PROJECT PLANNING REPORT

PRESS F5

CHING YEE FASHION FZCO

CHANCE INTERNATIONAL TRADEING FZCO

2016 Target market selection

SWOT Analysis

Audience crowd

ANALYTICS

DEVELOPMENT

PLANNING IMPROVE

MANAGEMENT 2017

IMPLEMENTATION

PRODUCT EXPAND

STEPSFUTURE

BENEFITS

COMPANY OVERVIEW

Company Overview• CHING YEE FASHION FZCO opened in February

2016, mainly Business in activities: department stores: home supplies, towels, shoes, undergarments, stationery, watches, sunglasses and so on. located in Dragon Mart2 FD-58D & FD-45.

• CHANCE INTERNATIONAL TRADEING FZCO also opened in February 2016 Main business: carpets, outdoor furniture. Wallpaper Curtains Textile decorations and wires; Location GC-58 & GC-73.

Request NAKHEEL

Company for Approval.

Current Operating Conditions

• The FD-58D & FD-45 stores in Dragon Mart II are very competitive due to the operation of grocery-type commodities and many commodities like GEANT SUPER market.• Since 2014 we have invested a lot of

money to start decorating; shopping malls with low sales and low traffic from February 2015 opening. The annual return on performance has been negative growth, so we must change the business plan

NEW PLANExpand new plans, the introduction of new business objectives telecommunications products.

PRODUCTS Mobile phones, computers,

communications tools, consumer electronics products into a unified retail platform.

SHOPPINGThe FD-58D will be set up to create the international wholesale market of the telecommunication products and draw on the mode of the Shenzhen SEG telecommunication market. If necessary, the Company may arrange to visit the site.

Improving Business to Develop New Business

Products

A wide range of business which are electronic hardware tools: clamping tool / wrench tool / electronic plastic hardware parts / Hang Tools

IntroductionShenzhen SEG electronics market is China's first electronics market, founded in 1988

Telecom

Mobile / digital: mobile phones, mobile phone accessories, cell phone repair, camera / voice recorder / audio-visual equipment

ProductsLights / LED / signal lights: LED lighting / lighting

Foreign tradeBoth domestic and foreign trade in the business, SEG electronics market has a great reputation, but also within the procurement of foreign investment in the first choice!

Digital Products

Computer: notebook / tablet / computer accessories / mobile storage / network equipment

Profile of Shenzhen SEG Electrical Market

Shenzhen SEG electronic market as the founder of China's electronics market professional business model, whether it is the scale of operation, management system, or innovative services, always walk in the forefront of the industry, becoming the largest domestic passenger traffic, the most competitive strength of electronic matching Professional market; SEG has formed a highly mature computer DIY operating on the downstream industry chain, mature sound business, popular business, rolling passenger flow.

China SEG Electrical Appliances Market Sales Strategy

E-commerce

UAE Trade

China Trade

Environment

UAE TradeThe United Arab Emirates is the Middle East region's fastest growing economy, the most active in international trade in one of the countries, and Dubai is connected to the East and West regional financial center and Marine aviation hub. EnvironmentIndustry environment with all beneficial resources.

E-commerceIn terms of e-commerce, the national purchasing power, information technology developed UAE is also the industry leader in the Middle East region

China TradeChina is largest mobile phone consumer, telecommunications products in recent years have rapid growth of production and export volume, so that China's export trade in the international market accounted for an extremely important position; the strong rise of the telecommunications industry has always been our absolute superiority of foreign trade industry. 

Analysis of Telecommunication Products (I)

Market AnalysisThe world's big brands of mobile phones have entered the Middle East market, in Dubai, Abu Dhabi and other cities set up stores, high price positioning

Communication toolsCommunication tools, the telecommunications industry to irresistible trend of penetration in various fields.

Market competitionThe accelerated pace of life, the pursuit of fast & stylish lifestyle make intense market competitionBroader market

In order to open up the Middle East Gulf countries a broader market, more and more intense market competition

China's mobileChina's mobile phone market is getting stronger and stronger, the market segmentation will be smaller; mobile phone consumption trends will focus on product intelligence and personalization

Mobile Phones With the rapid development of the Internet age, the telecommunications market, into a mobile phone consumer era, mobile phone is no longer just for the basic telephone requirements but also for the intelligent, personalized and entertainment needs.

Analysis of Telecommunication Products Phase (II)

UAE PopulationAt present, the United Arab Emirates has a diverse population composition, it is estimated that 83.5% for the Expat population,

Population OF UAEIn 2013, the total

population of UAE was recorded to be 9.2 million. Out of the 9.2 million, the expatriates contributed to around 7.8 million.

Audience crowdExpatriates

contributedMainly from India, Pakistan, Egypt, Syria, Palestine and

other countries. In this case,

. 

Chinese Population

Is about 300,000.Dubai has truly become a global city, Africa is also connected to the Middle East trade and transportation hub. Middle East Ranking

Reached more than 70%, ranking in Electronics Market of the Middle East. 

Market TrendingThe United Arab Emirates has become the Middle East's largest electricity market, Internet penetration and mobile phone ownership. 

Target AudienceThe first stageDetermine the audience mainly for the mid-income consumers

Young User’sThe United Arab Emirates, the number of population of young about 71% of the people under the age of 35. 

Market

Target

Competitive core:Establish and improve the quality of supervision, boost consumer confidence, And enhance public confidence in e-commerce.

Product positioning:For mobile marketing, a low End mobile phone brand, which entered the starting point compared to other high-end.

Brands values:Mobile phone brands much lower, and want to be in a new market place.

Features:Older mobile phones, student phones, mid-range phones, low-end Cell phone, cell phone

Product Description & Positioning

In a highly competitive market, whoever finds the opportunity first has the potential to win the space for growth and survival

The market potential, the development of space. The rapid growth of smart phone users, more and more young people choose smart phones and consumer electronics products

ADVANTAGES

OPPORTUNITY

The current shopping malls just started, low customer traffic, did not form the scale of consumption and purchase effect

 

For new products, the audience from the recognition to accept may take some time, investment payback period is longer.

DISADVANTAGE

INTIMIDATION

SWOT Analysis

Shenzhen SEG TelecomShenzhen SEG Telecom City business model is our model; with the growing development of the domestic mobile phone market. The need to provide rich, better value added services and the introduction of mobile phones supporting end products to stimulate new consumer needs, the formation of new consumer space, will become the next long period of new growth of mobile phones.

New Business ModelConcerned about the business model to grow fast.

Benefit’sValue-added mobile phone business will lead to digital consumer products, such as Entertainment movies, television, games, animation, music, etc. will be up.

PeopleOur close to life, concerned about the use of our telecommunications products will attract consumers.

Business TargetImproving Business To Develop New

Business

Low end PricesAfter entering the mobile phone market, start with low-end products, large price war. And then gradually another way to attack high-end market. 

Supply and demand

The use of the inherent advantages of domestic mobile phone: localization, after-sales service, to understand the psychology of Chinese consumer groups can also play a role in supply and demand

Mid range mobile

As technology continues to innovate, the overall price of mobile phones is declining. Moreover, the ability to buy consumer groups continue to increase, greatly promoted the needs of the mobile phone market.

TARGET MARKET SELECTION

Latest ProductsThe introduction of competitive business partners, and constantly develop new products, so that increased popularity shopping malls, increase purchasing power, Lucky Fortune. Play a new world!

Regular PriceRegulate the price position, shorten the interests of brokers. Promote the competitive advantage of commodities.

Sale AreaDivision of telecommunications products sales area

Implementation of Telecommunications Products to Expand Steps

Thanks for listening