1. * This slide was made by Han Woo Park and his students to help Korean users use the NodeXL
NodeXL Chapter 11: FaceBook
* Marc Smith, Analyzing Social Media Networks with NodeXL 11 . .

• ., , (2010). .

2. : .

>> Facebook




>> Facebook

.

,

Facebook
3. 2006 News feed
.New speed!
Facebook
4. Facebook ?

,

.

.

team players : close to triad .
brokers : . ? !! brokerage (Burt, 2006)
5. Facebook Friendship network?
Egocentric network( )
a 1.0 degree network
a 1.5 degree network
a 2.0 degree network
6. Gettingyour data into NodeXL

, , Bernie Hogan . 7. 8. . (200/1) 9.http://apps.facebook.com/namegenweb

Click

GraphML .
10. NodeXL
.
( Microsoft Nodexl Excel Template)
Import From GraphML file
Prepare data Merge Duplicate Edges
; , .
11. Visualizing()

me(ego)

-> (ego) .
12. Networky Look

- Harel-Koren Fast Multiscaling
- Fruchterman-Reingold
: Layout options.. .
* Iterations () * Repulsion( )
Ex) 100 Iterations and a Repulsion of 3.
13. Ordered and Nonordered Data
Ordered Data:

ex) ,

Nonordered Data:

ex) , ,

Nonordered Data.

Visualizing Nonordered Data : Clusters and Categories

Dynamic Filters -> Groups -> Find cluster
14. Visualizing Nonordered Data : Clusters and Categories
15. Visualizing Nonordered Data : Clusters and Categories
Scheme
Category column : sex
16. Visualizing Nonordered Data : Clusters and Categories
!!
, ,
.
vlookup
, .
17. Visualizing Ordered Data
graph metrics
18. Visualizing Ordered Data
Degree : ego alter .
-> JiyoungKims degree 7.
(ego)
7
!
19. Visualizing Ordered Data
Betweenness :

20. Visualizing Ordered Data
(outliers) betweenness .
,
- Autofill columns -> vertex size options
-> at the bottom are two check boxes. Click.
-> refresh graph.
21. Visualizing Ordered Data
10 . vertices !!
(betweenness)


22.

23.degree

Betweenness (connector)
Eigenvector centrality
Cluster -
24. Visualizing Ordered Data
Betweenness
( )

, Betweenness 0 .

0 0 . .

outlier ignore outliers box

Friendwheel to Pinwheel : A Facebook Visualization the NodeXL way
Thomas Fletcher
Facebook : Friend-wheel
(http://apps.facebook.com/friendwheel/)
;

.
25. Friendwheel to Pinwheel : A FacebookVizualization the NodeXL way
NodeXL Friendwheel
1. layout circle
2. Find Cluster
3. Refresh graph
Friendwheel

.
26. 1
.
27. 2
, Degree .
28. Workbook Columns -> Layout
vertices sheet layout 6 .
layoutorder group verticessheet .
Friendwheel to Pinwheel : A Facebook Visualization the NodeXL way
29. Friendwheel fireball !
Friendwheel . . . , , .
Friendwheel to Pinwheel : A Facebook Visualization the NodeXL way
30. Friendwheel to Pinwheel : A Facebook Visualization the NodeXL way
1 ; Reorder vertices within the clusters.
2 ; convert a circle layout to a polar layout.
3 ; Turn a ring into a series of flames.
31. Copyright 2011, Elsevier Inc. All rights Reserved
Chapter 11
32. * This slide was made by Han Woo Park and his students to help Korean users use the NodeXL
NodeXL Chapter 11: FaceBook
* Marc Smith, Analyzing Social Media Networks with NodeXL 11 . .
milk3546@gmail.com
madagascar999@gmail.com

., , (2010). . 33. : .