Upload
holly-winn
View
5
Download
0
Embed Size (px)
Citation preview
Who I AmJust a little about me…I am a young, driven and enthusiastic entrepreneur with a passion for cars and love for dogs. When I am not at the beach having fun or racing around burning gas, I am consistently creating new and innovative processes and strategies for my advertising company.
While attending CSUF for Finance and Real Estate, I became engulfed in marketing and advertising. Since then, I have been called upon to help several real estate and finance companies to create inbound marketing strategies that focus on customer acquisition and brand enhancement.
I eventually branched out and created an ad company to increase the results and success for my clients. I founded The Ad Firm based on the idea of providing a great service that promotes and increases clients revenue. By sticking with these basic guidelines, I have been able to grow The Ad Firm into one of the top players in the Internet marketing industry.
My passions include:◦ Understanding the platform that customers live and
breathe on◦ A/B testing to find out what drive people to take certain
actions◦ Determining what gets the best conversions
Why It Matters
People are using Google to search.◦ Google.com has received an est. 4,840,295,000 visits over
the last 30 days.
People engage on social platforms. ◦ As of 2014, more than 1.8 billion Internet users have
accessed social networks with 170 million located in the U.S.
People are using mobile devices to search. ◦ As of 2013, worldwide mobile phone Internet user
penetration was 73.4%. In 2017, figures suggest that more than 90%.
The State of Online
Both search and social channels provide an informational resource to users. (This is where YOUR customers are going for information!!!)◦ Ex. within 50 miles of Atlanta, potential reach with
Facebook ads for women 13-65 is 1,800,000 people.
Did you know… You can have targeted ads on popular medical
sites like WebMD or BabyCenter within a matter of hours!
Why It Is Valuable
Have a website On-page optimization
◦ Title Tags
◦ On-Page Content
How to Rank on Google?
How to Rank on Google Cont. Citations: Google and hundreds of other directories
Five Star Reviews:
Call Tracking can help you get Internet leads and determine which channels are bringing the best ROI.
What Can Happen as a Result?
A quick note about:
Conversion rate optimization
A/B testing
Multi-variant testing
It will provide you with the best, longest ROI of most marketing initiatives.
Testing and Optimizing
StemCyte had a .07% conversion rate when I started working with them and a major page on their website looked liked this:
Objective 1: “double the business”. Objective 2: Go from a .07% conversion to 1.4%.
Client Example
New Website
We saw some real results:
Client Example Cont.
4 Areas Make Up a Great Website:◦ Who You Are◦ What You Are Selling◦ How to Contact You◦ What Your Unique Selling Point Is ( why should someone
visit you over anther option)
Clear Calls to Action
Asking for the Conversation
How We Did It/ How It Can Help You
Site review northside/northpoint http://www.nsnpobgyn.com/
Technical Changes:
Increase page load time You should optimize your images and compress them Call your hosting company and complain for a faster server
Some of the things that are technically wrong are a. defer parsing of javascript during initial load b. enable browser caching c. combine images using css sprites
This will increase ranking instantly as page load speed is a major ranking factor with Google
So let’s put this into action!
Title Tags - 55 character or less and use main keyword and brand
Currently: 91 Meta Description - 155 characters or less
have a call to action and your keywords Currently: 372
On-Page Optimization
Break up content on home page.BOLD what message you really want to get across.
Add a call to action on your home page slider. Tell people what you want them to do.
Great looking mobile site! But, unfortunately, your coding has just one
character wrong - the result is no customer on their mobile device can contact you.
Attention to Detail
Bread crumb issues…
What you have now: http://www.nsnpobgyn.com http://www.nsnpobgyn.com/gynecology-services http://www.nsnpobgyn.com/gynecology-services/minimally-invasive-surgeriesWhat it should be: http://www.nsnpobgyn.com/gynecology-services/minimally-invasive-surgeries
Think about having your location in your URL structure Be more descriptive about your website page
URL Structure
Your giving Google different signals about where you are--and because of that, it's a ranking factor against you.
Be Clear with Google
Technical
Site Speed
Enable Browser Caching
http://www.obgynofatlanta.com/
Optimize Title Tags
On-Page Optimization
Issue with Breadcrumbs http://www.obgynofatlanta.com
http://www.obgynofatlanta.com/office-procedures http://www.obgynofatlanta.com/leep
Should be… http://www.obgynofatlanta.com/office-procedures/leep
URL Structure
On some of the pages, Google thinks that your plagiarizing. This can have a negative ranking factor for your website.
http://www.copyscape.com/?q=http%3A%2F%2Fwww.obgynofatlanta.com%2Fmenopause-care
Website Content
Some things you can all do to boost business.
Get active! on social media.
Ask patients for reviews and ask frequently.
Start working on your Local SEO and your on page rankings.
Ok, wrap it up, my eyes are glazing over...
1. Really, and I mean really, build out your profile/page with videos and info.
2. Join some different social networks and link them together 3. Post regularly and at times when your audience is most
active 4. When you write a blog post, share it on social media 5. Use paid advertising on Facebook 6. Use hashtags and mentions 7. Remind people what you do and tie in with their interests 8. Add social sharing buttons to your website 9. Use Hootsuite to schedule posts in advance10. Create a 30 day social plan so you don't have to think
about it all day (i.e., will give you a template to work with)
Some things you can do that will REALLY help with social media
1. Fix your title tags 2. Make sure you have unique content 3. Make sure each page has at least 500
words4. Ask people for the conversion on each
page
Some things you can do with your site right now to help