Ngo Van Trung OSS Founder & CEO

Trungnv@oss.com.vn

Magento OverviewHow to Start a Magento

Business

Agenda Introduction

Architecture Overview

Introductory Features and Functionality Demonstration

How to Start a Magento Business?

MagentoCompany

• Founded: 2001

• 115+ employees (and continuing to grow)

• Headquarters: Los Angeles, CA

• Increasing Revenues and Profitable Every Year

Platform

• 60,000+ Merchants

• Translated into 60+ languages with strong world-wide traction

• Named in 2009 Forrester Wave™ of B2C eCommerce Platforms

• Named in Forrester’s 2010 Market Overview: Global eCommerce Solutions Report

“Magento is the world’s fastest growing eCommerce platform.”

Vizio

Fox

Flexibility with Enterprise Support and Functionality

Architecture• Extensible and Upgradeable Architecture

• Architecture Maintains Upgradeability with Customizations• Core• Local• Community

• Complete Flexibility on Design Look and Feel• MVC Architecture

• Core API opens platform for integration• Supports both SOAP and XML RPC protocols

• Catalog• Customer• Order

Structural and Content Blocks

Templates and Design

Features and Functionality• Site Management• Multi-Store Management• Search Engine Optimization• Catalog Browsing• Product Browsing• Marketing and Promotion Tools• Checkout• Reporting and Analytics

Site Management• Content Staging and Merging• Restrict Access per Store(s)• Multi-Lingual and Currency• Upgrade Management• Admin Roles and Users• Content Testing and Management

Multi-Store Management• Flexible Management for Many Business

Uses• Multiple Brand Sites• Localized Versions of Sites• Main and Micro-Sites• Private Sales Sites• B2C and B2B

Search Engine Optimization

• 100% Search Engine Friendly

• Search Engine Site Map• URL Rewrites give full control of

URL's• Meta-information for products

and categories• Auto-generated Site Map for

display on site• Auto-Generated Popular Search

Terms Page

Catalog Browsing• Dynamic Attribute-Based Catalog

for Flexibility• Layered Navigation• Product Comparison• Recently Viewed and Compared• Product Reviews and Ratings• Landing Pages, Banners and

Personalized Content• Configurable Sorting

Product Browsing• Configurable Attribute Based Detail

Pages• Multiple Images and Zoom• Reviews and Ratings• Product Tags• Flexible Display Options

• Simple (one SKU)• Configurable (Style Displayed with Selection)• Grouped (Multiple SKU’s can be

displayed/ordered)• Bundled (Custom Configures Product or Kit)• Downloadable and Virtual

Marketing and Promotion Tools

• Rule-Based Promotions• Customer Segmentation • Personalized Content Display• Private Sales • Rule-Based Association of Upsells, etc.

Checkout

• Dozens of Payment Gateways• Alternative Payment Methods (PayPal,

Google Checkout and Checkout by Amazon)

• One-Page Checkout• Checkout as Guest• Use Existing Account• Ship-to-Multiple Addresses Checkout• Real-time rates from Major carriers• Store Credit and Gift Cards

Reporting and Analytics• Dashboard view and Reporting module• Logging of Administrator Actions• Integrated with Google Analytics

and Website Optimizer• Reports configurable and exportable

• Sales Report • Abandoned Shopping Cart Report• Most Purchased Products Report• Search Terms Report• And more

How to Start a Magento Business?

• Is it easy to build an extension?

• What is the most important?

• Sell your extensions on magento-connect.

• Sell your extensions on Magestore.com

Is it easy to build an extension?

What is the most important?

http://www.magestore.com

Thanks For Listening!