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7/30/2019 Observatoire Des Investissements Internationaux Principales Metropoles Mondiales 2013
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GLOBAL CITIESINVESTMENT MONITOR 2013NEW RANKINGS, TRENDS AND CRITERIA
Greater Paris Investment Agency
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
Greater Paris Investment AgencyWHY THIS MONITOR?
THE GREATER PARIS INVESTMENT AGENCY
The Greater Paris Investment Agency wasestablished as a non-prot organisation morethan twenty years ago by the Paris Chamber ofCommerce and Industry. With over a hundredmajor French and international rms, our
membership guarantees our independence.Our missions include promoting Greater Parisabroad and lobbying political and economicdecision-makers.
The Greater Paris Investment Agency is alsospecialized in benchmark studies and surveysdesigned to compare present and future
attractiveness, as well as assessing perceptionand reality of Greater Paris.
The Monitor was designed to provide interna-tional decision-makers with the argumentson which to base their future investments.The Greater Paris Investment Agency presentsthe results during road shows organized in:
Brazil, the United States, Japan, Korea, the GulfCountries, Russia, India, China, Turkey
The Monitor is also a reliable tool to adviselocal, national, and international policymakersworldwide. It has also been a useful basis forthe Greater Paris Investment Agency to attractnew investors, foster the development of
innovative clusters and to frame the GrandParis Project.
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
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Greater Paris Investment AgencyKEY POINTS
The competition to attract international Greenfeld investments is stronger than ever.
For the frst time, all continents are represented in the top 10 Global Cities ranking.While international investors have become more volatile worldwide, Global Cities act as anchors.Each year, they attract a growing share o international Greenfeld investments.
1. Europe is still the frst source and destination o international Greenfeld investments, far ahead ofAmerica and Asia. Greater Paris is the most attractive city in continental Europe, both in image andin reality.
2. Investors continue to focus on essential criteria to select locations, including political stability, marketsize, economic growth and talents, but they are also paying increasing attention to infrastructure andR&D quality.
3. BRIC cities have taken the lead in the Top 10. Shanghai and Hong Kong are now rmly established inthe Top 3. So Paolo is continuing its rapid ascent and Moscow has maintained its ranking. New Delhiis in the Top 10 for best overall image.
4. New York and San Francisco hold a remarkable position in the Top 10 as digital Smart Cities.
5. Paris enjoys an excellent image in all world regions, in fourth position globally. Moreover, investorsorigins are increasingly diversied. The New Greater Paris Project will build on that favorable trendover the next few years.
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
Greater Paris Investment Agency
METHODOLOGYA SCIENTIFIC APPROACH BASED ON A REPRESENTATIVE SAMPLE
Northern AmericaCanada ......................... .. 20United States ................. 80Total ........................ ..... 100
Gul Countries
Emirats Arabes Unis ...... 40Total ........................ ....... 40
Europe
Russia ......................... .. 20France........................... 46Germany ....................... 35Netherlands .................. 20Spain ........................... .. 20Ireland ........................ .. 10Poland ........................ .. 10UK ........................... ...... 49Turkey........................... 10Total . ........................... 220
AsiaJapan Japan ................. 40South Korea ................. 22Total ............................ . 62
BRICBrazil .......................... ... 20China.............................. 20Hong Kong ..................... 20India ............................ ... 20Total .. ........................... . 80
PERCEPTIONS
TURNOVER (in euros)
21%32%
47%
More than5 billions Between
500 millionsand 5 billions
Less than500 millions
BUSINESS ACTIVITY
America
ITConsumerGoods
Services HeavyIndustry
COMPANIES BY COUNTRY OF ORIGIN
41%
43%
GreaterEurope
7%BRIC
8%
Asia 1%
GulfCountries
POSITION OF THE INTERVIEWEE
HumanResour
cesManager
2%
CEO7%
Others3%
DevelopmentM
anager
8%
48%
Marketing/
Communication
Manager32%
A poll conducted byopinionwayThe innovative research compagny
Representative sample of502 companies with internationalbusiness settlements
18 countries
3 criteria:- Headquarter location- Industry- Turnover
Phone interviews with global business leaders(CEO, managing director, administrative and nancialmanager, sales manager, head of internationalinvestment)
From 4th Decembre 2012 to 25th January 2013
Japan 40
17%
23%36%
24%
FinancialMana
ger
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
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Greater Paris Investment AgencyMETHODOLOGY
AN OBJECTIVE FOCUS ON THE LATEST INVESTMENTS
The annual period begins with the ourth quarter:
2012
4th quarter2011
1st quarter2012
2nd quarter2012
3rd quarter2012
25 Global Cities- Top destinations in terms of international Greeneld
investments
- Excluding City States
- The most open economies, not necessarily the topGDPs.
International Greeneld InvestmentsThe Monitor measures the number of publishedinternational Greeneld investments collected bythe fDi Markets data.
International Greeneld investments occur when acompany launches new activities in a Global City. Theybuild up its economic potential and create jobs. Purelynancial investments, like real estate transactions,privatisations or alliances are not included. Jointventures are included only when they result in jobcreation.
Database :
fDi markets Financial Times, January 2003
132,000 international investment projects
64,000 businesses all over the world
10,000 information sources: newspapers,magazines, associations, websites
Tokyo
SydneySoPaol
o
Moscow
Montreal
NewYorkSanFran
cisco
HongKong
ShanghaiMumbai
Barcelona
Warsaw
Madrid
Dsseldorf
REALITY
Frankfurt
AmsterdamLondon
Tor
onto
Istanbul
Bangalore
NewDelhi
DublinSeoulBeijing
AbuDhabi*
To enable verication of our sources, the Monitor allows four months to elapse from the recording of investmentsin the fDi Markets. Thus, the period reviewed starts with the 4th quarter of the previous year.
Paris
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
Greater Paris Investment AgencyMETHODOLOGY
SanFrancisco
NewYork
SoPaolo
+ New in top 25
= Stay in top 25
- Leave top 25
Mumbai
HongKong
Seoul
Shanghai
Tokyo
Frankfurt
London
Istanbul
MoscowAmsterdam
DsseldorfWarsaw
Bangalore
NewDelhi
Sydney
Stockholm
Mexico
Brussels
Berlin
25 Global Cities
Dublin
=
=
=
Paris =
Barcelona
=Madrid
=
=
=
+
+
+
=
-
-
-
=
=
Beijing
=
=
=
=
+
=
+
+
=
- AbuDhabi +
Montreal
Toronto
+ -
For the fourth edition of the Global Cities investmentMonitor by the Greater Paris investment Agencyand KPMG, the Top Global Cities for internationalGreeneld investment list has been updated to takeaccount of the signicant rebalances experienced bythe global economy.
AN UPDATED, RIGOROUS OVERVIEW OF 2012 INVESTMENTS
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PERCEPTION BENCHMARKSGLOBAL CITIES INVESTMENT MONITOR 2013
Chrysler Building(318m)
New York
Gherkin Tower(180m)
London
Burj al Arab(321m)
Dubai
La Dfense(111m)
Paris
Bank of china(226m)
Hong Kong
World FinancialCenter(492m)
Shanghai
Greater Paris Investment Agency
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
Greater Paris Investment Agency
CITIES GLOBAL IMAGEAccording to you, which 3 cities or major world capitals have the best overall image?
NewYork
BerlinLondon
Tokyo
Shanghai
HongKong
11
GLOBAL IMAGEPARIS, THIRD WORLDWIDE
Toronto6
49
13
12
8
Singapore
7
Chicago
7 Paris
47
31
TOP 10
Shan
ghai
Hon
gK
ong
Toky
o
Chic
ago
Sing
apore
Berlin
Toront
o
Beijin
g
SanFr
ancisco
Dub
ai
Amsterda
m
Rom
e
Frankf
urt
SoPa
olo
New
Delhi
LosAn
gele
s
Sydn
ey
13%
12% 11% 8% 7% 7%6% 5% 5% 5%
3% 3% 3% 2% 2%
New
York
49%
Lond
on
Paris
47%
31%
4% 4%
New York City is a brand.Fashion & fragrance, Barcelona
London counterbalances its label as anexpense city through its international languageas well as i ts cosmopolitan lifestyle.Pharmaceutical industry, Shanghai
Paris takes the leads in continental Europe and ranksthird in the spontaneous global image category.
Paris, New York and London top the list for the thirdyear.
Tokyo has improved its image, jumping from seventhto fourth position.
Chicago has entered the Top 10, following So Paolosdeparture.
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
Greater Paris Investment AgencyGLOBAL IMAGE
PARIS, WELL PERCEIVED EVERYWHERE
CITIES REGIONAL IMAGEAccording to you, which 3 cities or major world capitals have the best overall image?
London
NewYork
Paris
Chicago
Tokyo
AMERICA
NewYork
Shanghai
London
Beijing
Paris
BRIC
TokyoNewY
ork
London
ASIA
NewYorkLondon
Paris
Shanghai
EUROPE
GULFCOUNTR
IES
Only New York, Paris, London and Shanghai have agenuinely strong interregional image.
For the rst time, Northern American investors haveranked Tokyo among the top Global Cities.
Singapore and Mumbai are also quoted among the topcities by investors from the Gulf countries.
Berlin, Chicago, Dubai and Abu Dhabi enjoy strongregional images.
AbouDhabi
NewYork
Singapore
Mumbai
Paris
Berlin
Paris
Shanghai
Dubai
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
Greater Paris Investment AgencyPERCEIVED ATTRACTIVENESS
PARIS IN THE TOP 7
CITIES GLOBAL ATTRACTIVENESSAccording to you, which 3 major world capitals are currently the most attractivelocations for setting up a business generally (either your business or other businesses)?
Sydney ........ ...................................................4%New Delhi ........................................................4%Bangkok............................................................4%Abou Dhabi ......................................................3%
New York ........................................................24%Londres...........................................................24%Shanghai ........................................................19%Beijing .............................................................12%Singapore ........................................................9%So Paolo .........................................................8%Hong Kong .......................................................8%Dubai ..................................................................8%Paris ...................................................................7%Tokyo..................................................................6%
TOP 10
Berlin .................................................................6%Chicago .............................................................5%Mumbai .............................................................5%Toronto..............................................................4%Moscow .............................................................4%Rio de Janeiro.................................................4%
11-20
Beijing
So Paolo is an active city, and has managedto stabilize its social environment and currencythrough Lulas presidency.Fashion & fragrance, Barcelona
Logically enough for investors, the citys anticipatedgrowth is a key factor in its perceived attractiveness.The ranking tends to favor fast-growing economies.Opinions for Shanghai, Beijing, So Paolo and Mumbaiare more positive regarding their attractiveness thantheir image.
However, top Global Cities like New York, London and
Paris tend to rank well in terms of both image andattractiveness.
NewYork
24
London
24
12
Singapore
9
SoPaolo
HongKong
8
Dubai
8
Paris
Tokyo
6
7
8
Shanghai
19
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
Greater Paris Investment AgencyINVESTORS BELIEVE IN EUROPE
CONTINENT IN THE WORLD
Of all companies interviewed, about a third declared theirintention to develop Greeneld projects over the nextthree years. Europe, the Americas and Asia each accountfor about 30% of projects: between 10% and 13% of thecompanies interviewed have declared an interest in eachof them. The Middle East and Africa account for about halfthat level. Paris is expected to benet from the favorabletrend.
INVESTMENT PROJECTS OVER THE NEXT 3 YEARSIn which major cities will your company invest over the next 3 years ?
EUROPE
ASIA10%
AFRICA&
MIDDLE-EAST
5%
11%
AMERICAS
13%
NewYork
London
SoPaolo
Paris
Brussels
DubaiShanghai
Greater Paris is an important strategic projectfor the French capitalFashion & fragrance, Barcelona
The European market offers less potential formany investors; however, it represents a stableand mature market with less risk compared toemerging and volatile countries.Hospitality, Paris
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
Greater Paris Investment AgencyINVESTMENT CRITERIA
A RENEWED INTEREST FOR INFRASTRUCTURE AND R&D
According to you, which of the following investment criteria
are the most important when choosing your location?
Qua
lity
oflife
47%
43%
Qua
lity
ofinno
vation
and
rese
arch
91%90%
88%
Polit
ical
sta
bilit
y
and
juridi
cals
ecurit
y
Marke
tacc
essibil
ity
and
size
Eco
nomic
grow
th
QUALITY OF LIFEAND RESEARCH
POLITICAL ANDECONOMIC CONTEXT
International Greeneld investments are rstlydesigned to improve access to a stable, large andprotable domestic market. This fundamental motiveis clearly acknowledged by investors who admit thatthey give priority to three criteria: political and legalstability, market accessibility and size and economicgrowth. They are also realistic and increasingly focuson the quality of infrastructure.
Investors, however, often enter mature domesticmarkets. Outbeating competition means investingin human resources and R&D. A growing number oflarge metropolises are actually fully-edged GlobalCities where businesses expect intense competitionto obtain a share of highly prized resources, includingclients, capital, and talents.
84%
82%
Infr
astr
uctur
es
63%
76%
Qua
lity
ofe
ducatio
n
59%
Ava
ilabil
ityan
d
cost
ofr
eale
state
WORKFORCE ANDCOST CRITERIA
Acc
essibil
ity
ofs
kill
edHR
Livi
ngcosts
sala
ries
and
taxle
vels
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
Greater Paris Investment AgencyTHE COMEBACK OF MATURE CITIES
BEST PROGRESSION BY PARIS
PERCEPTION OF CITIES ATTRACTIVENESS, BY INVESTMENT CRITERION
1 2 3 4 5 6
Political stability andjuridical security
New York London Toronto Berlin Paris Shanghai
Economic growth Shanghai Beijing So Paolo New York Hong Kong Toronto
Infrastructures New York London Shanghai Frankurt San Francisco Paris
Market accessibility and size New York Shanghai London Beijing Hong Kong So Paolo
Availability of skilled HR New York London Berlin Shanghai Toronto Paris
Living costs, salaries and tax levels New York Shanghai London Bengalore Hong Kong New Delhi
Quality of education London New York Tokyo Paris Berlin Frankurt
Availability and cost of real estate So Paolo Mumbai New York Shanghai Bengalore Toronto
Quality of research and innovation New York San Francisco Tokyo London Beijing Paris
Quality of life New York London Paris Toronto Sydney Amsterdam
Total New York London Shanghai Beijing Paris San Francisco
Paris is highly regarded by internationalinvestors on major criteria such as politicalstability, infrastructure, quality of humanresources and education. Its image istraditionally strong and reinforced by the NewGreater Paris Project.
Note the global rise of Paris, New York and
Toronto, and the decline of Mumbai, Berlin andBeijing.
Paris has a stable political environment,good infrastructure and communicationnetworks, free social and welfare benetsand an excellent educational system.However Paris also presents unstablelabour policies and tax levelsInternational auction sales, London
Paris has a lot of know-how but strugglesto sell it. Hospitality, Paris
So Paolo benets from the entireBrazilian economic situationand from itslarge domestic markesFashion & fragrance, Barcelona
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
Greater Paris Investment AgencyOVERALL RANKING
PARIS ON THE MOVE
The global ranking is the mean of the previous results of the study based on investors perception of the Global Cities.
It combines elements of image with elements of attractiveness.
Paris moves up two spots to fourth position. This maybe the result of investors increasing awareness of theNew Greater Paris project aimed at boosting not onlytransport infrastructure, real estate and quality of lifein the coming decade through a 100 billion program,but also innovation and economic growth, throughthe development of high-tech clusters in aeronautics,nanotechs, biotechs and greentechs. The New GreaterParis project builds on one of the most diversiedeconomies in a Global City.
New York London Shanghai
3
Paris
4
Bejing
5
So Paolo Hong Kong
7
Tokyo
8
Frankfurt
9
New Delhi
10
1 3 2 6 4 7 8 11 10 19
RANKS 2013
RANKS 2012
SoPaolo
6
NewYork
1
Tokyo
Frankfurt
Paris4
London2
9
HongKong7
Beijing
58
Shanghai
3
NewDelhi10
61 2
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Greater Paris Investment Agency
Greater Paris Investment Agency
TXT a changer
Shanghai Tower(xxxm)
Shanghai
CCTV Tower(xxxm)
Pkin
Hermitage Tower
(xxxm)Paris
Federation Tower
(111m)Moscou
Cocoon Tower(226m)
Tokyo
Al Hamra Tower(xxxm)Koweit City
Greater Paris Investment Agency
REALITY BENCHMARKSGLOBAL CITIES INVESTMENT MONITOR 2013
TransamericaPyramid
(260m)
San Francisco Sapphire Tower(261m)
Istanbul
Imperial I et II(249m)
Mumbai
Federation Tower(506m)
Moscow
Shanghai Tower(632m)
Shanghai
Phare Tower(297m)
Paris
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
16
Greater Paris Investment AgencyEUROPE, THE LEADING DESTINATION
ORIGINS OF INTERNATIONAL GREENFIELD INVESTMENTS,
BY WORLD REGION
NorthAmerica
19%+5pts
17% 59%
6%
2%
-3pts
Europe
48%+1pt
+2pts36% 10%1%
5%
Asia18%-1pt
42%
36%
2%5%
+1pt
BRICBrazil,Russ
ia,India,China
Europe
NorthAmerica
SouthAmerica
Asia
MiddleEast
-3pts
+7pts
OF INTERNATIONAL INVESTMENTS
Europeans are the rst to believe in Europe.International auction sales, London
Europe is the biggest investor in North America andAsia.
BRIC investments lag relatively far behind. Theyrepresent only 5% of investments in Europe.
Year-on-year, intra-zone investments are gainingground compared with intercontinental ones.
Source: fDi Markets, Financial Times Ltd
12% 49%
2%
0%
-5pts
-1
pt
35%
SouthAmerica
3%
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
17
Greater Paris Investment AgencyEUROPE, THE MAIN INVESTOR
IN GLOBAL CITIES
ORIGINS OF INTERNATIONAL GREENFIELD INVESTMENTS,
IN SELECTED CITIES
Others
Europe
NorthAmerica
Asia
MiddleEast
PARIS - FOCUS ON ASIA
SoPaolo
35%
49%
3%12%
1%
London
55%
10%
3%
1%31%
38%
13%
46%
3%
Source: fDi Markets, Financial Times Ltd
Investments are mainly from Europe, except inLondon, where American investments predominate.
European investments have been redirected toNew York, to the detriment of Mumbai and Shanghai.
Paris is still a key destination for Western Europeinvestments (46%) and, since 2011, the city hasalso attracted a larger number of American and
Asian investors. This year, Australian and Japanesecompanies have largely increased their share.
Mumbai
6%
48%16%
4%
26%
8%70%
4%4%
NewYork
14%
Shanghai
35%
18%
43%
2%2%
9%
India
18%China 9%
Singapore
27%
Australia 37%
Japan
Paris
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
18
Greater Paris Investment AgencyEUROPE, THE MOST ATTRACTIVE
CONTINENT IN THE WORLD
INTERNATIONAL GREENFIELD INVESTMENTS, BY WORLD REGIONS
14% 35%
28%
6%
6%9%
-12% -14%
-6%
-12%
3%
Worldwide evolution: -12%
-2%-20%
-3%
Oceania
NorthAmerica
SouthAmerica
&Caribbeans
Asia
Europe
MiddleEast
Africa
Despite the greatest global decline in internationalGreeneld investments ever covered by the Monitor, witha 12% drop in 2012, Europe remains the most attractivezone (35%), with Asia in second place (28%).
With a 9% share, Latin America is now a big challenger,but also the continent that has suffered most from theglobal decline (down 20%).
Source: fDi Markets, Financial Times Ltd
A large portion of Chinas domestic marketremains available to Western brands as localcompanies have yet to satisfy demand.International auction sales, London
The best ambassadors for Europeare the Europeans.Food industry, Shanghai
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19
Greater Paris Investment Agency
GLOBAL CITIES WEIGHT IN NATIONAL INCOMING INVESTMENTS
MORE CONCENTRATED INVESTMENTSIN MAJOR GLOBAL CITIES
Source: fDi Markets, Financial Times Ltd
Global Cities once again act as anchors and primeassets on the international competition scene toattract capital and jobs.
International Greeneld investments have becomemore volatile. In 2012, the year-on-year change was a12% fall (against a 9% rise in 2011, a 3% drop in 2010and an 8% decrease in 2009).
However, they are increasingly concentrated in thetop Global Cities. While the global decrease was 12%,it was only 8.5% in the top 25 Global Cities covered bythe Monitor, and 7.5% in the top 5 Global Cities.
SanFrancisco
NewYork
SoPaolo
>40%
30%to40%
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
20
Greater Paris Investment AgencyNEW TRENDS
SAME LEADERS BUT NEW CHALLENGERS
NUMBER OF INVESTMENTS
Lond
on
SoPa
olo
New
York
Beijin
g
Moscow
Sydn
ey
San
Francis
co
Paris
Mumba
i
Barcelo
na
Ds
seld
orf
Ban
galo
re
Dublin
Madrid
Toront
o
Seoul
Frankf
urt
Warsaw
Hon
gK
ong
Shan
ghai
223239 233
129146
127133
114 108 107
66
102
66
94
66
93
65
90
65
351
Beijing
Moscow
NewYork
SoPaolo
HongKong
LondonParis
SanFranc
isco
Source: fDi Markets, Financial Times Ltd
The global ranking is quite stable, with nine outof the ten top Global Cities already there the yearbefore. Sidney has snapped up the spot left behindby Mumbai.
The top 5 Global Cities have remained the sameas last year, and the cities in fifth to tenth placemoved little compared with a much more volatileranking among the lower spots.
So Paolo is enjoying the benefits associatedwith the Olympic Games and Football WorldCup. It is the only top Global City to have actuallyincreased its net influx of international Greenfieldinvestments (+14.4%).Paris, sixth on the worldscale for Greenfield International Investments, isthe undisputed leader in continental Europe.
The perspective of the football world cup andof the Olympic Games in Brazil have improvedSo Paolos international visibilityFashion & fragrance, Barcelona
Shanghai is a up-and-coming city compared
to Hong Kong which is still the traditional entrypoint to Asia Food industry, Shanghai
London takes advantage of its strong MiddleEast and Russian communities. Moreover itscommonwealths heritage contributes to itspromotion Fashion & fragrance, Barcelona
Shanghai
233
239
223
146
133
129
127
Sydney
114
108
351
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21
Greater Paris Investment AgencyINVESTMENTS BY SECTOR
PARIS: A PERFECTLY BALANCED ECONOMY
Source: fDi Markets, Financial Times Ltd
TYPE OF GREENFIELD INVESTMENT BY SECTOR OF ORIGIN
SoPao
lo
24%
28%11%
37%
33%44%
7%
16%
NewYork
London
42%39%
7%
12%
Mumbai
37%39%
8%16%
Paris
14%35%
15%36%
Shanghai
16%
24%
16%
44%
Paris, London and New York are deemed maturemarkets, where industry has ceased to be dominant,in contrast with So Paolo, Mumbai and Shanghai,which are nonetheless undergoing rebalances.
Paris, however, stands out as one of the mostdiversied economies, where industry and IT still playa signicant role in balancing business and nancialservices or consumer products and services.
In 2012, IT& communication investments increasedin all six cities, except Mumbai, and business andnancial services in a ll cities except New York.
Business&Fina
ncialServices
ConsumerProdu
cts&Services
Industry,Energy
&EquipmentIT&Comm
unication
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22
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
22
Greater Paris Investment Agency
Source: fDi Markets, Financial Times Ltd
BusinessServices
24%
Textile11%
Communication
s
6%Financia
lServices
6%Consume
rProducts
4%Hotels&
Tourism
3%Healthca
re3%
Transportation
3%RealEsta
te2%
30% Software&ITS
ervices
In 2012, foreign companies invested in the Parisproduction chain. IT services, new technologies andbusiness services dominate.
High-added-value sectors recognized by investorsin 2012 were healthcare and transportation. GreaterParis is a global hub for car, train and aerospacemanufacturers, a unique example of a mature GlobalCity with a highly diversied range of high-techindustries.
As the worlds leading tourist destination, Paris isalso well-positioned in textile, consumer products andtourism.
A good understanding of the IT elementrepresents substantial savings and economyof scale for new businesses.Agribusiness, America & Asia Pacic
The rise of IT investments: cities and countries
need to place themselves at the cutting edgeof technology.Pharmaceutical industry, Shanghai
TOP 10 ACTIVITIES
FOCUS ON PARISINVESTMENTS BY SECTOR
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REPORT 2008/2012REAL TOP GLOBAL CITIES
Mirante do Vale(170m)
So Paolo
Westend Strasse 1(208m)
Frankfurt
Greater Paris Investment Agency
CCTV Tower(234m)
Beijing
Cocoon Tower(204m)
Tokyo
Al Hamra Tower
(412m)Koweit City
Hermitage Tower(320m)
Paris
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
24
Greater Paris Investment AgencyTHE GLOBAL RANKING
FOR THE LAST FIVE YEARS, 2008 TO 2012
Shan
ghai
Hon
gKo
ng
Lond
on
SoPa
olo
Paris
Moscow
New
York
Sydn
ey
Beijin
g
Barcelo
na
Frankf
urt
1375
1133
996
661 654618
477 462
Beijing
Shanghai
Paris
641
399 385 384 381 376 374 373 347 325280 257
Ban
galo
re
AbuDha
bi
SanFr
ancisco
Mumba
i
Ds
seld
orf
Toky
o
Amsterda
m
Madrid
Dublin
TOP 10
HongKongBa
rcelona
SoPaolo
NewYork
Moscow
Three European cities have remained in the topranking throughout the period too: London, Parisand Barcelona. Madrid has slipped below its originalranking. On the contrary, Frankfurt, Dusseldorf andDublin have gained better positions.
NUMBER OF INVESTMENTS
So Paolo is the entry point for Brazil butit is hard to do business there because skilledlabour is more expensive than in India,Europes and even America.Global merchandiser of commodities
Everyone wants to invest in New Yorkbut not everyone can afford to.Global merchandiser of commodities
The United States of America and Europewill still play a crucial part in worldwideeconomic growth over the coming years.Western countries proved to show strongbusiness resilience over the last years.Agribusiness, America & Asia Pacic
Source: fDi Markets, Financial Times Ltd
1375
1133
996
661
654
641
London
618
477
Sydney
462
399
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
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Greater Paris Investment AgencyEUROPE AND BRIC
COMPETE FOR GLOBAL LEADERSHIP
Mumbai
Number of investments
Moscow is an attractive place for internationalluxury brands thanks to the increasingpurchasing power of the middle classes.Logistics, Shanghai
Beijing is a city where we can now findexperienced young workers. The businessenvironment has improved and the citys culture
is appropriate for huge international investment.However the administrative system is complex.This is why the logical conclusion for mid-sizecompanies is to establish themselvesin secondary cities in China.Pharmaceutical industry, Shanghai
Source: fDi Markets, Financial Times Ltd
Over the last ve years, the BRIC economic capitalshave generally improved their ranking. This isespecially the case of Sao Paolo and Moscow.Beijing and Mumbai have been less successful whileShanghai and Hong Kong have remained in the topthroughout the period.
The Americas have gained to cities in the top 10 overthe last ve years and Oceania one, another sincethat the global competition between Global Cities hasbecome more diverse and open.
EVOLUTION IN THE TOP 5 CITIES, 2008 TO 2012
0
50
100
150
200
250
300
350
400
450
2008 2009 2010 2011 2012
65
61
126
195
223
120
108
194
146129
192191
170
150
108
171
231 225239 239
389
308
270276
351333
242
290
309
233
133
215
149161
148
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
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Greater Paris Investment AgencyGLOBAL CITIES:
A COMPETITION MORE OPEN THAN EVER
The Global Cities Investment Monitor is a uniqueworldwide survey conducted exclusively by the GreaterParis Investment Agency in partnership with KPMG.It ranks the attractiveness of Global Cities which competeat worldwide level.
Whereas there is no strict denition for a Global City, theyall benet from a dynamic and stimulating environment
where nancial and business innovation meets topdecision-makers. Global Cities are focal points whoseinuence reaches all continents, both densely linked andintensely competing with one another to dene the besteconomic, urban and political standards.
Competition among Global Cities is more open than everbefore. For most of the twentieth century, Paris, Londonand New York formed the leading triad. Berlin was sidelined
in the course of the two world wars. Moscow stood in theSoviet Bloc apart from economic competition. Tokyo wasprobably the rst strong challenger.
Even with a much more open competition, very few citiescan hope to gure among the top global ones. As the Monitorshows, investors perceptions as well as actual investmentstend to focus on a handful of cities and concentrate there.
For more than twenty years, the Greater Paris InvestmentAgency has conducted studies to compare and rankEuropean cities. The Global Cities Investment Monitor is the
rst yearly global benchmark study. It fully acknowledgesthe changing global hierarchy.
What can Paris, a long-standing Global City, expect from theMonitor? It demonstrates that Paris enjoys attractivenessand a remarkable image. It shows that Paris is very-wellpositioned in terms of actual investments too, even betterthan its image suggests.
The Monitor is a unique instrument for the Greater ParisInvestment Agency to advocate and support world-classinvestments in infrastructure, architecture, and clustersin Greater Paris, to make it one of the worlds leadingbusiness capitals of the twenty-rst century.
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GLOBAL CITIES INVESTMENT MONITOR 2013 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
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Greater Paris Investment Agency
ABB, Accor, Aroports de Paris, Altran Technologies, Bal du Moulin Rouge, BNP Paribas,Bouygues Btiment Ile-de-France, Cailliau Dedouit & Associs, Caisse des Dpts,Chambre de commerce et dindustrie de Paris Ile-de-France, Chambre des Notairesde Paris, Cisco, Colas S.A., Colony Capital Europe, Comexposium, Crdit Agricole CIB(Calyon), Defacto, Deloitte, Ecole Normale de Musique de Paris, EDF, ERDF, Ernst & Young,Etablissement Public damnagement de La Dfense Seine Arche (EPADESA), Ernst &
Young, Fdration nationale des travaux publics, Fdration Rgionale des travaux publicsIle-de-France, Fidal International, FNAIM Paris et Ile-de-France, France Amriques, FranceTlcom, Galeries Lafayette, GDF-Suez, Gecina, Gnrale Continentale Investissements,Gide Loyrette Nouel, Groupe G7, HCL Technologies, Hermitage, Klepierre, IBM, KPMG,La Foncire des Rgions, La Poste, Marne-la-Valle Epamarne/Epafrance, MEDEFIle-de-France, Port Autonome de Paris, PwC, Randstad, RATP, Regus, Ricol Lasteyrie,Siemens, SILIC, SNCF, Tata Communications, Tata Consultancy Services, Total, Unibail-
Rodamco, Veolia, Vinci Construction France Ile-de-France, Viparis, Wipro
THE GREATER PARIS INVESTMENT AGENCY
OUR MEMBERSHIP: GLOBAL&MAJOR COMPANIES
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KPMG in FranceKPMG is the leading Audit, Accounting and Advisoryservices provider in France, employing 8,000 professionalslocated in 217 cities. In 2012, KPMG S.A.s revenue stoodat d860 million. KPMG serves major internationalcompanies, SMEs and family groups, in all industry areas.
KPMG is a member rm of KPMG InternationalCooperative, a global network of professional rmsproviding Audit, Tax and Advisory services with apresence in 156 countries across the world. KPMGemploys 152,000 professionals and generates $23.03billion in sales.
The network is structured around three regions: theAmericas, Asia-Pacic, and EMEA (Europe Middle East Africa).
(*Source: La Profession comptable 2010)
www.kpmg.r
Greater Paris Investment Agency is a non-protorganization founded over twenty years ago by the ParisChamber of Commerce and Industry to attract newinternational investors in Greater Paris and to bolster itsattractiveness.
It is comprised of more than one hundred major Frenchand multinational companies; they guarantee a totalindependence and provide support in fullling theAssociations main missions.
As Greater Paris Business Ambassador, our Agency isyour priviliged partner and advisor: linking governmental
decision-makers and our prestigious business partnersnetwork.
Chiara CorazzaManaging Director
Greater Paris Investment Agency
7, rue Balzac - 75008 Paris+33 (0) 1 55 65 74 80
www.greater-paris-investment-agency.com
ISBN 2-914687-10-9 EAN 9782914687102 ICONOGRAPHIE Fotolia XDR
Greater Paris Investment Agency