Net Worth• 493600247 湯心玥 Strength• 493651262 王昕宇 Conclusion• 493651341 林敏瑜 Threat

• 493651559 龔雅芝 Introduction • 493652254 陳荷雅 Weakness• 493652371 曾倩誼 Opportunity

Superiority, Speed, Powerful

Introduction ˙1924 Foundation of “Gebrüder Dassler Schuhfabrik”, Germany. ˙1948 “PUMA Schuhfabrik Rudolf Dassler” is founded. ˙1998 Starts the cooperation with designers. ˙2006 Promotion from World Cup.

Wear it! Wear fashion!Just put it on

Sports shoes is not what it is . Even though that you are not good at sport, you still can wear it . Because it is a fashion item.

Strength

H. Street - the series of Jamaica

Colorful Style

A High Degree of Recognition

Cooperation With Car-Racing

Weakness• Why PUMA is not the first choice? PUMA is not deeply impress on consumers.

• Low price It can be strength or weakness.

• Stereotype People may be feel that PUMA is a women’s product.

• Market of basketball shoes PUMA have no such item like basketball shoes.

Opportunity

• New sport-fashion• The probability of products web:

http://trainaway.puma.com/pindex.jsp • Sport: The PUMA way

Threat

• Counterfeit product of puma in Taiwan are such a normal. Those fakes are very similar to the real ones that we can’t recognized.

• When the factories move to china, the products can sale from China to the whole world with the same quality. Therefore, the competitive power will decrease owning to the low cost in human affairs and shop front.

• Global competition is very intense. The low wage and the bad working environment in China become a serious problem. If we don’t boycott it in time, it may cause society and labor problem.

• Many brands turns to female market.

Conclusion

The Strengths, Weaknesses,

Opportunities and Threats of

PUMA

Analysis

• Strengths Sell Ability and Market Range.• Weaknesses How to make the one and only place?

(Marketing Positioning)• Opportunities How to have good prospects of gain?• Threats Where’s the crisis? How to find a way out?

What we found?The trend

Under the SWOT

1. Loyalty

2. Perceived Quality and Association

What we had learned?

The skill of sale and the Experience

How much percent does the “Sale” in the world trend of the opportunity pie

?

Puma combines Sport 、 Fashion andLeisure to make it’s own place successfully. The Sport- fashion becomesa new trend in the market. Upward to this trend, the strategy of the world to run a company or to promotea brand and marketing positioning should be deeply concern.