Nagy Webáruház Felmérést 2014

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  • www.webshopexperts.hu

    Nagy .

    Ennek 586

    2013-ban.

    A alkottunk meg, hogy a

    .

  • www.webshopexperts.hu

    0

    100

    200

    300

    400

    500

    600

    700

    800

    900

    147

    342

    449

    481

    672

    798

    168

    316

    410 444

    615

    879 napi

    2013 2012

    A

    72%-nak napi 200- -uk

    -

  • www.webshopexperts.hu

    2013-ban az

    amely -

    0 Ft

    5 000 Ft

    10 000 Ft

    15 000 Ft

    20 000 Ft

    25 000 Ft

    30 000 Ft

    15 039 Ft

    20 205 Ft

    23 533 Ft

    25 523 Ft

    23 897 Ft 23 826 Ft

    17 201 Ft 17 153 Ft 16 780 Ft 17 727 Ft

    20 125 Ft

    24 306 Ft

    2013 2012

  • www.webshopexperts.hu

    forgalma?

    69%-

    3% 2% 2%

    24% 26%

    18%

    25%

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    0-10%-ot

  • www.webshopexperts.hu

    -

    0,00

    5,00

    10,00

    15,00

    20,00

    25,00

    5,42

    18,75

    23,01 22,56

    A forgalom -ban

  • www.webshopexperts.hu

    51%-

    legfontosabb

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    0 - 0,5 % 0,5 - 1% 1 - 1,5 % 1,5 - 2 % 2 - 3 % 3 - 5 % 5 % felett

    30%

    21%

    11%

    6% 5%

    3% 3%

    21%

    30%

    19%

    12%

    6%

    5%

    2% 3%

    22% 24%

    17%

    12%

    8%

    5% 7% 5%

    21%

    2013 2012 2011

  • www.webshopexperts.hu

    46%

    21%

    12%

    6% 8% 7%

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    45%

    50%

  • www.webshopexperts.hu

    0,00 %

    0,20 %

    0,40 %

    0,60 %

    0,80 %

    1,00 %

    1,20 %

    1,40 %

    1,60 %

    0,81 %

    1,14 % 1,15 %

    1,40 % 1,39 %

    1,45 %

  • www.webshopexperts.hu

    0

    0,2

    0,4

    0,6

    0,8

    1

    1,2

    1,4

    1,61,58 1,54

    1,45 1,45 1,42 1,33 1,32

    1,25 1,24 1,17

    1,12 1,12 1,11 1,10 1,04 1,04

    0,98 0,97 0,96

    -ban.

  • www.webshopexperts.hu

    A 2012-

    rendszerek,

    fejlesztett is.

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    45%

    50%

    rendszer (pl.ShopRenter.hu)

    22% 19%

    11%

    47%

    26%

    20%

    13%

    41%

    2013 2012

  • www.webshopexperts.hu

    Emellett

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    62%

    86%

    30%

    58% 61%

    4%

    19%

    2%

    22%

    2% 6%

  • www.webshopexperts.hu

    0,00%

    10,00%

    20,00%

    30,00%

    40,00%

    50,00%

    60,00%

    70,00%

    80,00%

    90,00%

    MPL Posta Pont Pick Pack Pont

    71,67%

    24,57% 19,11%

    22,01%

    84,64%

    14,85%

  • www.webshopexperts.hu

    ?

    fiatal

    0,00%

    10,00%

    20,00%

    30,00%

    40,00%

    50,00%

    60,00%

    70,00%

    80,00% 74,74%

    17,58%

    2,22% 2,73% 1,54% 1,19%

  • www.webshopexperts.hu

    A 91%-a

    0,00%

    10,00%

    20,00%

    30,00%

    40,00%

    50,00%

    60,00%

    70,00%

    80,00%

    90,00%

    100,00% 90,78%

    1,37% 3,24% 1,37% 0,85% 0,34% 2,05%

  • www.webshopexperts.hu

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    Informatika Marketing Webdesignsem

    25%

    45%

    74%

    36%

    65%

    2%

  • www.webshopexperts.hu

    0,00%

    10,00%

    20,00%

    30,00%

    40,00%

    50,00%

    60,00%

    70,00%

    80,00%

    SEO GoogleAdwords

    Banner Social Media Kupon Affiliate Remarketing Facebook Egyiket sem

    67,58%

    75,77%

    54,27%

    30,20%

    69,97%

    41,98%

    8,70%

    30,72%

    21,50%

    52,73%

    3,24%

    ellenben a remarketinggel

  • www.webshopexperts.hu

    28,37%

    20,57%

    12,67%

    6,73%

    15,19%

    10,40%

    10,18%

    3,30%

    3,56%

    1,50%

    38,60%

    32,57%

    29,95%

    29,80%

    21,54%

    24,20%

    19,46%

    19,05%

    12,25%

    6,73%

    21,86%

    28,00%

    25,58%

    31,43%

    25,40%

    27,00%

    23,05%

    25,27%

    21,16%

    19,25%

    9,07%

    14,29%

    21,89%

    19,39%

    22,68%

    22,00%

    29,64%

    34,80%

    32,29%

    28,79%

    2,09%

    4,57%

    9,91%

    12,65%

    15,19%

    16,40%

    17,66%

    17,58%

    30,73%

    43,74%

    0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 70,00% 80,00% 90,00% 100,00%

    Banner

    Affiliate

    Kupon

    Social Media

    Remarketing

    Google Adwords

    SEO

  • www.webshopexperts.hu

    Adwords, Etarget

    mindenki remarketinget

    0,00

    0,50

    1,00

    1,50

    2,00

    2,50

    3,00

    3,50

    4,00

    4,50

    Banner Affiliate Kupon Facebook Social Media Remarketing GoogleAdwords

    SEO

    2,18

    2,50

    2,86 3,01 3,01 3,10

    3,25 3,44

    3,74

    4,07

  • www.webshopexperts.hu

    - Iwiw

    Pinterest

    0,00%

    10,00%

    20,00%

    30,00%

    40,00%

    50,00%

    60,00%

    70,00%

    80,00%

    90,00%

    Facebook Iwiw Twitter Google+ Youtube Pinterest Instagram LinkedIn Nem

    84,81%

    2,90%

    12,46%

    29,35%

    15,19% 10,07%

    2,39% 5,80%

    13,99%

    87,35%

    5,71% 12,45%

    18,98%

    15,92%

    5,10%

    18,05%

    2013 2012

  • www.webshopexperts.hu

    0,00%

    10,00%

    20,00%

    30,00%

    40,00%

    50,00%

    60,00%

    70,00%

    25,09% 24,74%

    3,58%

    13,99%

    0,17%

    9,90%

    0,68% 2,39%

    10,58% 8,02%

    60,75%

  • www.webshopexperts.hu

    -a vallja

    41%-

    0,00%

    5,00%

    10,00%

    15,00%

    20,00%

    25,00%

    30,00%

    0 - 100embernek

    100 - 500embernek

    500 - 1000embernek

    1000 - 2000embernek

    2000 - 5000embernek

    5000 -10000

    embernek embernek

    16,38%

    18,26%

    6,66%

    9,39% 10,24%

    4,10%

    6,48%

    28,50%

  • www.webshopexperts.hu

    Rendelkeznek- ?

    71%- .

    -

    0,00%

    10,00%

    20,00%

    30,00%

    40,00%

    50,00%

    60,00%

    Nem rendelkezem ilyennel,

    fogok.

    15,53%

    55,63%

    28,84%

  • www.webshopexperts.hu

    Hogyan viszonyulnak a tartalommarketinghez?

    30%- sem rendelkezik, illetve csak

    37%- blogot.

    0,00%

    10,00%

    20,00%

    30,00%

    40,00%

    50,00%

    60,00%

    70,00%

    Egyedi Egyik sem

    69,28%

    37,03%

    54,61%

    25,77%

    11,26%

  • www.webshopexperts.hu

    Copyright @ 2014 WebShop-Experts Kft.

    Minden

    WebShop-Experts Kft.

    4028 Debrecen,

    -308.

    Telefon: 06-1-234-5011

    Email [email protected]

    Weboldal: http://www.webshopexperts.hu

    WebShop-Experts Kft.

    mailto:[email protected]:[email protected]://www.webshopexperts.hu/