OCTOBER 9-10, 2012 WŚRÓD PRELEGENTÓW: FMCGbbm.pl/files/konferencje/2012/forumfmcg/FMCG_2012_w… · · 2014-01-172012-10-10 · oriflame poland podravka polska cemoi eastern

Partners:O R G A N I Z E R: Strategic Media Patron: Media Patrons:

OCTOBER 9-10, 2012

Courtyard by Marriott Hotel, Warsaw

3 parallel theme sessions

WŚRÓD PRELEGENTÓW:

GrzegorzManiecki

MaurycySzczęsny

AleksanderŚmigielski

WojciechŻabiński

AnnaMatlak

AdamManikowski

MarekKmiecik

KrzysztofBłaszczyk

KrzysztofTokarz

AnnaPytkowska

AnnaWierzchowska

RenéStarzomska

RobertLedóchowski

ThomasLianos

Customer Marketing Director

Member of the Boardfor Logistics

CEE Media Director

Euro 2012 Director

Marketing Director

Marketing Director

Marketing Director,Member of the Board

Sales Director

President of the Board

Senior Director InternationalMarketing Projects, GlobalCommercial Marketing

Marketing Director

Director General

Sales Director,Member of the Board

Regional Director Poland& Baltics

KOMPANIA

PIWOWARSKA

KAUFLAND POLSKA

MARKETY

UNILEVER

CARLSBERG POLSKA

TESCO POLSKA

JERONIMO MARTINS

POLSKA

HOOP POLSKA

CURVER POLAND

& BALTICS

GRUPA KAPITAŁOWA

SPECJAŁ

ORIFLAME POLAND

PODRAVKA POLSKA

CEMOI EASTERN EUROPE

DIAGEO POLSKA

CHIPITA POLAND

Forum

FMCG

SALES OPTIMISATION

SALES SUPPORT

BRAND MANAGEMENT

STRATEGY OF THE FAST MOVINGCONSUMER GOODS MARKET LEADERS

36 CASE STUDIES

STRATEGIES OF KEY PRODUCERS

of brands with an unquestionable market success

to successfully confront a growing market shares of private labels

Sponsor:

TadeuszCzarniecki

Marketing Director

HERBAPOL

Get the latest news and updates visiting: www.forum-fmcg.com

Representatives of the retail and the FMCG sectors of the followingorganisational units and departments:The managementCommercialMarketingTrade MarketingOthers

ABOUT THE FORUM:

ABOUT SPONSORING COOPERATION:

Łukasz Hińcz, Project Managertel.: +48 12 35 05 420, [email protected]

Tomasz Piela, Business Development Managertel.: +48 12 35 05 446, [email protected]

Experts have long been forecasting that both in retail and in terms of consumer behaviour tendencies we will copy thepast and already completed Western European patterns. It means, therefore, that

, what will altogether cause. These process have already significantly influenced FMCG producers. Representatives of companies

participating in the Forum have decided to apply the best possible strategy in front of these challenges –. In order to increase or to maintain their market shares

and last but not least, e.

The presence of represents anunprecedented opportunity to get to know in orderto strengthen the competitive advantage of the fast moving consumer goods sector producers.

We are looking forward to your presence in the 2nd edition of the .

Łukasz Hińcz

Project Manager

we will encounter a furtherconsolidation of the retail trade, a domination by large-floor-space commercial outlets as well as still morereasonable consumer behaviours further strengthening of the position of retail chainbrands

movingforward and investing in a stronger competitive advantagethey have made product investments, determined customer expectations and responded to them, strengthenedthe brand awareness with a wide spectrum of available communication channels nteredstrategic alliances with business partners

almost 40 experts, tireless innovators, brand managers and category leadersthe inspiring and very visionary product development strategies

FMCG FORUM

See you all there in October!

INTORDUCTION

MORE INFORMATION

PARTICIPANTS PROFILE

12%

23%

23%

28%

14%

36 SPEAKERS OF THE FORUM:

Anna Matlak, Marketing Director,Prof. Stanisława Okularczyk,

Anna Pytkowska, Senior Director InternationalMarketing Projects, Global Commercial Marketing,

Maurycy Szczęsny, Member of the Board forLogistics,Grzegorz Sierzputowski,Waldemar Nowakowski, Member of the Board,

, Head of the

Prof. Tomasz Domański,Adam Manikowski, Marketing Director,

Tadeusz Rysiukiewicz, Director of the Department ofTrade,Thomas Lianos, Regional Director Poland & Baltics,

Tesco Polska

Advisor to the Deputy

minister of Agriculture and Rural Development

Oriflame Poland

Kaufland Polska Markety

Expert

Polish Chamber of Commerce Trade

Committee at the National Chamber of Commerce

Uniwersytet Łódzki

Jeronimo Martins Polska

Piotr i Paweł

Chipita Poland

Kamila Teodorowska, Category&Shopper InsightManager,

Luiza Lewandowska-Dudek, Category DevelopmentManager,

Patryk Znarowski, Stock & Merchandising Manager,

Leszek Szycman, CMI Manager BD Savoury CEE,

Anna Wierzchowska, Marketing Director,

Paweł Łazicki, Category Development Manager,

Krzysztofa Zaborowska, Client Consultant,

Paweł Łazarowicz, Head of Category Management,

Mateusz Zimowski, Client Consultant,

Coca-Cola HBC Polska

Kompania Piwowarska

Polbita

Unilever

Podravka Polska

Kompania Piwowarska

Nielsen

Coty Polska

Nielsen

Adam Moskała, Vice-president of the Board,

Marcin Poniatowski, Vice-president for NetworkDevelopment,Krzysztof Błaszczyk, Sales Director,

Mateusz Zimowski, Client Consultant,Grzegorz Maniecki, Customer Marketing Director,

René Starzomska, Director General,

Nir Manor, VP Global Business Development,

Krzysztof Tokarz, President of the Board,

Robert Ledóchowski, Sales Director, Member of theBoard,Norbert Filiński, Senior AC Consultant,

PIFO EKO-STREFA

Lewiatan Holding

Curver Poland & Baltics

Nielsen

Kompania Piwowarska

CEMOI Eastern Europe

Retailplus

Grupa Kapitałowa Specjał

Diageo Polska

Nielsen

Marta Ożóg-Orzegowska, Brand Manager,

Aleksander Śmigielski, CEE Media Director,

Gabriel Matwiejczyk, Business DevelopmentManager,

Gabriela Antczak, Marketing Director,

Tadeusz Czarniecki, Marketing Director,

Joanna Świątek, Brand & Trade Marketing Manager,

Wojciech Żabiński, Euro 2012 Director,

Marek Kmiecik, Marketing Director, Member of theBoard,

LPP

Unilever

NM Incite

Kupiec

Herbapol

Monini Polska

Carlsberg Polska

Hoop Polska

PLENARY SESSION: SESSION: SALES SUPPORT SESSION: SALES OPTIMISATION SESSION: BRAND MANAGEMENT

ENGLISH VERSION OF THE AGENDA, LATEST NEWS AND UPDATES ON www.forum-fmcg.com/en

SALES SUPPORT SESSION

PLENARY SESSION

13:00 LUNCH AND DIVIDING INTO PARALLEL SESSIONS

SALES OPTIMISATION SESSION BRAND MANAGEMENT SESSION

9:30 Registration and morning coffee

10:00

10:20 Multiculturalism: key insights and different decision-making patterns of Central andEastern European buyers

11:00 Coffee break

Current and planned legal provisions to regulate the cooperation between suppliersand a commercial network

SPECIAL GUEST

MODERN CONSUMER

Prof. Stanisława Okularczyk,

Anna Pytkowska, Senior Director International Marketing Projects, Global CommercialMarketing,

Advisor to the Vice-minister of Agriculture and RuralDevelopment

Oriflame Poland

11:20

12:00

12:20 Panel discussion

Building the brand loyalty and the store loyalty in customers – combining the twotypes of loyalty

Out-of-stock: an analysis of the profit loss and eliminating the phenomenon

Out-of-stock-reduction-oriented collaboration between the producer, the commercialchain and the logistics

Tesco Polska

Expert

ECR PolskaExpert

Kaufland Polska MarketyPiotr i Paweł

Bakoma

Anna Matlak, Marketing Director,

Grzegorz Sierzputowski,

Grzegorz Sierzputowski,Maurycy Szczęsny, Member of the Board for Logistics,Tadeusz Rysiukiewicz, Commercial Department Director,Mariusz Majewski, Manager of Warehouses Group,

OUT-OF-STOCK: WHO PAYS FOR THAT?

Chairman: Mateusz Boruta, Managing Director,

9 October 2012, TUESDAY

CREATING PURCHASING OPPORTUNITIESAND CATEGORY DEVELOPMENT

SHELF INVESTMENTS

Kamila Teodorowska, Category&Shopper InsightManager,

Luiza Lewandowska-Dudek, Category DevelopmentManager,Paweł Łazicki, Category Development Manager,


We are expecting the lecturer’s confirmation

Coca-Cola HBC Polska

Kompania Piwowarska

Kompania Piwowarska

Polbita

14:00

14:40

15:40

16:20

1+1=3: shopper marketing based on cross-promotionsof various categories

Category management: developing one category andgenerating more sales and profit

Developing your commercial space from the scratch:becoming unique and fascinating for the buyer andsecuring the return on investment at the same time

Process-like approach towards shelf management

15:20 Coffee break

17:00 THE END TO THE 1ST DAY OF THE FORUM

RETAIL CHANGES INFLUENCING FMCG MANUFACTURERS

SALES DEPARTMENT MANAGEMENT

Marcin Poniatowski, Vice-president for NetworkDevelopment,



Krzysztof Błaszczyk, Sales Director,

Lewiatan Holding

Specjał Capital Group

PIFO EKO-STREFA

Curver Poland & Baltics

14:00

14:40

15:40

16:20

Sales optimisation by altering the assortment choiceand an outlet layout remodelling

The role of a modern distribution channel in thebranded product portfolio development

Value Based Management in the sales department

Sales department management in an unstable rawmaterials market situation

15:20 Coffee break


COMMUNICATION CHANNELS AND MEDIA CHOICE


Aleksander Śmigielski, Media Director CEE,

Gabriel Matwiejczyk, Business Development Manager,


LPP

Unilever

NM Incite (A Nielsen/McKinsey Company)

Kupiec

14:00

14:40

15:40

16:20

YouTube as an integral part of social media. Building ofthe brand channel for purpose of brand communicationstrategy

Principles and examples of successful and measurablemobile advertising campaigns

Analysis of the Internet contents and using them inmarketing communication

Tools and solutions used in brand promotion when theATL budget is limited

15:20 Coffee break


SALES SUPPORT SESSION SALES OPTIMISATION SESSION BRAND MANAGEMENT SESSION

8:30 Registration and morning coffee

9:00

9:30

Trade consolidation process and its influence on the FMCG distribution model

Brand against brand – marketing challenges in front of commercial chains and producers

RETAIL CHANGES INFLUENCING FMCG MANUFACTURERS

Waldemar Nowakowski, Member of the Board, ,Head of the

Prof. Tomasz Domański, Department of International Marketing and Retailing,

Polish Chamber of CommerceTrade Committee at the National Chamber of Commerce

University of Łódź

10 October 2012, WEDNESDAY

CONSUMER TRENDS

BRAND ARCHITECTURE


Krzysztofa Zaborowska, Client Consultant,Mateusz Zimowski, Client Consultant,


Paweł Łzarowicz, Head of Category Management,

Unilever

Nielsen

Nielsen

Podravka Polska

Coty Polska

11:50

12:30

14:10

14:50

Present and future market and consumer trendstogether with their influence on the category and theassortment development

Changes to the decision-making processes of thepresent buyers

Developing brand and sub brand portfolios: brandarchitecture vs. consumer preferences

Tools for effective support of categories and products

13:10 Lunch

15:30 THE END OF THE 2ND DAY OF THE FORUM

SALES DEPARTMENT MANAGEMENT STRATEGIES

SALES PROMOTION

Kompania Piwowarska

Robert Ledóchowski, Sales Director, Member of theBoard,



Norbert Filiński, Senior AC Consultant,

Grzegorz Maniecki, Customer Marketing Director,

Diageo Polska

Retailplus

CEMOI Eastern Europe

Nielsen

11:50

12:30

14:10

14:50

15:30

Proper management of the customer relations andcustomers’ impact on sales

How to measure in-store performance of brands and ofsales force in a dynamic FMCG environment

Brands on the run, private labels under pressure.Is this the end for the Private Label growth

Measuring the return on the investment in promotion:tools, ROI models, performance analysis, benchmarks

Choosing the right promotion mechanism andpromotion assessment

13:10 Lunch


BRAND IMAGE DEVELOPING AND MANAGEMENT

BRAND IMAGE DEVELOPING AND MANAGEMENT

Marek Kmiecik, Marketing Director, Member of theBoard,




Hoop Polska

Carlsberg Polska

Herbapol

Monini Polska

11:50

12:30

14:10

14:50

Be open to others – Hoop Cola brand repositioning

Managing the communication and the Euro 2012project operation: strengthening the brand imageusing acquired rights to the full extend

Recognisable brand design: the methodology andelements of the process of delivering the expectedobjectives

Price policy vs. brand image

13:10 Lunch


11:20 COFFEE BREAK AND DIVIDING INTO PARALLEL SESSIONS

PLENARY SESSION

10:20

10:40

International negotiations – how to negotiate and set terms for collaboration withglobal players from the retail sector ?

Brand repositioning and modifying: attracting new customers successfully withoutlosing the existing customers

Chipita Poland

Jeronimo Martins Polska

Thomas Lianos, Regional Director Poland & Baltics,

Adam Manikowski, Marketing Director,

Prof. Stanisława Okularczyk, Advisor to the Vice-minister of Agriculture and Rural Development,

Grzegorz Sierzputowski,

Kamila Teodorowska, Category&Shopper Insight Manager,

MINISTRY OF AGRICULTURE AND RURAL DEVELOPMENT

ORIFLAME COSMETICS

TESCO POLSKA

EXPERT

KAUFLAND POLSKA MARKETY

THE POLISH CHAMBER OF COMMERCETRADE COMMITTEE AT THE NATIONAL CHAMBER OF COMMERCE

UNIVERISTY OF ŁÓDŹ

JERONIMO MARTINS POLSKA

POLBITA

LEWIATAN HOLDING

KOMPANIA PIWOWARSKA

COCA - COLA HBC POLSKA

She became an associate professor in 1990 and in the year 2000 she was appointed as a professor ofagriculture. She has been working for the Institute of Animal Production and the University of Rzeszów, whereshe has been the head of the Institute of Agricultural and Food Economics. Between 2005 and 2007 she was anMP, member of the Public Fund Management Committee and the Committee for the EU. Between 2005 and 2006she was the Secretary of State at the Ministry of Agriculture and Rural Development.

She has had over 17-year experience in the cosmetic sector. Between 1995 and 2006 she used to work for AvonCosmetics as the Marketing Group Manager. Since 2006 she has been working for Oriflame, with theresponsibility for two marketing mergers and a fusion of 23 countries of the Central Europe, the Western Europeand Africa to create one EMEA Region with a professional centre of marketing services developed. She has beenoccupying the present position since 2011 with a responsibility for global marketing strategies, businessdevelopment in Asia, among others.

She has had over 14 years of experience in modern trade, both in marketing and in purchasing and operation;occupying the present position for 5 years. She was awarded a master’s degree at the Jagiellonian University in1996; completed the MBA studies at the Warsaw University of Technology London Business School.

With over 10-year experience in Sales, Trade Marketing and Category Management he has been one of the Polishcategory management pioneers. He participated in the ECR system and contributed to the creation of the firstcode of good practice by CatMan’s. Between 2001 and 2010 he was responsible for category and distributionchannel management in Nestle Polska SA. Between 2010 and 2012 he has occupied the position of TradeMarketing Director in Pernod Ricard Polska.

For eleven years has he been working for Kaufland Polska Markety, where he has achieved many successes asthe Director for Logistics, who has been both developing and delivering the logistic strategy of the company inPoland. He gained his professional experience in logistics in the nineties in the leading shipping and cargocompanies in Germany.

He started the process of integration of Polish wholesalers under the name of LEWIATAN ZKiP LEWIATAN'94Holding S.A in 1994. Two years later he started the integration of retail under the name of the Polish CommercialNetwork LEWIATAN, being also its president between 1994 and 2001. Between 2005 and 2007 he was an MP inthe Polish Sejm. Since 1997 he has been the President of the Board of the Polish Chamber of Trade. Since 2009he has been the President of the Polish Chamber of Commerce and the head of the Trade Committee at theNational Chamber of Commerce.

He is the head of the Department of International Marketing and Retail and the Polish-French MBA ManagementStudies. He has been dealing with distribution systems analysis and the modern forms of commercial activitiesanalysis. He is the author of many publications dealing with various forms of market channels integration,franchising and the strategy of building the brand of commercial companies.

He has been working in the commercial sector for over 12 years. He has occupied various positions in JeronimoMartins Polska; working in the operation and in the marketing departments, thanks to which he has learnedpractical skills of sales and HR management. He has additionally participated in and coordinated many projectson different areas of retail sector activities. He has been now responsible for comprehensive management of theBiedronka commercial chain marketing. He has recently been involved in the coordination of one of the mostambitious retail market undertakings – the rebranding of the Biedronka commercial chain.

He has 7-year experience in the FMCG sector. Previously, he worked for Super-Pharm Poland. Since 2007 he hasbeen responsible in Polbita, among others, for the stock management, the implementation and the developmentof an automatic system of store and the central storehouse deliveries, planograms. Additionally, since 2010 hashe been dealing with the chain merchandising, commercial space optimisation and the category managementdevelopment while occupying the present position.

Anna Pytkowska, Senior Director International Marketing Projects, Global Commercial Marketing,

Anna Matlak, Marketing Director,

Maurycy Szczęsny, Member of the Board for Logistics,

Waldemar Nowakowski, President of the Board, ,Head of the

Prof. zw. dr hab. Tomasz Domański,

Adam Manikowski, Marketing Director,


Marcin Poniatowski, Vice-president for Network Development,

Paweł Łazicki, Category Development Manager,


Luiza Lewandowska-Dudek, Category Development Manager,

KUPIEC

KOMPANIA PIWOWARSKA



Krzysztof Błaszczyk, Sales Director,

Krzysztofa Zaborowska, Client Consultant,

Mateusz Zimowski, Client Consultant,


Grzegorz Maniecki, Customer Marketing Director,



Aleksander Śmigielski, Media Director CEE,

He has had 12-year professional experience. He has started his professional career in Claritas Polska. Since2003 he has been working for Unilever and dealing with the consumer research issues. Initially, he has beenresponsible for the provision of insights for the following brands: Knorr, Hellmann's and Rama. In 2008 he joineda global team responsible for the AXE brand marketing. Since mid 2008 he has been occupying the presentposition.

She has worked for international FMCG marketing but also OTC and Rx products marketing corporations for afew years. She has supported marketing units activities related to the following brands: Vegeta, Warzywko,Podravka, Candia, Enfamil, Nutramigen. She has occupied the present position since May 2010.

He has over 16-year professional experience. He has worked both in retail as well as representing producers. Hestarted his professional career in McLane Polska and moved to Coca-Cola three years later. He worked for Coca-Cola for 11 years. Between 2010 and 2011 he managed a team of Account Managers at Royal Unibrew. He hasoccupied the present position since 2011.

He has been working for the research sector for ten years. He started as the Client Executive in MEMRB andbecame the Client Consultant at Nielsen in 2011. He has been specialising in the cosmetic market studies.

He spent 5 year working for a nationwide BTL agency and dealt with the development of regional offices,managed the car fleet and carried out cross-country projects for the biggest FMCG companies. At present hehas been preparing market analyses for Nielsen’s clients.

He has been working for the food sector of the Central Europe and Russia for 16 years. He has gained hisexperience in branded products management when working as a manager in the Danone Group and in theprivate label products management when working as the Director General of Lambertz Polonia. He has workedas the Director General at Materne Polska (the Andros Group) for 6 years and as the Director General of theAndros Group in the CEE region and the Commonwealth of Independent States for the last year.

He has a 20-year experience in the FMCG sector. He has been working for Kompania Piwowarska since 2004.Since his beginnings in the company he has been working for the customer marketing department and hascompleted a full career path. In 2004 he started his career as the Trade Marketing Manager, then he worked asthe trade Marketing Director for almost a year and then he got promoted to the position of the Channel & CategoryDevelopment Director.

He has gained his professional experience and enjoyed his first professional successes in the form of growingsales volumes and the market share in Nutricia Polska, where he occupied the position of the Sales Director. Hejoined Bakalland first as the Sales Director to take care of the sales of all the company brands, to become theDirector of Purchasing and Private Labels Development. He became the Vice-president of the Board responsiblefor the sales after the takeover of Pifo Eko-Strefa by Bakalland.

For the last four year she has been the Brand Manager of CROPP, the clothing brand for young people. She hasbeen responsible for the brand communication in all the marketing dimensions. She has been specialising inbrands for young people and modern media, especially the social media. She has also been dealing withmarketing activities of a new LPP S.A. brand created for young girls.

He has worked for Unilever since 2007. After the promotion to the present position he has been responsible forthe media strategy for all the Unilever brands, planning and purchasing the media in 18 CEE countries. Amonghis main responsibilities there are the shaping and carrying out of the strategy in terms of the cooperation withagencies and media houses. He has specialised in media utilisation efficiency, innovation, cost management,efficiency measuring and advertising ROI, in particular. Before that he used to work for the OMD media house for7 years. He works for the whole sector, also by accepting the position of the Vice-president of the InternationalAdvertising Association (IAA) in Poland.

UNILEVER

PODRAVKA POLSKA

CURVER POLAND & BALTICS

NIELSEN

NIELSEN

CEMOI EASTERN EUROPE

KOMPANIA PIWOWARSKA

PIFO EKO-STREFA

LPP

UNILEVER

Pawe azarowicz, Head of Category Management,

Mateusz Boruta, Managing Director,

ł ŁHe has 16 years of experience in the FMCG sector. He has been working since 2011 at Coty Poland. Previously,he worked among others with Frito Lay Poland, PZ Cussons and Chipita Poland where he held the position ofHead of Category & Channel, Development and Trade Marketing Manager. He is a pioneer in the implementationof planograms and category management process on the Polish retail sector. He has been cooperating withfollowing retailers: Geant (currenty Real), E. Leclerc, Alma, Auchan, Carrefour.

COTY POLSKA

ECR POLSKA

PIOTR I PAWEŁTadeusz Rysiukiewicz, Commercial Department Director,

Gabriel Matwiejczyk, Business Development Manager,




Marek Kmiecik, Marketing Director,Member of the Board,

Norbert Filiński, Senior AC Consultant,



Robert Ledóchowski, Member of the Board, Sales Director in the traditional channel and in the HoReCachannel,

Thomas Lianos, Regional Director Poland & Baltics,

He is a passionate online researcher. He used to work for Gemius for 5 years and led research teams to developthe company consulting offer. At present he has represented NM Incite to implement in the Polish market thesolutions dedicated to social media and developed by Nielsen.

He has been the head of Brand Design for 12 years dealing with the development of the visual identificationprojects, packaging and brand communication for companies, such as: Orlen, Zelmer, Mieszko, Wawel, HarperHigienics, Bio-Active, Makarony Polskie and Herbapol.

She has 11-year experience in the retail sector, mainly. Between 2002 and 2007 she worked in Duni SalesPoland. Then, she moved to Index Food to take on the responsibility for key brands and sales-supportingactivities. She has been working at the present position since 2008.

He has gained his 13-year professional experience both in the retail sector and in manufacturing. Between 1999and 2004 he worked for the British American Tobacco in the marketing department, initially as the BrandResearch Manager and then as the Brand Manager. For the next 5 years he worked in Carlsberg Polska andmanaged the company key brands. Between 2009 and 2010 he managed the marketing department inEurocash. Since the end of 2010 he has worked for Carlsberg again.

In the FMCG marketing for 17 years. Until 2006 he worked as the Marketing Director in Mieszko S.A., responsiblefor developing and delivering the company marketing strategy. Between 2006 and 2008 he was responsible forthe Jupi brand juices, fruit beverages and syrups strategy for the Polish, Czech, Slovakian and Hungarianmarkets at Kofola Holding based in the Czech Republic. Since 2008 he has been occupying the present positionand has been accountable for the strategy of all the company branded beverages in the Polish market.

At Nielsen since 2008. Initially, at the Manufacturer Client Service, responsible for the cooperation with keyclients of Nielsen in Poland. Since 2011 he has been working at special analyses department. He supportsNielsen’s Clients in their everyday work and key decisions on price strategy and the Marketing Mix optimisation.

He is the founder of SPECJAŁ, one of the biggest distribution companies in Poland. He has been the president ofthe franchise chain, PSH NASZ SKLEP, gathering almost 1800 stores. The Specjał capital group consists also oftwo security services agencies and two medical warehouses in Rzeszów and Katowice with a chain of medicalstores. He is the founder of PSH „UNIA” and PSH „HANDEL POLSKI”, the head of the podkarpacki unit of POPON.

Co-founder of Retailplus. Successfully launched and managed in-store tracking activities in diversegeographies including Russia, India, Turkey, Japan, Poland and across Southern Eastern and Central Europe fortop FMCG manufacturers. 20 years experience working in Retail - FMCG's – expertise with sales developmentand sales force performance evaluation, trade marketing, trade and consumes promotions, POS visibility,effectiveness measurement, ROI analysis on marketing activities. Won international GLOBES award for bestglobal campaign to create customer loyalty for Pampers brand, Procter & Gamble

In the company for 7 years. At the beginning of his professional career he was responsible for the sales strategyfor the modern channel. At present he has been responsible for sales activities in the traditional and gastronomymarkets. Before than he worked for Johnson&Johnson for 10 years.

Started his career in 1988, and for several years served as a Marketing and Sales Director in leading companiesin Greek industrial & BTB businesses. In 2001 he moved to FMCG and for the period 2001-2008 was appointedas a CEO of Chipita Poland (turnover 40 million EUR - 500 employees), based in Warsaw. For the next 2 years hewas appointed as a CEE Deputy Director of the Bakery & Confectionery division of Vivartia SA, a leader of foodindustry of Greece. In 2010 this division of Vivartia SA was split as a separate company (Chipita SA), andThomas was appointed as a Regional CEE Director. Since Jan 2012 he is relocated in Warsaw holding theposition of Regional Director of the newly created Poland & Baltics Region, with full responsibility of bakery andconfectionary business of Chipita SA in the region, including its production factory in Tomaszaw Mazowiecki.Thomas holds also the position of CEO of Chipita Poland SP.z o.o., and he is a member of the board of severalother companies of Chipita group in Eastern Europe.

Mariusz Majewski, Manager of Warehouses Group,He has worked for Bakoma – FMCG industry company – since 2000. Since 2006 he has held managerialpositions in logistics. He is responsible for building and managing over a team of numerous employees. Heparticipated in the implementation of optimization projects in the area of warehouse management, including:implementation of a WMS software (Qguar) and ERP (J.D. Edwards), developing a system of working timemanagement in warehouses. He deals with planning, modernizing and optimizing warehousing and logisticsprocesses, also in terms of costs, on an everyday basis. In 2012 he was appointed to a Board of Directors ofPolish Association of Logistic Managers.

NM INCITE (A Nielsen/McKinsey Company)

HERBAPOL

MONINI POLSKA

CARLSBERG POLSKA

HOOP POLSKA

NIELSEN

GRUPA KAPITAŁOWA SPECJAŁ

RETAILPLUS

DIAGEO POLSKA

CHIPITA

BAKOMA

SPEAKERS

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II Forum

FMCG

Pursuant to the Data ProtectionAct ofAugust 29, 1997 (Journal of Laws 1997, No. 133 item 833) Blue Business Media Sp. z. o.o., with its head office inWarsaw (hereinafterreferred to as BBM), hereby states that is the administrator of personal data.We hereby give consent for our personal data to be processed for the purposes of promotionand marketing activities carried out by Blue Business Media, its services and products offered on the market, aswell as for the purposes of promoting Blue Business Mediacustomers offers. Furthermore,we agree to receive, by e-mail, offers and commercial information relating to Informedia and its customers. Persons giving consent for theirpersonal data to be processed shall be entitled to control the processing of data relating to them, and to correct it.At the same time, we hereby state that we have got acquainted with participation conditions, and we bind and oblige ourselves to pay in full for the amountsresulting from this agreement.

1. Full name: ....................................................................................................................................................

Position: ...............................................................................................................................................................

Department: .............................................................................................................................................................

2. Full name:

3. Company:

5. Credit card type:

6. Customer data required for VAT invoice:

....................................................................................................................................................

Position: ...............................................................................................................................................................

Department: .............................................................................................................................................................

............................................................................................................................................................

Street: ........................................................................................................................................................................

Postal code: ...................................................... City: .........................................................................................

Phone: ................................................................... Fax: ..........................................................................................

E-mail: .........................................................................................................................................................

Visa Mastercard Eurocard Diners Club

Credit Card Number: .......................................................................... Expiration Date: .........................................

Name as it appears on Credit Card: .........................................................................................................................

Amount: .................................................. Address: ...................................................................................................

Signature: ............................................................................................................ Date: ..........................................

Company name: ........................................................................................................................................................

Head office: ................................................................................................................................................................

Address: ....................................................................................................................................................................

NIP: ...........................................................................................................................................................................

4. Payment method:

� �Cash transfer Credit card

� � � �

Blue Business Media Sp. z o. o. with its head office in Poland, Warsaw (00-517)

ul. Prądzyńskiego 12/14 street, has been entered in the Register of Enterpreneures,

kept by District Court for the capital city ofWarsaw, XII Economic Department on

National Court Register under No. KRS 0000325306, NIP 7010167656, equity

capital: PLN 100 000.

This material qualifies as the property of BBM Sp. z o.o. and is protected under thecopyright law. It is thus forbidden to modify, copy, distribute, duplicate and transferit to the third parties without the prior agreement of BBMSp. z o.o.

1. Conference participation fee:

2. The price covers lectures, conference materials, coffee breaksand lunch.

3. The faxed or e-mailed filled-in registration form becomes thelegally binding agreement between the participant and BlueBusiness Media and equals acceptance of the contractualobligations. The pro forma invoice is faxed on having receivedthe registration form.

4. The person signing the application form on behalf of theApplicant declares that they possess the relevant authorizationto act in the name of and on behalf of the Applicant,specifically to conclude an agreement with Blue BusinessMedia.

5. We kindly ask you to make a payment within 14 days fromsending the registration form and before the date of the start ofthe congress.

6.

7. Bank account:

8. The Applicant has the right to withdraw from participating on theterms and conditions indicated below. Resignation fromparticipation should be made and sent by fax or registerede-mail.

9.

10.

11. In the event of the lack of participation in the forum as well asthe lack of the written resignation from participation in theCongress, the Applicant is obligated to pay the full participationcosts in the amount resulting from the agreement.

12. Default in payment shall not be unambiguous with resignationfrom the participation.

13. A person indicated by the Applicant may participate in theCongress in lieu of the person submitted to participate.

In the case of registration before 14 September 2012and failure to cover the full participation fee before28 September 2012, the cost amounts to 3995 PLN + 23%VAT per person.

In the case of resignation before 14 September 2012 theApplicant is obligated to pay a service fee in the amount of1000 PLN + 23% VAT.

In the case of resignation after 14 September 2012 theApplicant is obligated to pay the full participation costs, in theamount resulting from the agreement concluded between theApplicant and Blue Business Media.

2995 PLN + 23% VAT

3495 PLN + 23% VAT

3995 PLN + 23% VAT

if registered before 10 August 2012 andpaid all before 24 August 2012

if registered before 14 September 2012and paid all before 28 September 2012

if registered after 14 September 2012 orpaid all after 28 September 2012

Alior Bank S.A., Al. Jana Pawła II 18, Warszawa15 2490 0005 0000 4520 7369 1425

stamp & signature

PARTICIPATION TERMS:

REGISTRATION FORM

Documents

OCTOBER 9-10, 2012 WŚRÓD PRELEGENTÓW: FMCGbbm.pl/files/konferencje/2012/forumfmcg/FMCG_2012_w… · · 2014-01-172012-10-10 · oriflame poland podravka polska cemoi eastern