STAR CONSTRUCTION

OLLY MURS Olly Murs is a British singer, songwriter and TV personality that rose to fame after his appearance on popular british television show the X-Factor. He managed to finish second in the competition and due to his popularity he has since been able to sell 10 million records worldwide.

Clothing and PropsOlly Murs is styled in a very trendy way as he dresses in modern casual clothing throughout his music videos. He dresses up in clothing that links to the type of genre music he makes as dresses like a pop star. The typical clothing for pop stars are every fashionable and stylish. Olly Murs backs up this idea as he wears very casual fashionable clothing as he wears a lot of trendy hats as this makes him look very trendy and fashionable. The casual styling allows a lot of fans to be able to relate to him as he doesn’t wear mainstream outfits like other artists from the same genre.

SettingsThe settings in the music videos of Olly Murs usually vary depending on the narrative and tempo of the song. As the songs that have the narrative of Olly Murs being heart broken are usually set in tight confined spaces like rooms as this reflects how he is feeling in the music video. For example, in his music videos for ‘Dear Darling’ and ‘Up’ the narrative is about him being in love and heart broken which makes the settings of the room even more relevant as it gives the vibe of him feeling trapped. The setting of ‘heart skips a beat’ is in a urban part of the city as this suits the high tempo of the song as you see a lot of fast cuts shots of people in the skate park.

Articles and Stories This article is about Olly Murs being awarded the ‘Best International Music’ accolade at the 2015 Goldene Kamera Awards. This shows that he has become a popular artists all around the world rather then just in his homeland England which suggests that he has been able to target many different audience through the way he has constructed himself and his music. He has constructed himself in a positive way as he has been able to make his funny and bubbly personality be known to his fans.

This article is about how he has posed with the wax work of his face. This shows a big side of his personality as uploaded this photograph to Instagram which allows him to connect to his fans as they like knowing what he has been up to and it shows the fun side of his personality.

WebsiteThe homepage of Olly Murs’ album advertises his newest album ‘Never been better’. This shows the audience his album before they even enter the proper site.It has a navigation bar of all the different places that his fans and visitors can buy his album from which shows that he has made an album that is being stocked worldwide.

The black and white theme is carried from the homepage to the full website as we see him with Demi Lovato who features in his latest single ‘Up'. This allows the audience to see him bonding with other famous pop stars. It also gives them to the chance to download the song which makes it very useful. The website has several different functions that allows them to listen to music and see dates for his new live shows.