5000 -10000
embernek embernek
16,38%
18,26%
6,66%
9,39% 10,24%
4,10%
6,48%
28,50%
www.webshopexperts.hu
Rendelkeznek- ?
71%- .
-
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
Nem rendelkezem ilyennel,
fogok.
15,53%
55,63%
28,84%
www.webshopexperts.hu
Hogyan viszonyulnak a tartalommarketinghez?
30%- sem rendelkezik, illetve csak
37%- blogot.
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
Egyedi Egyik sem
69,28%
37,03%
54,61%
25,77%
11,26%
www.webshopexperts.hu
Copyright @ 2014 WebShop-Experts Kft.
Minden
WebShop-Experts Kft.
4028 Debrecen,
-308.
Telefon: 06-1-234-5011
Email [email protected]
Weboldal: http://www.webshopexperts.hu
WebShop-Experts Kft.
mailto:[email protected]:[email protected]://www.webshopexperts.hu/