(NEW)presentation drart2.pptx

8/17/2019 (NEW)presentation drart2.pptx

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SHARON YAN YA

resenters of Wee

9B:


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WHAT IS HOJIAK ?

DELICIOUS


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To help middle-ranged Malaysian

restaurant to adapt to new enviro

Objective:


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OVERVIEW


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Strategy A

Strategy B


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roduct developm ent

➢customers nowadays are much more health conscious

➢ Introduce homemade special fruit juice series

Strategy A


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Homemade Special Fruit Juice S


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BENEFITS R e u ! e C ho " e # $ e r o " % I & p r o ' e E y e he a " $ h e $ ! (((App"e Jui!e

P r e ' e n

$ C a n ! e

r%

) e n e * i $

Y o u r S +

i n

e $ !(((

C


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De$o,i*ie# $he )oy

Wor+ou$ Re!o'ery

-.//0 o* 'i$a&in C

)oo#$ I&&une

Sy#$eBest Diet

Supplements

St ess

Regula

Tomato Juice

range Juice


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!arket developm ent

➢online delivery service by Foodpanda

➢ home-delivery by Restaurant Hojiak

Strategy B


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pre-decided commissio

get featured on te

"ncrease publicit#


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Strategy " # Strateg$

!a%imi&e 'ro(t)


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Prou!$1 Pri!e1

Pro&o$ion1 P"a!e1

Mar$eting Mix %&'(


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'roduct:


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Homemade Special Fruit Juice S


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Packagingfordelivery


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)M*- )M+,

'rice:

➢ Ala-carte Set lunc.dinner

➢Fruit Juice- )M* eac


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)estaurant/s name

"DD * (it) any )om

special fruit +uice (it

Ne! Menu

Pro&o$ion


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• Pro&o$ion *or !u#$o&er 2ho orer e"i'

-

Students could en+oy

./0

discount

priv

dine1in

• Di#$ri3u$e *"yer# aroun uni'er#i$y

romotion:


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Restaurant2s

name

romotion

*e( menu3

"ddress

Delivery Ser vice


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Restaurant 4o+iak is located

Bandar Sun(ay

5oodpanda:

)elp us to

deliver to far places 6klang

7alle

Place:

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(NEW)presentation drart2.pptx