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4 / 2015
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Ostrobothniain English
ISSUE 4
Editor ialby Teija T ynkkinen
T his t ime the magazine is more or less about entrepreneurs and
entrepreneurship - there are for example few introduct ions of new,
local companies. We also have a lot of new things on this issue, such as
the Social Media Corner and the world?s first English translat ion of
the Ostrobothnian comic str ip Pöyrööt.
Next t ime the main theme is spare t ime. We hope to see stor ies about
culture, hobbies or for example nature and outdoors in Ostrobothnia
area. I f you have a good story on your mind, do not hesitate to send it
even if it is about some other topic. You do not have to have previous
experience in writ ing or photographing, we are glad that the
magazine looks like you and me. We are happy to welcome you to join
us as a reader or a journalist !
T he next OIE will be published on the 9th of October. To get your
art icle published, the deadline for the mater ials is one week before,
the 2nd of October. Please send the mater ials:
[email protected]. Have a nice autumn!
GOOD TO SEE YOU AGAIN!
CONTACT INFORMATION EDITOR IN CHIEF: [email protected] ART DIRECTOR: [email protected]
On the 27th of August, northern business will stand in the spotlight and get the attention that it deserves when the leading business forum in Northern Scandinavia, Northern Glow, takes place in Oulu. It is a continuation of the event launched last year. This year, the main focus will be on northern opportunities, sales and marketing as well as international business.
Northern Glow is dif ferent business forum, which gives new inspiration and helps companies to success globally. The program consists of keynotes and three streams: Digitalization changes the world, Boost the Business and Artic know-how.
The program is mainly in Finnish but afternoon session in the Artic know-how and Digitalization Changes the World ?streams are in English.The venue of the event is SuperPark Arena, which is located in Oulu, Limingantulli.
Place: SuperPark Arena Oulu, Finland 27.8.2015
Northern Glow gathers top business speakers to Oulu
I MAP YOU
A new worldwide map service of
social media
IMapYou.net is a new type of service
for both entrepreneurs and pr ivate
users. I t enables users to download or
find houses, to publish events or for
example inform their companies sales.
I t is possible to download temporary
treasure caches for the kids?
bir thdays, yard sales, find products or
rental property, such as apartments,
cottages or caravan. To download
whatever, whenever, wherever, it just
needs to have an address.
New type of social media map service
is used worldwide, so also the
internat ionalizat ion and new market
areas are just a few clicks away. T he
service has been published in August
2015 in Kokkola, Central
Ostrobothnia. As well as the locality,
the service offers possibilit ies to be
seen internat ionally. IMapYou.net is
also a great opportunity for new
realizat ions and innovat ive ways to
become known and use social media.
T hat is why imaginary and
interest ing ways to use the map
service are expected. I t is possible to
achieve more effect ive ways to be seen
and heart than ever before. T he
languages used are at the beginning
Finnish, Swedish and English and
they can be found on the web page
www.imapyou.net.
I MAP YOU is a worldwide innovat ion
on your computer.
T ry one month for free with a code:
FREE2015Try one month for f ree with a code: FREE2015
The w or l d 's on l y r ad i o chan n el , w her e You
can n ot hear a si n gl e w or d i n En gl i sh .
Rad i o Suom i Pop Aam u l ypsy show ever y
m or n i n g f r om 6 to 10, com pl etel y i n Fi n n i sh .
H aapavesi 105,6 K ok k ol a 106,3 K r uun upyy 105,3 K u r i k k a 101,1 Lapua 103,3
Lest i jär v i 92,9 Ou l u 96,4 Raahe 105,8 Si ev i 104,6 Vaasa 102,0 Äh tär i 104,9
" Our mission is to help business to thr ive in the Seinäjoki City"
In order to be able to work in the group,
one must be willing to open their
business idea to others, to give and
receive feedback from others. Most of all
you need to trust the group. Luckily,
many of the part icipants in the first
patch felt that networking and peer
feedback were the most valuable assets
of the short t raining.
Part icipat ing also gave structure, t ime
limits and deadlines to those who needed
the extra push and encouraging in the
first metres of their way. Not all of the
business ideas came through, but that is
also one our purposes: to offer a test ing
plat form and a chance to think whether
entrepreneurship is my choice. Not all of
the business ideas turn into sparkling
start ups, but some also offer a living for
talented and hard-working people. Both
of which are equally important,
honourable and welcome to our
company.
I f the abovementioned services interest you or you have concerns consider ing your business, please do give a call or wr ite us an email. You can find our contact info from www.intoseinajoki.fi. ; click EN on the r ight upper corner. You can also find us from Facebook and L inkedIn.
Into Seinäjoki Oy L td was
established in the beginning of the
year 2015 when Seinäjoki business
centre SEEK and the regional
business development company
Frami Oy L td were merged into
one company. T he company is
affiliated to the City of Seinäjoki.
Seinäjoki University of Applied
Sciences also owns a piece of the
company. Our mission is to help
the local businesses to thr ive and
develop. Our customers are
entrepreneurs, start ing and
exist ing businesses, and also
business that are relocat ing and
expanding the business to our
area. We also try our very best to
funct ion as a br idge between the
businesses and the City of
Seinäjoki.
As ment ioned Into Seinäjoki Oy also
offers services to exist ing business.
We are specialised in refining
business ideas and in regenerat ing
business act ivity. Our business
development services also offer
pitching coaching, business idea
test ing forum called Ideaprässi and
assistance in for example Tekes
projects. Our relocat ing services
offer help in finding the suitable
business premises and environment
from Seinäjoki City. We are
specialised in adapt ing the premises
on offer and in mediat ion of business
and industr ial plots in the Seinäjoki
area. Into Seinäjoki Oy is also an
act ive member in developing and
market ing Seinäjoki as a business
environment. We focus especially on
the development of the city centre,
stat ion area, logist ical areas and
boost ing the ecosystem for food
system operat ions.
Into Seinäjoki Oy has 32 staff
members and I am one of them. I
work in our Service team as a project
manager. Last spr ing we launched a
short t raining programme called
?L iikeideat lentoon? as a plat form for
developing new business ideas. T he
programme is targeted to
entrepreneurs or teams that are on
the verge of start ing a business.
?L iikeideat lentoon? training
programme consist of six group
sessions where we work on the
customer profiles, value promises,
product or service line and sales
pitch of the business.
written by Päivi Alaniska
An entrepreneur, me?
I st ill remember vividly the t ime
when I was sure that I would never
be an entrepreneur. I grew up in an
entrepreneur family and later
marr ied an entrepreneur, so I have
realist ic picture of the ups and
downs of an entrepreneur?s life. I t
wasn't the work that scared me for I
was quite used to working long
hours and doing my work
independent ly. I was more afraid of
the stress that could be caused by
the incomes irregular ity and the fact
that I should be T HE spokes person
of my own business. I t is a lot easier
to hide behind your computer and do
the task assigned to you than to step
out to the spot lights ?especially if
you?re a shy and insecure person like
I am.
T he Finnish language has a phrase
?elämä kasvattaa? meaning that you
live and learn - and that was the case
with me as well. After var ious events
and coincidence, in December 2014 I
found myself thinking about sett ing
up a business of my own. After
pondering for a while, the idea
didn?t actually seem that impossible.
After all, the past few years had built
my social skills and confidence and
made me realize that, for example,
meet ing new people and networking
isn?t really that bad. On the
contrary, it is quite rewarding when
you can use your own know-how and
skill in helping someone!
The first miles of the Graphic Design Koivuporras I became an entrepreneur officially
in March 2015 when Graphic Design
Koivuporras started doing business.
I was quite fortunate since I didn?t
need any big investments to get
started. T he tools I needed to do my
work were already mine and I also
had a few clients ready. However, the
biggest quest ion was: where to get
more clients or new clients?
In May 2014 I part icipated to the
L iikeideat Lentoon ?training
programme organized by Into
Seinäjoki Oy. T he training gave me
the t ime and tools to think about my
business idea more thoroughly.
Furthermore, I received valuable
contacts from the training and also a
good boost on the networking way
useful to all entrepreneurs.
My history as an entrepreneur is
hardly a long one, nor do I have
clients queuing on my doorsteps, but
I?ve grown to like my small business a
lot . I love the fact that I?ll get to do
the work that I love the most. I am a
market ing person with a capital M, a
visual one. Helping people in
developing their visual image and
market ing communicat ion is great!
Only seeing a sat isfied customer
beats that.
When I think about the pros of being
an entrepreneur, flexibility and
making my own schedules is
definitely on the top of my list . Even
though some days might turn long, I
know that I can have a day off in the
middle of the week every now and
then. In fact , working late in the
night is quite accepted, if you have a
good dr ive on. I also like my work for
its' versat ility. Working on a book
project feels great after revising
online store sett ings or the other way
around.
T he years I spent working as a
graphic designer at Honkatalot gave
me a good overall understanding of
market ing communicat ions. I?ve
studied digital market ing and social
media to add up my know-how. I
think that my strongest asset is my
versat ility. I can offer a broader rage
of services to my clients than many of
my colleagues, and thus, save my
clients t ime, money and effort .
I hope that businesses would learn
to see market ing communicat ions as
a cont inuing project instead of just
one purchase. At the end, market ing
is vital when it comes to finding new
customers and maintaining a
customer relat ionship. Plus, working
closely and persistent ly with your
market ing person, usually gives you
better results.
I?m looking forward to the Autumn.
T here are some interest ing projects
coming up and it seems that
Seinäjoki is also serving interest ing
networking events and seminars for
us entrepreneurs.
See you there, eh? J
F or mor e inf or mat ion on G r ap h ic Design K oivup or r as, look gd .k oivup or r as.com.
P ict ur e: S t ud io St r eet
Writ ten by Pia Koivuporras
For a few years after t rying art school I was taking turns
working at a recycling centre and trying other jobs I
might like for short per iods of t ime. All careers I had
considered for myself eventually didn't work out for
mult iple reasons. During this t ime I had started to write
an animat ion and comic review blog, which today has
become very popular. I regular ly read comics and other
kinds of art books, most of them I 've ordered online. Over
t ime I received a lot of similar comments in my blog about
how the reader was sad as they couldn't read these comics
too. Some didn't know English well enough, they didn't
dare to order anything from foreign countr ies or didn't
know how to, or the shipping costs were too high. I
realized that someone should publish these comics in
Finnish. And that someone could be me.
T he comics industry in Finland is doing well, especially
Japanese comics, known as manga, are dominat ing the
market and selling well year after year. However there
were almost no comics available in Finnish about animals
and nature, especially not aimed for older teens and
adults.
ANIMAL AND NATURE THEMED STORIES FOR OLDER PEOPLEI have always been an art ist ic soul. When I was younger I wanted to become a full t ime art ist ,
but once I started going to an actual art school I finally realized how hard and close to
impossible it was to support myself with art alone. T he art market in Finland is quite small and
it takes a lot of effort , talent and sheer luck to be successful here. I decided it wasn't worth it . I
wanted to keep personal art as a simple hobby and do something else instead.
by Nara Uusihanni
I 've always been an animal lover, but the cr it ter comics
published here were most ly too cutesy and aimed for a very
young audience. T here were a few except ions, of course, but
major ity of the animal comics were very harmless and dull for
a twentysomething like me.
To my surpr ise my business idea was taken ser iously. I
started seeing a company advisor in autumn of 2014. In ear ly
2015 I received a business loan and company start ing money,
both with the first applicat ion. I paid the licensing fee for an
American independent comic called Virus Rising by K.M.
Heyward and began translat ing it . I also ordered the last
remaining stock of an art card deck featur ing endangered
wildlife, so I could have var iety in my products ear ly on. Both
of these items are for sale in my web store at the moment.
I really enjoyed working with the translat ion. T ranslat ing a
comic book is very different compared to a regular book, as
comics are all about visuals. T he text has to both look and
sound good, the words have to have a good flow but also fit
the text bubbles well. T hen there's font choices, I couldn't
use the some of the or iginal fonts as they didn't have ä and ö
commonly used in Finnish, so I had to find similar fonts. T he
translat ion should sound good to a Finnish reader, but I st ill
have to preserve the nuances that were in the or iginal edit ion.
T he smallest changes can make the text sound very different.
I 'm happy with the final product, it looks quite professional,
has very vivid colours and good quality paper. I hope I can
cont inue doing this as a proper career, as this work seems
just r ight for me. I enjoy working with art- related subjects,
but I don't see myself as talented and dr iven enough to create
art myself on a large scale. I also love to keep up with the
comics industry, discover ing and reading both new and old
works and talking about them with other readers and art ists. Visit Krieger Comics online at www.kriegercomics.com
I opened a small baggage at the
corner of my bed. I was thinking
about, what would be needed for the
travel dur ing the coming weekend.
About ten years ago, as a 20-year old
youngster, I used to pack a tent, food
and some dr inks. I was confused about
how many t ime t imes I had visited
Provinssirock. Was it 15 t imes?
Because of several re- locat ions around
the country dur ing the last few years,
and nowadays in an other town, this
year I decided to rent an apartment for
a few nights from the same
neighbourhood a the fest ival venue.
I was excited about what was to
come. I was going to t ravel alone and
to br ing my bicycle with me. My hopes
were high that there would be more
fest ival goers this year after a few low
visitor years. At least the art ist
repertoire was impressive. My
favour ites were Die Artwood, Muse
and Fink. T he other musical styles
were free to drop in to my conscience
on feeling.
Many years back, when I was
younger and my income was smaller
than my spending, I used to visit
Provinssirock more or less with the
spir it of a fest ival camper. A few t imes,
I even bought myself a day- t icket as an
bonus. Attempts were made to sneak
in to the area, but the at tempts showed
unsuccessful.
SUMMERTIMEPhotos & story by Henna Ikola
I remember from those ?camping?
-years one fr iend, whom I met at our
Camping site and who I saw many
years to come at Provinssirock. Later
on, I bumped into him when I was
studying in Jyväskylä. I t felt very odd.
I didn't really know what to say, the
situat ion lacked the familiar fr iends
and the fest ival-van. Later on, I
bumped in to him when I was studying
in Jyväskylä. I t felt very odd. I didn't
really know what to say, the situat ion
lacked the familiar fr iends and the
fest ival-van.
Lets begin again. I packed my bag
and jumped in to my small red
Hyundai towards Seinäjoki. I left my
husband and dog at home. Freedom,
here we come!
T he weather was bleak. I
programmed into the navigator the
address of my rented appartment.
When I arr ived, I was surpr ised. T he
appartment was in very close vicinity
next to a house where a family of four
lived. T his was nice. I felt again as a
young student who had just moved in
to a new appartment. My budget did
not allow for an one-roomer in the city
centre so this was a choice made by a
compromise. T his is all that a human
being needs! A bed, a shower, coffee
and maybe some wine too. I was so
excited about my ?small home? that I
decided to postpone my leaving for the
fest ival area.
I t started to rain, and no way I would
go out yet. I focused myself on
dr inking some wine and listen to some
music from my portable speaker. I t
seems that I have become one that
seeks comfortability.. T here was no
need to go and see my favour ite bands
if it meant to exper ience it in the cold
rain.
When Muse were going to start
playing, I finally decided that now it is
t ime go. T he last t ime I saw Muse, was
in the year 2002 at I losaar irock in
Joensuu. I put on several layers of
clothing and jumped on the bicycle
towards the fest ival area. When I
arr ived, I not iced to my surpr ise, that
there were a lot of people, even
though the weather was bad. After the
gig evening I speeded with my bicycle
back to my apartment. In my mind
was a hot shower, a cup of warm tea
and to cover myself under some thick
sheets.
T he next morning was cloudy with
some sunshine. I went with my bike to
the Siwa at K ivistö to buy a few
fest ival beverages and some food. I
was in a summer mood and excitement
when two of my fr iends joined me.
When I arr ived at the fest ival area, I
could hear from a distance Kaija Koo
singing. In my own childhood, there
was a moment when T uulen Viemää
by Kaija Koo on a C-cassette rocked!
T he feeling in the record where Kaija
descr ibes a lost close one. I almost
dropped a tear.
T he evening was finalized for me with
Jukka & Jytämimmit, who was the most
energet ic appearance dur ing the
evening. Fink?s gig was in an int imate
sett ing in the Soundstage tent.
Also, somewhat different from these
two, was Antt i T uisku, who surpr ised us
all with his massive crowd. T here was a
sh* t load of people watching him! Antt i
held the public at his fingert ips with
?Peto on ir t i? (T he beast is unleashed!).
We watched him for a few songs and
then left him shaking his hips while we
went on elsewhere. After dancing to
Calvin Harr is a while, I felt the sudden
urge to leave for the apartment and go
to sleep under those comfortable bed
sheets.
I went back on Saturday to see my
fr iends and enjoy some music. Refused
from Umeå was impressive. T he singers
stage presence got this ladys feet
spaghett i- like. T he highlight of the
night though, was watch from the top of
a Ferr is Wheel Faith No More play
Midlife Cr isis.
I will definitely cont inue the
Provinssirock tradit ion for the next 15
years.!
SOCIAL MEDIA CORNER Ostrobothnia in English ?magazine?s own Facebook page https://www.facebook.com/groups/ostrobothniainenglish
T he upcoming deadlines, publicat ion dates, informat ion about the upcoming themes, links to the previous OIE-news etc.
Pohjanmaan kautta (Visit Pohjanmaa) ht tps://www.facebook.com/PohjanmaanKautta Experiencing Ostrobothnia and South Ostrobothnia.
Second hand shop of Ikea in Ostrobothnia area:
ht tps://www.facebook.com/groups/ikeakirpputor ipohjanmaa You may buy and sell Ikea products.
Young entrepreneurs in Central Ostrobothnia: ht tps://www.facebook.com/groups/nuoretyr it tajat
Under 40 years old entrepreneurs in Central Ostrobothnia. T he group is for the entrepreneurs and people who wish to start their own business. I t is a place for the like-minded people to co-operate and change ideas.
Pöyrööt: ht tps://instagram.com/poyroot/ Ostrobothnian comic str ips in Finnish. English versions are coming soon!
You may send your social media link t ip to: [email protected].
BROCHURE PRINTING, WEB PUBLICATIONS (INTERNET MAGAZINES, BLOGS, FACEBOOK, ETC.), BUSINESS CONSULTING, MARKETING PROJECTS,
SMALL EVENTS, WEB PAGES
WWW.COLORFULGRAY.NET
Arct ic Air linkT he Arct ic Air link flight connect ion has taken its place as an important part of Northern logist ics.
Arct ic Air link is a completely new route connect ing Oulu, Luleå and T romsø, the towns that increasingly
work in direct cooperat ion in business, academic, urban, administrat ive and tour ism sectors.
T he connect ion Arct ic Air link flies the route five t imes per week: on Mondays, Wednesdays, T hursdays,
Fr idays and Sundays. T he flight is operated by Next jet , who uses Saab 340 aircraft with 33 passenger seats.
Oulu